Editing Spice Girls (section)

==Other brand ventures==
===Film===
{{Main|Spice World (film)|l1=Spice World (film)}}
[[File:The actual Spice Bus from the film Spice World.jpg|thumb|right|The Spice Girls' bus used in the film ''[[Spice World (film)|Spice World]]'' (1997)]]
The group made their film debut in ''Spice World'' with director [[Bob Spiers]]. Meant to accompany their second album, the style and content of the movie was in the same vein as [[the Beatles]]' films in the 1960s such as ''[[A Hard Day's Night (film)|A Hard Day's Night]]''. The light-hearted comedy, intended to capture the spirit of the Spice Girls, featured [[Richard E. Grant]], [[Alan Cumming]], [[Roger Moore]], [[Hugh Laurie]], [[Stephen Fry]], [[Elton John]], [[Richard O'Brien]], [[Bob Hoskins]], [[Jennifer Saunders]], [[Elvis Costello]] and [[Meat Loaf]].<ref>{{cite magazine|title=Spiceworld|magazine=[[Billboard (magazine)|Billboard]]|date=31 January 1998|last=Bell|first=Carrie|page=28|volume=110|issue=5|issn=0006-2510}}</ref>

''Spice World'' was released in December 1997 and proved to be a hit at the box office, taking in over $100 million worldwide.<ref name=telegraphfilm>{{cite news|first=Alice|last=Vincent|title=When the Spice Girls hit Cannes: the inside story of Spice World, 'the worst film ever made'|url=https://www.telegraph.co.uk/films/2017/09/29/spice-world-20-spice-girls-made-movie-history/|work=[[The Daily Telegraph]]|location=London|access-date=3 March 2021|date=24 May 2019|archive-url=https://archive.today/20210215040108/https://www.telegraph.co.uk/films/2017/09/29/spice-world-20-spice-girls-made-movie-history/|archive-date=15 February 2021|url-status=live}}</ref> Despite being a commercial success, the film was widely panned by critics;<ref name=telegraphfilm/> the movie was nominated for seven awards at the 1999 [[1998 Golden Raspberry Awards|Golden Raspberry Awards]] where the Spice Girls collectively won the award for "Worst Actress". Considered a [[cult film|cult classic]],<ref>{{harvnb|Smith|2019|p=153}}</ref> several critics have reevaluated the film more positively in the years following its initial release.<ref name=telegraphfilm/><ref>{{cite web|url=https://www.nytimes.com/2019/09/02/movies/spiceworld-me.html|title='Spice World' & Me|work=[[The New York Times]]|date=2 September 2019|first=Eleanor|last=Stanford|access-date=15 February 2021|archive-url=https://archive.today/20210215040409/https://www.nytimes.com/2019/09/02/movies/spiceworld-me.html|archive-date=15 February 2021|url-status=live}}</ref> Since 2014, the [[Spice World (film)#Merchandising|Spice Bus]], which was driven by Meat Loaf in the film, has been on permanent display at the [[Island Harbour Marina]] on the Isle of Wight, England.<ref name="spice bus display">[http://www.island-harbour.co.uk/spice/ The Spice Bus]. Island Harbour. Retrieved 25 June 2016.</ref>

