Ayumi Hamasaki

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Template:Nihongo is a Japanese singer-songwriter and producer. Nicknamed the "Empress of Pop" on account of her influence throughout Asia, she is widely recognized for her versatile music production, songwriting, and live performances. Hamasaki is the best-selling solo artist in Japan, and a cultural icon of the Heisei era.

Born and raised in Fukuoka, Hamasaki moved to Tokyo in 1993 to pursue a career in modeling and acting. In 1998, Hamasaki released her debut single "Poker Face"<ref group=fn name="NFN">Oricon does not count Nothing from Nothing, released by Nippon Columbia, among Hamasaki's albums.</ref> and debut major-label album A Song for ××. The album debuted at the top of the Oricon charts and remained there for five weeks, selling over a million copies.<ref group=fn name="NFN" /> This rapid rise to fame was attributed to her lyrics, listeners praising her insight and relatability.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> Her next ten albums shipped over a million copies in Japan, with her third, Duty, selling nearly three million. A Best, her first compilation album, further established her position as a crowning artist with more than four million copies sold in Japan.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> It was at this time that she represented more than 40% of her record label's income.<ref>Template:Cite web</ref>

After A Best, Hamasaki went on to experiment with her music style and lyricism, incorporating English into her work from Rainbow onwards. Later albums would range from electronic dream-pop to rock genres, the singer commenting that she focuses on what she wants to create "whether it is trendy or not".<ref>Template:Cite AV media</ref> Hamasaki currently holds the record for the most albums to place in the top ten by a female artist in Japan.<ref>Template:Cite web</ref>

Hamasaki has sold over 50.708 million units in Japan, and has several domestic record achievements for her singles: the most number-one hits by a female artist (38); the most consecutive number-one hits by a solo artist (25),<ref name="record">Template:Cite news</ref> and the most million-sellers.<ref>Template:Cite news</ref><ref group="fn">This last record is shared with Pink Lady, Namie Amuro, and Hikaru Utada.</ref><ref>Template:Cite news</ref> From 1999 to 2010, Hamasaki had at least two singles each year topping the charts.<ref name="fierce">Template:Cite news</ref> Hamasaki is also the first female recording artist to have ten studio albums since her debut to top the Oricon, and the first artist to have a number one album for thirteen consecutive years since debut.<ref>Template:Cite news</ref><ref name="nextlevel">Template:Cite web</ref> Hamasaki's remix albums Super Eurobeat Presents Ayu-ro Mix and Ayu-mi-x II Version Non-Stop Mega Mix, are also recognized as two of the best selling remix albums of all time worldwide.<ref>Template:Cite web</ref>

Life and career

1978-1997: Childhood and early endeavors

Born in Fukuoka, Fukuoka Prefecture, Hamasaki was raised as an only child by her mother and grandmother.<ref name="Rockin">Template:Cite magazine</ref><ref name="Time">Template:Cite magazine</ref> At age seven, Hamasaki began modeling for local institutions to supplement the family's income. She continued this career path by moving to Tokyo alone at fourteen, signing as a model under the SOS talent agency.<ref name="Rockin" /> Under the name "Ayumi", Hamasaki released a rap EP, Nothing from Nothing, on the Nippon Columbia label in 1995.<ref name="allmusic" /> After her mother moved to Tokyo, Hamasaki began attending Horikoshi Gakuen,<ref name="Rockin" /> as well as taking on acting work in movies and television dramas.<ref name="Time" /><ref name="Metropolis">Template:Cite magazine</ref> From August 1995 to March 1996, Hamasaki co-hosted the SoundLink show Hōkago no Ōsama (After-School King) for Nintendo Satellaview with Shigeru Izumiya.<ref>Template:Cite magazine</ref><ref>Template:Cite magazine</ref>

Hamasaki struggled to adjust to student life, and described living aimlessly after dropping out in tenth grade.<ref name="Time" /><ref>Template:Cite web</ref> It was during this time that she was introduced to Max Matsuura through an acquaintance, who offered her a record deal after hearing her sing at the Velfarre nightclub. Hamasaki suspected ulterior motives and turned the offer down, saying later "I'd never heard of Avex. When he asked if I wanted to pursue a singing career, I said, 'No way.' He was this older guy, and I thought the whole thing sounded fishy."<ref name="Time" />

Matsuura persisted, and Hamasaki eventually agreed to take voice lessons in 1996, most of which she would end up skipping due to reminding her of school.<ref name=":3" /> When Matsuura found out, he offered to send her abroad for one-to-one training instead. "I thought he was kidding" Ayu said later of this time, "I mean, I was seventeen".<ref name=":5">Template:Cite web</ref> Hamasaki stayed in New York for three months, corresponding frequently with Matsuura. Due to difficulties voicing her thoughts, that correspondence was usually through letter; impressed by her writing style, the producer asked her to try her hand at lyrics while they prepared for her debut through 1997.<ref name=":5" /> "No one had ever asked anything of me before, or expected anything," the singer said later. "He's the one who found me and drew me out."

1998–1999: Musical beginnings, A Song for xx, and Loveppears

Hamasaki made her debut on April 8, 1998 with the single "Poker Face". Almost a year later, the singer released her debut studio album A Song for ××; it was an unprecedented success, topping the Oricon charts for five weeks and selling over a million copies.<ref name="allmusic">Template:Cite web</ref><ref name="YCTT" /><ref name="SCMP">Template:Cite news</ref> Later in 1999, she received the Japan Gold Disc Award for "Best New Artist of the Year".<ref>Template:Cite web</ref><ref name="Time" /><ref name="VillageVoice" />

Ayu-mi-x (March 1999), the first of a series of remix albums, signaled Hamasaki moving beyond the pop-rock sound of A Song for ××.<ref name="VillageVoice">Template:Cite news</ref> She began to experiment with musical style in her singles, releasing remixes which spanned reggae and house. Later singles became milestones: Hamasaki earned her first number-one single ("Love: Destiny") and first million-selling single ("A").<ref name="fierce" /><ref>Template:Cite web</ref> Her second studio album, Loveppears (November 1999), topped the Oricon charts and sold nearly 3 million copies.<ref name="YCTT">Template:Cite news</ref> In support of Loveppears, she held her first tour: Ayumi Hamasaki Concert Tour 2000 A. Two DVDs of the tour were released: Ayumi Hamasaki Concert Tour 2000 Vol. 1 on September 13, and Ayumi Hamasaki Concert Tour 2000 Vol. 2 on September 27, 2000.

