Editing Ayumi Hamasaki (section)

==Life and career==
===1978-1997: Childhood and early endeavors===
Born in [[Fukuoka]], Fukuoka Prefecture, Hamasaki was raised as an only child by her mother and grandmother.<ref name="Rockin">{{cite magazine | first=Atsushi | last=Shikano | title=Interview with Ayumi Hamasaki| magazine=[[Rockin'on Japan]]| date=February 20, 2001|language=ja}}</ref><ref name="Time">{{cite magazine | last=Takeuchi Cullen| first=Lisa| url=http://www.time.com/time/asia/features/ayumi_hamasaki/cover3.html |title=Empress of Pop|magazine=[[Time (magazine)|Time]]| access-date=November 28, 2011 | page=3 | date=March 25, 2002 | url-status=dead| archive-url=https://web.archive.org/web/20020403135213/http://www.time.com/time/asia/features/ayumi_hamasaki/cover3.html | archive-date=April 3, 2002 }}</ref> At age seven, Hamasaki began modeling for local institutions to supplement the family's income. She continued this career path by moving to Tokyo alone at fourteen, signing as a model under the SOS talent agency.<ref name="Rockin" /> Under the name "Ayumi", Hamasaki released a rap EP, ''[[Nothing from Nothing (EP)|Nothing from Nothing]]'', on the [[Nippon Columbia]] label in 1995.<ref name="allmusic" /> After her mother moved to Tokyo, Hamasaki began attending [[Horikoshi High School|Horikoshi Gakuen]],<ref name="Rockin" /> as well as taking on acting work in movies and television dramas.<ref name="Time" /><ref name="Metropolis">{{cite magazine |last=Wilce |first=Matt |title=Big in Japan: Ayumi Hamasaki |url=http://metropolis.co.jp/biginjapan/379/biginjapaninc.htm |url-status=dead |magazine=[[Metropolis (free magazine)|Metropolis Magazine]] |archive-url=https://web.archive.org/web/20080410103934/http://metropolis.co.jp/BigInJapan/379/biginjapaninc.htm |archive-date=April 10, 2008 |access-date=March 23, 2008 |df=mdy-all}}</ref> From August 1995 to March 1996, Hamasaki co-hosted the [[SoundLink]] show ''Hōkago no Ōsama'' (''After-School King'') for [[Satellaview|Nintendo Satellaview]] with [[Shigeru Izumiya]].<ref>{{cite magazine |date=September 1995 |script-title=ja:スーパーファミコンアワー番組表8/1～8/31 ～スーパーファミコンアワー番組ガイド～ |magazine=[[Satellaview Tsūshin|サテラビュー通信]] |pages=33–66 |language=ja |volume=2}}</ref><ref>{{cite magazine |date=April 1996 |script-title=ja:スーパーファミコンアワー音声連動番組ガイド3/1→3/30 |magazine=サテラビュー通信 |pages=40–73 |language=ja |volume=10}}</ref>

Hamasaki struggled to adjust to student life, and described living aimlessly after dropping out in tenth grade.<ref name="Time" /><ref>{{Cite web |date=2013-11-13 |title=浜崎あゆみ、高校時代「同じクラスだった」 意外な接点に驚きの声 – モデルプレス |url=https://mdpr.jp/news/detail/1298945 |access-date=2024-10-10 |website=モデルプレス – ライフスタイル・ファッションエンタメニュース |language=ja}}</ref> It was during this time that she was introduced to [[Max Matsuura]] through an acquaintance, who offered her a record deal after hearing her sing at the [[Velfarre]] nightclub. Hamasaki suspected ulterior motives and turned the offer down, saying later "I'd never heard of Avex. When he asked if I wanted to pursue a singing career, I said, 'No way.' He was this older guy, and I thought the whole thing sounded fishy."<ref name="Time" />

Matsuura persisted, and Hamasaki eventually agreed to take voice lessons in 1996, most of which she would end up skipping due to reminding her of school.<ref name=":3" /> When Matsuura found out, he offered to send her abroad for one-to-one training instead. "I thought he was kidding" Ayu said later of this time, "I mean, I was seventeen".<ref name=":5">{{Cite web |date=2007-12-15 |title=TIMEasia.com: Japan – Ayumi Hamasaki |url=http://www.time.com/time/asia/features/ayumi_hamasaki/cover.html |access-date=2024-10-09 |archive-url=https://web.archive.org/web/20071215041531/http://www.time.com/time/asia/features/ayumi_hamasaki/cover.html |archive-date=December 15, 2007 }}</ref> Hamasaki stayed in New York for three months, corresponding frequently with Matsuura. Due to difficulties voicing her thoughts, that correspondence was usually through letter; impressed by her writing style, the producer asked her to try her hand at lyrics while they prepared for her debut through 1997.<ref name=":5" /> "No one had ever asked anything of me before, or expected anything," the singer said later. "He's the one who found me and drew me out."

===1998–1999: Musical beginnings, ''A Song for xx'', and ''Loveppears''===
Hamasaki made her debut on April 8, 1998 with the single "[[Poker Face (Ayumi Hamasaki song)|Poker Face]]". Almost a year later, the singer released her debut studio album ''[[A Song for ××]];'' it was an unprecedented success, topping the Oricon charts for five weeks and selling over a million copies.<ref name="allmusic">{{cite web | url=https://www.allmusic.com/artist/p430329/biography | title=Ayumi Hamasaki | website=Allmusic | access-date=April 17, 2008 | first=Chris | last=True | archive-date=August 16, 2024 | archive-url=https://web.archive.org/web/20240816141758/https://www.allmusic.com/artist/ayumi-hamasaki-mn0000758915/biographyAjax#biography | url-status=live }}</ref><ref name="YCTT" /><ref name="SCMP">{{cite news | title = Siege Mentality | page =1 |work=South China Morning Post | publisher = [[SCMP Group]] | location = Hong Kong, China | date=May 13, 2002}}</ref> Later in 1999, she received the [[Japan Gold Disc Award]] for "Best New Artist of the Year".<ref>{{cite web | url=http://www.riaj.or.jp/e/data/gdisc/1999.html | title=The 14th Japan Gold Disc Award 1999 | access-date=April 17, 2008 | publisher=[[RIAJ]] | archive-date=December 20, 2003 | archive-url=https://web.archive.org/web/20031220190720/http://www.riaj.or.jp/e/data/gdisc/1999.html | url-status=live }}</ref><ref name="Time" /><ref name="VillageVoice" />

''[[Ayu-mi-x]]'' (March 1999), the first of a series of remix albums, signaled Hamasaki moving beyond the pop-rock sound of ''A Song for ××''.<ref name="VillageVoice">{{cite news | last =Walters | first =Barry | title =Turning (Japanese) Point | newspaper =[[The Village Voice]] | date =March 5, 2002 | url=http://www.villagevoice.com/music/0209,168697,32804,22.html | access-date =April 19, 2008 |archive-url=https://web.archive.org/web/20080805144109/http://www.villagevoice.com/2002-03-05/music/turning-japanese-point/ |archive-date=August 5, 2008}}</ref> She began to experiment with musical style in her singles, releasing remixes which spanned [[reggae]] and [[house music|house]]. Later singles became milestones: Hamasaki earned her first number-one single ("[[Love (Destiny)|Love: Destiny]]") and first million-selling single ("[[A (EP)|A]]").<ref name="fierce" /><ref>{{cite web | url=http://www.riaj.or.jp/data/others/million_list/1999.html | title=Million-Selling Singles of 1999 | publisher=RIAJ | access-date=April 19, 2008| archive-url= https://web.archive.org/web/20080417233128/http://www.riaj.or.jp/data/others/million_list/1999.html| archive-date= April 17, 2008 | url-status= live|language=ja}}</ref> Her second studio album, ''[[Loveppears]]'' (November 1999), topped the Oricon charts and sold nearly 3 million copies.<ref name="YCTT">{{Cite news| title =You Can't Top This |work = [[The Straits Times]] | publisher = [[Singapore Press Holdings]] |location=Singapore | date =November 25, 1999|agency=[[Reuters]]}}</ref> In support of ''Loveppears'', she held her first tour: ''Ayumi Hamasaki Concert Tour 2000 A''. Two DVDs of the tour were released: ''Ayumi Hamasaki Concert Tour 2000 Vol. 1'' on September 13, and ''Ayumi Hamasaki Concert Tour 2000 Vol. 2'' on September 27, 2000.

===2000–2002: ''Duty'', ''A'' ''Best'', ''I Am...'', and ''Rainbow''===
From April to June 2000, Hamasaki released the "despair trilogy": "[[Vogue (Ayumi Hamasaki song)|Vogue]]", "[[Far Away (Ayumi Hamasaki song)|Far Away]]", and "[[Seasons (Ayumi Hamasaki song)|Seasons]]". Her subsequent studio album, ''[[Duty (album)|Duty]]'', reflected on the artist's feelings of loneliness, chaos, confusion, and the burden of responsibility; it resonated with fans, and became Hamasaki's best-selling studio album.<ref name="Rockin" /><ref name="cawaii10th">{{cite magazine |author=Tsuriya, Takako |date=May 2008 |title=Ayu 10th Year Career Anniversary |magazine=Cawaii |pages=15, 18 |language=ja}}</ref><ref>{{cite web |title=Ranking of Ayumi Hamasaki's Albums by Sales |url=http://www.oricon.co.jp/prof/artist/246497/ranking/cd_album/ |url-status=live |archive-url=https://web.archive.org/web/20100813023311/http://www.oricon.co.jp/prof/artist/246497/ranking/cd_album/ |archive-date=August 13, 2010 |access-date=July 24, 2010 |publisher=[[Oricon]] |language=ja}}</ref> At the end of 2000, Hamasaki held her first [[Ayumi Hamasaki Countdown Live 2000–2001 A|New Year countdown concert]] at the [[Yoyogi National Gymnasium]].

