Editing Bundaberg Rum

{{Short description|Brand of rum}}
{{Distinguish|Bundaberg Brewed Drinks}}
{{Use Australian English|date=July 2012}}
{{Use dmy dates|date=January 2020}}
{{Infobox drink
| name = Bundaberg Rum
| logo = File:Bundaberg Rum logo.jpg
| image = File:Bundaberg_Rum_Reserve_-_Numbered_Bottle.jpg
| abv = 
| proof = 
| manufacturer = [[Diageo]]
| distributor = 
| origin = Australia
| introduced = {{start date and age|1888}}
| discontinued = 
| colour = Dark and White
| flavour = 
| variants = 
| related = 
| website = http://www.bundabergrum.com.au
| image_size = 200px
| caption = :Bundaberg Rum Reserve
}}

'''Bundaberg Rum''', colloquially known as '''Bundy''', is a dark [[rum]] owned by [[Diageo]]. It is produced in [[Bundaberg East]], [[Queensland]], Australia, by the '''Bundaberg Distilling Company'''. In 2010, the Bundaberg Distilling Company was inducted into the [[Queensland Business Leaders Hall of Fame]].<ref>{{Cite web|url=http://leaders.slq.qld.gov.au/inductees/|title=Hall of Fame|website=[[Queensland Business Leaders Hall of Fame]]|publisher=[[State Library of Queensland]]|archive-url=https://web.archive.org/web/20181023083836/http://leaders.slq.qld.gov.au/inductees/|archive-date=23 October 2018|url-status=live|access-date=23 October 2018}}</ref>

==History==
[[File:Queensland State Archives 324 Bundaberg Rum Distillery Burnett River Bundaberg c 1931.png|thumb|left|Bundaberg Rum Distillery, Burnett River, Bundaberg., Circa 1931.]]

Bundaberg Rum originated because the local sugar mills had a problem with what to do with the waste [[molasses]] after the sugar was extracted. Molasses was heavy and difficult to transport, and the costs of converting it to stock feed were rarely worth the effort. Sugar men first began to think of the profits that could be made from distilling. The key meeting was held at the Royal Hotel on 1 August 1885. W. M. C. Hickson served as the chairman, and other notables in attendance included all the big sugar mill owners of that time: W. G. Farquhar, F. L. Nott, T. Austin, J. Gale, S. McDougall, T. Penny, S. H. Bravo and A. H. Young. All became the first directors of the company, which started with a capital of [[pound sterling|£]]5,000 converted into $9,725.18.<ref>{{Cite book | last=Dunstan | first=Keith | title=Bundy : a centenary history | publication-date=1988 | publisher=Bundaberg Distilling Company Pty. Ltd | url=https://trove.nla.gov.au/work/31673091 | access-date=4 December 2020 | archive-date=26 August 2021 | archive-url=https://web.archive.org/web/20210826010022/https://trove.nla.gov.au/work/31673091 | url-status=live }}</ref>

The Bundaberg Distilling Company began its operations in 1888, and Bundaberg rum was first produced in 1889.  Production ceased from 1907 to 1914, and from 1936 to 1939, after fires, the second of which caused rum from the factory to spill into the nearby [[Burnett River]].<ref>{{Cite book | last=Robinson|first=Julia| editor=Australian National Dictionary Centre | title=Voices of Queensland : words from the Sunshine state |year=2001| publication-date=2001 | publisher=Oxford University Press | isbn=978-0-19-551395-0}}</ref> Many fish were killed due to the liquor runoff into the river.<ref>{{Cite web |date=2011-11-30 |title=The 1936 fire at the Bundaberg Rum Distillery |url=https://www.slq.qld.gov.au/blog/1936-fire-bundaberg-rum-distillery |access-date=2023-09-01 |website=State Library Of Queensland |language=en |archive-date=1 September 2023 |archive-url=https://web.archive.org/web/20230901062812/https://www.slq.qld.gov.au/blog/1936-fire-bundaberg-rum-distillery |url-status=live }}</ref>

Christsen Pty Ltd operated their own Bundaberg Rum bottling plant in Bourbong Street, Bundaberg, at the rear of their large grocery and hardware business in the centre of town. The spirit was sold at [[alcohol proof|UP and OP strength]] from their business. {{Citation needed|date=April 2021}}

[[File:BundabergRumFactory.jpg|thumb|right|Bundaberg Rum Factory, Circa 2014.]]