2000–2002: Duty, A Best, I Am..., and Rainbow

From April to June 2000, Hamasaki released the "despair trilogy": "Vogue", "Far Away", and "Seasons". Her subsequent studio album, Duty, reflected on the artist's feelings of loneliness, chaos, confusion, and the burden of responsibility; it resonated with fans, and became Hamasaki's best-selling studio album.<ref name="Rockin" /><ref name="cawaii10th">Template:Cite magazine</ref><ref>Template:Cite web</ref> At the end of 2000, Hamasaki held her first New Year countdown concert at the Yoyogi National Gymnasium.

In 2001, Hamasaki released her first compilation album, A Best. In support of Duty and A Best, Hamasaki held a tour of Japan's domes.<ref>Template:Cite news</ref>

In 2002, the singer released her fourth studio album, I Am..., which featured her own compositions under the pseudonym "Crea".<ref name="TimeInterview2">Template:Cite magazine</ref> In light of the September 11 attacks, Hamasaki revised her vision of the album, focusing on issues such as faith and world peace. "A Song Is Born", a duet with Keiko Yamada, was released as part of Avex's Song Nation project.<ref>Template:Cite web</ref><ref>Template:Cite web (Paid access required to view article)</ref><ref group=fn>Original text: "このシングルは2001年9月11に米国で発生した同時多発テロを追悼するために企画され、リリースと同時に日本で話題を集めたチャリティーシングル『song+nation』の3枚だ。"
"まず、浜崎あゆみとKEIKOがデュエットした『a song is born』が2001年12月12日にリリースされた。"</ref> She also changed her idea for the album cover, opting instead to be portrayed as a "peace muse": Template:Blockquote In support of I Am..., Hamasaki held two tours: Ayumi Hamasaki Arena Tour 2002 A, and Ayumi Hamasaki Stadium Tour 2002 A.<ref>Template:Cite magazine</ref> Live albums of both tours were released in 2003.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> Later that year, Hamasaki performed at the MTV Asia music awards ceremony in Singapore, and received the award for "Most Influential Japanese Singer in Asia".<ref name="TimeInterview">Template:Cite news</ref><ref name="FacesofAyu7">Template:Cite magazine</ref> In November she released her first European single, "Connected", under the name "Ayu". It was released in Germany on the Drizzly label.<ref>Template:Cite web</ref> Hamasaki continued to release singles in Germany until 2005.<ref>Template:Cite web Template:Dead link</ref>

The singles "Free & Easy". "H", and "Voyage"<ref name="2002million">Template:Cite web</ref> were released ahead of Hamasaki's next studio album, Rainbow (December 2002). <ref name="2002million" /><ref name="rainbow">Template:Cite web</ref>

2003–2006: My Story, (Miss)Understood, and Secret

File:Ayumi Hamasaki 2007.jpg

Hamasaki in Taiwan (2007)

In 2003, Hamasaki released three singles, "&", "Forgiveness", and "No Way to Say". The singer then held the A Museum concert at the Yoyogi National Gymnasium.<ref>Template:Cite magazine</ref> The singer's next release, the EP Memorial Address, topped the Oricon chart and sold over a million copies.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> Despite this, sales of Hamasaki's singles began to wane — although all three of the album's singles topped the Oricon charts, "&" was Hamasaki's last single to sell over 500,000 copies.<ref>Template:Cite news</ref> By the end of Arena Tour 2003–2004, Hamasaki had grown disillusioned with her position in Avex.<ref name="MyStoryInt">Template:Cite magazine</ref> This period of reassessment led her to begin work on her next studio album, My Story, ahead of schedule.<ref name="CawaiiF2005">Template:Cite magazine</ref>

My Story and its singles, "Moments", "Inspire", and "Carols", all topped the weekly Oricon charts; moreover, with sales of over 1,100,000 units, My Story became Hamasaki's last million-selling studio album according to Oricon.<ref group="fn" name="oricondiscrep">(Miss)understood is listed as a million-seller by the RIAJ, but the RIAJ's certification is based on the number of albums shipped to retailers; Oricon gathers its tallies from the retailers themselves.</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref> From January to April 2005, Hamasaki held the nationwide Ayumi Hamasaki Arena Tour 2005 A: My Story tour.<ref name="MyStoryInt" /> My Story Classical, a classical version of My Story, was released in March 2005.<ref>Template:Cite web</ref>

(Miss)understood, Hamasaki's seventh studio album, was released in January 2006.<ref name="GirlpopBD">Template:In lang Template:Cite magazine</ref> In support of the album, Hamasaki held the Ayumi Hamasaki Arena Tour 2006 A tour, which spanned three months with thirty concerts.<ref>Template:Cite web</ref>

"Startin'", Hamasaki's twenty-sixth number-one single, was released in March 2006.<ref>Template:Cite news</ref> The subsequent studio album, Secret, was released in November 2006.<ref name="hpsecretinterview">Template:Cite web</ref>

2007–2008: A Best 2, Guilty, and A Complete

In February 2007, Hamasaki released A Best 2. The two versions, White and Black, debuted at the first and second positions on the Oricon weekly charts.<ref>Template:Cite news</ref> Tour of Secret was then held from March to the end of June.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