In 2001, Hamasaki released her first compilation album, ''[[A Best]]''. In support of ''Duty'' and ''A Best'', Hamasaki held a [[Ayumi Hamasaki Dome Tour 2001 A|tour of Japan's domes]].<ref>{{cite news|url=http://english.chosun.com/site/data/html_dir/2007/04/19/2007041961012.html|title=Rain to Perform at Prestigious Tokyo Dome|date=April 19, 2007|access-date=July 23, 2010|publisher=Chosun Ilbo Co|work=[[Chosun Ilbo]]|archive-date=June 21, 2011|archive-url=https://web.archive.org/web/20110621235049/http://english.chosun.com/site/data/html_dir/2007/04/19/2007041961012.html|url-status=live}}</ref>

In 2002, the singer released her fourth studio album, ''[[I Am... (Ayumi Hamasaki album)|I Am...]]'', which featured her own compositions under the pseudonym "Crea".<ref name="TimeInterview2">{{cite magazine|first=Lisa |last=Takeuchi Cullen |url=http://www.time.com/time/asia/features/ayumi_hamasaki/int_ayumi2.html |title=I have very clear ideas of what I want |magazine=[[Time (magazine)|Time]] |access-date=January 2, 2008 |page=2 |date=March 25, 2002 |archive-url=https://web.archive.org/web/20071212005108/http://www.time.com/time/asia/features/ayumi_hamasaki/int_ayumi2.html |archive-date=December 12, 2007 |url-status=dead }}</ref> In light of the [[September 11 attacks]], Hamasaki revised her vision of the album, focusing on issues such as faith and world peace. "[[A Song Is Born (song)|A Song Is Born]]", a duet with [[Keiko Yamada]], was released as part of Avex's [[Song Nation]] project.<ref>{{cite web|url=http://www.avexnet.or.jp/songnation/index.htm |title=Song+Nation |publisher=[[Avex Trax]] |access-date=January 24, 2008 |archive-url=https://web.archive.org/web/20080120210120/http://www.avexnet.or.jp/songnation/index.htm |archive-date=January 20, 2008 |url-status=dead |language=ja |df=mdy }}</ref><ref>{{cite web|url=http://www.chosunonline.com/article/20050121000046 |title=BoA and Hamasaki Ayumi Join Song+Nation's South Korean Release |publisher=Chosun Ilbo Co. |work=[[Chosun Ilbo|Chosunonline.com]] |access-date=December 1, 2008 |archive-url=https://web.archive.org/web/20081207020747/http://www.chosunonline.com/article/20050121000046 |archive-date=December 7, 2008 |language=ja |url-status=dead |df=mdy }} (Paid access required to view article)</ref><ref group=fn>Original text: "このシングルは2001年9月11に米国で発生した同時多発テロを追悼するために企画され、リリースと同時に日本で話題を集めたチャリティーシングル『song+nation』の3枚だ。"<br />"まず、浜崎あゆみとKEIKOがデュエットした『a song is born』が2001年12月12日にリリースされた。"</ref> She also changed her idea for the album cover, opting instead to be portrayed as a "peace muse": {{blockquote|I had a completely different idea for the cover at first. We'd already reserved the space, decided the hair and makeup and everything. But after the incident, as is typical of me, I suddenly changed my mind. I knew it wasn't the time for gaudiness, for elaborate sets and costumes. It sounds odd coming from me, but I realize what I say and how I look has a great impact.<ref name="TimeInterview"/>}} In support of ''I Am...'', Hamasaki held two tours: ''Ayumi Hamasaki Arena Tour 2002 A,'' and ''Ayumi Hamasaki Stadium Tour 2002 A''.<ref>{{cite magazine| url=http://www.famitsu.com/entertainment/news/2002/02/25/n08.html| title=Ayumi Hamasaki Stadium Tour 2002 A| magazine=[[Famitsu]]| publisher=[[Enterbrain]]| date=February 25, 2002| access-date=October 7, 2008| language=ja| archive-date=May 30, 2002| archive-url=https://web.archive.org/web/20020530031242/http://www.famitsu.com/entertainment/news/2002/02/25/n08.html| url-status=live}}</ref> Live albums of both tours were released in 2003.<ref>{{cite web |title=Ayumi Hamasaki – Arena Tour 2002 A |url=https://www.discogs.com/master/335658-Ayumi-Hamasaki-Arena-Tour-2002-A |website=Discogs |access-date=4 December 2024}}</ref><ref>{{cite web |title=Ayumi Hamasaki – Stadium Tour 2002 A |url=https://www.discogs.com/release/13292402-Ayumi-Hamasaki-Stadium-Tour-2002-A |website=Discogs |access-date=4 December 2024}}</ref> Later that year, Hamasaki performed at the [[MTV Asia]] music awards ceremony in Singapore, and received the award for "Most Influential Japanese Singer in Asia".<ref name="TimeInterview">{{cite news |last=Takeuchi Cullen |first=Lisa |date=March 25, 2002 |title=I have very clear ideas of what I want |url=http://www.time.com/time/asia/features/ayumi_hamasaki/int_ayumi.html |url-status=dead |archive-url=https://web.archive.org/web/20080214075019/http://www.time.com/time/asia/features/ayumi_hamasaki/int_ayumi.html |archive-date=February 14, 2008 |access-date=February 16, 2008 |work=[[Time Magazine|Time]] |page=1}}</ref><ref name="FacesofAyu7">{{cite magazine |last=Takeuchi Cullen |first=Lisa |date=March 25, 2002 |title=The Many Faces of Ayu |url=http://www.time.com/time/asia/features/ayumi_hamasaki/photoessay/7.html |url-status=dead |archive-url=https://web.archive.org/web/20080415210411/http://www.time.com/time/asia/features/ayumi_hamasaki/photoessay/7.html |archive-date=April 15, 2008 |access-date=April 17, 2008 |magazine=[[Time (magazine)|Time]] |page=7}}</ref>   In November she released her first European single, "[[Connected (Ayumi Hamasaki song)|Connected]]", under the name "Ayu". It was released in Germany on the Drizzly label.<ref>{{cite web |title=Japanische Pop-Diva meets Trance |url=http://www.dancecube.de/content.php?category=2&level=1&Path=-1&Category_ID=2&action=showArticle&Article_ID=75381&area=news |archive-url=https://archive.today/20070618115542/http://www.dancecube.de/content.php?category=2&level=1&Path=-1&Category_ID=2&action=showArticle&Article_ID=75381&area=news |url-status=dead |archive-date=June 18, 2007 | publisher=Raveline |language=de |access-date=July 25, 2010}}</ref> Hamasaki continued to release singles in Germany until 2005.<ref>{{cite web |title=Neue Single mit Remixen von Armin van Buuren & Kyau vs Albert |url=http://www.dancecube.de/content.php?category=1&level=1&Path=-1&Category_ID=1&action=showArticle&Article_ID=123420&area=news&subCategory=&ContextCategory_ID=4&ContextKeyword=Ayu&contextnavid=technology |publisher=Raveline |language=de |access-date=July 25, 2010}} {{Dead link|date=April 2012|bot=H3llBot}}</ref>

The singles  "[[Free & Easy (Ayumi Hamasaki song)|Free & Easy]]". "[[H (Ayumi Hamasaki EP)|H]]", and "[[Voyage (Ayumi Hamasaki song)|Voyage]]"<ref name="2002million">{{cite web |title=Million-Selling Singles of 2002 |url=http://www.riaj.or.jp/data/others/million_list/2002.html |url-status=live |archive-url=https://web.archive.org/web/20080117095925/http://www.riaj.or.jp/data/others/million_list/2002.html |archive-date=January 17, 2008 |access-date=January 28, 2008 |publisher=RIAJ |language=ja}}</ref> were released ahead of Hamasaki's next studio album, ''[[Rainbow (Ayumi Hamasaki album)|Rainbow]]'' (December 2002)''.'' <ref name="2002million" /><ref name="rainbow">{{cite web | url=http://avexnet.or.jp/ayu/en/special/rainbow/index2.html | title=Ayumi Hamasaki's director's notes on Rainbow | publisher= [[Avex Trax|Avex Marketing Inc.]]| access-date=April 9, 2008| archive-url= https://web.archive.org/web/20080327060445/http://avexnet.or.jp/ayu/en/special/rainbow/index2.html| archive-date= March 27, 2008 | url-status= live}}</ref>

===2003–2006: ''My Story'', ''(Miss)Understood'', and ''Secret''===
[[File:Ayumi Hamasaki 2007.jpg|thumb|Hamasaki in [[Taiwan]] (2007)]]In 2003, Hamasaki released three singles, "[[& (Ayumi Hamasaki EP)|&]]", "[[Forgiveness (Ayumi Hamasaki song)|Forgiveness]]", and "[[No Way to Say]]". The singer then held the ''[[30th Single Collection Live (Ayumi Hamasaki)|A Museum]]'' concert at the Yoyogi National Gymnasium.<ref>{{cite magazine|title=Interview With Ayumi Hamasaki|magazine=Casa Brutus|date=September 2004|volume=54|pages=24–28|language=ja}}</ref> The singer's next release, the EP ''[[Memorial Address]],'' topped the Oricon chart and sold over a million copies.<ref>{{cite web | url=http://www.riaj.or.jp/data/others/million_list/2003.html | title=Million-Selling Albums of 2003|publisher=RIAJ| access-date=January 25, 2008| archive-url= https://web.archive.org/web/20080117095927/http://www.riaj.or.jp/data/others/million_list/2003.html| archive-date= January 17, 2008 | url-status= live}}</ref><ref>{{cite web | url=http://www.oricon.co.jp/music/special/041222_01.html|title=Yearly Album Rankings for 2004|publisher=[[Oricon]]|access-date=December 1, 2008| archive-url= https://web.archive.org/web/20081214060904/http://www.oricon.co.jp/music/special/041222_01.html| archive-date= December 14, 2008 | url-status= live|language=ja}}</ref> Despite this, sales of Hamasaki's singles began to wane — although all three of the album's singles topped the Oricon charts, "&" was Hamasaki's last single to sell over 500,000 copies.<ref>{{cite news | url=http://www.oricon.co.jp/news/ranking/22658/ | title=Ayumi Hamasaki: Newly Released Details of Her Singles| access-date=April 23, 2008 | publisher=[[Oricon]]| archive-url= https://web.archive.org/web/20080317021012/http://www.oricon.co.jp/news/ranking/22658/| archive-date= March 17, 2008 | url-status= live|language=ja}}</ref> By the end of [[Ayumi Hamasaki Arena Tour 2003–2004 A|''Arena Tour 2003–2004'']], Hamasaki had grown disillusioned with her position in Avex.<ref name="MyStoryInt">{{cite magazine | title=The First-Time Stench of Being a Human|magazine=[[Oricon|Oricon Style]]|date=December 27, 2004|issue= 49–1275|pages=17–19|language=ja}}</ref> This period of reassessment led her to begin work on her next studio album, ''[[My Story (Ayumi Hamasaki album)|My Story]],'' ahead of schedule.<ref name="CawaiiF2005">{{cite magazine |author=Tsuriya, Takako |date=January 1, 2005 |title=Ayumi Hamasaki: Always our Princess |magazine=[[Cawaii]] |pages=10–15 |language=ja}}</ref>

