Editing Benetton Group

{{Short description|Global fashion brand}}
{{Merge from|Playlife|discuss=Talk:Benetton Group#Proposed merge of Playlife into Benetton Group|date=March 2025}}
{{Use dmy dates|date=May 2022}}
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{{Infobox company
| name = Benetton Group S.r.l.
| type = [[Società a responsabilità limitata]] (s.r.l.)
| industry = [[Fashion]]
| foundation = {{start date and age|1965}} in [[Ponzano Veneto]], Italy
| founder = [[Luciano Benetton]] <br /> [[Carlo Benetton]] <br /> [[Gilberto Benetton]]<br /> [[Giuliana Benetton]]
| location_city = [[Ponzano Veneto]]
| location_country = Italy
| locations = <!-- Number of locations, stores -->
| area_served = Worldwide
| key_people = Christian Coco (chairman) <br> Claudio Sforza (CEO)
| products = {{unbulleted list|[[Clothing]]|[[Shoe]]s|[[Bag]]s|[[Fashion accessory|Accessories]]}}
| production = 
| services = 
| revenue = 
| operating_income = 
| net_income = 
| assets = 
| logo = United Colors of Benetton - logo (Italy, 2011).svg
| num_employees = 1,500 (2020)
| parent = [[:it:Edizione (azienda)|Edizione]]
| homepage = {{URL|http://www.benettongroup.com/}}
}}
[[File:04 United Colors of Benetton shop, Parma, Italy - ベネトン.jpg|thumb|United Colors of Benetton in [[Parma]], [[Italy]]]]
[[File:United Colors of Benetton in Prague.jpg|thumb|United Colors of Benetton in [[Prague]], [[Czech Republic]]]]
[[File:UCB King Peter's street.jpg|thumb|United Colors of Benetton in [[Belgrade]], [[Serbia]]]]

'''Benetton Group S.r.l.''' ({{IPA|it|benetˈton|lang}})<ref>{{cite web |url=http://www.dizionario.rai.it/poplemma.aspx?lid=78534&r=5766 |title=DOP |publisher=Dizionario.rai.it |access-date=28 June 2012 |archive-date=11 July 2018 |archive-url=https://web.archive.org/web/20180711190229/http://www.dizionario.rai.it/poplemma.aspx?lid=78534&r=5766 |url-status=dead }}</ref> is a global fashion [[brand]] based in [[Ponzano Veneto]], Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide.<ref name="About Benetton">{{cite web|url=http://www.benettongroup.com/group/profile/glance|title=At a glance|publisher=Benetton Group|access-date=5 May 2010|archive-date=17 June 2015|archive-url=https://web.archive.org/web/20150617051300/http://www.benettongroup.com/group/profile/glance|url-status=dead}}</ref> It is a wholly owned subsidiary of the [[Benetton family]]'s holding company Edizione.

== History ==
In 1965, the [[Benetton family|Benettons]] opened their first store in [[Belluno]], in the [[Veneto]] region of northern Italy,<ref name="auto">{{Cite book|url=https://books.google.com/books?id=aU_fBQAAQBAJ&q=Luciano+Benetton&pg=PA279|title=Essentials of International Marketing|last=Brady|first=Donald L.|date=18 December 2014|publisher=Routledge|isbn=9781317471202|language=en}}</ref> and three years later, in [[Paris]]. The company's core business consists of clothing brands United Colors of Benetton<ref>{{cite web|url=http://benetton.com|title=United Colors of Benetton|access-date=10 June 2015|archive-url=https://web.archive.org/web/20190821193546/https://www.benetton.com/|archive-date=21 August 2019|url-status=dead}}</ref> and Sisley.<ref>{{cite web |url=http://sisley.com |title=Sisley |publisher=Sisley |date=21 February 2012 |access-date=28 June 2012 |archive-url=https://web.archive.org/web/20120629123148/http://sisley.com/ |archive-date=29 June 2012 |url-status=dead }}</ref>