Hamasaki released "Glitter/Fated", "Talkin' 2 Myself",<ref>Template:Cite news</ref> and "Together When..."<ref>Template:Cite web</ref><ref>Template:Cite news</ref> ahead of her ninth studio album, Guilty, released in January 2008. In April, Hamasaki released the single "Mirrorcle World" to commemorate her tenth anniversary since debut.<ref name="fierce" /> Between April and September 2008, Hamasaki held her second tour of Asia: Asia Tour 2008: 10th Anniversary. On September 10, Hamasaki released A Complete: All Singles.<ref>Template:Cite news</ref>

2009–2011: Next Level, Rock 'n' Roll Circus, Love Songs, and Five

File:Hamasaki ayumi 2010.png

Rock n' Roll Circus: 7 Days Special tour (2010)

Hamasaki's next two releases, "Days/Green" and "Rule/Sparkle", continued her streak of number-one singles.<ref>Template:Cite news</ref> The subsequent studio album, Next Level, was released on March 25, 2009.<ref name="USB">Template:Cite web</ref><ref>Template:Cite web</ref> Next Level reached the top of the Oricon charts, making Hamasaki the only artist to have a number-one album every year for eleven years in a row since her debut.<ref name="nextlevel" /> On August 12, 2009, Hamasaki released "Sunrise/Sunset (Love Is All)". "Sunrise (Love Is All)" was used as the theme song for the Japanese television drama Dandy Daddy?.<ref name="June 30, 2009">Template:Cite web</ref> Hamasaki's third single of the year, "You Were.../Ballad", was used for Tinker Bell and the Lost Treasure in Japan.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Hamasaki's eleventh studio album Rock 'n' Roll Circus was released on April 14, 2010. Hamasaki also began expanding her online presence, setting up accounts on MySpace, Ustream, and Twitter.<ref>Template:Cite web</ref><ref>Template:Cite news</ref> In July, entertainment company Livespire announced that Hamasaki's 2009 Next Level tour would be shown in 3D at Toho cinemas nationwide during August 2010.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref> Later that year, Hamasaki released singles "Moon/Blossom", "Crossroad", and "L".<ref>Template:Cite web</ref> On December 22, Hamasaki released Love Songs, which debuted atop the Oricon album chart.

In February 2011, it was announced that her upcoming tour, Hotel Love Songs, would start in April. It was later renamed to Power of Music and delayed until late May due to the Tōhoku earthquake and tsunami disaster, Hamasaki instead focusing on charity efforts in the immediate aftermath.<ref>Template:Cite web</ref>

File:Ayumi Hamasaki in London (cropped).jpg

Hamasaki meeting fans in London (2010)

On April 20, 2011, Hamasaki simultaneously released four Ayu-mi-x 7 remix albums: House, Acoustic Orchestra, Trance 4, and Ayu-ro Mix 4. On the same day, 2010 Rock 'n' Roll Circus Tour and A 50 Singles: Live Selection topped the weekly chart at number one and two respectively. The simultaneous releases made Hamasaki the first artist ever to have four albums in Oricon's top ten, and also the first artist to hold the two top positions on the Oricon DVD chart.<ref>Template:Cite web</ref>

On August 31, Hamasaki released her second mini album: Five. It topped the Oricon chart for two weeks.<ref>Template:Cite web</ref>

2012–2013: 15th anniversary, Party Queen, Love again, and A Summer Best

On March 21, Hamasaki released her thirteenth studio album, Party Queen.<ref name="deliriumzer0.com">Template:Cite web</ref> During the press tour, Hamasaki would say that she had considered making the release her first double album due to "how easy" songwriting had been during production.<ref name="deliriumzer0.com" />

On August 6, 2012, Hamasaki released her sixth compilation album A Summer Best. In September, it was announced that there would be new material for five consecutive months to celebrate the artist's fifteenth anniversary; these releases consisted of Love, Again, A Classical, Love Again, and Arena Tour 2012 A: Hotel Love Songs.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

In April 2013, Hamasaki began the 15th Anniversary Tour: A Best Live tour. Its setlist, selected by an online fan survey, was later released as her first live CD.<ref name="first live album">Template:Cite web</ref>

2014–2015: Colours, A One, and Sixxxxxx

From May 30 to July 6, 2014, Hamasaki held her Premium Showcase: Feel the Love tour.<ref>Template:Cite web</ref> Hamasaki's fifteenth studio album, entitled Colours, was released on July 2, 2014; recorded in Los Angeles, it was the sole project the singer worked on entirely in the United States. Of its creative direction, Hamasaki said: "Now that I'm living in L.A., I thought 'I want to do work I could only do in L.A'... I was very proactive about it."<ref>Template:Cite book</ref>

A One, Hamasaki's sixteenth studio album, was released on April 8, 2015; during its press tour, the singer described the album as a return to "the 'Ayumi Hamasaki' of the past".<ref>Template:Cite web</ref> Between April and July 2015, Hamasaki embarked on her Arena Tour 2015 A: Cirque de Minuit tour, followed by the released of Sixxxxxx, her sixth EP.<ref>Template:Cite web</ref> To promote the release, Hamasaki held her first fanclub exclusive tour in twelve years.<ref>Template:Cite web</ref> On December 23, 2015, Hamasaki released Winter Diary: A7 Classical.<ref>Template:Cite web</ref>

2016–2020: Made in Japan, 20th anniversary, Trouble

A 15th anniversary edition of A Best was released on March 28, 2016.<ref>Template:Cite web</ref> In May 2016, Hamasaki began the Arena Tour 2016 A: Made in Japan tour.<ref>Template:Cite web</ref>

