Editing Spice Girls (section)

===2010, 2012: ''Viva Forever!'' and London Olympics===
[[File:Spice Girls Viva Forever.jpg|thumb|right|The Spice Girls at the ''Viva Forever!'' premiere night, 2012]]

At the [[30th Brit Awards|2010 Brit Awards]], the Spice Girls received a special award for "Best Performance of the 30th Year".<ref name="Brits 30"/> The award was for their 1997 Brit Awards performance of "Wannabe" and "Who Do You Think You Are", with Geri Halliwell and Mel B receiving the award from [[Samantha Fox]] on behalf of the group.<ref name="Brits 30">{{cite news |last=Adshead |first=Adam |date=16 February 2010 |title=Spice Girls win The Brits Hits 30 award at Brit Awards 2010 |work=NME |url=https://www.nme.com/news/music/brit-awards-2009-16-1303544 |access-date=22 May 2022}}</ref>

That year, the Spice Girls collaborated with Fuller, [[Judy Craymer]] and [[Jennifer Saunders]] to develop a stage musical, ''[[Viva Forever! (musical)|Viva Forever!]]''. Similar to the [[ABBA]] musical ''[[Mamma Mia! (musical)|Mamma Mia!]]'', ''Viva Forever!'' used the group's music to create an original story.<ref>{{Cite news|url=https://www.thetimes.com/article/viva-forever-mamma-mia-creator-creates-spice-girls-musical-v050tt750p6 |work=The Times |location= London |title= Viva Forever Mamma Mia creator creates Spice Girls musical |first= Ben |last= Hoyle |date= 22 January 2010 |access-date=15 January 2025 }}</ref> In June 2012, to promote the musical, the Spice Girls reunited for a press conference at the [[St. Pancras Renaissance London Hotel]], where the music video for "Wannabe" had been filmed<ref name="West End">{{cite web|last=Masters|first=Tim|date=26 June 2012|title=Spice Girls unveil West End show|url=https://www.bbc.co.uk/news/entertainment-arts-18576789|url-status=live|archive-url=https://archive.today/20121209141856/http://www.bbc.co.uk/news/entertainment-arts-18576789|archive-date=9 December 2012|access-date=26 June 2012|publisher=[[BBC News]]}}</ref> exactly sixteen years earlier.<ref name=sinclair75/> They also appeared in the documentary ''Spice Girls' Story: Viva Forever!'', which aired on 24 December 2012 on [[ITV1]].<ref>{{cite news |last=Karmali |first=Sarah |date=21 December 2012 |title=Victoria Beckham: "No One Wanted To Date Me" |work=[[British Vogue|Vogue]] |url=https://www.vogue.co.uk/article/spice-girls-documentary-christmas-eve-victoria-beckham-viva-forever |url-status=live |access-date=25 June 2019 |archive-url=https://web.archive.org/web/20191023013003/https://www.vogue.co.uk/article/spice-girls-documentary-christmas-eve-victoria-beckham-viva-forever |archive-date=23 October 2019}}</ref> ''Viva Forever!'' premiered at the West End's [[Piccadilly Theatre]] in December 2012, with all five Spice Girls in attendance.<ref>{{cite web|date=12 December 2012|title=Spice Girls reunite at musical Viva Forever premiere – Telegraph|url=https://www.telegraph.co.uk/culture/music/music-news/9738785/Spice-Girls-reunite-at-musical-Viva-Forever-premiere.html|url-status=dead|archive-url=https://web.archive.org/web/20121215021927/http://www.telegraph.co.uk/culture/music/music-news/9738785/Spice-Girls-reunite-at-musical-Viva-Forever-premiere.html|archive-date=15 December 2012|access-date=22 December 2012|work=[[The Daily Telegraph]]|location=London}}</ref> It was panned by critics<ref>{{Cite web|url=http://www.thestage.co.uk/columns/mister-producer/2013/02/viva-forever-vs-the-bodyguard/|title=Viva Forever! vs The Bodyguard – Mister Producer – The Stage<!-- Bot generated title -->}}</ref> and closed after seven months, with a loss of at least £5 million.<ref>{{Cite web |title=Dirty Dancing to replace Viva Forever! in the West End |url=https://www.thestage.co.uk/news/dirty-dancing-to-replace-viva-forever-in-the-west-end |access-date=2023-03-20 |website=The Stage |language=En}}</ref>

In August 2012, the Spice Girls reunited to perform a medley of "Wannabe" and "Spice Up Your Life" at the [[2012 Summer Olympics closing ceremony]].<ref name="auto"/><ref>{{cite web|url=http://www.mtv.com/news/2517152/spice-girls-olympics-closing-ceremony-2/ |archive-url=https://web.archive.org/web/20160726071519/http://www.mtv.com/news/2517152/spice-girls-olympics-closing-ceremony-2/ |url-status=dead |archive-date=26 July 2016 |title=Spice Girls Reunite For 2012 London Olympics Closing Ceremony in Style|publisher=[[MTV]] News|date=12 August 2012|access-date= 22 February 2017}}</ref> Their performance received acclaim, and became the most-tweeted moment of the Olympics with over 116,000 tweets per minute on [[Twitter]].<ref name="olympicstweet">{{cite web |last=Brynley-Jones |first=Luke |date=22 January 2013 |title=Spice Girls break Tweets-per-minute record at No. London2012 |url=https://www.socialmediatoday.com/content/spice-girls-break-tweets-minute-record-london2012-infographic |access-date=28 June 2013 |website=Social Media Today}}</ref>