Benetton was an iconic brand in the 1980s and 1990s, but has since struggled to regain this position. In 2000, it ranked 75th in Interbrand's ranking of the best global brands; however, by 2002, it had dropped out of the list.<ref>{{cite web|url=https://www.ft.com/content/ae196bec-d863-11e8-ab8e-6be0dcf18713 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/ae196bec-d863-11e8-ab8e-6be0dcf18713 |archive-date=10 December 2022 |url-access=subscription|title=From visionary to old hat: how Benetton fell out of fashion|last=Hill|first=Andrew|date=29 October 2018|website=www.ft.com|access-date=3 March 2020}}</ref>

In 2012, Benetton Group was [[Listing (finance)|delisted]] from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding.<ref>{{cite news |title=Italy's Benetton group names new boss to help revive brand |url=https://www.reuters.com/article/benetton-management-idUSI6N1H002F |website=Reuters |date=5 April 2017 |agency=Reuters |access-date=4 December 2019}}</ref>

In 2017, the group posted a loss of €180 million.<ref>{{cite web |title=Benetton to Open Up Numerous Stores Around the World |url=https://fashionunited.com/news/retail/benetton-to-open-numerous-new-stores-around-the-world-in-2019/2019042927498 |website=Fashion United |date=29 April 2019 |access-date=4 December 2019}}</ref> Prompted by the heavy losses, [[Luciano Benetton]], who was then 83 years old, returned from retirement as [[executive chairman]] for the brand.<ref>{{cite web |title=Benetton more than just brightly coloured pullovers |url=https://www.france24.com/en/20180817-benetton-more-just-brightly-coloured-pullovers |website=France 24 |date=17 August 2018 |access-date=4 December 2019}}</ref>

Revival efforts also included  appointing French designer [[Jean-Charles de Castelbajac]] as artistic director and  re-appointing photographer [[Oliviero Toscani]].<ref>{{cite web |title=United Colors of Benetton Tests a US Comeback |url=https://fashionunited.com/executive/management/jean-charles-de-castelbajac-new-benetton-artistic-director/2018100823895 |website=Fashion United |date=8 October 2018 |access-date=4 December 2019}}</ref> As of 2020,  United Colors of Benetton had  1,500 employees and used 25,000 workers through [[subcontractor]]s.<ref>[https://www.theatlantic.com/ideas/archive/2020/02/how-mckinsey-destroyed-middle-class/605878/ How McKinsey Destroyed the Middle Class] ''[[The Atlantic]]'', Daniel Markovits, 3 February 2020</ref> In March 2020, [[Massimo Renon]] was named CEO of the company.<ref>{{Cite web |title=Benetton appoints new CEO three years after Luciano comeback |url=https://www.themds.com/companies/benetton-appoints-new-ceo-three-years-after-luciano-comeback.html |access-date=2022-08-30 |website=www.themds.com |language=en-US}}</ref>

On May 25, 2024, Luciano Benetton announced that the group had a loss of 
€100 million and accused Renon and other executives of mismanagement.<ref>{{cite news |title=Benetton in crisi: perdita operativa da 100 milioni e piano di rilancio |url=https://www.ilsole24ore.com/art/benetton-crisi-buco-100-milioni-AGX9JdF |access-date=28 May 2024 |agency=ilsole24ore.com |publisher=ilsole24ore.com |date=26 May 2024}}</ref>

Following Renon's departure, in 2024 Claudio Sforza was appointed CEO of Benetton Group while Christian Coco became president.

In 2025 it was announced that more than 418 stores will close.<ref>
[https://unionrayo.com/en/benetton-closes-418-stores-official/ Farewell to the famous clothing brand – more than 418 stores will close by 2025 – it’s official]  Unión Rayo, February 22, 2025
</ref> 180 of 418 were already closed since 2024.<ref>{{cite web|URL=https://www.corriere.it/economia/finanza/25_gennaio_02/benetton-verso-la-chiusura-di-419-negozi-nel-mondo-gia-100-in-italia-nel-2024-ma-i-grandi-store-crescono-del-7-5815d929-2658-436d-88d7-ddccf8d0cxlk.shtml|title=Benetton, la chiusura di 419 negozi nel mondo (100 già chiusi in Italia nel 2024). Ma i grandi store crescono del 7%|language=IT}}</ref>