File:Ayumi Hamasaki in Taipei 2015.jpg

Hamasaki during a 2015 press tour in Taipei

On May 11, 2016, Made in Japan was released on the streaming platform AWA.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> A year later in May 2017, Hamasaki embarked on her Just the Beginning Tour 2017 tour.<ref>Template:Cite news</ref> The second part of the tour, Just the Beginning Part 2: Sacrifice, was held between September and November. On September 6, Hamasaki released "Words" as a free download for tour attendees.<ref>Template:Cite web</ref> The third chapter of the tour was held in December 2017 through February 2018.<ref>Template:Cite web</ref>

The Power of Music: 20th Anniversary tour ran from April 7 to July 22, 2018.<ref>Template:Cite web</ref> Trouble, her seventh EP, was released on August 15, 2018.<ref>Template:Cite web</ref> In October, Hamasaki began the Ayumi Hamasaki Live Tour: Trouble 2018–2019 tour, which was then extended from May 2019 into Trouble Tour 2019–2020: Misunderstood. Inbetween, Hamasaki held her annual New Year's Eve concert: Countdown Live 2019–2020: Promised Land.

In February 2020, the singer began her Trouble Tour 2020: Saigo no Trouble tour; it was later canceled after two dates due to the COVID-19 pandemic.<ref>Template:Cite web</ref> In response, Hamasaki organized and took part in multiple online concerts: Premium Limited Live A: Natsu no Trouble on July 25,<ref>Template:Cite web</ref> A-Nation Online 2020 on August 29,<ref>Template:Cite web</ref> Trouble Tour 2020: Saigo no Trouble – Final on October 2,<ref>Template:Cite web</ref> and Special Showcase Xmas Eve 2020 on December 24.<ref>Template:Cite web</ref> Countdown Live 2020–2021 A: Music For Life, two concerts for December 30 and 31, was canceled on December 29 due to a member of staff testing positive with COVID-19.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> Two singles, "Ohia no Ki" and "Dreamed a Dream", were released in July 2020.

2021–2022: A Ballads 2

Hamasaki released the compilation album A Ballads 2, which peaked at number three in the Oricon top ten, and single "23rd Monster" on April 8, 2021.<ref>Template:Cite web</ref>

In June 2021, Hamasaki held Music for Life: Return, which used some of the concept and setlist initially planned for the canceled Countdown Live 2020 – 2021: Music For Life concert. Summer Party 2021 was held on August 23.<ref>Template:Cite web</ref> Hamasaki then embarked on Asia Tour 2021–2022 A: 23rd Monster from October 2; despite the name, there were no confirmed dates outside of Japan due to COVID-19 restrictions.<ref name=":4">Template:Cite web</ref>

On November 4, it was reported that Hamasaki had fractured her ankle but that her concerts later that week would still be held.<ref>Template:Cite web</ref> On November 6, the artist was found unresponsive after that evening's event, and was hospitalized for anaphylactic shock.<ref>Template:Cite web</ref> Hamasaki returned to work on November 13 for 17LIVE 4th Anniversary meets Ayumi Hamasaki,<ref>Template:Cite web</ref> and later had surgery for her ankle on November 16.<ref>Template:Cite web</ref> At the end of the year, her Countdown Live 2021 – 2022 A: 23rd Monster concerts were held in Tokyo along with a livestream on dTV.<ref>Template:Cite web</ref>

Hamasaki held an anniversary concert titled Asia Tour: 24th Anniversary Special on April 6, 2022,<ref name="thefirsttimes.jp">Template:Cite web</ref> and toured July through August for Summer TA Party 2022.<ref>Template:Cite tweet</ref> After announcing that work had begun on an upcoming studio album, singles "Nonfiction", "Summer Again", and "Mask" were released, each debuting in the top five of the Oricon Daily Digital Singles Chart.

The final show for Asia Tour 2021–2022 A: 23rd Monster took place on December 10, 2022, in Nagoya.<ref name=":4" /> Countdown Live 2022–2023: Remember You was held on December 30 and 31 at Yoyogi National Stadium.<ref>Template:Cite web</ref> It marked the singer's twentieth new year concert ahead of her 25th anniversary since debut.

2023: 25th anniversary, Remember You

File:Ayumi Hamasaki Asia Tour 2024 (7).jpg

Asia Tour 2024 A: I am Ayu (Shanghai)

On January 25, Hamasaki released her eighteenth studio album: Remember You. The album's subsequent performance earned her the distinction of becoming the female artist with the most albums to reach the top ten on the Oricon charts.<ref>Template:Cite web</ref>

On March 28, Hamasaki was announced as a brand ambassador for Rhythm Co. Ltd. When asked about her 25th anniversary, the singer said: "I couldn't do all of this alone for 25 years, if I'd only done it for myself. I want to repay the people who took care of me. (...) I don't really feel like celebrating myself at all."<ref>Template:Citation</ref><ref>Template:Cite web</ref> The singer held her 25th Anniversary Live concert on April 8 alongside a livestream hosted by Abema.<ref>Template:Cite web</ref> From April 7, the 25th Anniversary Shibuya109 Campaign took place to celebrate Hamasaki's milestone year.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

On July 8, Hamasaki began her 25th Anniversary Tour, announcing three different acts that ran until March 2024.<ref>Template:Cite web</ref> The scheduled dates included locations in all 47 prefectures of Japan, a first for the singer; Hamasaki would say later that this came from a wish to "see all of Team Ayu" for her 25th anniversary.<ref>Template:Cite web</ref> Hamasaki's new year concert, Countdown Live 2023–2024: A Complete 25, took place later that year at Yoyogi Stadium on December 30–31. A livestream of the final date was broadcast by Abema.<ref>Template:Cite web</ref>