''My Story'' and its singles, "[[Moments (Ayumi Hamasaki song)|Moments]]", "[[Inspire (song)|Inspire]]", and "[[Carols (song)|Carols]]", all topped the weekly Oricon charts; moreover, with sales of over 1,100,000 units, ''My Story'' became Hamasaki's last million-selling studio album according to Oricon.<ref group="fn" name="oricondiscrep">''(Miss)understood'' is listed as a million-seller by the RIAJ, but the RIAJ's certification is based on the number of albums shipped to retailers; Oricon gathers its tallies from the retailers themselves.</ref><ref>{{cite web|url=http://www.riaj.or.jp/data/others/million_list/2004.html |title=Million-Selling Albums of 2004 |publisher=RIAJ |access-date=April 9, 2008 |archive-url=https://web.archive.org/web/20080418094110/http://www.riaj.or.jp/data/others/million_list/2004.html |archive-date=April 18, 2008 |url-status=dead |language=ja |df=mdy }}</ref><ref>{{cite web | url=http://www.oricon.co.jp/music/special/051219_01_2.html|title=Yearly Album Rankings for 2005|publisher=[[Oricon]]|access-date=December 1, 2008| archive-url= https://web.archive.org/web/20081215165044/http://www.oricon.co.jp/music/special/051219_01_2.html| archive-date= December 15, 2008 | url-status= live|language=ja}}</ref> From January to April 2005, Hamasaki held the nationwide [[Ayumi Hamasaki Arena Tour 2005 A|''Ayumi Hamasaki Arena Tour 2005 A: My Stor''y]] tour.<ref name="MyStoryInt" /> ''[[My Story Classical]]'', a classical version of ''My Story,'' was released in March 2005.<ref>{{cite web|url=http://www.oricon.co.jp/music/special/050323_01.html|title=A Classical Version of Hamasaki Ayumi's My Story Is Released!|last=Igeta|first=Satoru|date=March 23, 2005|work=[[Oricon|Oricon Style]]|publisher=[[Oricon]]|access-date=November 3, 2009|language=ja|archive-date=March 23, 2005|archive-url=https://web.archive.org/web/20050323090950/http://www.oricon.co.jp/music/special/050323_01.html|url-status=live}}</ref>

''[[(Miss)understood]]'', Hamasaki's seventh studio album, was released in January 2006.<ref name="GirlpopBD">{{in lang|ja}} {{cite magazine |last=Fuji |first=Miho ({{nihongo2|藤井美保}}) |date=January 5, 2006 |title=Ayumi Hamasaki: Bold & Delicious/Pride |magazine=Girlpop |pages=16–18 |volume=76 |issue=462}}</ref> In support of the album, Hamasaki held the [[Ayumi Hamasaki Arena Tour 2006 A]] tour, which spanned three months with thirty concerts.<ref>{{cite web | url=http://www.avexnet.or.jp/ayu/news/060217.html | title= Ayumi Hamasaki Arena Tour 2006| publisher= [[Avex Trax|Avex Marketing Inc.]]| access-date=February 20, 2008 |archive-url=https://web.archive.org/web/20060313141823/http://www.avexnet.or.jp/ayu/news/060217.html |archive-date=March 13, 2006|language=ja}}</ref>

"[[Startin'/Born to Be...|Startin']]", Hamasaki's twenty-sixth number-one single, was released in March 2006.<ref>{{cite news | url=http://www.oricon.co.jp/news/ranking/15343/ | title= Ayumi Hamasaki Completely Dominates in Three Major Areas | publisher=[[Oricon]] | date= March 13, 2006 | access-date=February 22, 2008| archive-url= https://web.archive.org/web/20080218060728/http://www.oricon.co.jp/news/ranking/15343/| archive-date= February 18, 2008 | url-status= live|language=ja}}</ref> The subsequent studio album, ''[[Secret (Ayumi Hamasaki album)|Secret]]'', was released in November 2006.<ref name="hpsecretinterview">{{cite web |title=Secret Special Interview |url=http://avexnet.or.jp/ayu/jp/special/secret/ |url-status=live |archive-url=https://web.archive.org/web/20081019212432/http://avexnet.or.jp/ayu/jp/special/secret/ |archive-date=October 19, 2008 |access-date=October 8, 2008 |publisher=[[Avex Trax]] |language=ja}}</ref>

===2007–2008: ''A Best 2'', ''Guilty'', and ''A Complete''===

In February 2007, Hamasaki released ''[[A Best 2]]''. The two versions, ''[[A Best 2: White|White]]'' and ''[[A Best 2: Black|Black]]'', debuted at the first and second positions on the Oricon weekly charts.<ref>{{cite news|url=http://www.sponichi.co.jp/entertainment/news/2007/03/06/03.html |title=Ayu Holds the Top Two Ranks! A Feat Unaccomplished in 36 Years! | work=Sponichi Annex | publisher=[[Mainichi Shimbun]] | date=March 6, 2007|access-date=January 7, 2008|archive-url=https://web.archive.org/web/20070312021145/http://www.sponichi.co.jp/entertainment/news/2007/03/06/03.html|archive-date=March 12, 2007|language=ja}}</ref> ''[[Tour of Secret]]'' was then held from March to the end of June.<ref>{{cite news | url=http://www.ettoday.com/2007/02/13/340-2054709.htm | title=Amazing Charm! Nine Thousand Seats at Hamasaki Ayumi's Taipei Concert Sold out in Less Than Two Hours| work=Nownews| date= February 13, 2007|access-date=February 12, 2008 | publisher=Chunghwa United Telecom Group |archive-url = https://web.archive.org/web/20071230222202/http://www.ettoday.com/2007/02/13/340-2054709.htm |archive-date = December 30, 2007|language=zh}}</ref><ref>{{cite news| url=http://enjoy.eastday.com/e/20070209/u1a2619858.html| title=Tickets to Hamasaki Ayumi's Show at the Red Hall Sold Out in Three Hours| newspaper=EastDay| date=February 9, 2007| access-date=February 22, 2008| language=zh| archive-url=https://web.archive.org/web/20090304032628/http://enjoy.eastday.com/e/20070209/u1a2619858.html| archive-date=March 4, 2009| url-status=dead}}</ref>

Hamasaki released "[[Glitter/Fated]]", "[[Talkin' 2 Myself]]",<ref>{{cite news |date=September 25, 2007 |title=Chart Ranking for This Week！ |url=http://www.oricon.co.jp/news/rankmusic/48305/ |url-status=live |archive-url=https://web.archive.org/web/20080303105155/http://www.oricon.co.jp/news/rankmusic/48305/ |archive-date=March 3, 2008 |access-date=February 12, 2008 |publisher=[[Oricon]] |language=ja}}</ref> and "[[Together When...]]"<ref>{{cite web |title=Record Association Monthly Download Charts for December |url=http://www.riaj.or.jp/data/others/chart/w080120_1.html |url-status=live |archive-url=https://web.archive.org/web/20080122125955/http://www.riaj.or.jp/data/others/chart/w080120_1.html |archive-date=January 22, 2008 |access-date=January 24, 2008 |publisher=RIAJ |language=ja}}</ref><ref>{{cite news |date=November 20, 2007 |title=Ayu's New Song Is a Digital-Limited Release |url=http://www.nikkansports.com/entertainment/p-et-tp0-20071120-285402.html |url-status=live |archive-url=https://web.archive.org/web/20081210181829/http://www.nikkansports.com/entertainment/p-et-tp0-20071120-285402.html |archive-date=December 10, 2008 |access-date=December 1, 2008 |work=[[Nikkan Sports]] |publisher=Nikkan Sports Newspaper |language=ja}}</ref> ahead of her ninth studio album, [[Guilty (Ayumi Hamasaki album)|''Guilty'']], released in January 2008. In April, Hamasaki released the single "[[Mirrorcle World]]" to commemorate her tenth anniversary since debut.<ref name="fierce" /> Between April and September 2008, Hamasaki held her second tour of Asia: ''[[Ayumi Hamasaki Asia Tour 2008: 10th Anniversary|Asia Tour 2008: 10th Anniversary]]''. On September 10, Hamasaki released ''[[A Complete: All Singles]]''.<ref>{{cite news |date=July 26, 2008 |title=Ayumi Hamasaki to release best-of album to mark 10th anniversary of debut |url=http://www.japantoday.com/category/entertainment/view/ayumi-hamasaki-to-release-best-of-album-to-mark-10th-anniversary-of-debut |url-status=dead |archive-url=https://archive.today/20081118082720/http://www.japantoday.com/category/entertainment/view/ayumi-hamasaki-to-release-best-of-album-to-mark-10th-anniversary-of-debut |archive-date=November 18, 2008 |access-date=July 26, 2008 |newspaper=[[Japan Today]]}}</ref>