==Marketing==
Benetton is known for its sports sponsorships, and for its "United Colors" [[advertising]] campaign. In 1982, Benetton hired [[Oliviero Toscani]] as [[creative director]], which led to a change in advertising focus towards raising awareness for various issues worldwide.<ref>{{cite web|url=https://adage.com/article/adage-encyclopedia/benetton/98948|title=Benetton|date=15 September 2003|website=adage.com|language=en|access-date=9 July 2019}}</ref> In 1984, Toscani photographed the first multiracial ad for the brand.<ref name="auto" />

In 1989, Toscani refocused Benetton's advertising strategy under the "United Colors of Benetton" campaign. The campaign's graphic, billboard-sized ads depicted a variety of shocking subjects, including the deathbed scene of a man ([[AIDS]] activist [[David Kirby (activist)|David Kirby]]) dying from AIDS.<ref>{{cite web|url=http://www.life.com/image/first/in-gallery/45701/the-photo-that-brought-aids-home|title=The Photo That Brought AIDS Home|access-date=22 July 2010|archive-url=https://web.archive.org/web/20101228013156/http://www.life.com/image/first/in-gallery/45701/the-photo-that-brought-aids-home|archive-date=28 December 2010|url-status=dead}}</ref> Another ad featured a bloodied, unwashed newborn baby with umbilical cord still attached. The newborn ad prompted roughly 650 complaints to the [[Advertising Standards Authority (United Kingdom)|British Advertising Standards Authority]], which noted in its 1991 annual report that the Benetton baby ad "attracted more complaints than we have ever previously known."<ref>{{cite web|url=https://www.asa.org.uk/asset/FB12CE40-C3C1-4D2C-8B7AD19537F7D2F2/|title=The Advertising Standards Authority Annual Report|date=30 January 1992|access-date=9 July 2019}}</ref> A third ad included a black stallion [[mating|copulating]] with a white mare,<ref>{{cite web|url=http://irenecano.wordpress.com/2008/12/11/el-caso-de-benetton/|title=El caso de Benetton|work=PERIODISMO DE MARCA|date=11 December 2008|access-date=10 June 2015}}</ref> while a fourth advert showed a [[Light skin|light-skinned]] girl with blond hair hugging a [[Dark skin|dark-skinned]] boy whose hair was shaped into devil horns.<ref>{{cite web|url=https://www.gettyimages.com/detail/news-photo/the-posters-for-the-benetton-advertising-campaign-have-been-news-photo/542626264|title=Benetton Advertising Campaign|website=[[Getty Images]]|access-date=1 June 2020}}</ref>

In 2000, Benetton was included in the reference publication ''[[Guinness World Records]]'' for the "Most Controversial Campaign".<ref>{{Cite book|title=Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style|last=Baroncini-Moe|first=Susan|publisher=Sound Wisdom|year=2013|isbn=978-1937879228|location=United States|page=76}}</ref>

In November 2011, Benetton created the UNHATE Foundation, launching a worldwide communication campaign described as an invitation to leaders and citizens of the world to combat the "culture of hatred".<ref>{{cite web|url=http://www.benettongroup.com/media-press/press-releases-and-statements/unhate-worldwide-campaign/|title=UNHATE worldwide campaign|last=Benetton Group|date=16 November 2011|publisher=Benetton Group|access-date=14 January 2019}}</ref> Benetton claimed the campaign was created to serve as its corporate social responsibility strategy.<ref name="foundation">{{cite web|url=http://www.benettongroup.com/media-press/press-releases-and-statements/the-unhate-project/|title=The UNHATE project|date=16 November 2011|publisher=Benetton Group|access-date=14 January 2019}}</ref> The UNHATE poster series uses altered images of political and religious leaders, such as then-[[President of the United States]] [[Barack Obama]] and [[Hugo Chávez]], then [[President of Venezuela]], kissing each other.<ref>{{Cite news|url=https://www.cnbc.com/2011/11/16/why-is-president-obama-kissing-hugo-chavez.html|title=Why Is President Obama Kissing Hugo Chavez?|last=Wells|first=Jane|date=16 November 2011|work=CNBC|access-date=14 January 2019}}</ref><ref>{{Cite news|url=https://timesofindia.indiatimes.com/business/international-business/Benetton-jolts-world-with-unhate-advertisement-showing-world-leaders-in-liplock/articleshow/10757682.cms|title=Benetton jolts world with 'unhate' advertisement showing world leaders in liplock|last=Rajghatta|first=Chidanand|date=16 November 2011|work=[[The Times of India]]|access-date=14 January 2019}}</ref> Following [[Holy See|Vatican]] protests, Benetton removed an ad purportedly showing [[Pope Benedict XVI]] kissing [[Mohamed Ahmed el-Tayeb|Ahmed Mohamed el Tayeb]], the imam of [[Egypt]]'s [[Al Azhar]] [[mosque]].<ref>{{cite web|url=http://www.benettongroup.com/media-press/press-releases-and-statements/press-note-3/|title=Press Note|date=16 November 2011|publisher=Benettongroup.com|access-date=14 January 2019}}</ref><ref>{{Cite news|url=https://www.theguardian.com/world/2011/nov/17/benetton-pope-kissing-ads|title=Benetton tears down pope-kissing ads after Vatican legal threat|last=Butt|first=Riazat|date=17 November 2011|work=[[The Guardian]]|access-date=14 January 2019}}</ref><ref>{{Cite news|url=https://www.cbc.ca/news/world/benetton-pulls-ad-with-pope-kissing-imam-1.1089967|title=Benetton pulls ad with Pope kissing imam|last=The Associated Press|date=16 November 2011|work=CBC|access-date=14 January 2019}}</ref>