File:Ayumi Hamasaki Asia Tour 2024 (3).jpg

Asia Tour 2024 A: I am Ayu

2024–present: I am Ayu

In March 2024, Hamasaki released a cover of Miyuki Nakajima's "Jidai" as the theme song for Banpaku no Taiyo.<ref>Template:Cite web</ref> In April, "Bye-Bye" was used as the April–May theme for Minna no Uta, becoming Hamasaki's first contribution to the program.<ref>Template:Cite web</ref> On May 21, "Aurora" received a limited release as the theme for Azur Lane's seventh anniversary; it was released internationally on June 26.<ref>Template:Cite web</ref>

On September 1, Hamasaki performed on the main stage at A-Nation 2024. Other performers included Koda Kumi, Red Velvet, and TRF.<ref>Template:Cite web</ref> From September 2 to October 2, Hamasaki embarked on the TA Limited: Thank U Tour, holding seven concerts across four locations in Japan.<ref>Template:Cite web</ref> Hamasaki's third Asia tour, Asia Tour 2024 A: I am Ayu, began in Shanghai on November 1. The tour included dates for her annual Countdown Live concerts in Tokyo.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

On April 8, 2025, the Asia Tour 2025: I am Ayu Ep. II tour began in Tokyo, Japan.<ref>Template:Cite web</ref> "Mimosa" was released on the same day to commemorate the singer's 27th anniversary, and was used for the third season of Second to Last Love.<ref>Template:Cite web</ref> During the 2025 Weibo Culture Exchange Night event on April 15, Hamasaki received the Best Artist award for her contributions to the shared media culture between Japan and China.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Artistry

Lyrics

Template:Quote box

Having trouble voicing her thoughts out loud, Hamasaki began writing as an outlet; she draws inspiration from her own experiences and emotions, as well as from the lives of those around her.<ref name="AvexProfile">Template:Cite web</ref> She has stated that honesty is essential to her lyrics, saying, "If I write when I'm low, it will be a dark song, but I don't care. I want to be honest with myself at all times".<ref name="AvexProfile" />

In Hamasaki's debut years, Tetsu Misaki noted a large change in the lyrical style between A Song for ×× and her following albums Loveppears, and Duty. Misaki believed that Hamasaki's meteoric rise to fame had impacted her perspective, signaled by her using the words Template:Nihongo and Template:Nihongo more often; it gave the impression that she was thinking more on her influence as a public figure.<ref name="Jpopnonihongo1" /> Hamasaki's awareness of her fame went on to shape the lyrical direction of her albums I Am... and Rainbow,<ref name="Time" /> only returning to a more autobiographical style with My Story; in a 2004 interview, she stated that her goal was to return to making something "unmistakably human", instead of writing to give people hope or comfort.<ref>Template:Cite book</ref>

Hamasaki's lyrics went on to define her public image; in two surveys conducted by Oricon, respondents voted Hamasaki's writing as their favorite aspect of her artistry.<ref name="10thoricon">Template:Cite web</ref><ref>Template:Cite web</ref> Steve McClure of The Japan Times noted that Hamasaki quickly developed a reputation as a "thoughtful, introspective lyricist";<ref>Template:Cite web</ref> The Village Voice went further, complimenting her ability to sing of "the pain and happiness of millennial life".<ref name="VillageVoice" /> Subaru Tomioka, in regard to the singer's impact on the LGBTQ community, appreciated how she "replaced love songs between men and women with ones between people of the same sex, in a world where role models hadn't previously existed outside of your own imagination."<ref name=":6" /> Tomioka also highlighted her ability to bring emotion into her work, specifically the enmity Hamasaki has conveyed through songs such as "My Name's Women", "Lady Dynamite", and "Vibees".<ref name=":6">Template:Cite web</ref>

A notable aspect of Hamasaki's discography is her consistent use of English for her song, album, and tour titles; in an interview for her fifteenth anniversary, the singer stated "The meaning would be more restricted in Japanese—for example, if I use 'red' instead of 'aku' (赤), wouldn't you wonder, "What's the meaning? It's not simply 'aku', right?" I want to evoke more ideas (from the reader)."<ref>Template:Cite book</ref>Template:Listen

Musical style

Hamasaki has released almost three hundred original songs; through them, she has covered a wide range of musical styles, such as dance, metal, R&B, progressive rock, pop, and classical. Hamasaki has cited Madonna, Babyface, En Vogue, Led Zeppelin, and Deep Purple among her early influences, and has openly appreciated the works of Seiko Matsuda, Michelle Branch, Yumi Matsutoya, Rie Miyazawa, Utada Hikaru, Joan Osborne, Miyuki Nakajima, and Keiko Yamada.

Hamasaki began commissioning remixes of her songs early in her career, and this practice also influenced the diversity of her music.<ref name="VillageVoice" /> These remixes span a variety of genres such as Eurobeat, house, and trance, as well as acoustic mixes, classical and traditional Chinese music. The musicians and acts she has worked with directly include Above & Beyond, the Lamoureux Orchestra,<ref group="fn"> For a comprehensive list of Hamasaki's Avex-sanctioned remixes released in Japan, see Hamasaki's discography at mu-mo.net Template:Webarchive. </ref> Junkie XL, and the Princess China Music Orchestra.<ref>Template:Cite web</ref>

In addition to writing her own lyrics, Hamasaki has involved herself in other aspects of production throughout her career. Though Max Matsuura is officially credited as the producer of her records, he said of Hamasaki, "Ayu is a very meticulous worker behind the scenes. A lot of the work she does by herself is more in the producer's arena. I think really we should say 'Produced by Ayumi Hamasaki'."<ref>Template:Cite web</ref> In 2022, Matsuura stated that he stepped away from the lead producer role in 2000 as Hamasaki took on more responsibilities.<ref>Template:Cite AV media</ref>

Hamasaki began to pen her own compositions in 2000, beginning with her single "M". During its production process, she struggled to find a melody that matched what she had in mind, and decided it would be faster to compose it herself.<ref name="TimeInterview2" /><ref name="Rockin" /> In a 2001 interview, she stated that 'I never thought it was important for me to start writing original songs... with "M", it just so happened that the melody I wrote fit the best.' In the same interview, Hamasaki said she felt no pressure to continue composing, and that she felt she could 'only go so far' with it due to her lack of formal knowledge.<ref>Template:Cite web</ref> Her final published composition was "Will", the b-side track to the 2005 single "Heaven".

