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===Economic performance and development=== The [[gross value added]] (GVA)<ref>GVA = Gross Value Added is the term now used for total wealth created in the regional economy. Measured at basic prices, it is close to what was formerly known as Gross Domestic Product at factor cost.</ref> in Moray was Β£1.26 billion in 2003. This corresponds to an output of Β£14,500 per resident and was 6% below the average for [[Scotland]] and 12% below that of the [[UK]]. The diagrams show the strong reliance on the food and drink industry, i.e. the distilling, canned food and biscuit manufacturing industries. The public sector is also very prominent. Of the total GVA of Β£1.26 billion, food and drink is responsible for 19% while 3% is the [[Scotland|Scottish]] figure and 2% for the UK. Moray is responsible for 9% of the entire food and drink GVA of Scotland. Significant areas where Moray has a larger than average share of national markets are in tourism, forest products, textiles and specialised metal working. In contrast, however, Moray is significantly underrepresented in the business services area at 15% of GVA, while it is 19% for Scotland and 25% for the UK. {{multiple image | align = left | image1 = GVAmoray.png | width1 = 250 | alt1 = Bar graph of GVA per head of population (1998 - 2003), comparing Moray, Scotland and the whole UK | caption1 = GVA per head of population (1998 - 2003), comparing Moray, Scotland and the whole UK | image2 = IndustryGVAmray.png | width2 = 250 | alt2 = Bar graph of industry GVA (2003) | caption2 = Industry GVA (2003) | image3 = ManufacturingGVAmoray2.png | width3 = 250 | alt3 = Manufacturing GVA (2003) | caption3 = Manufacturing GVA (2003) }}{{clear left}} In March 2014 a tourism strategy was launched by the Moray Economic Partnership aimed at doubling the Β£95m industry over the next decade.<ref>{{Cite web|url=http://www.northern-scot.co.uk/News/Tourism-strategy-launched-for-Moray-11032014.htm|title=Tourism strategy launched for Moray}}</ref> In June 2014 a website (morayspeyside.com) was launched under the auspices of the Moray [[Chamber of Commerce]] to support the strategy and provide a one-stop shop for visitors.<ref>{{cite web|url=https://www.pressandjournal.co.uk/fp/news/moray/268326/moray-tourism-website-launched/|title=Moray tourism website launched - Press and Journal|website=pressandjournal.co.uk|date=27 June 2014 |access-date=15 March 2018}}</ref><ref>{{cite web |url=http://www.morayspeyside.com/us/ |title=About Us - Moray Speyside |access-date=2014-07-03 |url-status=dead |archive-url=https://web.archive.org/web/20140715012207/http://www.morayspeyside.com/us/ |archive-date=15 July 2014 |df=dmy-all }}</ref>
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