In 1961, the company introduced the [[polar bear]] as its unusual choice of mascot, to imply that the rum could ward off the coldest chill.<ref>{{cite web |url=http://www.bundabergrum.com.au/explore/distillery/chapter/03 |title=Bundaberg Rum website – history section |access-date=26 March 2008 |work=Bundaberg Rum website |url-status=dead |archive-url=https://web.archive.org/web/20150923195147/http://www.bundabergrum.com.au/explore/distillery/chapter/03 |archive-date=23 September 2015  }}</ref>

[[File:Bundaberg Rum Original & Cola can.jpg|thumb|A 375mL can of Bundaberg Original with Cola]]

In 2000, the Bundaberg Rum company and the [[distillation|distillery]] were sold to British company [[Diageo]].<ref>{{cite press release|url=http://www.just-drinks.com/news/diageo-acquires-bundaberg-rum-from-bundaberg-sugar-group-ltd_id78650.aspx |title=Diageo acquires Bundaberg Rum from Bundaberg Sugar Group Ltd|author=Diageo PLC|publisher=Just-Drinks|archive-url=https://web.archive.org/web/20140213221626/http://www.just-drinks.com/news/diageo-acquires-bundaberg-rum-from-bundaberg-sugar-group-ltd_id78650.aspx |archive-date=13 February 2014|date=6 December 2000}}</ref> In 2014, a decision by Diageo to relocate the bottling operations of Bundaberg Rum to the western Sydney suburb of [[Huntingwood, New South Wales|Huntingwood]] resulted in job losses in Bundaberg.<ref>{{Cite web |last=Atfield |first=Cameron |date=2014-05-17 |title=Workers sacked as Bundaberg Rum bottling moves to Sydney |url=https://www.brisbanetimes.com.au/national/queensland/workers-sacked-as-bundaberg-rum-bottling-moves-to-sydney-20140517-38glq.html |access-date=2024-11-30 |website=Brisbane Times |language=en |archive-date=3 May 2022 |archive-url=https://web.archive.org/web/20220503210640/https://www.brisbanetimes.com.au/national/queensland/workers-sacked-as-bundaberg-rum-bottling-moves-to-sydney-20140517-38glq.html |url-status=live }}</ref> The decision drew criticism from various levels of Queensland politics. The [[Premier of Queensland|Premier]], [[Campbell Newman]], said it was a disappointing move, particularly for a region that had suffered devastating floods in recent years. Bundaberg mayor, Mal Forman, was also disappointed and concerned about the tourism impact.<ref name="Atfield">{{cite news |last=Atfield |first=Cameron |date=18 May 2014 |title=Workers sacked as Bundaberg Rum bottling moves to Sydney |url=http://www.brisbanetimes.com.au/queensland/workers-sacked-as-bundaberg-rum-bottling-moves-to-sydney-20140517-38glq.html |archive-url=https://web.archive.org/web/20140607175745/http://www.brisbanetimes.com.au/queensland/workers-sacked-as-bundaberg-rum-bottling-moves-to-sydney-20140517-38glq.html |archive-date=7 June 2014 |newspaper=Brisbane Times}}</ref>

A Diageo spokeswoman later clarified the situation, saying some premium products, such as the Master Distillers Collection, would continue to be bottled in Bundaberg. "This was not a decision we have taken lightly, however it is a necessary one to ensure the longer term sustainability of the distillery. We remain absolutely committed to Bundaberg and the distillery and will continue to invest and focus on our core business of distilling, maturing and blending great quality rum in Bundaberg as we have done for the last 125 years".<ref name=Atfield/>

==Distillery==
[[File:Rum-4-Large.jpg|thumb|The old Visitors Centre & '''Big Bundy Bottle''']]
The Bundaberg Rum distillery is open to visitors for tours of the facility.  There is also a museum which offers free samples of Bundaberg Rum products for visitors in a historic Queenslander house. The '''[[Australia's big things#Queensland|Big Bundy Bottle]]''' is also outside of the bond store. A new $8.5&nbsp;million visitor centre opened to the public in August 2016 replacing the smaller historic house next door.<ref>{{cite web| url = http://www.thechronicle.com.au/news/bundy-rum-opens-new-85-million-tourist-centre-in-b/3076595/#/0| url-status = dead| archive-url = https://web.archive.org/web/20161220174609/http://www.thechronicle.com.au/news/bundy-rum-opens-new-85-million-tourist-centre-in-b/3076595/| archive-date = 20 December 2016| title = Bundy Rum opens new $8.5 million tourist centre in Bundaberg {{!}} Chronicle}}</ref>
[[File:Bundaberg Original & Cola.jpg|thumb|Bundaberg Original & Cola 345mL (11.6 US oz) 4.6% ALC/VOL]]