Videos and stage

File:Ayumi Hamasaki Asia Tour 2008 Mirrorcle World.jpg

A performance of "Mirrorcle World" (2008)

Hamasaki is often involved in the artistic direction of her music videos.<ref name="hpsecretinterview" /> The themes of the videos are varied; many contain short storylines, some of which use symbolism to convey their respective messages.<ref name="10thoricon" /> Additionally, the videos of "Fairyland", "My Name's Women", "Jewel", "Green", and "Virgin Road" are among the top twenty or so most expensive music videos, making Hamasaki the only non-American artist to hold such a distinction.<ref name="Welt">Template:Cite news</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Hamasaki is also involved in the production and artistic direction of her live performances; they, like her videos, are often lavish productions and use a variety of props, extravagant costumes, and choreographed dances. She has used large video screens, fireworks, simulated rain drops, trick stage floors, and suspended devices.<ref name="RelaxedSmile">Template:Cite magazine</ref>

Public image and legacy

Hamasaki's lyrics and image initially gained a following predominantly among young Generation X and Millennials, often referred to as "the voice of the lost generation".<ref name=":1">Template:Cite book</ref><ref>Template:Cite web</ref> Music critic Tetsu Misaki believed that the juxtaposition of her fashionable appearance and her personal lyrics was one of her most important selling points, helping shape the 2000s pop scene in Japan.<ref name="Jpopnonihongo1">Template:Cite book</ref> Teresa Nieman of The Guardian wrote that Hamasaki's willingness to take on unusual subject matter is what made her noteworthy among her peers, naming her as the 'undisputed Queen of J-pop'.<ref name=":2">Template:Cite news</ref> According to publications, it was that ability to contrast striking visuals and vulnerability that went on to inspire an entire generation across Asia.<ref name="TalkAsia">Template:Cite web</ref><ref name="washingtonpost">Template:Cite news</ref>

Lisa Takeuchi Cullen of Time magazine credits some of Hamasaki's early success to her "by-the-bootstraps climb to pop royalty" journey, her perspective resonating with the general public.<ref name=":5" /> Tomoyuki Hokari of OKMusic agrees, considering her lyricism as a "reaction against the customs and culture of the previous generation", and a "terrifyingly calm, objective view" on the social turmoil of turn-of-the-century Japan.<ref>Template:Cite web</ref> In addition, her history of supporting LGBTQ rights has led to widespread recognition as a gay icon, and remains a defining element of her image.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

In the 2000s, her frequent changes in image greatly impacted the course of fashion.<ref>Template:Cite web</ref> Described as a "chameleonic style icon",<ref name=":2" /> Hamasaki was known for being fully involved in every aspect of her work, displaying an unprecedented degree of ownership over her image; the control she had over the market drove stores to buy black market paparazzi shots of magazine shoots pre-publication, hoping to get ahead of the next "Ayu-instigated trend".<ref>Template:Cite web</ref> Mishal Varna of MTV compared her influence to that of Madonna, reflecting on the singer drawing in over 150 million viewers to her performance on MTV Asia.<ref name=":3">Template:Cite web</ref> A regular face on publications such as Vivi, Popteen, and Cawaii!, Hamasaki herself considered her constantly changing image essential to her craft. That process is credited for the creation of the hime-kei wave, along with influencing returning Y2K kogal and gyaru-kei trends.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Hamasaki's career has become the subject of academic study, and is considered to have had a profound impact on how the Japanese music industry manages and promotes female artists.<ref>Template:Cite journal</ref><ref>Template:Cite web</ref> Zhan Hongzhi of Inter-Margins magazine named her success as a type of "identity economy", explaining: "Japan spends 33.3 billion yen a year on Hamasaki. She is no longer just an idol. She has become "Hamasaki Industries", a media in her own right."<ref>Template:Cite web</ref> In the wider media industry, various artists have spoken of being influenced directly by Hamasaki; these include Itano Tomomi,<ref>Template:Cite web</ref> Mao Asado,<ref>Template:Cite web</ref> Maximum the Hormone, Tsubasa Masuwaka,<ref>Template:Cite web</ref> Sayaka Kanda,<ref>Template:Cite web</ref> Ken Hirai, Ayaki Sasaki,<ref>Template:Cite web</ref> Chiharu Niiyama, Riisa Naka,<ref>Template:Cite web</ref> Lin Yu-chun,<ref>Template:Cite web</ref> Rinka,<ref>Template:Cite web</ref> Asako Ito, Mana Sakura,<ref name="asahi.com">Template:Cite web</ref> Misono, Rina (Scandal), Rie Tanaka,<ref>Template:Cite web</ref> and Rina Kawaei.<ref name="asahi.com"/>

In her early years Hamasaki referred to herself as a product, often speaking about the "Ayumi Hamasaki" brand as a separate person: "We're similar, in some respects. It's my own image. It is necessary that I am viewed as a product. (...) I understand it's my role to realize people's dreams."<ref name="TimeInterview2" /> This approach, despite Hamasaki later opposing it, led to conflict between her artistry and her economic influence; accusations of the singer having lost her relatability, or presenting an overly cultivated image, have continued throughout her career.<ref name="NTVinterview" /><ref>Template:Cite web</ref> A renewed sense of appreciation for Hamasaki's work was covered by media outlets during her 25th anniversary, The First Times writing: "Involved in the Japanese pop scene for over 24 years, she has never stopped touring, never stopped releasing new music, and has never taken a break to recharge her batteries. How many artists can we say we have like that?"<ref name="thefirsttimes.jp" />

