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Big Apple

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File:Big-apple-corner.jpg
Big Apple Corner at 54th Street and Broadway, in Manhattan's Theater District

"The Big Apple" is a nickname for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sportswriter for the New York Morning Telegraph. Its popularity since the 1970s is due in part to a promotional campaign by the New York tourist authorities.

Origin

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Although the history of "Big Apple" was once thought a mystery,<ref>Adams, Cecil (February 18, 1977) "Why is New York called the Big Apple?", The Straight Dope</ref> a clearer picture of the term's history has emerged due to the work of historian Barry Popik,<ref>Popik, Barry "The Big Apple". Research by Barry Popik and others with the text of contemporary examples.</ref> and Gerald Cohen of the Missouri University of Science and Technology.<ref>Cohen, Gerald (1991) Origin of New York City's Nickname "The Big Apple". Bern, Switzerland: Peter Lang. Template:ISBN</ref> A number of false theories had previously existed,<ref>Template:Cite web</ref> including a claim that the term derived from a woman named Eve who ran a brothel in the city.<ref name=salwen /> This was subsequently exposed as a hoax.<ref name=salwen>Template:Cite web</ref><ref>Template:Cite web</ref>

The earliest known usage of "big apple" appears in the book The Wayfarer in New York (1909), in which Edward Sandford Martin writes:

Kansas is apt to see in New York a greedy city ... It inclines to think that the big apple gets a disproportionate share of the national sap.<ref>Template:Cite news</ref><ref>Template:Citation</ref>

William Safire considered this the coinage, but because the phrase is not quoted in the text, it is likely that it was used as a metaphor, and not as a nickname for the city.<ref name=gothamist>Hamilton, Alex (January 21, 2020) "Where Did The Nickname 'The Big Apple' Come From?" Template:Webarchive Gothamist</ref>

Horse racing origin

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"The Big Apple" was popularized as a name for New York City by John J. Fitz Gerald in a number of horse-racing articles for the New York Morning Telegraph in the 1920s. The earliest of these was a casual reference on 3 May 1921:

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Fitz Gerald referred to the "big apple" frequently thereafter.<ref>Numerous 1920s “Big Apple” citations in the New York Morning Telegraph.</ref> He explained his use in a column dated February 18, 1924, under the headline "Around the Big Apple":

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Fitz Gerald reportedly first heard "The Big Apple" used to describe New York's racetracks by two African American stable hands at the New Orleans Fair Grounds.<ref>Template:Cite news</ref><ref name=gothamist /> Using racing records, Popik traced that conversation to January 1920.<ref name=gothamist />

In recognition of Fitz Gerald's role in promulgating "The Big Apple" as a nickname for New York City, in 1997 Mayor Rudy Giuliani signed legislation designating as "Big Apple Corner" the southwest corner of West 54th Street and Broadway, the corner on which John J. Fitz Gerald lived from 1934 to 1963.<ref>Mayor's Press Office, Release No. 082-97, Mayor Giuliani Signs Legislation Creating "Big Apple Corner" in Manhattan (Feb. 12, 1997).</ref> The Hotel Ameritania also once had a plaque which was installed in 1996, according to Popik, but it was removed during renovations to the building and was lost.<ref name=gothamist />

Evidence can also be found in the Chicago Defender, an African-American newspaper that had a national circulation. Writing for the Defender on September 16, 1922, "Ragtime" Billy Tucker used the name "big apple" to refer to New York in a non-horse-racing context:

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Tucker had also earlier used "big apple" as a reference to Los Angeles. It is possible that he simply used "big apple" as a nickname for any large city:

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Popularity

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By the late 1920s, New York writers other than Fitz Gerald were starting to use "Big Apple", and were using it in contexts other than horse racing.<ref>Template:Cite web</ref> "The Big Apple" was a popular song<ref>Template:Cite web</ref> and dance<ref>Template:Cite web</ref><ref>The dance was mentioned by name by Mickey Rooney in the 1938 movie Love Finds Andy Hardy.</ref> in the 1930s. Jazz musicians in the 1930s also contributed to the use of the phrase to refer to New York City,<ref>Zimmer, Ben (January 2, 2020) "'The Big Apple': New York’s Nickname, via New Orleans and the 'Red Delicious'" The Wall Street Journal</ref> specifically to the city and Harlem as the jazz capital of the world.<ref name=enc-nyc>Cohen, Gerald Leonard "Big Apple" in Template:Cite enc-nyc2</ref> Beside the song and the dance, two nightclubs in the city used "Big Apple" in their names.<ref name=gothamist />

Walter Winchell and other writers continued to use the term in the 1940s and early 1950s,<ref>Template:Cite web</ref> but by the late 1950s, if it was known at all,<ref name=enc-nyc /> it had come to be considered an outdated nickname for New York.<ref>Vonnegut, Kurt (1969) Slaughterhouse-Five New York: Dell Publishing. p.207. Quote: "New York." / "The Big Apple." / "Hm?" / "That's what they used to call New York." / "Oh."</ref>

In the early 1970s, however, during the city's fiscal crisis, "People were looking around desperately and some of them seized that old phrase the Big Apple to remind people of when New York had been a strong and powerful city and might become that again," according to the official Manhattan Borough Historian, Dr. Robert Snyder. It was then that the New York Convention and Visitors Bureau – now "NYC Tourism + Conventions", New York City's official marketing and tourism organization – with the help of the Ogilvy & Mather advertising firm,<ref name=gothamist /> began to promote the city's "Big Apple" nickname to tourists,<ref>About NYC and Company Template:Webarchive.</ref> under the leadership of its president, Charles Gillett.<ref>Template:Cite web</ref><ref name=enc-nyc /> The campaign was a success,<ref name=gothamist /> and the nickname has remained popular since then.<ref name=voa>Template:Cite news</ref>

File:Citi Field Home Run Apple 2012.jpg
The New York Mets Home Run Apple located in Citi Field

Today, the name is used exclusively to refer to New York City, and is used with regularity by journalists and news headline writers across the English-speaking world.<ref>Template:Cite web</ref><ref>Template:Cite news</ref><ref>Template:Cite news</ref><ref>Template:Cite news</ref>

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References

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