===2009–2011: ''Next Level'', ''Rock 'n' Roll Circus'', ''Love Songs'', and ''Five''===
[[File:Hamasaki ayumi 2010.png|thumb|Rock n' Roll Circus: 7 Days Special tour (2010)|left]]
Hamasaki's next two releases, "[[Days/Green]]" and "[[Rule/Sparkle]]", continued her streak of number-one singles.<ref>{{cite news |url=http://www.sanspo.com/geino/news/081210/gnj0812100505015-n2.htm |archive-url=https://web.archive.org/web/20081212031854/http://www.sanspo.com/geino/news/081210/gnj0812100505015-n2.htm |archive-date=December 12, 2008 |title=Ayu to Sing the International Theme Song of Dragonball |work=[[Sankei Sports]] |publisher=Sankei Digital Inc. |access-date=December 10, 2008 |date=December 10, 2008 |page=2 |language=ja |url-status=dead |df=mdy }}</ref> The subsequent studio album, ''[[Next Level (Ayumi Hamasaki album)|Next Level]]'', was released on March 25, 2009.<ref name="USB">{{cite web |url=http://www.sponichi.co.jp/entertainment/news/2009/02/13/04.html |archive-url=https://www.webcitation.org/5eXxRHxKn?url=http://www.sponichi.co.jp/entertainment/news/2009/02/13/04.html |archive-date=February 13, 2009 |title=Ayu's USB album |publisher=Sponichi Annex |access-date=February 12, 2009 |language=ja |url-status=dead |df=mdy }}</ref><ref>{{cite web | url=http://avexnet.or.jp/ayu/jp/news/090212.html|title=Ayumi Hamasaki official website news and information|publisher=[[Avex]]|access-date=February 13, 2009| archive-url= https://web.archive.org/web/20090214224145/http://avexnet.or.jp/ayu/jp/news/090212.html| archive-date= February 14, 2009 | url-status= live|language=ja}}</ref> ''Next Level'' reached the top of the Oricon charts, making Hamasaki the only artist to have a number-one album every year for eleven years in a row since her debut.<ref name="nextlevel" /> On August 12, 2009, Hamasaki released "[[Sunrise/Sunset (Love Is All)]]". "Sunrise (Love Is All)" was used as the theme song for the [[Japanese television drama]] ''Dandy Daddy?''.<ref name="June 30, 2009">{{cite web|url=http://www.oricon.co.jp/news/music/67305/full/|title=Ayumi Hamasaki, to sing first drama theme song in six years|publisher=[[Oricon]]|access-date=July 2, 2009|archive-date=July 4, 2009|archive-url=https://web.archive.org/web/20090704080315/http://www.oricon.co.jp/news/music/67305/full/|url-status=live}}</ref> Hamasaki's third single of the year, "[[You Were.../Ballad]]", was used for [[Tinker Bell and the Lost Treasure]] in Japan.<ref>{{Cite web|url=https://www.cinematoday.jp/news/N0020871|title=浜崎あゆみ、ディズニーの『ティンカー・ベルと月の石』のイメージソングを！｜シネマトゥデイ|date=November 18, 2009|website=シネマトゥデイ|access-date=May 10, 2024|archive-date=May 3, 2024|archive-url=https://web.archive.org/web/20240503130457/https://www.cinematoday.jp/news/N0020871|url-status=live}}</ref><ref>{{Cite web |date=2009-11-19 |title=浜崎あゆみ、新曲はディズニー映画＆初NHKドラマのダブルタイアップ |url=https://www.barks.jp/news/?id=1000055525 |access-date=2024-05-06 |website=BARKS |language=ja |archive-date=May 6, 2024 |archive-url=https://web.archive.org/web/20240506132913/https://www.barks.jp/news/?id=1000055525 |url-status=live }}</ref><ref>{{Cite web |last=PIA |title=人気の妖精ティンカー・ベルがディズニーシーで春を祝う！ {{!}} チケットぴあ[映画 映画その他] |url=https://ticket.pia.jp/pia/newsDetail.ds?newsCd=201004050001 |access-date=2024-05-06 |website=ticket.pia.jp |language=ja |archive-date=August 16, 2024 |archive-url=https://web.archive.org/web/20240816141822/https://ticket-news.pia.jp/pia/news.do?newsCd=201004050001 |url-status=live }}</ref>

Hamasaki's eleventh studio album ''[[Rock 'n' Roll Circus]]'' was released on April 14, 2010. Hamasaki also began expanding her online presence, setting up accounts on [[Myspace|MySpace]], [[Ustream]], and [[Twitter]].<ref>{{cite web |url=http://music.jp.msn.com/news/article.aspx?articleid=266772 |archive-url=https://web.archive.org/web/20100416163136/http://music.jp.msn.com/news/article.aspx?articleid=266772 |archive-date=April 16, 2010 |title=Hamasaki Ayumi, One New Web Experiment After Another |publisher=MSN |date=April 13, 2010 |access-date=April 20, 2010 |language=ja |url-status=dead |df=mdy }}</ref><ref>{{cite news|url=http://house.sina.com.cn/overseas/japan/2010-04-15/1823342615.html|title=Hamasaki Ayumi Tries an Experiment on the Internet|publisher=[[SINA Corporation]]|work=[[Sina.com]]|access-date=April 20, 2010|date=April 15, 2010|language=zh|url-status=dead|archive-url=https://web.archive.org/web/20110720022310/http://house.sina.com.cn/overseas/japan/2010-04-15/1823342615.html|archive-date=July 20, 2011|df=mdy-all}}</ref> In July, entertainment company Livespire announced that Hamasaki's [[Ayumi Hamasaki Arena Tour 2009 A: Next Level|2009 ''Next Level'' tour]] would be shown in 3D at Toho cinemas nationwide during August 2010.<ref>{{cite web|title=2010 News |url=http://livespire.jp/movie/a3d.html |work=Livespire.jp |publisher=[[Sony Corporation]] |access-date=August 6, 2010 |archive-url=https://web.archive.org/web/20100818200506/http://livespire.jp/movie/a3d.html |archive-date=August 18, 2010 |url-status=dead }}</ref><ref>{{cite web|title=Release Information: A3D ayumi hamasaki ARENA TOUR 2009 A ～NEXT LEVEL～ |url=http://www.livespire.jp/movie/a3d.html |work=Livespire.jp |publisher=[[Sony Corporation]] |url-status=dead |archive-url=https://web.archive.org/web/20100818200506/http://livespire.jp/movie/a3d.html |archive-date=August 18, 2010 }}</ref><ref>{{cite web|title=Screening Information Schedule & Theater: A3D ayumi hamasaki ARENA TOUR 2009 A ～NEXT LEVEL～|url=http://www.livespire.jp/schedule/a3d.html|work=Livespire.jp|publisher=[[Sony Corporation]]|access-date=August 6, 2010|archive-url=https://web.archive.org/web/20100818195155/http://www.livespire.jp/schedule/a3d.html|archive-date=August 18, 2010|url-status=dead}}</ref> Later that year, Hamasaki released singles "[[Moon/Blossom]]", "[[Crossroad (song)|Crossroad]]", and "[[L (Ayumi Hamasaki EP)|L]]".<ref>{{cite web |title=July 14 (Wednesday) New Single 'Moon/Blossom' [and] 'Blossom/Moon' |url=http://avexnet.or.jp/ayu/jp/news/100520a.html |url-status=dead |archive-url=https://web.archive.org/web/20140618185339/http://avexnet.or.jp/ayu/jp/news/100520a.html |archive-date=June 18, 2014 |access-date=August 18, 2010 |work=Ayumi Hamasaki Official Website |publisher=[[Avex]] |language=ja}}</ref> On December 22, Hamasaki released ''[[Love Songs (Ayumi Hamasaki album)|Love Songs]],'' which debuted atop the Oricon album chart.

In February 2011, it was announced that her upcoming tour, ''Hotel Love Songs'', would start in April. It was later renamed to ''[[Power of Music 2011 A|Power of Music]]'' and delayed until late May due to the [[2011 Tōhoku earthquake and tsunami|Tōhoku earthquake and tsunami]] disaster, Hamasaki instead focusing on charity efforts in the immediate aftermath.<ref>{{Cite web |date=2015-03-04 |title=浜崎あゆみ＆倖田來未が被災者へメッセージ あゆはチャリティーTシャツ発売 |url=https://www.oricon.co.jp/news/85757/full/ |access-date=2024-11-05 |website=ORICON NEWS}}</ref>
[[File:Ayumi Hamasaki in London (cropped).jpg|thumb|299x299px|Hamasaki meeting fans in London (2010)]]
On April 20, 2011, Hamasaki simultaneously released four ''Ayu-mi-x 7'' remix albums: ''[[Ayu-mi-x 7 Version House|House]]'', ''[[Ayu-mi-x 7 Version Acoustic Orchestra|Acoustic Orchestra]]'', ''[[Ayu-mi-x 7 Presents Ayu Trance 4|Trance 4]]'', and ''[[Ayu-mi-x 7 Presents Ayu-ro Mix 4|Ayu-ro Mix 4]]''. On the same day, ''[[Rock'n'Roll Circus Tour Final: 7days Special|2010 Rock 'n' Roll Circus Tour]]'' and ''[[A 50 Singles: Live Selection]]'' topped the weekly chart at number one and two respectively. The simultaneous releases made Hamasaki the first artist ever to have four albums in Oricon's top ten, and also the first artist to hold the two top positions on the Oricon DVD chart.<ref>{{cite web|url=http://headlines.yahoo.co.jp/hl?a=20110426-00000330-oric-musi |title=浜崎あゆみ、史上初のアルバム4作同時TOP10入り|date=April 27, 2011|language=ja|archive-url=https://web.archive.org/web/20110430103230/http://headlines.yahoo.co.jp/hl?a=20110426-00000330-oric-musi|archive-date=April 30, 2011|url-status=dead|publisher=Oricon}}</ref>