In 2009 as part of the [[Q150]] celebrations, the Bundaberg Rum Distillery was announced as one of the [[Q150 Icons]] of Queensland for its role as a "location".<ref>{{Cite web|url=http://statements.qld.gov.au/statement/id/64301|title=PREMIER UNVEILS QUEENSLAND'S 150 ICONS|last=Bligh|first=Anna|author-link=Anna Bligh|date=10 June 2009|publisher=[[Queensland Government]]|archive-url=https://web.archive.org/web/20170524033717/http://statements.qld.gov.au/statement/id/64301|archive-date=24 May 2017|access-date=24 May 2017}}</ref> The State Library of Queensland holds correspondence and financial records from the Bundaberg Distilling Co. Ltd. Records for years 1907 to 1946.<ref>{{Cite web |title=Bundaberg Distilling Co. Ltd. Records 1907-1946 |url=https://onesearch.slq.qld.gov.au/discovery/fulldisplay?&context=L&vid=61SLQ_INST:SLQ&search_scope=SLQ_collections&tab=All&docid=alma99280443402061 |access-date=2023-09-01 |website=onesearch.slq.qld.gov.au |language=en |archive-date=1 September 2023 |archive-url=https://web.archive.org/web/20230901062812/https://onesearch.slq.qld.gov.au/discovery/fulldisplay?&context=L&vid=61SLQ_INST:SLQ&search_scope=SLQ_collections&tab=All&docid=alma99280443402061 |url-status=live }}</ref>

