Editing 1998 FIFA World Cup (section)

== Marketing ==
=== Tournoi de France ===
{{main|1997 Tournoi de France}}
A year before the tournament, a small, invitation-only tournament named the [[Tournoi de France]] was held in France, with [[Italy national football team|Italy]], [[Brazil national football team|Brazil]], [[England national football team|England]], and hosts [[France national football team|France]] participating.<ref>{{cite news|url = https://www.theguardian.com/football/blog/2013/jun/25/vault-england-le-tournoi-france-1997|title=From the Vault: recalling how England won Le Tournoi de France in 1997|date=25 June 2013|work=Guardian |access-date=13 August 2013 |last1=Campbell |first1=Paul }}</ref>
===Broadcasting===
{{More citations needed section|date=October 2024}}
Through several companies, FIFA sold the broadcasting rights for the 1998 FIFA World Cup to many broadcasters. [[BBC]] and [[ITV (TV network)|ITV]] had the broadcasting rights in the United Kingdom. The pictures and audio of the competition were supplied to the TV and radio channels by the company TVRS 98, the broadcaster of the tournament.<ref name="Label France, 31, Un véritable enjeu médiatique">{{cite journal|first=Guy|last=Dutheil|title=France 98, vive le Football ! – Un véritable enjeu médiatique |newspaper=Label France|language=fr|editor=[[Ministry of Foreign Affairs and International Development (France)|Ministry of Foreign Affairs and International Development]] |year=1998 |number=31 |url=http://www.diplomatie.gouv.fr/fr/archives-label-france_5343/les-themes_5497/dossiers-fond_14492/france-98-vive-football-no31-1998_14615/un-veritable-enjeu-mediatique_37817.html |access-date=2 October 2009 |url-status = dead|archive-url=https://web.archive.org/web/20090218060512/http://www.diplomatie.gouv.fr/fr/archives-label-france_5343/les-themes_5497/dossiers-fond_14492/france-98-vive-football-no31-1998_14615/un-veritable-enjeu-mediatique_37817.html |archive-date=18 February 2009 }}</ref>

The World Cup matches were broadcast in 200 countries. 818 photographers were credited for the tournament. In every match, a stand was reserved for the press. The number of places granted to them reached its maximum in the final, when 1,750 reporters and 110 [[Sports commentator|TV commentators]] were present in the stand.<ref name="fifa1998 p.128,129">{{in lang|fr}} {{Harvsp|FIFA|1998|p=128 and 129|id=fifa1998}}</ref>
{| class="wikitable" border="1"
!Country
!Broadcaster
!Television
|-
|{{flag|Albania}}
|colspan=2|[[Radio Televizioni Shqiptar|TVSH]]
|-
|{{flag|Argentina}}
|Artear, Televisión Federal, Grupo América, Telearte, SNMP, Teletreinta, Argentina Televisión, Lujan Cable Visión S.A., Holding Córdoba de radio y televisión 
|[[Eltrece]], [[Telefe]], [[América TV]], [[Canal 30 (Argentina)|Channel 30]], [[Argenvisión]], [[Cable Visión Lujan|Channel 23]], [[The CW (Argentine Pay TV channel)|El CW]] 
|-
|{{flag|Australia}}
|colspan=2|[[Special Broadcasting Service|SBS]]
|-
|{{flag|Austria}}
|[[ORF (broadcaster)|ORF]]
|[[ORF eins]] and [[ORF 2]]
|-
|{{flag|Arab League}}
|[[Arab States Broadcasting Union]] (ASBU), [[Orbit Network]]