On August 31, Hamasaki released her second mini album: ''[[Five (EP)|Five]]''. It topped the Oricon chart for two weeks.<ref>{{Cite web |date=2011-09-06 |title=【オリコン】浜崎あゆみ、18作目のアルバム首位 |url=https://www.oricon.co.jp/news/2001457/ |access-date=2024-11-05 |website=ORICON NEWS}}</ref>

===2012–2013: 15th anniversary, ''Party Queen'', ''Love again'', and ''A Summer Best''===

On March 21, Hamasaki released her thirteenth studio album, ''[[Party Queen]].''<ref name="deliriumzer0.com">{{Cite web |title=February 23 – Party queen {{!}} Ayumi Hamasaki: A Beginner's Guide |url=https://www.deliriumzer0.com/ayu/daily-partyqueen |url-status=live |archive-url=https://web.archive.org/web/20221209090049/https://www.deliriumzer0.com/ayu/daily-partyqueen |archive-date=December 9, 2022 |access-date=2022-12-09 |website=www.deliriumzer0.com}}</ref> During the press tour, Hamasaki would say that she had considered making the release her first [[double album]] due to "how easy" songwriting had been during production.<ref name="deliriumzer0.com" />

On August 6, 2012, Hamasaki released her sixth compilation album ''[[A Summer Best]]''. In September, it was announced that there would be new material for five consecutive months to celebrate the artist's fifteenth anniversary; these releases consisted of [[Love (Ayumi Hamasaki album)|''Love'']], ''[[Again (Ayumi Hamasaki album)|Again]]'', ''[[A Classical]]'', ''[[Love Again (Ayumi Hamasaki album)|Love Again]]'', and ''[[Ayumi Hamasaki Arena Tour 2012 A: Hotel Love Songs|Arena Tour 2012 A: Hotel Love Songs]]''.<ref>{{cite web|title=浜崎あゆみ 5ヶ月連続リリース記念特集|url=http://shop.mu-mo.net/a/st/event/ayu1211/|website=mu-mo Shop|access-date=15 June 2014|archive-date=November 5, 2012|archive-url=https://web.archive.org/web/20121105000539/http://shop.mu-mo.net/a/st/event/ayu1211/|url-status=live}}</ref><ref>{{cite web |script-title=ja:浜崎あゆみ、「毎月8日」に5ヶ月連続新作発表 |url=http://www.oricon.co.jp/news/2017090/full/ |url-status=live |archive-url=https://web.archive.org/web/20140714153200/http://www.oricon.co.jp/news/2017090/full/ |archive-date=July 14, 2014 |access-date=15 June 2014 |publisher=Oricon Style |language=ja}}</ref>

In April 2013, Hamasaki began the ''[[Ayumi Hamasaki 15th Anniversary Tour: A Best Live|15th Anniversary Tour: A Best Live]]'' tour. Its setlist, selected by an online fan survey, was later released as her first live CD.<ref name="first live album">{{cite web|title=アルバム連続TOP10歴代1位を獲得した浜崎あゆみ|work=ニュース&エンタメ情報『めるも』 |date=February 28, 2014|url=http://news.merumo.ne.jp/article/genre/1678577|publisher=Yomerumo News|access-date=15 June 2014|language=ja|archive-date=July 14, 2014|archive-url=https://web.archive.org/web/20140714165316/http://news.merumo.ne.jp/article/genre/1678577|url-status=live}}</ref>

===2014–2015: ''Colours'', ''A One'', and ''Sixxxxxx''===
From May 30 to July 6, 2014, Hamasaki held her ''[[Ayumi Hamasaki Premium Showcase: Feel the Love|Premium Showcase: Feel the Love]]'' tour.<ref>{{cite web|title=LIVE – "ayumi hamasaki PREMIUM SHOWCASE ～Feel the love～"|url=http://avex.jp/ayu/live/tour.php?id=1000145|website=Ayumi Hamasaki Official website|access-date=15 June 2014|language=ja|archive-date=July 13, 2014|archive-url=https://web.archive.org/web/20140713043421/http://avex.jp/ayu/live/tour.php?id=1000145|url-status=live}}</ref> Hamasaki's fifteenth studio album, entitled ''[[Colours (Ayumi Hamasaki album)|Colours]]'', was released on July 2, 2014; recorded in [[Los Angeles]], it was the sole project the singer worked on entirely in the United States. Of its creative direction, Hamasaki said: "Now that I'm living in L.A., I thought 'I want to do work I could only do in L.A'... I was very proactive about it."<ref>{{Cite book |title=浜崎あゆみ: New Step! (interview) |date=April 2014 |publisher=SCawaii}}</ref>

''[[A One]],'' Hamasaki's sixteenth studio album, was released on April 8, 2015; during its press tour, the singer described the album as a return to "the 'Ayumi Hamasaki' of the past".<ref>{{Cite web |title="A ONE": A return to the royal road of J-POP! |url=https://www.avex.jp/ayu/discography/detail.php?id=1009626 |access-date=2024-11-05 |website=DISCOGRAPHY {{!}} ayumi hamasaki（浜崎あゆみ） official website |language=ja}}</ref> Between April and July 2015, Hamasaki embarked on her ''[[Ayumi Hamasaki Arena Tour 2015 A: Cirque de Minuit The Final|Arena Tour 2015 A: Cirque de Minuit]]'' tour, followed by the released of ''[[Sixxxxxx]],'' her sixth EP.<ref>{{cite web |script-title=ja:浜崎あゆみ史上最長3時間45分、徹底演出で魅せた"真夜中のサーカス" |url=http://natalie.mu/music/news/152944 |url-status=live |archive-url=https://web.archive.org/web/20160104194857/http://natalie.mu/music/news/152944 |archive-date=January 4, 2016 |access-date=2 January 2016 |website=Natalie.mu |language=ja}}</ref> To promote the release, Hamasaki held her first [[Team Ayu|fanclub exclusive tour]] in twelve years.<ref>{{cite web |title=2015年秋、TA LIMITED LIVE TOUR 開催決定！！ |url=http://avex.jp/ayu/news/detail.php?id=1024164 |url-status=live |archive-url=https://web.archive.org/web/20160104194857/http://avex.jp/ayu/news/detail.php?id=1024164 |archive-date=January 4, 2016 |access-date=2 January 2016 |website=Ayumi Hamasaki Official Website |language=ja}}</ref> On December 23, 2015, Hamasaki released ''[[Winter Diary: A7 Classical]]''.<ref>{{cite web|title=浜崎あゆみ冬のクラシック盤、小室哲哉と美人すぎるバイオリニスト参加|url=http://natalie.mu/music/news/166986|website=Natalie.mu|access-date=2 January 2016|archive-date=January 4, 2016|archive-url=https://web.archive.org/web/20160104194857/http://natalie.mu/music/news/166986|url-status=live}}</ref>

=== 2016–2020: ''Made in Japan,'' 20th anniversary, ''Trouble'' ===
A 15th anniversary edition of ''[[A Best]]'' was released on March 28, 2016.<ref>{{cite web|title=『A(ロゴ) BEST −15th Anniversary Edition-』|url=http://avex.jp/ayu/news/detail.php?id=1031568|website=Ayumi Hamasaki official website|access-date=22 February 2016|archive-date=February 5, 2016|archive-url=https://web.archive.org/web/20160205041502/http://avex.jp/ayu/news/detail.php?id=1031568|url-status=live}}</ref> In May 2016, Hamasaki began the ''Arena Tour 2016 A: Made in Japan'' tour.<ref>{{cite web|title=『"ayumi hamasaki ARENA TOUR 2016 A(ロゴ) ～MADE IN JAPAN～"』開催大決定！！|url=http://avex.jp/ayu/news/detail.php?id=1031561|website=Ayumi Hamasaki official website|access-date=21 February 2016|archive-date=March 3, 2016|archive-url=https://web.archive.org/web/20160303000637/http://avex.jp/ayu/news/detail.php?id=1031561|url-status=live}}</ref>

[[File:Ayumi Hamasaki in Taipei 2015.jpg|thumb|Hamasaki during a 2015 press tour in Taipei]]