==Variant flavours==
* Bundaberg Rum UP ''[[Alcohol by volume|37%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-rum-up-700ml|archive-url=https://web.archive.org/web/20151025002559/http://www.bundabergrum.com.au/bundaberg-rum-up-700ml |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Rum UP 700ml}}</ref>
* Bundaberg Rum Original 100 Proof ''[[Alcohol by volume|50%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-rum-100-proof-700ml|archive-url=https://web.archive.org/web/20151025003353/http://www.bundabergrum.com.au/bundaberg-rum-100-proof-700ml |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Rum Original 100 Proof 700ml }}</ref>
* Bundaberg Rum Overproof ''[[Alcohol by volume|57.7%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-rum-op-700ml|archive-url=https://web.archive.org/web/20151025003446/http://www.bundabergrum.com.au/bundaberg-rum-op-700ml |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Rum Overproof 700ml }}</ref>
* Bundaberg Red ''[[Alcohol by volume|37%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-red-700ml|archive-url=https://web.archive.org/web/20151025003640/http://www.bundabergrum.com.au/bundaberg-red-700ml |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Red 700ml}}</ref>
* Bundaberg Red 100 Proof ''[[Alcohol by volume|50%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-red-100-proof-700ml|archive-url=https://web.archive.org/web/20151025003802/http://www.bundabergrum.com.au/bundaberg-red-100-proof-700ml |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Red 100 Proof 700ml}}</ref>
* Bundaberg Five ''[[Alcohol by volume|37%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-five-700ml|archive-url=https://web.archive.org/web/20151025003859/http://www.bundabergrum.com.au/bundaberg-five-700ml |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Five 700ml}}</ref>
* Bundaberg Select Vat Aged 6 Years ''[[Alcohol by volume|37%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-select-vat-aged-6-years|archive-url=https://web.archive.org/web/20151025003946/http://www.bundabergrum.com.au/bundaberg-select-vat-aged-6-years |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Select Vat Aged 6 Years}}</ref>
* Bundaberg Mutiny Spiced Rum ''[[Alcohol by volume|37%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-mutiny-spiced-rum-700ml|archive-url=https://web.archive.org/web/20151025004039/http://www.bundabergrum.com.au/bundaberg-mutiny-spiced-rum-700ml |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Mutiny Spiced Rum 700ml}}</ref>
* Master Distillers' Collection Small Batch ''[[Alcohol by volume|40%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/master-distillers-collection-small-batch|archive-url=https://web.archive.org/web/20150919052639/http://www.bundabergrum.com.au/master-distillers-collection-small-batch |archive-date=19 September 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Master Distillers' Collection Small Batch}}</ref>
* Master Distillers' Collection Small Batch – Vintage Barrel ''[[Alcohol by volume|40%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/master-distillers-collection-small-batch-1#sthash.OG7TlZYe.dpuf|archive-url=https://web.archive.org/web/20150918184731/http://www.bundabergrum.com.au/master-distillers-collection-small-batch-1 |archive-date=18 September 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Master Distillers' Collection Small Batch – Vintage Barrel}}</ref>
* Master Distillers Collection 280 ''[[Alcohol by volume|40%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/master-distillers-collection-280-700ml|archive-url=https://web.archive.org/web/20151025004325/http://www.bundabergrum.com.au/master-distillers-collection-280-700ml |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Master Distillers Collection 280 700ml}}</ref>
* Master Distillers Collection Black Barrel – Distilled 2004 – Black Glass ''[[Alcohol by volume|40%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/mdc-black-barrel-black-glass-bottle|archive-url=https://web.archive.org/web/20150918181128/http://www.bundabergrum.com.au/mdc-black-barrel-black-glass-bottle |archive-date=18 September 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=MDC Black Barrel – Black Glass Bottle}}</ref>
* Master Distillers Collection Black Barrel – Distilled 2004 – Clear Glass ''[[Alcohol by volume|40%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/mdc-black-barrel-clear-glass-bottle|archive-url=https://web.archive.org/web/20151025004531/http://www.bundabergrum.com.au/mdc-black-barrel-clear-glass-bottle |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=MDC Black Barrel – Distilled 2004 – Clear Glass}}</ref>
* Master Distillers Collection Black Barrel – Distilled 2005 – Clear Glass ''[[Alcohol by volume|40%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/mdc-black-barrel-distilled-2005-clear-glass|archive-url=https://web.archive.org/web/20151025004631/http://www.bundabergrum.com.au/mdc-black-barrel-distilled-2005-clear-glass |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=MDC Black Barrel – Distilled 2005 – Clear Glass}}</ref>
* Master Distillers Collection Blenders Edition 2014 ''[[Alcohol by volume|40%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/mdc-blenders-edition-2014|archive-url=https://web.archive.org/web/20151025004720/http://www.bundabergrum.com.au/mdc-blenders-edition-2014 |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=MDC Blenders Edition 2014}}</ref>
* Master Distillers Collection Blenders Edition 2015 ''[[Alcohol by volume|40%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/mdc-blenders-edition-2015|archive-url=https://web.archive.org/web/20151025004807/http://www.bundabergrum.com.au/mdc-blenders-edition-2015 |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=MDC Blenders Edition 2015 }}</ref>
* Bundaberg Tropics – Pineapple & Coconut ''[[Alcohol by volume|23.5%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-tropics-pineapple-and-coconut|archive-url=https://web.archive.org/web/20151025004900/http://www.bundabergrum.com.au/bundaberg-tropics-pineapple-and-coconut |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Tropics – Pineapple & Coconut}}</ref>
* Bundaberg Royal Liqueur ''[[Alcohol by volume|20%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate|archive-url=https://web.archive.org/web/20150919000926/http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate |archive-date=19 September 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Royal Liqueur Coffee and Chocolate}}</ref>
* Bundaberg Royal Liqueur Banana and Toffee ''[[Alcohol by volume|20%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-royal-liqueur-banana-toffee|archive-url=https://web.archive.org/web/20150918192938/http://www.bundabergrum.com.au/bundaberg-royal-liqueur-banana-toffee |archive-date=18 September 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Royal Liqueur Banana and Toffee }}</ref>
* Bundaberg Royal Liqueur Coffee and Chocolate ''[[Alcohol by volume|20%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate|archive-url=https://web.archive.org/web/20150919000926/http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate |archive-date=19 September 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Royal Liqueur Coffee and Chocolate}}</ref>
* Bundaberg Royal Liqueur Salted Caramel ''[[Alcohol by volume|20%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate|archive-url=https://web.archive.org/web/20150919000926/http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate |archive-date=19 September 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Royal Liqueur Coffee and Chocolate}}</ref>
* Bundaberg Royal Liqueur Vanilla Spiced ''[[Alcohol by volume|20%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate|archive-url=https://web.archive.org/web/20150919000926/http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate |archive-date=19 September 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Royal Liqueur Coffee and Chocolate}}</ref>
* Bundaberg Royal Liqueur Xmas Puding with Brandy ''[[Alcohol by volume|20%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate|archive-url=https://web.archive.org/web/20150919000926/http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate |archive-date=19 September 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Royal Liqueur Coffee and Chocolate}}</ref>
* Bundaberg Royal Rum Ball ''[[Alcohol by volume|20%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate|archive-url=https://web.archive.org/web/20150919000926/http://www.bundabergrum.com.au/bundaberg-royal-liqueur-coffee-chocolate |archive-date=19 September 2015|publisher=The Bundaberg Distilling Company Pty Limited |title=Bundaberg Royal Liqueur Coffee and Chocolate}}</ref>
* Bundy Wings Heritage Label Original ''[[Alcohol by volume|37%]]''<ref>{{citation|url=http://www.bundabergrum.com.au/bundy-wings-heritage-label-original-700ml-2014|title=Bundy Wings Heritage Label Original 700ml – 2014 |archive-url=https://web.archive.org/web/20151025003210/http://www.bundabergrum.com.au/bundy-wings-heritage-label-original-700ml-2014 |archive-date=25 October 2015|publisher=The Bundaberg Distilling Company Pty Limited}}</ref>