|[[Orbit Communications Company|Orbit ESPN]]
|-
|rowspan=2| {{flag|Belgium}}
|<small>[[Dutch language|Dutch]]:</small><br />[[Vlaamse Radio- en Televisieomroeporganisatie|VRT]]
|<small>[[Dutch language|Dutch]]:</small><br />[[Eén]] and [[VRT Canvas|Canvas]]
|-
|<small>[[French language|French]]:</small><br />[[RTBF]]
|<small>[[French language|French]]:</small><br />[[La Une]] and [[La Deux]]
|-
|{{flag|Bangladesh}}
|colspan=2|[[Bangladesh Television|BTV]]
|-
|{{flag|Bolivia}}
|colspan=2|[[TV Boliviana|TVB]], [[Bolivisión]], [[Unitel Bolivia|Unitel]] and [[Red Uno de Bolivia|Unovisión]]
|-
|{{flag|Brazil}}
|colspan="2"|[[Rede Globo|Globo]], [[Sistema Brasileiro de Televisão|SBT]], [[RecordTV]], [[SporTV]] and [[ESPN Brasil]]
|-
|{{flag|Brunei}}
|[[Radio Televisyen Brunei|RTB]]
|[[RTB Perdana]], [[RTB Aneka]]
|-
|{{flag|Bulgaria}}
|[[Bulgarian National Television|BNT]]
|[[BNT 1|Channel 1]] and [[BNT 2|Efir 2]]
|-
|{{flag|Cambodia}}
|[[National Television of Kampuchea|TVK]]
|[[National Television of Kampuchea|Channel 7]]
|-
|rowspan=2|{{flag|Canada}}
|<small>[[English language|English]]:</small><br />[[Canadian Broadcasting Corporation|CBC]]
|<small>[[English language|English]]:</small><br />[[CBC Television]]
|-
|<small>[[French language|French]]:</small><br />[[Société Radio-Canada]]
|<small>[[French language|French]]:</small><br />[[Ici Radio-Canada Télé|Télévision de Radio-Canada]]
|-
|{{flag|Chile}}
|colspan=2|[[Televisión Nacional de Chile|TVN]], [[Chilevisión]], [[Canal 13 (Chile)|UCTV]] and [[Mega (Chilean TV channel)|Megavisión]]
|-
|{{flag|China}}
|[[China Central Television|CCTV]]
|[[CCTV-1]]
|-
|rowspan=2| {{flag|Colombia}}
|[[Inravisión]]
|<small>[[Canal 1|Canal Uno]]:</small><br />[[Producciones PUNCH|PUNCH]] and [[Producciones JES|JES]]<br /><small>[[Canal Institucional|Canal A]]:</small><br />[[RTI Producciones|RTI]] and [[Datos y Mensajes]]
|-
|colspan=2|[[Caracol Televisión]] and [[RCN Televisión]]
|-
|{{flag|Corsica}}{{ref|n2|2}}
|{{flagicon|France}} [[TF1]], [[France Télévisions|1998 FIFA World Cup TV]]{{ref|n2|2}}<br />{{flagicon|Italy|1946}} [[RAI]]
|{{flagicon|France}} [[TF1]], [[France 2|1998 FIFA World Cup TV2]] and [[France 3|1998 FIFA World Cup TV3]]{{ref|n2|2|}}
|-
|{{flag|Czech Republic}}
|[[Czech Television]]
|[[ČT1]] and [[ČT2]]
|-
|{{flag|Denmark}}
|[[DR (broadcaster)|DR]]
|[[DR1]] and [[DR2]]
|-
|{{flag|Estonia}}
|colspan=2|[[Eesti Televisioon|ETV]]
|-
|{{flag|Finland}}
|[[Yleisradio|YLE]], [[MTV3]]
|[[Yle TV2|YLE TV2]]
|-
|{{flag|France}}{{ref|n2|2}}
|[[TF1]], [[France Télévisions|1998 FIFA World Cup TV]]{{ref|n2|2}}
|[[TF1]], [[France 2|1998 FIFA World Cup TV2]], [[France 3|1998 FIFA World Cup TV3]], [[France 4|1998 FIFA World Cup TV4]], [[TV5Monde|1998 FIFA World Cup TV International]] and [[France Ô|1998 FIFA World Cup TV News]]{{ref|n2|2}}
|-
|{{flag|Georgia|1990}}
|[[Georgian Public Broadcasting|GPB]]
|[[First Channel (Georgian TV channel)|1TV]]
|-
|{{flag|Germany}}
|[[ARD (broadcaster)|ARD]] and [[ZDF]]
|[[Das Erste]] and [[ZDF]]
|-
|{{flag|Greece}}
|[[Hellenic Broadcasting Corporation|ERT]]
|[[ERT1|ET1]], [[ERT2|NET]] and [[ERT3|ET3]]
|-
|{{flag|Hungary}}
|[[Magyar Televízió|MTV]]
