Editing 1998 FIFA World Cup (section)

=== Sponsorship ===
[[File:Coca cola world cup 1998.jpg|thumb|[[Coca-Cola]] was one of the [[sponsor (commercial)|sponsors]] of FIFA World Cup 1998.]]
The sponsors of the 1998 FIFA World Cup are divided into two categories: [[FIFA World Cup]] Sponsors and [[France national football team|France]] Supporters.<ref>{{cite web|url=https://www.fifa.com/worldcup/organisation/partners/index.html |archive-url=https://web.archive.org/web/20070613064434/http://www.fifa.com/worldcup/organisation/partners/index.html |url-status=dead |archive-date=13 June 2007 |title=2014 FIFA World Cup Brazil official partners |publisher=FIFA |access-date=29 December 2013}}</ref><ref>{{cite web|url=https://resources.fifa.com/mm/document/fifafacts/misc-fwcpartn/52/01/15/fs-401_01_fwc-partners.pdf|title=The Official FIFA World Cup Partners & Sponsors since 1982|publisher=FIFA|access-date=12 July 2018|archive-date=18 February 2018|archive-url=https://web.archive.org/web/20180218222637/http://resources.fifa.com/mm/document/fifafacts/misc-fwcpartn/52/01/15/fs-401_01_fwc-partners.pdf|url-status=dead}}</ref>

{| class="wikitable"
|-
! [[FIFA World Cup]] sponsors !! [[France national football team|France]] Supporters
|-
|
* [[Adidas]]<ref>{{cite web|url=https://www.gettyimages.nl/license/52928020|title=2), Roberto BAGGIO/ITA vor dem Elfmeter zum 2:2|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063703/https://www.gettyimages.nl/detail/nieuwsfoto%27s/roberto-baggio-ita-vor-dem-elfmeter-zum-2-2-nieuwsfotos/52928020|url-status=live}}</ref><ref name="gettyimages.nl">{{cite web|url=https://www.gettyimages.nl/license/52930798|title=3 n.E. HALBFINALE; Claudio Andre TAFFAREL/BRA haelt den...The Official FIFA World Cup Partners & Sponsors since 1982|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063703/https://www.gettyimages.nl/detail/nieuwsfoto%27s/n-e-halbfinale-claudio-andre-taffarel-bra-haelt-den-nieuwsfotos/52930798|url-status=live}}</ref>
* [[Budweiser]]
* [[Canon Inc.|Canon]]<ref>{{cite web|url=https://www.gettyimages.nl/license/52921847|title=2, Frankie HEJDUK/USA, Mehdi MAHDAVIKIA/IRN erzielt hier das TOR zum...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063721/https://www.gettyimages.nl/detail/nieuwsfoto%27s/frankie-hejduk-usa-mehdi-mahdavikia-irn-erzielt-hier-das-nieuwsfotos/52921847|url-status=live}}</ref><ref>{{cite web|url=https://www.gettyimages.nl/license/52921810|title=Lens, 21.06.98, DEUTSCHLAND – JUGOSLAWIEN 2:2, Freistoss von Sinisa...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063704/https://www.gettyimages.nl/detail/nieuwsfoto%27s/freistoss-von-sinisa-mihajlovic-yug-der-zur-verletzung-nieuwsfotos/52921810|url-status=live}}</ref>
* [[Casio]]<ref>{{cite web|url=https://www.gettyimages.nl/license/52921572|title=1, Jose SIERRA/CHI erzielt mit diesem Freistoss das TOR zum 1:0|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063704/https://www.gettyimages.nl/detail/nieuwsfoto%27s/jose-sierra-chi-erzielt-mit-diesem-freistoss-das-tor-zum-nieuwsfotos/52921572|url-status=live}}</ref>
