Editing Value-added reseller

{{Short description|Company enhancing a product for resale}}
A '''value-added reseller''' ('''VAR''') is a [[company]] that adds features or services to an existing product, then resells it (usually to end-users) as an integrated or complete "[[turnkey|turn-key]]" product. This practice occurs commonly in the electronics or IT industry, where, for example, a VAR might bundle a [[software]] application with supplied hardware.{{cn|date=January 2019}}

The added value can come from [[professional services]] such as integrating, customizing, consulting, training and implementation. The value can also be added by developing a specific application for the product designed for the customer's needs which is then resold as a new package. VARs incorporate platform software into their own software product packages.<ref>{{cite news|last=Lombard|first=Suzanne|title=ITEXPO Party Sponsor OnSIP's Mike Oeth on VAR and UC Trends|url=http://blog.tmcnet.com/monetizing-ip-communications/2012/09/onsip-mike-oeth-on-vars-itexpo.html|access-date=24 May 2013|newspaper=Monetizing IP Communications|date=September 12, 2012}}</ref>

The term is often used in the [[computer]] industry, where a company purchases computer components and builds (for example) a fully operational [[personal computer]] system usually customized for a specific task (such as [[non-linear editing|non-linear video editing]]). By doing this, the company has added value above the cost of the individual computer components. Customers would purchase the system from the reseller if they lacked the time or experience to assemble the system themselves.{{Citation needed|date=April 2013}} [[Tandy Corporation]] was an example of a company that sold products through VARs, using relabeled versions of its computers.<ref name="freibergeroutlets19810831">{{cite news | url=https://books.google.com/books?id=rD0EAAAAMBAJ&pg=PA54 | title=Tandy's Outlets | work=InfoWorld | date=1981-08-31 | access-date=26 October 2016 | author=Freiberger, Paul | pages=54}}</ref><ref>{{cite web |title=Courses |url=https://www.channelinstitute.com/courses |access-date=7 January 2019}}</ref>

==See also==
* [[Original equipment manufacturer]] (OEM)

==References==
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[[Category:Types of business entity]]
[[Category:Business terms]]

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