Other activities

Philanthropy

In March 2011, Hamasaki donated 30 million yen to relief efforts for the Tōhoku earthquake and tsunami.<ref>Template:Cite web</ref> In 2021, the artist donated 10 million yen to the Japanese National Center for Global Health and Medicine, receiving the Medal of Honor.<ref>Template:Cite web</ref> During the 2022 typhoon aftermath in the Shizuoka prefecture, Hamasaki openly criticized the media for not reporting on the disaster thoroughly. Over a period of three days, she organized a donation point and visited Shizuoka to talk to survivors and coordinate resources.<ref>Template:Cite web</ref>

In May 2018, Hamasaki was the headliner for Tokyo Pride, held in Yoyogi Park. During her performance, the singer spoke about her friends in the Ni-chōme district and the need to stand up for change: "Japan is still a conservative country, so there is a part of us that cannot shake off the idea that those in minority groups are wrong. If there are moments in the future when you feel small and want to give up, please remember this day—I hope that you will always be proud of who you are, and keep going. I will always be walking alongside you."<ref>Template:Cite web</ref>

In 2023, Hamasaki adopted two dogs who had severe medical issues and a background of abuse. Speaking jointly with animal shelter representatives, Hamasaki highlighted the need to provide care for long-term residents of rescue homes, and encouraged awareness of puppy mills and the impact adoption can have: "Saving an animal's life won't change the world, but you can change that animal's world forever".<ref>Template:Cite web</ref>

Ayuready?

From October 2002 to March 2004, Hamasaki was the host of her own talk and variety TV show, named Ayuready?, on Fuji Television. The talk show, which aired on Saturday nights from 11:30 to midnight, often featured her performing songs with guests. Among the names who appeared on the program were Goto Maki, Puffy, and Akina Nakamori. To promote the program (and her album Rainbow), Hamasaki opened the Rainbow House restaurant on Shōnan Beach on July 1, 2003, which was open until August 31, 2003.<ref name="NEP" /> After almost two years, the last episode of Ayuready? aired in March 2004.<ref>Template:Cite web</ref>

Branded products and endorsements

Throughout her early career under Avex, Hamasaki promoted products that ranged from electronics (Tu-Ka cell phones and Panasonic)<ref name="Metropolis" /> to various snack foods.<ref name="Time2">Template:Cite magazine</ref> Among the products she has advertised on television are the Honda Crea scooter,<ref>Template:Cite web</ref> KOSÉ cosmetics,<ref name="Time2" /> Mister Donut donuts,<ref name="Wired">Template:Cite magazine</ref> and Boss coffee.<ref>Template:Cite web</ref> Although Hamasaki initially supported the exploitation of her popularity for commercial purposes, saying that it was "necessary that [she is] viewed as a product",<ref name="TimeInterview2" /> she eventually opposed Avex's decision to market her as a "product rather than a person" from 2004. This began a significant hiatus from lending her name to product advertisements and endorsements.<ref name="NTVinterview">Template:Cite video</ref>

File:Ayu symbol.svg

Hamasaki's "A" logo

In 2001, Hamasaki launched her own limited-run fashion brand, MTRLG (Material Girl); the clothes were sold at MTRLG boutiques and at Mise S*clusive stores.<ref name="NEP">Template:Cite news</ref> In 2002, Hamasaki created Ayupan, a cartoon version of herself that appeared in a line of merchandise (mainly figurines), and in a 2003 animation. For her 2007 tour Tour of Secret, Hamasaki collaborated with Sanrio to create a line of merchandise, "Ayumi Hamasaki x Hello Kitty".<ref>Template:Cite web</ref> The merchandise included cell phone straps and Lumix cameras decorated with a picture of Hello Kitty behind Hamasaki's "A" logo;<ref group="fn">This is the symbol: File:Ayumi Hamasaki A Logo.png. It is used either as a substitute for the letter a or to represent Hamasaki's name. The titles of six albums, Rainbow, A Best, A Ballads, A Best 2 -White-, A Best 2 -Black-, and A Complete use this symbol; the titles of these albums appearing as RFile:Ayumi Hamasaki A Logo.pngINBOW, File:Ayumi Hamasaki A Logo.png Best, File:Ayumi Hamasaki A Logo.png Ballads, File:Ayumi Hamasaki A Logo.png Best 2 -White-, File:Ayumi Hamasaki A Logo.png Best 2 -Black-, and File:Ayumi Hamasaki A Logo.png Complete. (Dashes are commonly used in Japanese script to enclose subtitles.)</ref> the former product was a result of a collaboration with Sanrio and Japanese fashion brand Ash & Diamonds, the latter a collaboration with Sanrio and Panasonic.<ref>Template:Cite news</ref>

In August 2019, author Narumi Komatsu released a novel about the early years of Hamasaki's career: M Aisubeki Hito ga Ite. The book included a written endorsement from the artist as a part of its introduction. On social media, Hamasaki stated that the book "combined both fact and fiction" and had become its own story. A television drama-series based on the novel aired from April to July 2020.<ref>Template:Cite web</ref>

In March 2023, Hamasaki became a beauty brand ambassador for Rhythm Co., representing their R-Face BFT Pack product.<ref>Template:Cite web</ref> The packaging included Hamasaki's signature "A" logo, and advertisements used "Mask" as the official collaboration theme. On October 2, Hamasaki was announced as a brand ambassador for Gem Castle, "Dearest" being used throughout their 45th anniversary campaign.<ref>Template:Cite web</ref>

In December 2024, Hamasaki announced an official collaboration with the Sailor Moon brand. Merchandise featured an illustration by Naoko Takeuchi of Ayu and titular character Usagi.<ref>Template:Cite web</ref> On the same day, the artist also launched her second design line with Sanrio: "Ayupan x My Melody".<ref>Template:Cite web</ref>

