Editing Dolly Madison

{{Short description|Snack food brand}}
{{For|the wife of James Madison and U.S. FLOTUS|Dolley Madison}}
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{{Missing information|something|date=October 2013}}
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{{Infobox brand
|name           = Dolly Madison Bakery
|logo           = Dolly Madison Bakery logo.png
|logo_upright   = 0.9
|caption        =
|type           = [[Snack cakes]]
|currentowner   = [[Hostess Brands]]
|origin         = United States
|markets        = North America
|module = {{Infobox company |embed=yes
|products       = Zingers, Fruit and Chocolate and Vanilla Pies, Pecan Twirls}}
}}
'''Dolly Madison''' is an American bakery brand owned by [[Hostess Brands]], selling packaged baked [[snack foods]]. It is best known for its long marketing association with the ''[[Peanuts]]'' animated [[TV special]]s.

==History==
{{expand section|information on the beginning and early history of the company|date=July 2013}}
In 1937, [[Ralph Leroy Nafziger]] started a snack cake brand in [[Georgia (U.S. state)|Georgia]] called Dolly Madison. The name was inspired by first lady [[Dolley Madison]], who was known for her elegant parties, but with a different spelling of her first name. The brand's slogan was "Cakes and pastries fine enough to serve at the White House."<ref> {{cite book |title= Nutshell History of North Carolina |last=Fortson |first=Ben |year=2016 |publisher=History Press |isbn= 978-1467119283
 |url= https://www.arcadiapublishing.com/Products/9781467119283 }} </ref> A Dolly Madison Bakery appears in the 1932 movie ''[[Officer Thirteen|Officer 13]]'' and was named after [[Dolley Madison]], the wife of President James Madison. <ref>{{cite web|last=Scofield |first=Merry Ellen |url=https://www.whitehousehistory.org/unraveling-the-dolley-myths |title=Unraveling the Dolley Myths |publisher=whitehousehistory.org }}</ref> The name was also used for a successful ice cream brand sold for decades in the United States in the mid-twentieth century, with a logo featuring a silhouette of Dolly Madison. 

The snack cake brand was among the products liquidated by [[Old HB|Hostess]] when it announced plans to cease business on November 16, 2012. When [[Apollo Global Management]] acquired Hostess Brands' [[Twinkies]] in January 2013, they also acquired the rights to the Dolly Madison snack cake brands, as well as the official corporate name to Dolly Madison and Hostess Brands, with plans to resume production of the products.<ref>{{cite web|last=Isidore |first=Chris |url=https://money.cnn.com/2013/03/12/news/companies/twinkies-buyer |title=Twinkies due on shelves by summer after buyer's winning $410 million bid is approved - Mar. 12, 2013 |publisher=Money.cnn.com |date=2013-03-12 |access-date=2013-10-27}}</ref><ref>{{cite web|author=AP 1:58 p.m. EDT April 29, 2013 |url=https://www.usatoday.com/story/money/business/2013/04/29/hostess-bakeries-indiana-illinois/2121559/ |title=Hostess reopens bakeries for Twinkies, Ho Hos |publisher=Usatoday.com |date=2013-04-29 |access-date=2013-10-27}}</ref>

==Marketing==
In marketing, Dolly Madison snacks are probably best remembered for their long association with characters from [[Charles M. Schulz]]'s ''[[Peanuts]]'' comic strip. [[Charlie Brown]] and his friends appeared on Dolly Madison packages and in television commercials in the 1960s, 1970s and 1980s. The bakery, along with [[Coca-Cola]] and [[McDonald's]], was a major sponsor of the ''Peanuts'' animated [[television special|specials]] telecast on [[CBS]] during that period.  Each pie flavor was sold with a different character on the wrapper, including:
::[[Charlie Brown]] – cherry and banana crème
::[[Linus van Pelt]] – apple
::[[Lucy van Pelt]] – lemon
::[[Schroeder (Peanuts)|Schroeder]] – berry
::[[Sally Brown]] – coconut crème and pineapple
::[[Frieda (Peanuts)|Frieda]] – chocolate
::[[Peppermint Patty]] – strawberry and peach
::[[Marcie (Peanuts)|Marcie]] – Boysenberry

The wrappers were later redesigned and featured [[Snoopy]] on all the flavors.  Charlie Brown was also on Zingers packages wearing a baseball cap. Snoopy and Linus were also on Gems donut packages as well.

[[File:Original logo used by Dolly Madison bakeries, in the 1970's thru the early 1980's.jpg|240px|thumbnail|Original Dolly Madison logo, used from 1969 to the mid-1980s.|alt=]]
[[File:Dolly Madison store logo.png|240px|thumbnail|right|Original Dolly Madison outlet bakery store logo, used from mid 1980s through November 2012]]
During the period when the packages featured Peanuts characters, the advertising agency for Dolly Madison products was [[Dancer Fitzgerald Sample]]'s San Francisco branch—primarily due to its proximity to Schulz (based in nearby [[Santa Rosa, California|Santa Rosa]]).

==Products==
<gallery>
 File:Chocolate_zingers.jpg | Dolly Madison chocolate [[Zingers]]
 File:Hostess-Rspbry-Zingers.jpg | Dolly Madison raspberry [[Zingers]]
</gallery>

==See also==
{{portal|Food}}
*[[Snack cake]]
*[[Zingers]]

==References==
{{Reflist}}

[[Category:Brand name snack foods]]
[[Category:Hostess Brands brands]]
[[Category:Companies that filed for Chapter 11 bankruptcy in 2004]]
[[Category:Companies that filed for Chapter 11 bankruptcy in 2012]]

{{Food-product-stub}}