|[[m1 (TV channel)|MTV1]] and [[m2 (TV channel)|MTV2]]
|-
|{{flag|Holy See}}
|{{flagicon|Italy|1946}} [[RAI]]
|{{flagicon|Italy|1946}} [[RAI 1]], [[RAI 2]] and [[RAI 3]]
|-
|rowspan=2|{{flag|Hong Kong}}
|rowspan=2|[[Television Broadcasts Limited|TVB]]
|<small>[[Cantonese language|Cantonese]]:</small><br />[[TVB Jade]]
|-
|<small>[[English language|English]]:</small><br />[[TVB Pearl]]
|-
|{{flag|India}}
|[[Doordarshan]]
|[[DD National|Doordarshan National Channel]]
|-
|{{flag|Indonesia}}{{ref|n1|1}}
|colspan=2| [[TVRI]] ([[TVRI (TV channel)|Programme 1]]), [[RCTI]], [[SCTV (TV network)|SCTV]], [[MNCTV|TPI]], [[ANTV|ANteve]], and [[Indosiar]] (all [[matches]] in [[live television]]){{ref|n1|1}}
|-
|{{flag|Iran}}
|[[Islamic Republic of Iran Broadcasting|IRIB]]
|[[Channel 1 (Iran)|Channel 1]] and [[Channel 2 (Iran)|Channel 2]]
|-
|{{flag|Ireland}}
|[[RTÉ]]
|[[RTÉ One]] and [[RTÉ Two]]
|-
|rowspan=2|{{flag|Israel}}
|rowspan=2|[[Israel Broadcasting Authority|IBA]]
|<small>[[Hebrew language|Hebrew]]:</small><br />[[Channel 1 (Israel)|Channel 1]]
|-
|<small>[[Arabic language|Arabic]]:</small><br />[[Channel 33 (Israel)|Channel 33]]
|-
|{{flag|Italy|1946}}
|[[RAI]]
|[[RAI 1]], [[RAI 2]] and [[RAI 3]]
|-
|{{flag|Japan|1947}}
|[[NHK]], [[Fuji Television]], [[Tokyo Broadcasting System|TBS]], [[Nippon Television]], [[TV Asahi]] and [[TV Tokyo]]
|[[NHK General TV]], [[Fuji Television]], [[Tokyo Broadcasting System|TBS Television]], [[Nippon Television]], [[TV Asahi]] and [[TV Tokyo]]
|-
|{{flag|Laos}}
|colspan=2|[[Lao National Television|LNTV]]
|-
|rowspan=2|{{flag|Macau|colonial}}
|rowspan=2|[[Television Broadcasts Limited|TVB]]
|<small>[[Cantonese language|Cantonese]]:</small><br />[[TVB Jade]]
|-
|<small>[[English language|English]]:</small><br />[[TVB Pearl]]
|-
|Latin America
|[[Bein TV]], [[DirecTV]]
|Channels 530 and 532 of Bein TV<br />Channels 610 and 612 of DirecTV
|-
|{{flag|Malaysia}}{{ref|n2|2}}
|[[Radio Televisyen Malaysia|RTM]], [[Sistem Televisyen Malaysia Berhad|STMB]], [[NTV7]]
|[[TV1 (Malaysian TV network)|TV1]], [[TV2 (Malaysian TV network)|TV2]], [[TV3 (Malaysia)|TV3]], [[NTV7]]
|-
|{{flag|Mexico}}
|[[Televisa]], [[Azteca (multimedia conglomerate)|TV Azteca]]
|[[Canal de las Estrellas]], [[XHDF-TDT]]
|-
|{{flag|Monaco}}{{ref|n2|2}}
|{{flagicon|France}} [[TF1]], [[France Télévisions|1998 FIFA World Cup TV]]{{ref|n2|2}}<br />{{flagicon|Italy|1946}} [[La7#Telemontecarlo|Telemontecarlo]]
|{{flagicon|France}} [[TF1]], [[France 2|1998 FIFA World Cup TV2]], [[France 3|1998 FIFA World Cup TV3]], [[France 4|1998 FIFA World Cup TV4]], [[TV5Monde|1998 FIFA World Cup TV International]] and [[France Ô|1998 FIFA World Cup TV News]] (all [[matches]] of [[international broadcast]] signal){{ref|n2|2}}<br />{{flagicon|Italy|1946}} [[La7#Telemontecarlo|Telemontecarlo]]
|-
|{{flag|Myanmar|1974}}
|[[Myanmar Radio and Television|MRTV]]
|[[Myanmar Television|Channel 5]]
|-
|{{flag|Netherlands}}
|[[Netherlands Public Broadcasting|NPO]]
|[[Nederland 1]], [[Nederland 2]] and [[Nederland 3]]
|-
|{{flag|New Zealand}}
|[[Television New Zealand|TVNZ]]
|[[TV1 (New Zealand)|TV1]] and [[TV2 (New Zealand)|TV2]]
|-
|{{flag|Norway}}