Benetton won the Press Grand Prix at the 2012 [[Cannes Lions International Festival of Creativity|Cannes Ad festival]] for its Unhate campaign.<ref>{{cite web|url=https://adage.com/article/special-report-cannes-2012/controversial-benetton-ad-nabs-press-grand-prix/235505/|title=Controversial Benetton Ad Nabs Press Grand Prix|last=Patel|first=Kunur|date=20 June 2012|website=AdAge|access-date=14 January 2019}}</ref><ref>{{Cite news|url=https://www.huffingtonpost.com/2012/06/20/benetton-unhate-campaign-cannes-ad-festival-award_n_1613757.html|title=Benetton 'Unhate' Campaign, Featuring World Leaders Kissing, Wins Cannes Ad Festival Award|date=20 June 2012|work=Huffington Post|access-date=14 January 2019}}</ref>

In November 2017, Benetton launched a campaign in collaboration with Devbhumi, a company owned by rural women from [[India]]'s remote [[Uttarakhand]] region. The initiative claimed to have empowered more than 6,000 rural women artisans in India.<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/fashion-brand-aims-to-empower-over-6000-women-weavers/articleshow/61629440.cms|title=Fashion brand aims to empower over 6,000 women weavers|archive-url=https://web.archive.org/web/20171114202647/https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/fashion-brand-aims-to-empower-over-6000-women-weavers/articleshow/61629440.cms|archive-date=14 November 2017|url-status=dead}}</ref><ref>{{cite web|url=https://in.fashionnetwork.com/news/Benetton-collaborates-with-Devbhumi-for-special-scarves-collection,890856.html|title=Benetton collaborates with Devbhumi for special scarves collection|last=Maverick|first=Martins|date=14 November 2017|website=FashionNetwork.com|access-date=14 January 2019}}</ref>

In 2019, Benetton Group announced it would be hosting one of the four days of talks and presentations which makes up the 88th annual International Wool Textile Organisation (IWTO) congress.<ref>{{cite web|url=https://www.ecotextile.com/2019021124045/shows-events/benetton-group-opens-doors-to-iwto-congress.html|title=Benetton Group opens doors to IWTO Congress|last=Styles|first=David|website=Ecotextile News|language=en-GB|access-date=3 March 2020}}</ref>

==Sport and sponsorship==
{{main|Benetton Formula|Benetton Rugby|Treviso Basket|Sisley Volley}}