On May 11, 2016, ''[[Made in Japan (Ayumi Hamasaki album)|Made in Japan]]'' was released on the streaming platform AWA.<ref>{{cite web|title=BIG NEWS!! 「AWA」にて、6月29日発売のニューアルバム「M(A)DE IN JAPAN」が、CD発売の1ヶ月半前の5月11日(水)より全曲独占先行配信決定!!|url=http://avex.jp/ayu/news/detail.php?id=1035694|website=Ayumi Hamasaki official website|access-date=15 May 2016|language=ja|date=11 May 2016|archive-date=May 18, 2016|archive-url=https://web.archive.org/web/20160518060234/http://avex.jp/ayu/news/detail.php?id=1035694|url-status=live}}</ref><ref>{{cite web|script-title=ja:浜崎あゆみ再生100万回、新アルバム先行配信|url=http://www.nikkansports.com/entertainment/news/1653144.html|website=Nikkan Sports|access-date=28 May 2016|language=ja|archive-date=May 28, 2016|archive-url=https://web.archive.org/web/20160528150828/http://www.nikkansports.com/entertainment/news/1653144.html|url-status=live}}</ref> A year later in May 2017, Hamasaki embarked on her ''Just the Beginning Tour 2017'' tour.<ref>{{cite news|url= https://www.tokyohive.com/article/2017/02/hamasaki-ayumi-to-hold-her-longest-tour-yet-consisting-of-60-shows|title= Hamasaki Ayumi to hold her longest tour yet consisting of 60 shows|date= February 14, 2017|access-date= February 18, 2021|work= tokyohive|publisher= 6Theory Media, LLC.|archive-date= February 25, 2021|archive-url= https://web.archive.org/web/20210225043556/https://www.tokyohive.com/article/2017/02/hamasaki-ayumi-to-hold-her-longest-tour-yet-consisting-of-60-shows|url-status= live}}</ref> The second part of the tour, ''Just the Beginning Part 2: Sacrifice'', was held between September and November. On September 6, Hamasaki released "[[Words (Ayumi Hamasaki song)|Words]]" as a free download for tour attendees.<ref>{{cite web |title=ayumi hamasaki 来場者限定｢WORDS｣ダウンロードサイト |url=http://sp-m.mu-mo.net/specials/sp/ayu1709/index.html |url-status=live |archive-url=https://web.archive.org/web/20180122034858/http://sp-m.mu-mo.net/specials/sp/ayu1709/index.html |archive-date=January 22, 2018 |access-date=17 September 2017 |website=mu-mo}}</ref> The third chapter of the tour was held in December 2017 through February 2018.<ref>{{cite web |title=ayumi hamasaki Just the beginning −20- TOUR 2017 |url=http://avex.jp/ayu/live/tour.php?id=1001001 |url-status=live |archive-url=https://web.archive.org/web/20180201012847/http://avex.jp/ayu/live/tour.php?id=1001001 |archive-date=February 1, 2018 |access-date=17 October 2017 |website=Ayumi Hamasaki official website |publisher=Avex}}</ref>

The ''Power of Music: 20th Anniversary'' tour ran from April 7 to July 22, 2018.<ref>{{cite web|url=https://avex.jp/ayu/news/detail.php?id=1057714|script-title=ja:「ayumi hamasaki ARENA TOUR 2018 ～POWER of MUSIC 20th A(ロゴ)nniversary～」開催決定！|date=January 22, 2018|publisher=Ayumi Hamasaki Official|language=ja|trans-title="Ayumi hamasaki ARENA TOUR 2018 ~ POWER of MUSIC 20th A (logo)nniversary ~" will be held!|access-date=August 26, 2019|archive-date=September 15, 2018|archive-url=https://web.archive.org/web/20180915225738/https://avex.jp/ayu/news/detail.php?id=1057714|url-status=live}}</ref> ''[[Trouble (Ayumi Hamasaki EP)|Trouble]]'', her seventh EP, was released on August 15, 2018.<ref>{{cite web|url=https://aramajapan.com/news/newrelease/ayumi-hamasaki-to-release-new-album-trouble-in-august-2018/90108/|title=Ayumi Hamasaki to release new album "TROUBLE" in August ｛｛2018|date=August 15, 2018|work=Arama Japan|access-date=August 26, 2019|archive-date=July 21, 2019|archive-url=https://web.archive.org/web/20190721163637/https://aramajapan.com/news/newrelease/ayumi-hamasaki-to-release-new-album-trouble-in-august-2018/90108/|url-status=live}}</ref> In October, Hamasaki began the ''Ayumi Hamasaki Live Tour: Trouble 2018–2019'' tour, which was then extended from May 2019 into ''Trouble Tour 2019–2020: Misunderstood''. Inbetween, Hamasaki held her annual New Year's Eve concert: ''[[Ayumi Hamasaki Countdown Live 2019–2020: Promised Land A|Countdown Live 2019–2020: Promised Land.]]''

In February 2020, the singer began her ''[[Trouble Tour 2020 A: Saigo no Trouble – Final|Trouble Tour 2020: Saigo no Trouble]]'' tour; it was later canceled after two dates due to the [[COVID-19 pandemic]].<ref>{{cite web |script-title=ja:浜崎あゆみ 全国ツアー全36公演中止発表「心がちぎれる想い」 |url=https://www.sponichi.co.jp/entertainment/news/2020/05/19/kiji/20200519s00041000302000c.html |access-date=July 4, 2020 |website=Sponichi Annex |language=ja |archive-date=June 13, 2020 |archive-url=https://web.archive.org/web/20200613140236/https://www.sponichi.co.jp/entertainment/news/2020/05/19/kiji/20200519s00041000302000c.html |url-status=live }}</ref> In response, Hamasaki organized and took part in multiple online concerts: ''[[Team Ayu|Premium Limited Live A: Natsu no Trouble]]'' on July 25,<ref>{{cite web |author=<!--Not stated--> |date=July 25, 2020 |script-title=ja:浜崎あゆみ、初の無観客配信ライブで約5ヶ月ぶりステージ 我が子へ捧げる「オヒアの木」初披露＜ライブレポ／セットリスト＞ |trans-title=Ayumi Hamasaki's first live broadcast without audience for the first time in about 5 months Debuting "Ohia no Ki" for her child <Live report/Set list> |url=https://mdpr.jp/music/detail/2157562 |url-status=live |archive-url=https://archive.today/20200731182515/https://mdpr.jp/music/detail/2157562 |archive-date=July 31, 2020 |access-date=July 25, 2020 |work=Modelpress |language=ja}}</ref> ''[[A-nation online 2020|A-Nation Online 2020]]'' on August 29'',<ref>{{Cite web |title=Billboard Japan, 浜崎あゆみ、神セトリ＆背景スクリーンに花火で大団円【a-nation online 2020】 |url=https://www.billboard-japan.com/d_news/detail/91705/2 |url-status=live |archive-url=https://web.archive.org/web/20221214140839/https://www.billboard-japan.com/d_news/detail/91705/2 |archive-date=December 14, 2022 |access-date=December 14, 2022}}</ref>'' ''[[Trouble Tour 2020 A: Saigo no Trouble – Final|Trouble Tour 2020: Saigo no Trouble – Final]]'' on October 2,<ref>{{Cite web |title=【ライブレポート】浜崎あゆみ、ピンクの海の中でレア曲連発「サイゴノトラブル」を終わらせる（写真6枚） |url=https://natalie.mu/music/news/399065 |url-status=live |archive-url=https://web.archive.org/web/20221214140830/https://natalie.mu/music/news/399065 |archive-date=December 14, 2022 |access-date=2022-12-14 |website=音楽ナタリー |language=ja |trans-website=Natalie}}</ref> and ''[[Team Ayu#Special Showcase Xmas Eve 2020 (2020)|Special Showcase Xmas Eve 2020]]'' on December 24.<ref>{{Cite web |title=ayumi hamasaki LIMITED TA Special Xmas LIVE 2020 ～@Maihama Amphitheaterー～ |url=https://ayu-vogue.net/post/632767523072442368/ayumi-hamasaki-limited-ta-special-xmas-live-2020 |url-status=live |archive-url=https://web.archive.org/web/20221214140834/https://ayu-vogue.net/post/632767523072442368/ayumi-hamasaki-limited-ta-special-xmas-live-2020 |archive-date=December 14, 2022 |access-date=2022-12-14 |website=Tumblr}}</ref> ''Countdown Live 2020–2021 A: Music For Life,'' two concerts for December 30 and 31, was canceled on December 29 due to a member of staff testing positive with [[COVID-19 pandemic|COVID-19.]]<ref>{{Cite web |last=Kyle |date=2020-12-29 |title=Ayumi Hamasaki cancels Countdown Live 2020–2021 concert |url=https://aramajapan.com/news/concert/ayumi-hamasaki-cancels-countdown-live-2020-2021-concert/111048/ |url-status=live |archive-url=https://web.archive.org/web/20221214140834/https://aramajapan.com/news/concert/ayumi-hamasaki-cancels-countdown-live-2020-2021-concert/111048/ |archive-date=December 14, 2022 |access-date=2022-12-14 |website=ARAMA! JAPAN |language=en-US}}</ref><ref>{{Cite web |title=ayumi hamasaki on Instagram: "このステージに立ち、パフォーマンスを観て頂く夢は叶わなかったけれど 同じゴールだけをひたすらに目指して、ミュージシャンチームが、コーラスチームが、クワイヤーチームが、ダンサーズが、そしてたくさんのスタッフが毎日一歩ずつ試行錯誤しながら夢をカタチにしようと挑んできたあの日々は決して無駄なんかじゃなく、想いや経験として胸に刻まれ残って行く 一見こんなにも華やかなのに、神妙な面持ちをしたスタッフの涙と共に取り壊されて行ったステージのように 一生忘れない チーム内で感染が確認された方々が、1日も早く回復される事を祈りながら、自主隔離中の今はただ、静かに、穏やかに、、 これまで、本当に有り難うございました #MusicForLife" |url=https://www.instagram.com/p/CJbcaEkBV7F/ |url-status=live |archive-url=https://web.archive.org/web/20221214140833/https://www.instagram.com/p/CJbcaEkBV7F/ |archive-date=December 14, 2022 |access-date=2022-12-14 |website=Instagram |language=en}}</ref> Two singles, "[[Ohia no Ki]]" and "[[Dreamed a Dream]]", were released in July 2020.