|[[Norwegian Broadcasting Corporation|NRK]]
|[[NRK1]] and [[NRK2]]
|-
|{{flag|Paraguay|1990}}
|TV Acción, TV Cerro Corá, Tevedos, Teledifusora Paraguaya, SICOM TV, Hispanoamérica TV, Canal 5 TV Color, Caacupé Cable Visión S.A., Holding Paraná de radio y televisión 
|colspan="2"|[[Telefuturo]], [[Sistema Nacional de Televisión (Paraguay)|SNT]], [[Red Guaraní]] [[Canal 13 (Paraguay)|Canal 13]], [[Paraguay TV]], [[LaTele (Paraguay)|La Tele]], [[Paravisión]], [[Cable Visión Caacupé|Canal 25]], [[RTV Paraguay|RTV]]
|-
|{{flag|Peru}}
|colspan=2|[[América Televisión]] and [[Panamericana Televisión]].
|-
|{{flag|Philippines}}
|colspan=2|[[GMA Network]] and [[Sky Cable]]
|-
|{{flag|Poland}}
|[[Telewizja Polska|TVP]]
|[[TVP1]] and [[TVP2]]
|-
|{{flag|Portugal}}
|[[Rádio e Televisão de Portugal|RTP]]
|[[RTP1]] and [[RTP2]]
|-
|{{flag|Russia}}
|[[All-Russian State Television and Radio Broadcasting Company|VGTRK]], ORT
|[[Rossiya 1]], [[Channel One Russia]]
|-
|{{flag|San Marino|1862}}
|{{flagicon|Italy|1946}} [[RAI]]
|{{flagicon|Italy|1946}} [[RAI 1]], [[RAI 2]] and [[RAI 3]]
|-
|{{flag|Singapore}}
|[[Mediacorp|Singapore International Media]]
|[[Central (TV channel)|Premiere 12]]
|-
|{{flag|Slovakia}}
|[[Slovenská televízia|STV]]
|[[Jednotka|STV1]] and STV2
|-
|{{flag|South Africa}}
|[[South African Broadcasting Corporation|SABC]]
|[[SABC 1]], [[SABC 2]] and [[SABC 3]]
|-
|{{flag|South Korea|1997}}
|colspan=2|[[Korean Broadcasting System|KBS]]
|-
|{{flag|Spain}}
|[[RTVE]]
|[[Televisión Española|TVE]] ([[La 1 (Spain)|TV1]] and [[La 2 (Spain)|TV2]])
|-
|{{flag|Sweden}}
|[[Sveriges Television|SVT]]
|[[SVT1]] and [[SVT2]]
|-
|{{flag|Switzerland}}
|[[SRG SSR]]
|[[SF 1]] ([[Swiss German|German]]), [[TSR 2]] ([[Swiss French|French]]) and [[TSI 2]] ([[Italian language|Italian]])
|-
|{{flag|Taiwan}}
|colspan=2|[[Taiwan Television|TTV]], [[China Television|CTV]], [[Chinese Television System|CTS]] and [[Formosa Television|FTV]]
|-
|{{flag|Thailand}}
|colspan=2|[[Television Pool of Thailand]]
|-
|{{flag|Turkey}}
|[[Turkish Radio and Television Corporation|TRT]]
|[[TRT 1]], [[TRT 2]] and [[TRT 3]]
|-
|{{flag|United Kingdom}}
|[[British Broadcasting Corporation|BBC]] and [[ITV (TV network)|ITV]]
|[[BBC One]] and [[ITV (TV network)|ITV]]{{ref|n3|3}}
|-
|{{flag|United States}}
|colspan=2|[[American Broadcasting Company|ABC]], [[ESPN]] ([[English language|English]]) and [[Univision]] ([[Spanish language|Spanish]])
|-
|{{flag|Ukraine}}
|colspan=2|[[Suspilne|UT-1]] and [[1+1 (TV channel)|1+1]]
|-
|{{flag|Uruguay}}
|Tevetres, Monte Carlo Televisión, Sociedad Anónima Emisora de Televisión y Anexos, Sociedad Televisora Larrañaga, SODRE, Franco-Hispano TV, Canal 8 TV Color, Canelones Cable Visión S.A., Holding Rivera de radio y televisión 
|colspan="2"|[[Channel 3 (Uruguay)|Channel 3]], [[Monte Carlo TV|Channel 4]], [[Channel 10 (Uruguay)|Channel 10]], [[Teledoce]], [[Televisión Nacional Uruguay|UTC]], [[Uruvisión]], [[Cable Visión Canelones|Canal 27]], [[STV (Uruguay)|STV]]
|-
|{{flag|Vietnam}}
|[[Vietnam Television]], [[Ho Chi Minh City Television]]
|[[VTV1]], [[VTV3]], [[HTV7]], [[HTV9]]
|-
|{{flag|Venezuela|1954}}