Benetton Group entered [[Formula One]] as a sponsor of [[Tyrrell Racing|Tyrrell]] in {{f1|1983}}, then [[Alfa Romeo (Formula One)|Alfa Romeo]] in {{f1|1984}}; this arrangement was extended to both Alfa and [[Toleman]] in {{f1|1985}}. [[Benetton Formula]] Ltd. was formed at the end of 1985 when the Toleman and [[Spirit (racing team)|Spirit]] teams were sold to the Benetton family. The team saw its greatest success under [[Flavio Briatore]], who managed the team from {{f1|1990}} to {{f1|1997}}. [[Michael Schumacher]] won his first [[List of Formula One World Drivers' Champions|Drivers' Championships]] with the team in {{f1|1994}} and {{f1|1995}}, and the team won their only [[List of Formula One World Constructors' Champions|Constructors' title]] in 1995. From {{f1|1996}}, the team raced under an Italian licence, although it continued to be based, like Toleman, in [[Oxfordshire]] in England. The team was bought by [[Renault]] for US$120 million in {{f1|2000}} and was rebranded [[Renault F1]] in 2002.

In 1979, Benetton first sponsored their (then amateur) local rugby team, A.S. Rugby Treviso. [[Benetton Rugby]] has since become a major force in Italian rugby, with 11 league titles and supplying many players to the national team.<ref>{{cite web|url=http://www.benettonrugby.it/105_0/default.ashx|title=Benetton Rugby – Storia|access-date=7 April 2008|language=it|url-status=dead|archive-url=https://web.archive.org/web/20080414205150/http://www.benettonrugby.it/105_0/default.ashx|archive-date=14 April 2008}}</ref> Benetton Group was the main sponsor and majority owner of basketball club [[Pallacanestro Treviso]] (then known as Benetton Basket) during its golden era from 1982 to 2012, when the club won 17 Italian titles and 2 European cups. Benetton Group has been also main sponsor of [[Sisley Volley]] (1987–2012).

<gallery widths="150px" heights="150px">
Image:Tyrrell 011 1983.jpg|The [[1983 Formula One season|1983 season]] Tyrrell 011, showing the company's logo at the time
Image:Benetton B 194 4841.JPG|Schumacher's [[Benetton B194|B194]] of the [[1994 Formula One season|1994 season]]
Image:Patrese, Alfa Romeo 02.08.1985.jpg|[[Riccardo Patrese|Riccardo Patrese's]] [[Alfa Romeo in Formula One|Alfa Romeo]] Benetton 185T
</gallery>

==Criticisms==
In 1991, [[Edizone Holding International]], a Benetton subsidiary, bought [[Compañía de Tierras del Sud Argentino S. A.]] and became the largest private landowner in [[Argentina]] after taking over the land the company had inherited from the 19th century [[Conquest of the Desert]].<ref>{{cite web|url=https://www.coha.org/benetton-in-patagonia-the-oppression-of-mapuche-in-the-argentine-south/|title = Benetton in Patagonia – the Oppression of Mapuche in the Argentine South}}</ref> Benetton has faced criticism, particularly from [[Mapuche]] organizations, over its ownership and management of traditional Mapuche lands in [[Patagonia]].<ref>{{cite web |url=http://www.mapuche-nation.org/english/main/benetton/main/info.htm |title=The Invisible Colours of Benetton – Campaign|access-date=7 April 2008}}</ref> In 1997, Benetton invested in a museum in [[Leleque]] which presented the [[Mapuche#Mapuches and the Argentine state|Mapuche as migrants from Chile]], which was interpreted as an attempt to diminish the Mapuche's traditional claims.<ref>{{cite web|url=https://newint.org/columns/essays/2006/08/01/patagonia/|title = The privatization of Patagonia|date = August 2006}}</ref> The Curiñanco-Nahuelquir family was evicted from their land in 2002 following Benetton's claim to it, but the land was restored in 2007.<ref>{{cite web|url=http://www.santarosarecuperada.com.ar/english/index.html |title=Recovered Mapuche territory in Patagonia: Benetton vs. Mapuche |publisher=MAPU Association |access-date=7 April 2008 |url-status=dead |archive-url=https://archive.today/20120908191814/http://www.santarosarecuperada.com.ar/english/index.html |archive-date=8 September 2012 }}</ref> The company published a position statement regarding the Mapuche in Patagonia in 2012.<ref>{{cite web|archive-url=https://web.archive.org/web/20120625071312/http://www.benettongroup.com/media-press/company-position-statements|archive-date=25 June 2012|url=http://www.benettongroup.com/media-press/company-position-statements|title=Benetton's position regarding the Mapuche in Patagonia}}</ref> Protests and occupations began again in 2015. Activist [[Santiago Maldonado]] was last seen being evicted by the [[Argentine National Gendarmerie]] from the disputed area in August 2017.<ref>{{cite web|url=https://www.theguardian.com/world/2017/aug/08/argentina-santiago-maldonado-benetton-missing-activist|title = Argentina activist missing after indigenous people evicted from Benetton land|website = [[TheGuardian.com]]|date = 8 August 2017}}</ref> His body was found two months later.<ref>{{cite web|url=https://www.business-humanrights.org/en/argentina-santiago-maldonado-activist-supporting-mapuche-indigenous-peoples%E2%80%98-claims-to-land-owned-by-benetton-still-%E2%80%9Cmissing%E2%80%9D |title=Argentina: Missing protester Santiago Maldonado found dead; activist supported Mapuche indigenous peoples' claim to Benetton-owned land – Business & Human Rights Resource Centre |publisher=Business-humanrights.org |date= |accessdate=23 March 2022}}</ref>