==Sponsorship==
[[File:Holden VE Commodore of Fabian Coulthard 2011.jpg|thumb|[[Walkinshaw Racing]] [[Holden Commodore VE]] of [[Fabian Coulthard]] at the [[2011 Clipsal 500 Adelaide]]]]
Bundaberg Rum is a major sponsor of the Australian [[Australia national rugby union team|Wallabies]] [[rugby union]] team and also sponsors the Bundaberg Rum Rugby Series.  Bundaberg is also a sponsor of the [[New South Wales Waratahs|NSW Waratahs]].<ref>{{citation|archive-url=https://web.archive.org/web/20090124091032/http://nswrugby.com.au/SponsorsPartners/SponsorsPartnersOverview.aspx |archive-date=24 January 2009|url=http://nswrugby.com.au/SponsorsPartners/SponsorsPartnersOverview.aspx |title=Sponsors & Partners |publisher=NSW Rugby}}</ref> Bundaberg Rum sponsored the rugby league [[ANZAC Test]] till 2009. Bundaberg Rum signed a 5-year deal with the [[National Rugby League|NRL]] to be the official dark rum of the NRL. They are also the naming-rights sponsor of NRL Friday Night Football.{{Citation needed|date=November 2024}}

From 2009 until 2011, Bundaberg Rum sponsored [[V8 Supercar]] team [[Walkinshaw Racing]].<ref>[http://www.speedcafe.com/2011/12/05/bundaberg-rum-pulls-out-of-v8-supercars/ Bundaberg Rum pulls out of V8 Supercars] {{Webarchive|url=https://web.archive.org/web/20210826010023/https://www.speedcafe.com/2011/12/05/bundaberg-rum-pulls-out-of-v8-supercars/ |date=26 August 2021 }} Speedcafe 5 December 2011</ref>

==Recognition==
[[Bundaberg Rum]] has been distinguished with numerous awards. In 2011, Bundaberg Rum's Master Distillers' Collective rum was launched, with the first three releases, the 10 Year Old, Port Barrel and Golden Reserve, winning awards in the global stage.<ref>{{cite web|title=Distillery Profile: Bundaberg Rum|date=28 November 2012 |url=http://australianbartender.com.au/2012/11/29/distillery-profile-bundaberg-rum/|publisher=Australian Bartender|access-date=21 October 2013|archive-url=https://web.archive.org/web/20131012044742/http://australianbartender.com.au/2012/11/29/distillery-profile-bundaberg-rum/|archive-date=12 October 2013|url-status=live}}</ref><ref>{{cite news|last=Mike|first=Knott|title=Judges wowed by Bundy Rum|newspaper=News Mail |url=http://www.news-mail.com.au/news/judges-wowed-by-bundy-rum/1079828/|publisher=NewsMail|access-date=21 October 2013|archive-date=26 August 2021|archive-url=https://web.archive.org/web/20210826010040/https://www.couriermail.com.au/news/queensland/bundaberg/judges-wowed-by-bundy-rum/news-story/100fd16e25e150c9da721988d838f020?nk=80735a872f6a893608c6937454e0f483-1629939639|url-status=live}}</ref>