|colspan=2|[[Venevisión]], [[RCTV]], [[Venezolana de Televisión|VTV]]
|}
{{clear}}

=== Sponsorship ===
[[File:Coca cola world cup 1998.jpg|thumb|[[Coca-Cola]] was one of the [[sponsor (commercial)|sponsors]] of FIFA World Cup 1998.]]
The sponsors of the 1998 FIFA World Cup are divided into two categories: [[FIFA World Cup]] Sponsors and [[France national football team|France]] Supporters.<ref>{{cite web|url=https://www.fifa.com/worldcup/organisation/partners/index.html |archive-url=https://web.archive.org/web/20070613064434/http://www.fifa.com/worldcup/organisation/partners/index.html |url-status=dead |archive-date=13 June 2007 |title=2014 FIFA World Cup Brazil official partners |publisher=FIFA |access-date=29 December 2013}}</ref><ref>{{cite web|url=https://resources.fifa.com/mm/document/fifafacts/misc-fwcpartn/52/01/15/fs-401_01_fwc-partners.pdf|title=The Official FIFA World Cup Partners & Sponsors since 1982|publisher=FIFA|access-date=12 July 2018|archive-date=18 February 2018|archive-url=https://web.archive.org/web/20180218222637/http://resources.fifa.com/mm/document/fifafacts/misc-fwcpartn/52/01/15/fs-401_01_fwc-partners.pdf|url-status=dead}}</ref>

{| class="wikitable"
|-
! [[FIFA World Cup]] sponsors !! [[France national football team|France]] Supporters
|-
|
* [[Adidas]]<ref>{{cite web|url=https://www.gettyimages.nl/license/52928020|title=2), Roberto BAGGIO/ITA vor dem Elfmeter zum 2:2|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063703/https://www.gettyimages.nl/detail/nieuwsfoto%27s/roberto-baggio-ita-vor-dem-elfmeter-zum-2-2-nieuwsfotos/52928020|url-status=live}}</ref><ref name="gettyimages.nl">{{cite web|url=https://www.gettyimages.nl/license/52930798|title=3 n.E. HALBFINALE; Claudio Andre TAFFAREL/BRA haelt den...The Official FIFA World Cup Partners & Sponsors since 1982|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063703/https://www.gettyimages.nl/detail/nieuwsfoto%27s/n-e-halbfinale-claudio-andre-taffarel-bra-haelt-den-nieuwsfotos/52930798|url-status=live}}</ref>
* [[Budweiser]]
* [[Canon Inc.|Canon]]<ref>{{cite web|url=https://www.gettyimages.nl/license/52921847|title=2, Frankie HEJDUK/USA, Mehdi MAHDAVIKIA/IRN erzielt hier das TOR zum...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063721/https://www.gettyimages.nl/detail/nieuwsfoto%27s/frankie-hejduk-usa-mehdi-mahdavikia-irn-erzielt-hier-das-nieuwsfotos/52921847|url-status=live}}</ref><ref>{{cite web|url=https://www.gettyimages.nl/license/52921810|title=Lens, 21.06.98, DEUTSCHLAND – JUGOSLAWIEN 2:2, Freistoss von Sinisa...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063704/https://www.gettyimages.nl/detail/nieuwsfoto%27s/freistoss-von-sinisa-mihajlovic-yug-der-zur-verletzung-nieuwsfotos/52921810|url-status=live}}</ref>
* [[Casio]]<ref>{{cite web|url=https://www.gettyimages.nl/license/52921572|title=1, Jose SIERRA/CHI erzielt mit diesem Freistoss das TOR zum 1:0|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063704/https://www.gettyimages.nl/detail/nieuwsfoto%27s/jose-sierra-chi-erzielt-mit-diesem-freistoss-das-tor-zum-nieuwsfotos/52921572|url-status=live}}</ref>
