Editing Dilberito

{{Short description|Vegan microwave burrito}}

{{Merge to|Dilbert|discuss=Talk:Dilbert#Proposed merge of Dilberito into Dilbert|date=February 2025}}
[[Image:DilBeriTO.jpg|thumb]]
The '''Dilberito''' was a [[vegetarian]] microwave [[burrito]] introduced in 1999 by [[Scott Adams]] Foods, Inc. and named after the comic strip character [[Dilbert (character)|Dilbert]]. The product went out of production in 2003.<ref name='NYT'>{{cite news | url = https://www.nytimes.com/2007/11/11/business/11dilbert.html | title = The Tables Turn for Dilbert's Creator | accessdate = 2016-08-24 | last = Stone | first = Brad | date = 2007-11-11 | newspaper = The New York Times | archive-date = 2020-01-16 | archive-url = https://web.archive.org/web/20200116052752/https://www.nytimes.com/2007/11/11/business/11dilbert.html | url-status = live }}</ref>

First announced in ''[[The Dilbert Future]]'' and introduced in 1999,<ref name='CNNMoney'>{{cite news | url = https://money.cnn.com/magazines/fsb/fsb_archive/2001/05/01/302507/ | title = Dilbert's Assault On The Food Aisles Scott Adams's latest creation: the Dilberito, a vitamin-packed burrito for vegetarians | accessdate = 2013-03-29 | last = Smith | first = Lee | date = 2001-05-01 | work = CNN | archive-date = 2014-11-14 | archive-url = https://web.archive.org/web/20141114062845/http://money.cnn.com/magazines/fsb/fsb_archive/2001/05/01/302507/ | url-status = live }}</ref> the Dilberito came in flavors of [[Cuisine of Mexico|Mexican]], [[Cuisine of India|Indian]], [[Barbecue]], and Garlic & Herb. It was sold through some health food stores.

== Concept ==

Scott Adams' inspiration for the product was that "diet is the number one cause of health-related problems in the world. I figured I could put a dent in that problem and make some money at the same time." His aim was to create a healthy food product that also had mass appeal, a concept he called "the [[jeans|blue jeans]] of food".<ref name='SFBT'>{{cite news | url = http://www.bizjournals.com/eastbay/stories/1999/03/22/story8.html?page=all | title = Dilbert creator backs burrito venture | accessdate = 2013-03-29 | last = Smolen | first = Kelly | date = 1999-03-21 | work = [[San Francisco Business Times]] | archive-date = 2016-02-01 | archive-url = https://web.archive.org/web/20160201125218/http://www.bizjournals.com/eastbay/stories/1999/03/22/story8.html?page=all | url-status = live }}</ref>

== Promotion ==

A [[Flash game]] titled ''Dilberito'' was developed and published by [[Blam! Video Game Development]] in 2000 for Scott Adams Foods, Inc.<ref>{{cite web |title=Dilberito |url=https://www.backloggd.com/games/dilberito/ |website=Backloggd |access-date=24 November 2022 |archive-date=24 November 2022 |archive-url=https://web.archive.org/web/20221124165512/https://www.backloggd.com/games/dilberito/ |url-status=live }}</ref>

==Reception==
The product failed to catch on in the market, leading Adams "several years and several million dollars later" to sell off his intellectual property and exit the business. Adams himself noted, "[t]he mineral fortification was hard to disguise, and because of the veggie and legume content, three bites of the Dilberito made you fart so hard your intestines formed a tail."<ref name="Adams2013">{{cite book|author=Scott Adams|title=How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life|url=https://books.google.com/books?id=7FZ6AcGmT0AC&pg=PT21|date=22 October 2013|publisher=Penguin Publishing Group|isbn=978-0-698-14462-0|pages=21–}}</ref> ''The New York Times'' noted the burrito "could have been designed only by a food technologist or by someone who eats lunch without much thought to taste."<ref>{{Cite news|url = https://www.nytimes.com/1999/07/07/dining/eating-well-at-last-a-vitamin-pill-wrapped-in-a-tortilla.html|title = EATING WELL; at Last, a Vitamin Pill Wrapped in a Tortilla|newspaper = The New York Times|date = 7 July 1999|last1 = Burros|first1 = Marian|access-date = 15 February 2017|archive-date = 10 January 2017|archive-url = https://web.archive.org/web/20170110073403/http://www.nytimes.com/1999/07/07/dining/eating-well-at-last-a-vitamin-pill-wrapped-in-a-tortilla.html|url-status = live}}</ref>

==References==
{{reflist}}

{{Dilbert}}

[[Category:Dilbert]]
[[Category:Food product brands]]
[[Category:Flash games]]


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