Benetton aroused suspicion when they considered using [[RFID]] tracking chips on clothes to monitor inventory. A boycott site alleges the tracking chips "can be read from a distance and used to monitor the people wearing them."<ref>{{cite web|url=http://www.boycottbenetton.com/|archive-url=https://web.archive.org/web/20050309222351/http://www.boycottbenetton.com/|url-status=dead|archive-date=9 March 2005|title=Boycott Benetton|access-date=7 April 2008}}</ref> Issues of consumer privacy were raised, and the plan was shelved. Benetton's position on RFID technology is also available on their website.<ref>{{cite web|url=http://www.benettongroup.com/media-press/company-position-statements|title=Benetton's position on RFID technology|access-date=23 February 2012|archive-date=25 June 2012|archive-url=https://web.archive.org/web/20120625071312/http://www.benettongroup.com/media-press/company-position-statements|url-status=dead}}</ref>

[[PETA]] launched a boycott campaign against Benetton for buying [[wool]] from farmers who practiced [[mulesing]]. Benetton has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing.<ref>{{cite web|url=http://www.savethesheep.com/f-benettonvictory.asp|archive-url=https://web.archive.org/web/20051106042411/http://www.savethesheep.com/f-benettonvictory.asp|url-status=dead|archive-date=6 November 2005|title=Campaign ends|publisher=PETA Save the Sheep! campaign|access-date=7 April 2008}}</ref> Benetton's position statement on the mulesing controversy is available on their website.<ref>{{cite web|url=http://www.benettongroup.com/media-press/company-position-statements|title=Benetton's position regarding the controversy on mulesing between the Australian Wool Industry and PETA|access-date=23 February 2012|archive-date=25 June 2012|archive-url=https://web.archive.org/web/20120625071312/http://www.benettongroup.com/media-press/company-position-statements|url-status=dead}}</ref>