===Television===
{{Main|Spice Girls filmography}}
The Spice Girls have hosted and starred in various television specials. In November 1997, they became the first pop group to host [[ITV (TV channel)|ITV]]'s ''[[An Audience with...]]'';<ref name="itv.com"/> their show featured an all-female audience and was watched by 11.8 million viewers in the UK, one fifth of the country's population.<ref name="Sinclair 2004, p. 148"/> The group hosted the Christmas Day edition of ''[[Top of the Pops]]'' on [[BBC1]] in 1996.<ref>{{Cite episode |title=Christmas edition |episode-link= |series=Top of the Pops|series-link=Top of the Pops |author = Spice Girls (host) |author-link=Spice Girls |network= [[BBC One]]|station= |date=25 December 1996 |season= |series-no= |number= }}</ref> The following year, a special Christmas Eve edition of the BBC series was dedicated to them, titled "Spice Girls on Top of the Pops".<ref name=xmas97/> The group have also starred in numerous [[MTV]] television specials, including ''Spice Girls: Girl Power A–Z'' and ''MTV Ultrasound, Sugar and Spice and Everything Nice''.<ref name=mtvspecials/> Their concerts have also been broadcast in various countries: [[Girl Power! Live in Istanbul]] (1997) was broadcast on ITV,<ref name=xmas97>{{cite news |title=Music on TV: Murder, lust, necrophilia and carols|work=[[The Guardian]]|first=Adam|last=Sweeting|date=24 December 1997|page=8 |id={{ProQuest|245202439}} }}</ref> [[Showtime (TV network)|Showtime]],<ref name=mtvspecials>{{cite news|title=Dateline: Viacom |date=29 April 1998|publisher=[[Business Wire]]|page=1 |id={{ProQuest|446927691}} }}</ref> and [[History of Freeform (TV channel)|Fox Family Channel]];<ref>{{cite news|url=https://variety.com/1998/tv/news/fox-family-debuts-well-1117479636/|title = Fox Family debuts well|work=[[Variety (magazine)|Variety]]|first=Richard | last=Katz | date=19 August 1998|access-date=13 April 2021|archive-url=https://archive.today/20130428112010/http://variety.com/1998/tv/news/fox-family-debuts-well-1117479636/|archive-date=28 April 2013|url-status=live}}</ref> [[Spiceworld Tour]] (1998) was broadcast on [[Sky Box Office]];<ref>{{cite web|publisher=[[BBC News]]|url=http://news.bbc.co.uk/2/hi/entertainment/142312.stm|title=Pay-per-view show for Spice Girls gig|date=30 July 1998|access-date=13 April 2021|archive-url=https://archive.today/20210413112652/http://news.bbc.co.uk/2/hi/entertainment/142312.stm|archive-date=13 April 2021|url-status=live}}</ref> and [[Christmas in Spiceworld]] (1999) was broadcast on [[Sky One]] and [[Fox Kids]], among others.<ref>{{cite web|url=http://www.broadcastnow.co.uk/sky-one-stages-spice-girls-london-concert/1225177.article|title=Sky One Stages Spice Girls London Concert|work=[[Broadcast (magazine)|Broadcast]]|date=26 November 1999|access-date=7 December 2021}}</ref>

The group have starred in [[television commercial]]s for brands such as [[Pepsi-cola|Pepsi]],<ref>{{cite web|first=Stuart|last=Elliott|url=https://www.nytimes.com/1997/01/21/business/as-pepsi-regroups-it-strikes-a-generational-note-once-again.html|title=As Pepsi regroups, it strikes a generational note once again.|work=[[The New York Times]]|date=21 January 1997|access-date=7 April 2019|archive-url=https://archive.today/20210219172745/https://www.nytimes.com/1997/01/21/business/as-pepsi-regroups-it-strikes-a-generational-note-once-again.html|archive-date=19 February 2021|url-status=live}}</ref> [[Polaroid Corporation|Polaroid]], [[Walkers (snack foods)|Walkers]], [[Impulse (body mist)|Impulse]] and [[Tesco]].<ref name="tesco ad"/> They have also released a few official [[documentary films]], including ''[[Spice Girls in America: A Tour Story]]'' (1999)<ref name=atourstory/> and ''[[Giving You Everything]]'' (2007).<ref name=givingyoueverything/> [[Making-of]] documentaries for their film ''Spice World'' were broadcast on [[Channel 5 (British TV channel)|Channel 5]]<ref name=xmas97/> and MTV.<ref>{{cite web|publisher=[[Moviefone]]|url=https://www.moviefone.com/tv/spice-girls-an-mtv-movie-special/358308/main/|title=Spice Girls: An MTV Movie Special|archive-date=27 February 2017|archive-url=https://web.archive.org/web/20170227054835/https://www.moviefone.com/tv/spice-girls-an-mtv-movie-special/358308/main/}}</ref> The Spice Girls have been the subject of numerous unofficial documentary films, commissioned and produced by individuals independent of the group, including ''[[Raw Spice]]'' (2001), ''[[Seven Days That Shook the Spice Girls]]'' (2002), and ''[[Spice Girls: How Girl Power Changed Britain]]'' (2021). The group have had episodes dedicated to them in several music biography series, including [[VH1]]'s ''[[Behind the Music]]'', ''[[E! True Hollywood Story]]'' and MTV's ''BioRhythm''.<ref>{{cite news |title=Spice Girls: The E! True Hollywood Story (2001) |url=http://tcm-qa.us-east-1.elasticbeanstalk.com/tcmdb/title/477619/spice-girls-the-e-true-hollywood-story#overview |access-date=6 December 2021 |agency=[[Turner Classic Movies|TCM]] |archive-date=7 December 2021 |archive-url=https://web.archive.org/web/20211207003513/http://tcm-qa.us-east-1.elasticbeanstalk.com/tcmdb/title/477619/spice-girls-the-e-true-hollywood-story#overview |url-status=dead }}</ref>

