Editing Star Wars (section)

=== Merchandising ===
{{Main|Kenner Star Wars action figures|List of Kenner Star Wars action figures|Star Wars: The Vintage Collection|Lego Star Wars|Star Wars trading card|Star Wars role-playing games}}
[[File:George Lucas cropped 2009.jpg|thumb|upright|George Lucas made much of his fortune by retaining his rights to the franchise's merchandising.]]
The success of the ''Star Wars'' films led the franchise to become one of the most merchandised franchises in the world. While filming the original 1977 film, George Lucas decided to take a $500,000 pay cut to his salary as director in exchange for full ownership of the franchise's merchandising rights. By 1987, the first three films have made {{US$|2.6}}{{nbsp}}billion in merchandising revenue.<ref>{{cite web|url=https://books.google.com/books?id=lPdVAAAAIBAJ&q=convention+celebrates+star+wars+milestone&pg=PA2|title=Convention celebrates 'Star Wars milestone|newspaper=[[The Register-Guard|Eugene Register-Guard]]|date=May 25, 1987|access-date=December 21, 2019|archive-date=November 14, 2020|archive-url=https://web.archive.org/web/20201114043221/https://books.google.com/books?id=lPdVAAAAIBAJ&q=convention+celebrates+star+wars+milestone&pg=PA2|url-status=live}}</ref> By 2012, the first six films produced approximately {{US$|20}}{{nbsp}}billion in merchandising revenue.<ref name="merch">{{Cite magazine |last=Block |first=Alex Ben |date=February 9, 2012 |title=The Real Force Behind 'Star Wars': How George Lucas Built an Empire |url=https://hollywoodreporter.com/news/george-lucas-star-wars-288513 |url-status=live |archive-url=https://web.archive.org/web/20180923113443/https://www.hollywoodreporter.com/news/george-lucas-star-wars-288513 |archive-date=September 23, 2018 |access-date=September 26, 2018 |magazine=[[The Hollywood Reporter]]}}</ref>

[[Kenner Products]] made the first [[Kenner Star Wars action figures|''Star Wars'' action figures]] to coincide with the release of the original film, and today the original figures are highly valuable. Since the 1990s, Hasbro holds the rights to create action figures based on the saga. [[Star Wars Pez|Pez dispensers]] began to be produced in 1997.<ref>Nina Chertoff and Susan Kahn, [https://books.google.com/books?id=uuDcU7-EIdAC&pg=PA87 "''Star Wars''"] {{Webarchive|url=https://web.archive.org/web/20200820001156/https://books.google.com/books?id=uuDcU7-EIdAC&pg=PA87 |date=August 20, 2020 }}, ''Celebrating Pez'' (Sterling Publishing Company, Inc., 2006), 87.</ref> ''Star Wars'' was the first intellectual property to be licensed in [[Lego]] history.<ref>{{cite web|url=http://www.metro.co.uk/tech/games/885284-lego-gets-lord-of-the-rings-and-hobbit-licence|title=Lego gets Lord Of The Rings and Hobbit licence|website=Metro|date=December 19, 2011|access-date=August 2, 2016|archive-date=January 8, 2012|archive-url=https://web.archive.org/web/20120108033247/http://www.metro.co.uk/tech/games/885284-lego-gets-lord-of-the-rings-and-hobbit-licence|url-status=live}}</ref> Lego has produced animated parody short films and mini-series to promote their [[Lego Star Wars|''Star Wars'' sets]].<ref>{{cite web|url=http://www.starwars7news.com/2015/02/new-lego-star-wars-mini-series-coming-to-disneyxd.html|title=Star Wars Episode 7 News – New LEGO Star Wars Mini-Series Retelling the Whole Saga Coming to DisneyXD|author=Link Voxx|publisher=Star Wars Episode 7 News|access-date=January 19, 2017|archive-url=https://web.archive.org/web/20150819074538/http://www.starwars7news.com/2015/02/new-lego-star-wars-mini-series-coming-to-disneyxd.html|archive-date=August 19, 2015|url-status=dead}}</ref> The [[Lego Star Wars (video game series)|Lego ''Star Wars'' video games]] are critically acclaimed bestsellers.<ref>{{cite web | url = https://ign.com/articles/2006/03/02/lego-star-wars-ii-developer-diary | title = LEGO Star Wars II: Developer Diary | author = LucasArts | date = March 2, 2006 | website = [[IGN]] | publisher = [[IGN Entertainment]] | access-date = September 3, 2018 | author-link = LucasArts | archive-date = September 3, 2018 | archive-url = https://web.archive.org/web/20180903221149/http://www.ign.com/articles/2006/03/02/lego-star-wars-ii-developer-diary | url-status = live }}</ref><ref>{{cite magazine|url=https://www.wired.com/gamelife/2009/05/top-10-april-2009-games/|title=April 2009's Top 10 Game Sales, By Platform|last=Kohler|first=Chris|date=May 15, 2009|magazine=[[Wired (magazine)|Wired]]|access-date=September 3, 2018|archive-date=November 3, 2012|archive-url=https://web.archive.org/web/20121103173211/http://www.wired.com/gamelife/2009/05/top-10-april-2009-games/|url-status=live}}</ref>