===Building collapse at Savar===
{{main|2013 Savar building collapse}}
On 24 April 2013, [[2013 Savar building collapse|the eight-storey ''Rana Plaza'' commercial building collapsed]] outside [[Dhaka]]. It housed one of the factories in which Benetton clothing was made.<ref>{{Citation | title = Bangladesh building collapse: An end to recovery efforts, a promise of a new start | url = https://edition.cnn.com/2013/05/14/world/asia/bangladesh-building-collapse-aftermath/ | last1 = Ahmed| first1 = Saeed | last2 = Lakhani | first2 = Leone | access-date = 16 December 2013 | work=CNN | date=14 June 2013}}</ref> At least 1,130 people died.<ref name=RanaBBC>{{cite news|title=Rana Plaza factory collapse survivors struggle one year on|url=https://www.bbc.com/news/world-asia-27107860|access-date=12 March 2015|work=[[BBC News]]|date=23 April 2014}}</ref> Benetton first denied reports linking production of their clothing at the factory, but clothes and documents linked to Benetton were discovered at the disaster site.<ref>{{cite web|url=http://www.twitlonger.com/show/n_1rjumi2|title=Benetton denies to have any involvement with Bangladesh factory in their Tweet}}</ref><ref>{{cite news|url=http://www.huffingtonpost.com/2013/04/29/bennetton-bangladesh-factory-collapse_n_3179523.html|title=Benetton Denies Ties To Deadly Bangladesh Factory, But Its Shirts Were Found In The Rubble: Quartz (PHOTOS) | work=Huffington Post | first=Emily|last=Cohn|date=29 April 2013}}</ref><ref>{{cite web|url=http://www.dw.de/bangladesh-factory-collapse-death-toll-rises-above-1000/a-16802345|title=Bangladesh factory collapse death toll rises above 1,000}}</ref> Of the 29 brands identified as having sourced products from the Rana Plaza factories, only nine attended meetings held in November 2013 to agree a proposal on compensation to the victims. Several companies refused to sign including Walmart, Carrefour, Bonmarché, Mango, Auchan and Kik. The agreement was signed by Primark, Loblaw, Bonmarche and El Corte Ingles.<ref name=Ovi2013>{{Citation | title = Buyers' compensation for Rana Plaza victims far from reality | url = http://www.dhakatribune.com/business/2013/nov/17/buyers%E2%80%99-compensation-rana-plaza-victims-far-reality | year = 2013 | author = Ovi, Ibrahim Hossain | access-date = 16 December 2013 | url-status = dead | archive-url = https://web.archive.org/web/20160325223918/http://www.dhakatribune.com/business/2013/nov/17/buyers%e2%80%99-compensation-rana-plaza-victims-far-reality | archive-date = 25 March 2016 }}</ref> A year after the collapse, Benetton faced international protests after failing to pay any compensation to the Rana Plaza Donors Trust Fund.<ref>{{cite web|url=http://www.indymedia.org.uk/en/2014/04/516416.html |title=Benetton stores targeted by global protests | work=Indymedia UK| first=Beth|last=Tichborne|date=26 April 2014}}</ref><ref>{{cite news|url=https://www.theguardian.com/world/2014/apr/23/rana-plaza-disaster-oxford-street-demonstration |title=Rana Plaza disaster marked by Oxford Street demonstration | work=The Guardian | first=Sarah|last=Butler|date=24 April 2014}}</ref> Protests included shutting down Benetton's flagship Oxford Street store in London.<ref name="Kilcooley-O'Halloran">{{cite news|url=http://www.vogue.co.uk/news/2014/04/25/benetton-protest-oxford-circus-rana-plaza |title=Benetton Rana Plaza Protests | work=Vogue | first=Scarlett |last=Kilcooley-O'Halloran|date=25 April 2014}}</ref>

In April 2015, Benetton Group announced that it has doubled compensation for Rana Plaza victims recommended by independent assessors (PWC AND WRAP) and applied the principles of the Accord on Fire and Building Safety to global suppliers. Benetton's engagement for Bangladesh is available on their website.<ref>{{cite web|url=http://www.benettongroup.com/sustainability/benetton-for-bangladesh/|title=Benetton Group – Corporate Website}}</ref>

=== Position on the Russian invasion of Ukraine ===
According to a study by Yale University, which analyzes the exit of foreign companies from the Russian market, Benetton group received the worst grade "F", which indicates that the company has not taken any steps to exit the Russian market and operates there with "business as usual".<ref>{{Cite web |title=Over 1,000 Companies Have Curtailed Operations in Russia—But Some Remain {{!}} Yale School of Management |url=https://som.yale.edu/story/2022/over-1000-companies-have-curtailed-operations-russia-some-remain |access-date=2024-04-21 |website=som.yale.edu |language=en}}</ref> Meanwhile, the Changing Markets Foundation found evidence that the Benetton group uses Russian oil for its polyester products and is the only company investigated that does both: uses Russian oil for its products and remains on the Russian market.<ref>{{Cite web |title=Dressed to Kill: Fashion brands' hidden links to Russian oil in a time of war • Changing Markets |url=https://changingmarkets.org/report/dressed-to-kill-fashion-brands-hidden-links-to-russian-oil-in-a-time-of-war/ |access-date=2024-04-21 |website=Changing Markets |language=en}}</ref>

==See also==
{{Portal|Italy|Companies|Fashion}}
* [[Benetton family]]
* [[Colors (magazine)]]

==References==
{{Reflist}}

==External links==
* {{commons category-inline}}

{{Authority control}}

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