* [[The Coca-Cola Company|Coca-Cola]]<ref name="gettyimages.nl1">{{cite web|url=https://www.gettyimages.nl/license/52927162|title=Marseille, 23.06.98, BRASILIEN – NORWEGEN 1:2, 1:0 TORJUBEL BEBETO,...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063704/https://www.gettyimages.nl/detail/nieuwsfoto%27s/und-roberto-carlos-bra-jubel-nieuwsfotos/52927162|url-status=live}}</ref><ref>{{cite web|url=https://www.gettyimages.nl/license/52931254|title=Marseille, 23.06.98, BRASILIEN – NORWEGEN 1:2, 1:2 TOR JUBEL NOR -...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063736/https://www.gettyimages.nl/detail/nieuwsfoto%27s/torschuetze-kjetil-rekdal-nor-nieuwsfotos/52931254|url-status=live}}</ref>
* [[Fujifilm]]<ref name="gettyimages.nl"/><ref>{{cite web|url=https://www.gettyimages.nl/license/52923615|title=Paris; BRASILIEN – FRANKREICH FINALE; Zinedine ZIDANE/FRA erzielt das...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063705/https://www.gettyimages.nl/detail/nieuwsfoto%27s/paris-brasilien-frankreich-finale-zinedine-zidane-fra-nieuwsfotos/52923615|url-status=live}}</ref>
* [[Gillette (brand)|Gillette]]<ref name="gettyimages.nl1"/><ref>{{cite web|url=https://www.gettyimages.nl/license/52922915|title=3; FRANKREICH FUSSBALLWELTMEISTER 1998; v.lks.: Frank LEBOEUF/FRA,...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063705/https://www.gettyimages.nl/detail/nieuwsfoto%27s/v-lks-frank-leboeuf-fra-torwart-fabien-barthez-fra-und-nieuwsfotos/52922915|url-status=live}}</ref> ([[Braun (company)|Braun]])<ref>{{cite web|url=https://www.gettyimages.nl/license/177225902|title=26 June 1998 World Cup – Colombia v England, David Beckham scores...|website=Gettyimages.nl|date=19 August 2013 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063705/https://www.gettyimages.nl/detail/nieuwsfoto%27s/june-1998-world-cup-colombia-v-england-david-beckham-nieuwsfotos/177225902|url-status=live}}</ref>
* [[JVC]]<ref>{{cite web|url=https://www.gettyimages.nl/license/53394828|title=Thomas Haessler of Germany takes a freekick during the FIFA World Cup...|website=Gettyimages.nl|date=16 August 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063706/https://www.gettyimages.nl/detail/nieuwsfoto%27s/thomas-haessler-of-germany-takes-a-freekick-during-the-nieuwsfotos/53394828|url-status=live}}</ref><ref>{{cite web|url=https://www.gettyimages.nl/license/52921978|title=Toulouse, 18.06.98, SUEDAFRIKA – DAENEMARK 1:1, Schiedsrichter TORO...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063707/https://www.gettyimages.nl/detail/nieuwsfoto%27s/schiedsrichter-toro-rendon-col-zeigt-morten-wieghorst-den-nieuwsfotos/52921978|url-status=live}}</ref>
* [[MasterCard]]<ref name="gettyimages.nl2">{{cite web|url=https://www.gettyimages.nl/license/52921822|title=Lens, 21.06.98, Jens JEREMIES/GER nach dem 0:1|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063706/https://www.gettyimages.nl/detail/nieuwsfoto%27s/lens-21-06-98-jens-jeremies-ger-nach-dem-0-1-nieuwsfotos/52921822|url-status=live}}</ref><ref>{{cite web|url=https://www.gettyimages.nl/license/52927842|title=2 von Cuauhtemoc BLANCO|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417063706/https://www.gettyimages.nl/detail/nieuwsfoto%27s/nach-dem-2-2-von-cuauhtemoc-blanco-nieuwsfotos/52927842|url-status=live}}</ref>