* [[The Coca-Cola Company|Coca-Cola]]<ref name="gettyimages.nl1">{{cite web|url=https://www.gettyimages.nl/license/52927162|title=Marseille, 23.06.98, BRASILIEN – NORWEGEN 1:2, 1:0 TORJUBEL BEBETO,...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063704/https://www.gettyimages.nl/detail/nieuwsfoto%27s/und-roberto-carlos-bra-jubel-nieuwsfotos/52927162|url-status=live}}</ref><ref>{{cite web|url=https://www.gettyimages.nl/license/52931254|title=Marseille, 23.06.98, BRASILIEN – NORWEGEN 1:2, 1:2 TOR JUBEL NOR -...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063736/https://www.gettyimages.nl/detail/nieuwsfoto%27s/torschuetze-kjetil-rekdal-nor-nieuwsfotos/52931254|url-status=live}}</ref>
* [[Fujifilm]]<ref name="gettyimages.nl"/><ref>{{cite web|url=https://www.gettyimages.nl/license/52923615|title=Paris; BRASILIEN – FRANKREICH FINALE; Zinedine ZIDANE/FRA erzielt das...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063705/https://www.gettyimages.nl/detail/nieuwsfoto%27s/paris-brasilien-frankreich-finale-zinedine-zidane-fra-nieuwsfotos/52923615|url-status=live}}</ref>
* [[Gillette (brand)|Gillette]]<ref name="gettyimages.nl1"/><ref>{{cite web|url=https://www.gettyimages.nl/license/52922915|title=3; FRANKREICH FUSSBALLWELTMEISTER 1998; v.lks.: Frank LEBOEUF/FRA,...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063705/https://www.gettyimages.nl/detail/nieuwsfoto%27s/v-lks-frank-leboeuf-fra-torwart-fabien-barthez-fra-und-nieuwsfotos/52922915|url-status=live}}</ref> ([[Braun (company)|Braun]])<ref>{{cite web|url=https://www.gettyimages.nl/license/177225902|title=26 June 1998 World Cup – Colombia v England, David Beckham scores...|website=Gettyimages.nl|date=19 August 2013 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063705/https://www.gettyimages.nl/detail/nieuwsfoto%27s/june-1998-world-cup-colombia-v-england-david-beckham-nieuwsfotos/177225902|url-status=live}}</ref>
* [[JVC]]<ref>{{cite web|url=https://www.gettyimages.nl/license/53394828|title=Thomas Haessler of Germany takes a freekick during the FIFA World Cup...|website=Gettyimages.nl|date=16 August 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063706/https://www.gettyimages.nl/detail/nieuwsfoto%27s/thomas-haessler-of-germany-takes-a-freekick-during-the-nieuwsfotos/53394828|url-status=live}}</ref><ref>{{cite web|url=https://www.gettyimages.nl/license/52921978|title=Toulouse, 18.06.98, SUEDAFRIKA – DAENEMARK 1:1, Schiedsrichter TORO...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063707/https://www.gettyimages.nl/detail/nieuwsfoto%27s/schiedsrichter-toro-rendon-col-zeigt-morten-wieghorst-den-nieuwsfotos/52921978|url-status=live}}</ref>
* [[MasterCard]]<ref name="gettyimages.nl2">{{cite web|url=https://www.gettyimages.nl/license/52921822|title=Lens, 21.06.98, Jens JEREMIES/GER nach dem 0:1|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063706/https://www.gettyimages.nl/detail/nieuwsfoto%27s/lens-21-06-98-jens-jeremies-ger-nach-dem-0-1-nieuwsfotos/52921822|url-status=live}}</ref><ref>{{cite web|url=https://www.gettyimages.nl/license/52927842|title=2 von Cuauhtemoc BLANCO|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063706/https://www.gettyimages.nl/detail/nieuwsfoto%27s/nach-dem-2-2-von-cuauhtemoc-blanco-nieuwsfotos/52927842|url-status=live}}</ref>