=== 2021–2022: ''A Ballads 2'' ===
Hamasaki released the compilation album ''A Ballads 2'', which peaked at number three in the Oricon top ten, and single "[[23rd Monster]]" on April 8, 2021.<ref>{{Cite web |title=Oricon Chart Ranking |work=ORICON NEWS |url=https://www.oricon.co.jp/rank/dis/d/2021-04-08/}}</ref>

In June 2021, Hamasaki held ''[[Team Ayu#Music for Life: Return (2021)|Music for Life: Return]]'', which used some of the concept and setlist initially planned for the canceled ''Countdown Live 2020 – 2021: Music For Life'' concert. ''[[Team Ayu#Summer TA Party (2021)|Summer Party 2021]]'' was held on August 23.<ref>{{Cite web |title=浜崎あゆみが豊洲で一夜限りのFC限定イベント「忘れられない夏の思い出を」 |url=https://natalie.mu/music/news/437146 |url-status=live |archive-url=https://web.archive.org/web/20221214140833/https://natalie.mu/music/news/437146 |archive-date=December 14, 2022 |access-date=2022-12-14 |website=音楽ナタリー |language=ja |trans-website=Natalie}}</ref> Hamasaki then embarked on ''Asia Tour 2021–2022 A: 23rd Monster'' from October 2; despite the name, there were no confirmed dates outside of Japan due to COVID-19 restrictions.<ref name=":4">{{Cite web |title=Hamasaki Ayumi adds Aichi concert to Asia tour + to hold countdown live |url=https://www.tokyohive.com/article/2022/10/hamasaki-ayumi-adds-aichi-to-asia-tour-to-hold-countdown-live |url-status=live |archive-url=https://web.archive.org/web/20221214140838/https://www.tokyohive.com/article/2022/10/hamasaki-ayumi-adds-aichi-to-asia-tour-to-hold-countdown-live |archive-date=December 14, 2022 |access-date=2022-12-14 |website=tokyohive}}</ref>

On November 4, it was reported that Hamasaki had fractured her ankle but that her concerts later that week would still be held.<ref>{{Cite web |title=滨崎步在公演结束后失去意识 被紧急送往医院救治--日本频道--人民网 |url=http://japan.people.com.cn/n1/2021/1108/c35421-32276773 |access-date=2024-10-10 |website=japan.people.com.cn}}</ref> On November 6, the artist was found unresponsive after that evening's event, and was hospitalized for [[anaphylactic shock]].<ref>{{Cite web |date=2021-11-07 |title=浜崎あゆみ、体調不良で７日公演中止発表 ６日公演後に救急搬送アナフィラキシーショックの診断 |url=https://hochi.news/articles/20211107-OHT1T51048.html?page=1 |access-date=2024-10-10 |website=スポーツ報知 |language=ja}}</ref> Hamasaki returned to work on November 13 for [[17LIVE|17LIVE 4th Anniversary meets Ayumi Hamasaki]],<ref>{{Cite web |last=INC |first=SANKEI DIGITAL |date=2021-11-13 |title=アナフィラキシーショックで一時意識不明に陥った浜崎あゆみが仕事復帰 |url=https://www.sanspo.com/article/20211113-U73SJFDPPRP2DITJ2B7PPXCU54/ |access-date=2024-10-10 |website=サンスポ |language=ja}}</ref> and later had surgery for her ankle on November 16.<ref>{{Cite web |title=浜崎あゆみ 骨折の右足首手術無事終了＆退院を報告 麻酔が切れた時「人生初の痛さ」 – スポニチ Sponichi Annex 芸能 |url=https://www.sponichi.co.jp/entertainment/news/2021/11/16/kiji/20211107s00041000432000c.html |access-date=2024-10-10 |website=スポニチ Sponichi Annex |language=ja}}</ref> At the end of the year, her ''Countdown Live 2021 – 2022 A: 23rd Monster'' concerts were held in Tokyo along with a livestream on dTV.<ref>{{Cite web |date=January 2, 2022 |title=浜崎あゆみ、"聖地"代々木で2年ぶりカウントダウンライブ ファン歓喜「セトリが神すぎた」 |url=https://www.oricon.co.jp/news/2219946/full/ |url-status=live |archive-url=https://web.archive.org/web/20221214140830/https://www.oricon.co.jp/news/2219946/full/ |archive-date=December 14, 2022 |access-date=2022-12-14 |website=ORICON NEWS}}</ref>

Hamasaki held an anniversary concert titled ''Asia Tour: 24th Anniversary Special'' on April 6, 2022,<ref name="thefirsttimes.jp">{{Cite web |title=浜崎あゆみ、ぴあアリーナMMで開催された24周年アニバーサリーライブ完全レポートが到着 |url=https://www.thefirsttimes.jp/news/0000104659/ |url-status=live |archive-url=https://web.archive.org/web/20230112160353/https://www.thefirsttimes.jp/news/0000104659/ |archive-date=January 12, 2023 |access-date=2023-01-12 |website=THE FIRST TIMES |language=ja}}</ref> and toured July through August for ''[[Team Ayu|Summer TA Party 2022]]''.<ref>{{cite tweet |number=1542387770723016704 |user=ayu_19980408 |title=TA限定「Summer TA Party 2022」🌴 大阪公演開催決定‼️ 【会場/日程】 Zepp Namba (OSAKA) 8/8(月) 18:00/19:00 8/9(火) 18:00/19:00 🎫最速先行受付7/8(金)〜 今からのFC入会でも申込み可能😉 #teamayu への入会は👉 →https://t.co/H1Oh5Yjkpe #SummerTAParty #サマパアゲイン |first=Ayumi |last=Hamasaki |author-link=Ayumi Hamasaki |date=June 30, 2022 |access-date=January 15, 2023 |language=ja |archive-url=https://web.archive.org/web/20221214140838/https://twitter.com/ayu_19980408/status/1542387770723016704 |archive-date=December 14, 2022 |url-status=live |trans-title=TA limited "Summer TA Party 2022" 🌴 Osaka performance will be held!! ️ [Venue/Schedule] Zepp Namba (OSAKA) 8/8 (Mon) 18:00/19:00 8/9 (Tue) 18:00/19:00 🎫Fastest advance reception 7/8 (Fri) ~ From now You can apply even if you join the FC 😉 Join #teamayu 👉 → #SummerTAParty #Samapaagain}}</ref> After announcing that work had begun on an upcoming studio album, singles "[[Nonfiction (song)|Nonfiction]]", "[[Summer Again]]", and "[[Mask (Ayumi Hamasaki song)|Mask]]" were released, each debuting in the top five of the Oricon Daily Digital Singles Chart.

The final show for ''Asia Tour 2021–2022 A: 23rd Monster'' took place on December 10, 2022, in [[Nagoya]].<ref name=":4" /> ''Countdown Live 2022–2023: Remember You'' was held on December 30 and 31 at Yoyogi National Stadium.<ref>{{Cite web |title=ayumi hamasaki COUNTDOWN LIVE 2022–2023 A ～Remember you～LIVE {{!}} ayumi hamasaki（浜崎あゆみ） official website |url=https://avex.jp/ayu/ |url-status=live |archive-url=https://web.archive.org/web/20191010215405/https://avex.jp/ayu/ |archive-date=October 10, 2019 |access-date=2022-12-08 |website=ayumi hamasaki COUNTDOWN LIVE 2022–2023 A ～Remember you～LIVE {{!}} ayumi hamasaki（浜崎あゆみ） official website |language=ja}}</ref> It marked the singer's twentieth new year concert ahead of her 25th anniversary since debut.

===2023: 25th anniversary, ''Remember You''===
[[File:Ayumi Hamasaki Asia Tour 2024 (7).jpg|thumb|''Asia Tour 2024 A: I am Ayu'' (Shanghai)|left|280x280px]]
On January 25, Hamasaki released her eighteenth studio album: ''[[Remember You (Ayumi Hamasaki album)|Remember You]].'' The album's subsequent performance earned her the distinction of becoming the female artist with the most albums to reach the top ten on the Oricon charts.<ref>{{Cite web |title=TOMORROW X TOGETHER、7作連続「アルバム」1位【オリコンランキング】 |url=https://www.oricon.co.jp/news/2265911/full/ |access-date=2024-06-19 |website=ORICON NEWS |archive-date=January 31, 2023 |archive-url=https://web.archive.org/web/20230131101448/https://www.oricon.co.jp/news/2265911/full/ |url-status=live }}</ref>

On March 28, Hamasaki was announced as a brand ambassador for Rhythm Co. Ltd. When asked about her 25th anniversary, the singer said: "I couldn't do all of this alone for 25 years, if I'd only done it for myself. I want to repay the people who took care of me. (...) I don't really feel like celebrating myself at all."<ref>{{Citation |title=浜崎あゆみ、2児の母になり苦労明かす「独身の頃はそんなことなかった」『リズム株式会社 新商品発表記者会見』 | date=March 28, 2023 |url=https://www.youtube.com/watch?v=XBVSJC-Zz8A |access-date=2023-03-28 |language=en |archive-date=March 28, 2023 |archive-url=https://web.archive.org/web/20230328131638/https://www.youtube.com/watch?v=XBVSJC-Zz8A |url-status=live }}</ref><ref>{{Cite web |title=浜崎あゆみ８年ぶり記者会見登壇「うわー！」笑顔であいさつ デビュー25周年、節目の１年 – 芸能 : 日刊スポーツ |url=https://www.nikkansports.com/entertainment/news/202303280000862.html |access-date=2023-03-28 |website=nikkansports.com |language=ja |archive-date=March 28, 2023 |archive-url=https://web.archive.org/web/20230328131640/https://www.nikkansports.com/entertainment/news/202303280000862.html |url-status=live }}</ref> The singer held her ''25th Anniversary Live'' concert on April 8 alongside a livestream hosted by [[Abema]].<ref>{{Cite web |date=August 12, 2021 |title=浜崎あゆみ「25th Anniversary LIVE」ABEMAにて独占生配信決定"最初で最後のビッグニュース"の発表も – モデルプレス |url=https://mdpr.jp/music/detail/3659238 |url-status=live |archive-url=https://web.archive.org/web/20230327111459/https://mdpr.jp/music/detail/3659238 |archive-date=March 27, 2023 |access-date=2023-03-27 |website=モデルプレス – ライフスタイル・ファッションエンタメニュース |language=ja}}</ref> From April 7, the [[109 (department store)#Collaboration with Ayumi Hamasaki|25th Anniversary Shibuya109 Campaign]] took place to celebrate Hamasaki's milestone year.<ref>{{Cite web |last=FASHIONSNAP |date=2023-03-30 |title=浜崎あゆみと渋谷109がコラボ 歌手デビュー25周年を記念 |url=https://www.fashionsnap.com/article/2023-03-30/ayumihamasaki-sibuya109/ |access-date=2024-06-19 |website=FASHIONSNAP [ファッションスナップ] |language=ja |archive-date=August 16, 2024 |archive-url=https://web.archive.org/web/20240816143501/https://www.fashionsnap.com/article/2023-03-30/ayumihamasaki-sibuya109/ |url-status=live }}</ref><ref>{{Cite web |date=2023-03-30 |title=『ayumi hamasaki 25th Anniversary SHIBUYA109 Campaign』 |url=https://prtimes.jp/main/html/rd/p/000000220.000033586.html |access-date=2023-07-15 |website=プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES |archive-date=August 16, 2024 |archive-url=https://web.archive.org/web/20240816143504/https://prtimes.jp/main/html/rd/p/000000220.000033586.html |url-status=live }}</ref>