In 1977, the board game ''Star Wars: Escape from the Death Star'' was released.<ref>{{Citation | url = http://www.boardgamegeek.com/boardgame/4845/star-wars--escape-from-death-star-game | title = Star Wars: Escape from the Death Star | year = 1977 | type = description | publisher = Board game geek | access-date = August 19, 2012 | archive-date = November 14, 2020 | archive-url = https://web.archive.org/web/20201114043222/https://www.boardgamegeek.com/boardgame/4845/star-wars-escape-death-star-game | url-status = live }}</ref>{{efn|Not to be confused with the board game with the same name published in 1990<ref>{{Citation | url = http://www.boardgamegeek.com/boardgame/2725/star-wars-escape-from-the-death-star | title = Star Wars: Escape from the Death Star | year = 1990 | type = description | publisher = Board game geek | access-date = August 19, 2012 | archive-date = April 22, 2010 | archive-url = https://web.archive.org/web/20100422213022/http://www.boardgamegeek.com/boardgame/2725/star-wars-escape-from-the-death-star | url-status = live }}</ref>}} A ''[[Monopoly Star Wars|Star Wars Monopoly]]'' and themed versions of ''[[Trivial Pursuit]]'' and [[Battleship (game)|Battleship]] were released in 1997, with updated versions released in subsequent years. The board game ''[[Risk (game)|Risk]]'' has been adapted in two editions by [[Hasbro]]: ''[[Star Wars Risk: The Clone Wars Edition|The Clone Wars Edition]]'' (2005)<ref>{{cite web|access-date=March 23, 2009|url=http://www.boardgamegeek.com/boardgame/15045|title=Star Wars Clone Wars Edition|publisher=Hasbro|archive-date=March 2, 2009|archive-url=https://web.archive.org/web/20090302101421/http://boardgamegeek.com/boardgame/15045|url-status=live}}</ref> and the ''[[Risk: Star Wars Original Trilogy Edition|Original Trilogy Edition]]'' (2006).<ref>{{cite web|access-date=March 23, 2009|publisher=Board game geek|url=http://www.boardgamegeek.com/boardgame/22551|title=Risk Star Wars: The Original Trilogy Edition|archive-date=March 2, 2009|archive-url=https://web.archive.org/web/20090302101053/http://boardgamegeek.com/boardgame/22551|url-status=live}}</ref> Three ''Star Wars'' tabletop [[role-playing game]]s have been developed: [[Star Wars: The Roleplaying Game|a version by West End Games]] in the 1980s and 1990s, [[Star Wars Roleplaying Game (Wizards of the Coast)|one by Wizards of the Coast]] in the 2000s, and [[Star Wars Roleplaying Game (Fantasy Flight Games)|one by Fantasy Flight Games]] in the 2010s.

[[Star Wars Trading Cards|''Star Wars'' Trading Cards]] have been published since the first "blue" series, by [[Topps]], in 1977.<ref>{{cite web|access-date=March 27, 2008|url=http://starwarscards.net/|title=Star Wars Trading Cards|website=Starwarscards.net|archive-date=April 5, 2008|archive-url=https://web.archive.org/web/20080405015712/http://www.starwarscards.net/|url-status=live}}</ref> Dozens of series have been produced, with Topps being the licensed creator in the United States. Each card series are of film stills or original art. Many of the cards have become highly collectible with some very rare "promos", such as the 1993 Galaxy Series II "floating Yoda" P3 card often commanding US$1,000 or more. While most "base" or "common card" sets are plentiful, many "insert" or "[[Trading card|chase cards]]" are very rare.<ref>{{cite web|access-date= March 28, 2008|url= http://theswca.com/textf/promo.html|title= Star Wars Promotional Trading Card List|publisher= The Star Wars Collectors Archive|archive-date= May 3, 2008|archive-url= https://web.archive.org/web/20080503144152/http://theswca.com/textf/promo.html|url-status= live}}</ref> From 1995 until 2001, [[Decipher, Inc.]] had the license for, created, and produced the ''[[Star Wars Customizable Card Game]]''.