==Advertising==
Bundaberg Rum has also been criticised for targeting its advertising towards young people and boys, through television commercials during [[National Rugby League|NRL]] broadcasts, and other promotions.<ref>{{citation|url=http://www.abc.net.au/rn/talks/bbing/stories/s720116.htm |archive-url=https://web.archive.org/web/20090331110022/http://www.abc.net.au/rn/talks/bbing/stories/s720116.htm|archive-date=31 March 2009|work=ABC Radio National|publisher=Australian Broadcasting Commission|date=3 November 2002|title=Teenage Boys}}</ref><ref>{{citation|url=http://www.caan.adf.org.au/newsletter.asp?ContentId=t20060612|archive-url=https://web.archive.org/web/20060820084415/http://www.caan.adf.org.au/newsletter.asp?ContentId=t20060612 |title=Bundaberg Rum Marketing Challenged in WA|work=Grogwatch|publisher=Community Alcohol Action Network (CAAN)|archive-date=20 August 2006|date=12 June 2006}}</ref> A series of advertisements featuring the Bundaberg Rum bear, a [[polar bear]] known as [[Bundy R. Bear]], were produced by advertising agency [[Leo Burnett Worldwide|Leo Burnett]] to align the product 'with a larrikin approach to Australian mateship'.<ref>{{cite web|last1=Macleod|first1=Duncan|title=Bundy Bear – Bundaberg Rum Mascot|url=http://theinspirationroom.com/daily/2006/bundaberg-rum-bundy-bear/|website=The Inspiration Room|access-date=12 April 2015|date=19 August 2006|quote=Bundaberg Rum, a product of Queensland, Australia, has a polar bear for a mascot, Bundy R. Bear. Bundy has starred in a number of television advertisements|archive-date=26 August 2021|archive-url=https://web.archive.org/web/20210826010024/https://theinspirationroom.com/daily/2006/bundaberg-rum-bundy-bear/|url-status=live}}</ref> The Bundaberg Rum bear first appeared in 1961. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience.<ref>{{cite web|last1=McMahon|first1=Brett|title=50th Birthday of Bundy R. Bear|url=http://www.bundabergrumshowcase.com.au/1961speech.html|website=bundabergrumshowcase.com.au|access-date=12 April 2015|archive-date=10 April 2015|archive-url=https://web.archive.org/web/20150410204014/http://bundabergrumshowcase.com.au/1961speech.html|url-status=live}}</ref> The advertisements have been cited as a favourite among Australia's youth.<ref>{{citation|url=http://www.bandt.com.au/news/archive/young-adults-are-a-paradox-for-marketers|title=Young adults are a paradox for marketers|date=20 December 2004|publisher=B&T|first=Camille|last=Alarcon|archive-url=https://web.archive.org/web/20120331161217/http://www.bandt.com.au/news/archive/young-adults-are-a-paradox-for-marketers |archive-date=31 March 2012}}</ref>

==See also==
{{Portal|Queensland}}
{{Commons category|Bundaberg Rum Distillery|Bundaberg Rum}}
*[[Bundaberg Brewed Drinks]]
*[[Alcohol advertising#Sponsorship in sport|Alcohol Advertising]]
*[[ANZAC Test]]
*[[Beenleigh Rum]]
*[[List of rum producers]]
*[[1936 Bundaberg distillery fire]]

==References==
{{Reflist}}

==External links==
* [http://www.bundabergrum.com.au/ Bundaberg Rum] – official website
* [http://www.diageo.com/ Diageo] – parent company

{{Coord|-24.854|152.367|type:landmark_region:AU-QLD|display=title|name=Bundaberg Rum Distillery}}{{Diageo plc}}
[[Category:Diageo brands]]
[[Category:Rum produced in Australia]]
[[Category:Distilleries in Australia]]
[[Category:Australian brands]]
[[Category:Bundaberg East, Queensland]]
[[Category:Food and drink companies established in 1888]]
[[Category:1888 establishments in Australia]]
[[Category:Australian companies established in 1888]]
[[Category:Products introduced in 1889]]
[[Category:Companies based in Queensland]]
[[Category:Tourist attractions in Bundaberg]]
[[Category:Culture of Queensland]]
[[Category:Queensland cuisine]]
[[Category:Q150 Icons]]
[[Category:Dark rums]]