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=== Creative Director of Gucci and Saint Laurent === [[File:Evening dress in Chinese dragon print satin by Tom Ford for Yves Saint Laurent Rive Gauche. Dress of the Year, 2004.jpg|405x405px|thumb|Evening dress by Tom Ford for Yves Saint Laurent Rive Gauche. Selected as [[Dress of the Year]] for 2004]] In 1994, Ford was promoted to Creative Director of [[Gucci]]. In his first year at the helm, he introduced [[Halston]]-style velvet [[Low-rise (fashion)|hipsters]], skinny [[satin]] shirts and car-finish metallic patent boots.<ref>{{cite web|title=Gucci β Fall 1995 Ready-to-Wear|url=https://www.vogue.com/fashion-shows/fall-1995-ready-to-wear/gucci#collection|website=vogue.com|date=March 15, 1995 |access-date=September 21, 2017}}</ref> In 1995, he brought in French [[Wardrobe stylist|stylist]] [[Carine Roitfeld]] and photographer [[Mario Testino]] to create a series of new ad campaigns for the company.<ref>{{cite news |last=Horyn |first=Cathy |date=April 20, 2015 |title=Tom Ford Gets Candid About His Years at Gucci |url=https://nymag.com/thecut/2015/04/tom-ford-gets-candid-about-his-years-at-gucci.html |work=[[New York (magazine)|The Cut]] |access-date=April 7, 2016}}</ref> Between 1995 and 1996, sales at [[Gucci]] increased by 90%. At one point, Ford was the largest individual [[shareholder]] of Gucci stock and options. By 1999, the house, which had been almost insolvent when Ford joined, was valued at more than $4 billion.<ref name=bof>{{cite news |last=Amed |first=Imran |date=September 26, 2013 |title=The Business of Being Tom Ford, Part I |url=http://www.businessoffashion.com/articles/people/the-business-of-being-tom-ford-part-i |work=[[The Business of Fashion]] |access-date=April 7, 2016}}</ref> When Gucci acquired the house of [[Yves Saint Laurent (brand)|Yves Saint Laurent]] (YSL) in 1999, Ford was named Creative Director of that label as well.<ref name=time>{{cite news |last=Foxman |first=Ariel |date=February 11, 2016 |title=Tom Ford Wants to Change the Way We Shop |url=https://time.com/4217076/tom-ford-fashion-design/ |magazine=[[Time (magazine)|Time]] |access-date=March 5, 2016}}</ref> [[Yves Saint Laurent (designer)|Saint Laurent]] did not hide his displeasure with Ford's designs, stating "The poor man does what he can."<ref>{{cite news |url=https://www.nytimes.com/2008/06/02/fashion/02laurent.html |work=The New York Times |first=Anne-Marie |last=Schiro |title=Yves Saint Laurent, Giant of Couture, Dies at 71 |date=June 2, 2008}}</ref> During his time as creative director for YSL, Ford nonetheless won numerous [[Council of Fashion Designers of America]] Awards. Ford was able to pull the classic fashion house back into the mainstream.<ref>{{Cite web |url=http://perfumesociety.org/discover-perfume/an-introduction/perfume-houses/tom-ford/ |title=Tom Ford β Perfume Society |website=Perfume Society |language=en-US |access-date=April 18, 2016}}</ref> His advertising campaigns for the YSL fragrances [[Opium (perfume)|Opium]] (with a red-haired [[Sophie Dahl]] naked wearing only a necklace and [[Stiletto heel|stiletto]] heels in a sexually suggestive pose)<ref>{{Cite web |url=http://www.dazeddigital.com/fashion/gallery/19779/16/controversial-fashion-ads |title=Controversial fashion ads |website=[[Dazed]] |access-date=April 8, 2016}}</ref> and YSL [[M7 (perfume)|M7]] (with [[martial arts]] champion Samuel de Cubber in complete full-frontal nudity)<ref>{{Cite web |url=http://www.dazeddigital.com/fashion/gallery/19779/4/controversial-fashion-ads |title=Controversial fashion ads |website=[[Dazed]] |access-date=April 8, 2016}}</ref> were [[Controversy|controversial]] and provocative.<ref>{{Cite news |last=Allwood |first=Emma Hope |date=May 13, 2015 |title=Fashion v censorship: a history of banned ads |url=http://www.dazeddigital.com/fashion/article/24720/1/fashion-v-censorship-a-history-of-banned-ads-miu-miu-tom-ford |work=[[Dazed]] |access-date=April 8, 2016}}</ref> In April 2004, Ford parted ways with the Gucci group after he and [[CEO]] Domenico de Sole, who is credited as Ford's partner in Gucci's success, failed to agree with Pinault Printemps Redoute's boss over control of the Group.<ref name=bof /><ref name=racked>{{Cite news |last=Schreyer |first=Natalie |date=January 15, 2015 |title=Only One Man Belongs at Gucci, and His Name is Tom Ford |url=http://www.racked.com/2015/1/15/7560789/tom-ford-gucci |work=Racked |publisher=[[Vox Media]] |access-date=April 8, 2016}}</ref> He has since referred to this experience as "devastating" and as a "midlife crisis" because he had "put everything into that for fifteen years".<ref>{{cite web |url=http://the-talks.com/interview/tom-ford/ |title=Tom Ford: "I am really a loner after all" |date=July 20, 2011 |website=The Talks |access-date=March 5, 2016}}</ref> When Ford left in 2004, [[Gucci Group]] was valued at $10 billion.<ref name=racked /> Four people were hired to split the work Ford had done.<ref>{{cite news |last=Moran |first=Terry <!-- |date=March 12 year unknown β source gives month-day, but not year. Wayback Machine has article as far back as October 2004--> |title=Person of the Week: Tom Ford |url=https://abcnews.go.com/WNT/PersonOfWeek/story?id=131535 |work=[[ABC News (United States)|ABC News]] |access-date=April 18, 2016}}</ref>
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