* [[McDonald's]]<ref>{{cite web|url=https://www.gettyimages.nl/license/52925749|title=BRA spielt den Ball an Torwart Driss BENZEKRI/MOR vorbei|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064207/https://www.gettyimages.nl/detail/nieuwsfoto%27s/spielt-den-ball-an-torwart-driss-benzekri-mor-vorbei-nieuwsfotos/52925749|url-status=live}}</ref><ref>{{cite web|url=https://www.gettyimages.nl/license/52919034|title=St.Etienne, 23.06.98, SCHOTTLAND – MAROKKO 0:3, Abdeljilil HADDA/MOR...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064301/https://www.gettyimages.nl/detail/nieuwsfoto%27s/abdeljilil-hadda-mor-erzielt-hier-das-tor-zum-0-1-nieuwsfotos/52919034|url-status=live}}</ref>
* [[Opel]]<ref>{{cite web|url=https://www.gettyimages.nl/license/52927436|title=Montpellier, 22.06.98, KOLUMBIEN – TUNESIEN 1:0, JUBEL NACH DEM 1:0:...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064246/https://www.gettyimages.nl/detail/nieuwsfoto%27s/leider-preciado-col-nieuwsfotos/52927436|url-status=live}}</ref><ref name="gettyimages.nl3">{{cite web|url=https://www.gettyimages.nl/license/52921816|title=Lens, 21.06.98, GER JUBEL nach dem Treffer zum 2:2 durch Oliver...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064207/https://www.gettyimages.nl/detail/nieuwsfoto%27s/lens-21-06-98-ger-jubel-nach-dem-treffer-zum-2-2-durch-nieuwsfotos/52921816|url-status=live}}</ref>
* [[Philips]]<ref name="gettyimages.nl2"/><ref name="gettyimages.nl3"/>
* [[Snickers]]<ref name="gettyimages.nl"/><ref>{{cite web|url=https://www.gettyimages.nl/license/52931542|title=5 n.E.; Torwart Carlos ROA/ARG haelt den Elfmeter von Paul Ince/ENG|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064222/https://www.gettyimages.nl/detail/nieuwsfoto%27s/n-e-torwart-carlos-roa-arg-haelt-den-elfmeter-von-paul-nieuwsfotos/52931542|url-status=live}}</ref>
||
* [[Air France]]
* [[Citroën]]
* [[Crédit Agricole]]<ref>{{cite web|url=https://www.gettyimages.nl/license/535710165|title=19 June 1998 FIFA World Cup, Nigeria v Bulgaria, Nigeria celebrate...|website=Gettyimages.nl|date=3 February 2015 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064207/https://www.gettyimages.nl/detail/nieuwsfoto%27s/june-1998-fifa-world-cup-nigeria-v-bulgaria-nigeria-nieuwsfotos/535710165|url-status=live}}</ref>
* [[Danone]]
* [[Orange S.A.|France Telecom]]<ref>{{cite web|url=https://www.gettyimages.nl/license/1293111|title=Davor Suker of Croatia and Lothar Matthaus of Germany stretch for the...|website=Gettyimages.nl|date=6 August 2002 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064208/https://www.gettyimages.nl/detail/nieuwsfoto%27s/davor-suker-of-croatia-and-lothar-matthaus-of-germany-nieuwsfotos/1293111|url-status=live}}</ref>
* [[La Poste (France)|La Poste]]<ref>{{cite web|url=https://www.gettyimages.nl/license/177225733|title=Football World Cup 1998, Brazil v Scotland, The Scotland defence leap...|website=Gettyimages.nl|date=19 August 2013 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064247/https://www.gettyimages.nl/detail/nieuwsfoto%27s/football-world-cup-1998-brazil-v-scotland-the-scotland-nieuwsfotos/177225733|url-status=live}}</ref>
* [[Peugeot]]
* [[Renault]]
|}

The absence of [[Budweiser (Anheuser-Busch)|Budweiser]] on pitch side advertising hoardings is notable due to the [[Evin law]], which forbids alcohol-related sponsorship in France, including in sports events.<ref>{{Cite web |title=WashingtonPost.com: Battle Over Bud Brewing for French-Hosted World Cup Soccer |url=https://www.washingtonpost.com/wp-srv/inatl/europe/april/14/worldcup.htm |access-date=2024-04-11 |website=www.washingtonpost.com}}</ref>