Editing Spice Girls (section)

===Merchandise and sponsorship deals===
{{Main|Spice Girls merchandise and sponsorship deals}}
{{multiple image
 | footer    = Hundreds of different Spice Girls-branded products were put on the market, including [[Spice Cam|cameras]] and radios.<ref>{{cite web|url=http://www.m2.com/m2/web/story.php/1997852568440080DDE88025683A00340126|title=PMS to release new spice girls merchandise|publisher=M2 Presswire|date=29 September 1997|access-date=9 February 2017|url-access=subscription|archive-date=25 February 2017|archive-url=https://web.archive.org/web/20170225134507/http://www.m2.com/m2/web/story.php/1997852568440080DDE88025683A00340126|url-status=dead}}</ref>
 | image1    = Spice_Cam_Polaroid_(cropped).jpg
 | alt1      = Spice Girls camera
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 | image2    = Vintage_Spice_Girls_Novelty_Radio,_AM-FM_Bands,_Made_In_China,_Circa_1998.jpg
 | alt2      = Spice Girls radio
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In the late 1990s, the Spice Girls were involved in a prolific marketing phenomenon that saw them become the most merchandised group in music history.<ref name="cadbury"/> They negotiated lucrative endorsement deals with numerous brands, including [[Pepsi]], [[Asda]], [[Cadbury]] and [[Target Corporation|Target]],<ref name="cadbury"/> which led to accusations of overexposure and "[[selling out]]".<ref name="thebiographychannel1"/> The group was estimated to have earned over £300 million ($500 million) from their marketing endeavours in 1997 alone.<ref name=bbcearnings>{{cite web|publisher=[[BBC News]]|url=http://news.bbc.co.uk/2/hi/business/28946.stm|title=Spice sales not so hot|date=10 November 1997|access-date=19 February 2021|url-status=live|archive-url=https://archive.today/20210219170323/http://news.bbc.co.uk/2/hi/business/28946.stm|archive-date=19 February 2021}}</ref><ref name=herald/> Their subsequent reunion concert tours saw the Spice Girls launch new sponsorship and advertising campaigns with the likes of [[Tesco]] and [[Victoria's Secret]] in 2007,<ref name="tesco ad"/><ref>{{cite web|url=https://www.reuters.com/article/us-spicegirls-usa-idUSNAG22279320071016|title=Bras, knickers and – Spice Girls Greatest Hits?|work=[[Reuters]]|date=16 October 2007|access-date=10 February 2017|archive-url=https://archive.today/20210219171010/https://www.reuters.com/article/us-spicegirls-usa-idUSNAG22279320071016|archive-date=19 February 2021|url-status=live}}</ref> and [[Walkers (snack foods)|Walkers]] and ''[[Mr. Men]]'' in 2019.<ref name=mrmen/><ref>{{cite web|url=https://www.campaignlive.co.uk/article/nations-top-spice-girls-fan-remains-large-walkers-ad-stunt/1586343|title=Nation's top Spice Girls fan remains at large after Walkers ad stunt|first=Simon|last=Gwynn|date=3 June 2019|access-date=22 February 2021|work=[[Campaign (magazine)|Campaign]]|archive-url=https://archive.today/20210215005954/https://www.campaignlive.co.uk/article/nations-top-spice-girls-fan-remains-large-walkers-ad-stunt/1586343|archive-date=15 February 2021|url-status=live}}</ref>