* [[McDonald's]]<ref>{{cite web|url=https://www.gettyimages.nl/license/52925749|title=BRA spielt den Ball an Torwart Driss BENZEKRI/MOR vorbei|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064207/https://www.gettyimages.nl/detail/nieuwsfoto%27s/spielt-den-ball-an-torwart-driss-benzekri-mor-vorbei-nieuwsfotos/52925749|url-status=live}}</ref><ref>{{cite web|url=https://www.gettyimages.nl/license/52919034|title=St.Etienne, 23.06.98, SCHOTTLAND – MAROKKO 0:3, Abdeljilil HADDA/MOR...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064301/https://www.gettyimages.nl/detail/nieuwsfoto%27s/abdeljilil-hadda-mor-erzielt-hier-das-tor-zum-0-1-nieuwsfotos/52919034|url-status=live}}</ref>
* [[Opel]]<ref>{{cite web|url=https://www.gettyimages.nl/license/52927436|title=Montpellier, 22.06.98, KOLUMBIEN – TUNESIEN 1:0, JUBEL NACH DEM 1:0:...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064246/https://www.gettyimages.nl/detail/nieuwsfoto%27s/leider-preciado-col-nieuwsfotos/52927436|url-status=live}}</ref><ref name="gettyimages.nl3">{{cite web|url=https://www.gettyimages.nl/license/52921816|title=Lens, 21.06.98, GER JUBEL nach dem Treffer zum 2:2 durch Oliver...|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064207/https://www.gettyimages.nl/detail/nieuwsfoto%27s/lens-21-06-98-ger-jubel-nach-dem-treffer-zum-2-2-durch-nieuwsfotos/52921816|url-status=live}}</ref>
* [[Philips]]<ref name="gettyimages.nl2"/><ref name="gettyimages.nl3"/>
* [[Snickers]]<ref name="gettyimages.nl"/><ref>{{cite web|url=https://www.gettyimages.nl/license/52931542|title=5 n.E.; Torwart Carlos ROA/ARG haelt den Elfmeter von Paul Ince/ENG|website=Gettyimages.nl|date=18 May 2005 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064222/https://www.gettyimages.nl/detail/nieuwsfoto%27s/n-e-torwart-carlos-roa-arg-haelt-den-elfmeter-von-paul-nieuwsfotos/52931542|url-status=live}}</ref>
||
* [[Air France]]
* [[Citroën]]
* [[Crédit Agricole]]<ref>{{cite web|url=https://www.gettyimages.nl/license/535710165|title=19 June 1998 FIFA World Cup, Nigeria v Bulgaria, Nigeria celebrate...|website=Gettyimages.nl|date=3 February 2015 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064207/https://www.gettyimages.nl/detail/nieuwsfoto%27s/june-1998-fifa-world-cup-nigeria-v-bulgaria-nigeria-nieuwsfotos/535710165|url-status=live}}</ref>
* [[Danone]]
* [[Orange S.A.|France Telecom]]<ref>{{cite web|url=https://www.gettyimages.nl/license/1293111|title=Davor Suker of Croatia and Lothar Matthaus of Germany stretch for the...|website=Gettyimages.nl|date=6 August 2002 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064208/https://www.gettyimages.nl/detail/nieuwsfoto%27s/davor-suker-of-croatia-and-lothar-matthaus-of-germany-nieuwsfotos/1293111|url-status=live}}</ref>
* [[La Poste (France)|La Poste]]<ref>{{cite web|url=https://www.gettyimages.nl/license/177225733|title=Football World Cup 1998, Brazil v Scotland, The Scotland defence leap...|website=Gettyimages.nl|date=19 August 2013 |access-date=12 July 2018|archive-date=17 April 2023|archive-url=https://web.archive.org/web/20230417064247/https://www.gettyimages.nl/detail/nieuwsfoto%27s/football-world-cup-1998-brazil-v-scotland-the-scotland-nieuwsfotos/177225733|url-status=live}}</ref>