===Merchandise and sponsorship deals===
{{Main|Spice Girls merchandise and sponsorship deals}}
{{multiple image
 | footer    = Hundreds of different Spice Girls-branded products were put on the market, including [[Spice Cam|cameras]] and radios.<ref>{{cite web|url=http://www.m2.com/m2/web/story.php/1997852568440080DDE88025683A00340126|title=PMS to release new spice girls merchandise|publisher=M2 Presswire|date=29 September 1997|access-date=9 February 2017|url-access=subscription|archive-date=25 February 2017|archive-url=https://web.archive.org/web/20170225134507/http://www.m2.com/m2/web/story.php/1997852568440080DDE88025683A00340126|url-status=dead}}</ref>
 | image1    = Spice_Cam_Polaroid_(cropped).jpg
 | alt1      = Spice Girls camera
 | caption1  =
 | image2    = Vintage_Spice_Girls_Novelty_Radio,_AM-FM_Bands,_Made_In_China,_Circa_1998.jpg
 | alt2      = Spice Girls radio
 | caption2  =
 | perrow = 2
 | total_width = 320
}}
In the late 1990s, the Spice Girls were involved in a prolific marketing phenomenon that saw them become the most merchandised group in music history.<ref name="cadbury"/> They negotiated lucrative endorsement deals with numerous brands, including [[Pepsi]], [[Asda]], [[Cadbury]] and [[Target Corporation|Target]],<ref name="cadbury"/> which led to accusations of overexposure and "[[selling out]]".<ref name="thebiographychannel1"/> The group was estimated to have earned over £300 million ($500 million) from their marketing endeavours in 1997 alone.<ref name=bbcearnings>{{cite web|publisher=[[BBC News]]|url=http://news.bbc.co.uk/2/hi/business/28946.stm|title=Spice sales not so hot|date=10 November 1997|access-date=19 February 2021|url-status=live|archive-url=https://archive.today/20210219170323/http://news.bbc.co.uk/2/hi/business/28946.stm|archive-date=19 February 2021}}</ref><ref name=herald/> Their subsequent reunion concert tours saw the Spice Girls launch new sponsorship and advertising campaigns with the likes of [[Tesco]] and [[Victoria's Secret]] in 2007,<ref name="tesco ad"/><ref>{{cite web|url=https://www.reuters.com/article/us-spicegirls-usa-idUSNAG22279320071016|title=Bras, knickers and – Spice Girls Greatest Hits?|work=[[Reuters]]|date=16 October 2007|access-date=10 February 2017|archive-url=https://archive.today/20210219171010/https://www.reuters.com/article/us-spicegirls-usa-idUSNAG22279320071016|archive-date=19 February 2021|url-status=live}}</ref> and [[Walkers (snack foods)|Walkers]] and ''[[Mr. Men]]'' in 2019.<ref name=mrmen/><ref>{{cite web|url=https://www.campaignlive.co.uk/article/nations-top-spice-girls-fan-remains-large-walkers-ad-stunt/1586343|title=Nation's top Spice Girls fan remains at large after Walkers ad stunt|first=Simon|last=Gwynn|date=3 June 2019|access-date=22 February 2021|work=[[Campaign (magazine)|Campaign]]|archive-url=https://archive.today/20210215005954/https://www.campaignlive.co.uk/article/nations-top-spice-girls-fan-remains-large-walkers-ad-stunt/1586343|archive-date=15 February 2021|url-status=live}}</ref>

===Viva Forever!===
{{Main|Viva Forever! (musical)}}
''Viva Forever!'' is a [[jukebox musical]] written by [[Jennifer Saunders]], produced by [[Judy Craymer]] and directed by Paul Garrington. Based on the songs of the Spice Girls, the musical ran at the [[Piccadilly Theatre]] in the [[West End theatre|West End]] from 11 December 2012 to 29 June 2013.<ref>{{cite web|url=https://www.thestage.co.uk/news/dirty-dancing-to-replace-viva-forever-in-the-west-end|title=Dirty Dancing to replace Viva Forever! in the West End|work=[[The Stage]]|date=10 May 2013|first=Matthew|last=Hemley|access-date=28 March 2021}}</ref>