On July 8, Hamasaki began her ''25th Anniversary Tour,'' announcing three different acts that ran until March 2024.<ref>{{Cite web |date=2023-07-15 |title=浜崎あゆみ47都道府県ﾗｲﾌﾞﾂｱｰ2023–2024日程や会場どこ？ﾁｹｯﾄ発売についても調査 |url=https://www.totoya-hanbe.jp/ayumihamasaki-live-tour-2023-2024-date-place-ticket-1412 |access-date=2023-07-15 |website=ぽてと's Enjoy Life |language=ja |archive-date=August 16, 2024 |archive-url=https://web.archive.org/web/20240816143449/https://www.totoya-hanbe.jp/ayumihamasaki-live-tour-2023-2024-date-place-ticket-1412 |url-status=live }}</ref> The scheduled dates included locations in all 47 prefectures of Japan, a first for the singer; Hamasaki would say later that this came from a wish to "see all of Team Ayu" for her 25th anniversary.<ref>{{Cite web |title=【完売しました】ayumi hamasaki 25th Anniversary Live Tour 9/2（土）大ホール 18:30開演 {{!}} ザ・ヒロサワ・シティ会館 ｜ザ・ヒロサワ・シティ会館はコンサートや演劇などの様々な催し物を行うための、大・小ホール、集会室、展示室、ギャラリーなどを備えた文化施設です。 |url=https://icf4717.or.jp/bunkacenter/event/%e3%80%90%e7%99%ba%e5%a3%b26-24-1000%e3%80%91ayumi-hamasaki-25th-anniversary-live-tour%e3%80%809-2%ef%bc%88%e5%9c%9f%ef%bc%89%e5%a4%a7%e3%83%9b%e3%83%bc%e3%83%ab-1830%e9%96%8b%e6%bc%94/ |access-date=2023-07-15 |archive-date=July 15, 2023 |archive-url=https://web.archive.org/web/20230715085405/https://icf4717.or.jp/bunkacenter/event/%E3%80%90%E7%99%BA%E5%A3%B26-24-1000%E3%80%91ayumi-hamasaki-25th-anniversary-live-tour%E3%80%809-2%EF%BC%88%E5%9C%9F%EF%BC%89%E5%A4%A7%E3%83%9B%E3%83%BC%E3%83%AB-1830%E9%96%8B%E6%BC%94/ |url-status=dead }}</ref> Hamasaki's new year concert, ''Countdown Live 2023–2024: A Complete 25,'' took place later that year at Yoyogi Stadium on December 30–31. A livestream of the final date was broadcast by [[Abema]].<ref>{{Cite web |date=2023-12-07 |title=浜崎あゆみのカウントダウンライヴ 『ayumi hamasaki COUNTDOWN LIVE 2023–2024 A 〜A COMPLETE 25〜』を「ABEMA PPV ONLINE LIVE」にて 2023年12月31日（日）22時30分より独占生配信決定｜株式会社OEN |url=https://www.o-e-n.co.jp/works/releases/1426/ |access-date=2023-12-22 |website=OEN OFFICIAL WEBSITE |language=ja |archive-date=December 22, 2023 |archive-url=https://web.archive.org/web/20231222065058/https://www.o-e-n.co.jp/works/releases/1426/ |url-status=live }}</ref>
[[File:Ayumi Hamasaki Asia Tour 2024 (3).jpg|thumb|320x320px|''Asia Tour 2024 A: I am Ayu'']]

=== 2024–present: ''I am Ayu'' ===
In March 2024, Hamasaki released a cover of [[Miyuki Nakajima]]'s "[[Jidai (Miyuki Nakajima song)#Ayumi Hamasaki version|Jidai]]" as the theme song for ''Banpaku no Taiyo''.<ref>{{Cite web |title=浜崎あゆみ、中島みゆきの名曲「時代」をカヴァー＆配信リリース 橋本環奈主演ドラマの主題歌に起用 – CDJournal ニュース |url=https://www.cdjournal.com/main/news/hamasaki-ayumi/109179 |access-date=2024-06-19 |website=www.cdjournal.com |language=ja |archive-date=August 16, 2024 |archive-url=https://web.archive.org/web/20240816143503/https://www.cdjournal.com/main/news/hamasaki-ayumi/109179 |url-status=live }}</ref> In April, "[[Bye-Bye (Ayumi Hamasaki song)|Bye-Bye]]" was used as the April–May theme for [[Minna no Uta]], becoming Hamasaki's first contribution to the program.<ref>{{Cite web |last=日本放送協会 |title=BYE-BYE |url=https://www.nhk.or.jp/minna/songs/MIN202404_01 |access-date=2024-06-19 |website=NHK みんなのうた |language=ja |archive-date=June 19, 2024 |archive-url=https://web.archive.org/web/20240619065603/https://www.nhk.or.jp/minna/songs/MIN202404_01/ |url-status=live }}</ref> On May 21, "[[Aurora (Ayumi Hamasaki song)|Aurora]]" received a limited release as the theme for [[Azur Lane]]'s seventh anniversary; it was released internationally on June 26.<ref>{{Cite web |last=Gameboy |date=2024-05-24 |title="Azur Lane" Seventh Anniversary Celebration: The sea is as blue as ever, let's go to the seventh anniversary together! |url=http://plygame.net/?p=2491 |access-date=2024-06-19 |website=GAME-TIME |language=en-US |archive-date=June 19, 2024 |archive-url=https://web.archive.org/web/20240619065600/http://plygame.net/?p=2491 |url-status=usurped }}</ref>

On September 1, Hamasaki performed on the main stage at [[A-Nation|A-Nation 2024]]. Other performers included [[Koda Kumi]], [[Red Velvet (group)|Red Velvet]], and [[TRF (group)|TRF]].<ref>{{Cite web |title=【ライブレポート】東方神起、浜崎あゆみら出演！4年ぶりの『a-nation』に5万人が熱狂 |url=https://www.thefirsttimes.jp/report/0000478240/ |access-date=2024-10-11 |website=THE FIRST TIMES |language=ja}}</ref> From September 2 to October 2, Hamasaki embarked on the ''[[Team Ayu#Team Ayu Limited: Thank U Tour 2024 (2024)|TA Limited: Thank U Tour]]'', holding seven concerts across four locations in Japan.<ref>{{Cite web |last=moro413 |date=2024-10-02 |title=浜崎あゆみ ライブ 2024 大阪 セトリ 10/1-10/2 |url=https://live-setlist2.hatenablog.com/entry/ayu-osaka-2024-10 |access-date=2024-10-07 |website=ライブ-セットリスト2 |language=ja}}</ref> Hamasaki's third Asia tour, ''[[Asia Tour 2024 A: I am Ayu]]'', began in Shanghai on November 1. The tour included dates for her annual Countdown Live concerts in Tokyo.<ref>{{Cite web |title=浜崎あゆみ、ファンクラブ限定ツアーが無事終了！アジアツアーにも意気込み「絶対にまたやり切れるのだと信じて」（E-TALENTBANK） |url=https://news.yahoo.co.jp/articles/d448a8b5599d8726e3d3ef44aa53210f29628461 |access-date=2024-10-07 |website=Yahoo!ニュース |language=ja}}</ref><ref>{{Cite web |last= |first= |title=【ライブレポート】浜崎あゆみ、恒例カウントダウンでファンへ思い届ける「2025年もみんなと共に、新たな未来へ」 |url=https://natalie.mu/music/news/606300 |access-date=2025-01-28 |website=音楽ナタリー |language=ja}}</ref>

On April 8, 2025, the ''Asia Tour 2025: I am Ayu Ep. II'' tour began in Tokyo, Japan.<ref>{{Cite web |title=浜崎あゆみ、アジアツアー初日を日本公演に決定！ファン歓喜 |url=https://sportsbull.jp/p/1987268/ |access-date=2025-01-28 |website=スポーツブル (スポブル) |language=ja}}</ref> "[[Mimosa (song)|Mimosa]]" was released on the same day to commemorate the singer's 27th anniversary, and was used for the third season of ''[[Second to Last Love]]''.<ref>{{Cite web |title=ニュース 1 ｜ 続・続・最後から二番目の恋 |url=https://www.fujitv.co.jp/nibanmeno_koi/news/news01.html |access-date=2025-04-08 |website=フジテレビ |language=ja}}</ref> During the [[Weibo|2025 Weibo Culture Exchange Night]] event on April 15, Hamasaki received the Best Artist award for her contributions to the shared media culture between Japan and China.<ref>{{Cite web |date=2025-04-15 |title=浜崎あゆみ、胸元ざっくり衣装にお団子ヘア 『微博』イベントで「ウォーアイニー！」 |url=https://www.oricon.co.jp/news/2379474/full/ |access-date=2025-04-15 |website=ORICON NEWS}}</ref><ref>{{Cite web |title=浜崎あゆみ、ウエスト部分がレースのパンツスタイル「今年も中国でたくさん公演」微博イベント（日刊スポーツ） |url=https://news.yahoo.co.jp/articles/f933ade92aeb543ae929aa2c9647b531e91f5931 |access-date=2025-04-15 |website=Yahoo!ニュース |language=ja}}</ref>