* [[Peugeot]]
* [[Renault]]
|}

The absence of [[Budweiser (Anheuser-Busch)|Budweiser]] on pitch side advertising hoardings is notable due to the [[Evin law]], which forbids alcohol-related sponsorship in France, including in sports events.<ref>{{Cite web |title=WashingtonPost.com: Battle Over Bud Brewing for French-Hosted World Cup Soccer |url=https://www.washingtonpost.com/wp-srv/inatl/europe/april/14/worldcup.htm |access-date=2024-04-11 |website=www.washingtonpost.com}}</ref>

=== Video games ===
In most of the world, the official video game was, ''[[World Cup 98 (video game)|World Cup 98]]'' released by [[EA Sports]] on 13 March 1998 for [[Microsoft Windows]], [[PlayStation (console)|PlayStation]], [[Nintendo 64]] and the [[Game Boy]]. It was the first international football game developed by Electronic Arts since obtaining the rights from FIFA in 1997 and received mostly favourable reviews.<ref>{{cite news |title=World Cup 98 |url=http://psx.ign.com/articles/153/153532p1.html |work=IGN |date=15 July 1998 |access-date=15 July 2012 |archive-date=15 December 2010 |archive-url=https://web.archive.org/web/20101215113910/http://psx.ign.com/articles/153/153532p1.html |url-status=live }}</ref><ref>{{cite news |first=Josh |last=Smith |title=World Cup 98 Review |url=http://www.gamespot.com/world-cup-98/reviews/world-cup-98-review-2531897/ |work=GameSpot |date=5 June 1998 |access-date=15 July 2012 |archive-date=22 October 2012 |archive-url=https://web.archive.org/web/20121022041429/http://www.gamespot.com/world-cup-98/reviews/world-cup-98-review-2531897/ |url-status=live }}</ref><ref>{{cite journal |last=James |first=Chris |date=July 1998 |title=Football's Coming Home |journal=PC Guide |volume=4 |issue=4 |pages=53–57 |publisher=Future Publishing }}</ref>

In Japan, [[Konami]] was granted the FIFA World Cup licence and produced two distinct video games: ''[[International Superstar Soccer 98|Jikkyou World Soccer: World Cup France 98]]'' by KCEO for the Nintendo 64, and ''[[International Superstar Soccer Pro 98|World Soccer Jikkyou Winning Eleven 3: World Cup France '98]]'' by [[Konami#Konami Computer Entertainment Tokyo|KCET]] for the PlayStation. These games were released in the rest of the world as ''International Superstar Soccer '98'' and ''International Superstar Soccer Pro '98'', without the official FIFA World Cup licence, branding or real player names.{{citation needed|date=August 2023}}

Also in Japan, [[Sega]] was granted the FIFA World Cup licence to produce the [[Sega Saturn|Saturn]] video game ''World Cup '98 France: Road to Win''.{{citation needed|date=August 2023}}

Many other video games, including ''[[World League Soccer 98]]'', ''[[Actua Soccer]] 2'' and ''[[Neo Geo Cup '98: The Road to the Victory]]'' were released in the buildup to the 1998 World Cup and evidently were based on the tournament. ''[[FIFA: Road to World Cup 98]]'', also by EA Sports focused on the qualification stage.{{citation needed|date=August 2023}}