Personal life

Hamasaki had a romantic relationship with her producer, Max Matsuura, from 1998 to 2000.<ref>Template:Cite web</ref>

Hamasaki began dating actor Tomoya Nagase in 2000, with their relationship ending in 2007. The pair had known each other since co-starring in a TV drama together in 1997.<ref>Template:Cite web</ref>

On January 1, 2011, Hamasaki announced her engagement to Austrian actor and model Manuel Schwarz, whom she had met on the set of "Virgin Road". On January 2, her office announced that she and Schwarz had married in the United States the day before.<ref>Template:Cite news</ref> On January 16, 2012, Hamasaki announced her divorce through her fan club website, Team Ayu.<ref>Template:Cite web</ref>

On December 13, 2013, it was announced through a fan club blog post that Hamasaki was engaged. In the announcement, the singer said "As my partner is an ordinary student, I would be very happy if you could watch over us quietly."<ref>Template:Cite web</ref> On March 3, 2014, the singer announced her second marriage. The couple filed for divorce in September 2016.<ref>Template:Cite news</ref><ref>Template:Cite web</ref>

On January 1, 2020, Hamasaki revealed that she had given birth to her first child, a son, at "the end of last year".<ref>Template:Cite web</ref><ref>Template:Cite web</ref> On October 2, 2020, Hamasaki announced her second pregnancy through the Team Ayu website, and in May 2021 confirmed that her second child had been born "sometime in spring".<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Hearing loss

In January 2008, Hamasaki announced on her blog that an inoperable condition, possibly tinnitus or Ménière's disease, had caused complete deafness in her left ear.<ref name="bbcayumi">Template:Cite news</ref><ref name="Mainichi">Template:Cite news</ref> While the diagnosis was made in 2006, the symptoms reportedly dated back to 2000, originating from continued stage performances while having an ear infection.<ref name="JTdeaf" /><ref name=":0">Template:Cite news</ref> Hamasaki stated in the blog post that she wished to continue singing, and that she wanted to "continue delivering the best performance I can".<ref name="JTdeaf">Template:Cite news (Archived version)</ref><ref>Template:Cite news</ref>

On May 20, 2017, Hamasaki revealed that she had begun losing hearing in her right ear, as well as experiencing severe bouts of dizziness and nausea. She vowed to continue performing, writing: "The stage is where I belong. It's the only place I really, truly exist. I don't know anything else."<ref name=":0" /> In 2023, the singer ended a performance on NHK Music Special by signing "Don't give up on your dreams" in JSL.<ref>Template:Cite web</ref>

Discography

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A Song for ×× (1999)
Loveppears (1999)
Duty (2000)
I Am... (2002)
Rainbow (2002)
My Story (2004)
(Miss)understood (2006)
Secret (2006)
Guilty (2008)
Next Level (2009)
Rock 'n' Roll Circus (2010)
Love Songs (2010)
Party Queen (2012)
Love Again (2013)
Colours (2014)
A One (2015)
Made in Japan (2016)
Remember you (2023)

Concert tours

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Japan tours

Concert Tour 2000 Vol. 1 (2000)
Concert Tour 2000 Vol. 2 (2000)
Dome Tour 2001 A (2001)
Arena Tour 2002 A (2002)
Stadium Tour 2002 A (2002)
Limited Team Ayu Live Tour (2003)
A Museum: 30th Single Collection Live (2003)
Arena Tour 2003–2004 A (2003–2004)
Arena Tour 2005 A: My Story (2005)
Arena Tour 2006 A: (Miss)understood (2006)
Arena Tour 2009 A: Next Level (2009)
Rock 'n' Roll Circus Tour Final: 7 Days Special (2010)
Power of Music 2011 A (2011)
Arena Tour 2012 A: Hotel Love Songs (2012)
15th Anniversary Tour: A Best Live (2013)
Premium Showcase: Feel the Love (2014)
Arena Tour 2015 A: Cirque de Minuit – The Final (2015)
Team Ayu Limited Live Tour 2015 (2015)
Arena Tour 2016 A: Made In Japan (2016)
Team Ayu Limited Live Tour 2016 (2016)
Just the Beginning 20 Tour 2017 (2017–2018)
Arena Tour 2018: Power of Music 20th Anniversary (2018)
Trouble Tour 2018–2019 A (2018–2019)
21st Anniversary: Power of A^3 (2019)
Trouble Tour 2019 A: Misunderstood (2019)
Asia Tour 2021–2022 A: 23rd Monster (2021–2022)<ref group=fn name="Asia Tour 2021-2022">As there were no concerts held outside of Japan due to pandemic restrictions, it is listed as a national tour.</ref>
25th Anniversary Live Tour (2023–2024)
Team Ayu Limited: Thank U Tour 2024 (2024)

Filmography

Year	Title	Role	Notes
1993	Twins Teacher	Momo Tachibana
1993	Battle Spirits Ryūko no Ken	Yuri Sakazaki	Voice role
1995	Sumomo mo Momo	Kuriko
	Miseinen	Hitomi Tabata
	Ladys Ladys!! Soucho Saigo no Hi	Misaki
	Like Grains of Sand	Kasane Aihara
1996	Gakko II
2002	Tsuki ni Shizumu	Minamo	Hamasaki's song "Voyage" was the theme song for this movie.
2007	Distance Love	Herself	Short film based on her songs "Glitter" and "Fated".

Video games/software

Visual Mix Ayumi Hamasaki Dome Tour 2001 (PlayStation 2)<ref>Template:Cite web</ref>
A-TYPE ayumi hamasaki touch typing software (March 29, 2002, e frontier, Windows)<ref>Template:Cite web</ref>

Awards