Editing Almdudler

{{Short description|Austrian brand of carbonated soft drinks}}
[[File:Logo Almdudler.svg|thumb|Logo]]
[[File:Almdudlerflaschen.jpg|thumbnail|right|Bottles of Almdudler]]
[[File:Almdudlerhaus Wien.jpg|thumbnail|right|Almdudler house, [[Vienna]]]]
''' Almdudler''' ({{IPA|de|ˈalmˌduːdlɐ|-|De-at Almdudler.ogg}}) is the brand name of a popular herbal [[Carbonation|carbonated]] [[soft drink]] from [[Austria]].

==Product==
The original Almdudler is a sweetened carbonated beverage made of [[herb]]al extracts. Almdudler has been called the "national drink of Austria".<ref>{{cite web |title=Special Drinks |url=https://www.tasteofaustria.org/special-drinks |website=Taste of Austria |access-date=2019-07-24 |archive-date=2021-08-21 |archive-url=https://web.archive.org/web/20210821130059/https://www.tasteofaustria.org/special-drinks |url-status=live }}</ref> Its popularity in Austria is second only to [[Coca-Cola]]. About 80 million litres of the beverage are produced per year.

Almdudler is currently sold in original, light (sugar-free), "still" (uncarbonated), and ''g'spritzt'' (mixed with carbonated mineral water) versions. In Austria, a ''[[Radler]]'' variety (mixed with [[beer]]), is available as ''Almradler''. In the wine-growing regions of [[Lower Austria]] and [[Burgenland]], it is a popular mixer with locally produced [[red wine|red]] and [[white wine]]s.

==History==
After three years of development, Almdudler was produced from 1957 by the [[Vienna|Viennese]] entrepreneur Erwin Klein (1924–1983).<ref name="WZ">{{cite web|url=http://www.wienerzeitung.at/Desktopdefault.aspx?tabID=3946&alias=wzo&lexikon=Trinken&letter=T&cob=242847|title=Eine Flasche Heimat|first=Anton|last=Holzer|work=[[Wiener Zeitung]]|date=5 August 2006|access-date=14 May 2010|language=de|archive-url=https://web.archive.org/web/20101213210540/http://www.wienerzeitung.at/Desktopdefault.aspx?tabID=3946&alias=wzo&lexikon=Trinken&letter=T&cob=242847|archive-date=2010-12-13|url-status=dead}}</ref> According to the company's website, he derived the name from the then-common phrase ''auf der Alm dudeln'', which means "[[yodeling]] in the (alpine) pasture". The drink was originally created and marketed as an alternative to [[alcoholic beverage]]s or as a mixer for alcoholic drinks.

Klein promoted the popularity of Almdudler through advertising and sponsoring at major sporting events, such as the [[1964 Winter Olympics]] held in [[Innsbruck]]. Since 1973, the Almdudler company only functions as a license supplier.

The Austrian family business [[Pfanner]] and the mineral water company Franken Brunnen have been distribution partners in Germany since 2016, and Stardrinks AG (a subsidiary of [[Heineken]] Switzerland AG) in [[Switzerland]]. For the 60th anniversary of the brand in 2017, the American artist [[Mel Ramos]] created a painting with the name "Almdudler’s Fabulous Blonde".<ref>{{Cite web|title=Almdudler Pop Art zum 60. Geburtstag: Mel Ramos Gemälde im Kunsthistorischen Museum|url=https://www.ots.at/presseaussendung/OTS_20171017_OTS0020/almdudler-pop-art-zum-60-geburtstag-mel-ramos-gemaelde-im-kunsthistorischen-museum|access-date=2021-09-24|website=OTS.at|language=de|archive-date=2017-10-17|archive-url=https://web.archive.org/web/20171017114818/https://www.ots.at/presseaussendung/OTS_20171017_OTS0020/almdudler-pop-art-zum-60-geburtstag-mel-ramos-gemaelde-im-kunsthistorischen-museum|url-status=live}}</ref>

Almdudler remains wholly owned by the Klein family.<ref>{{Cite web|title=Die Almdudler Geschichte|url=https://almdudler.com/at/das-ist-almdudler/die-almdudler-geschichte|access-date=2023-04-08|website=Almdudler.com|language=de}}</ref> Erwin Klein’s son Thomas serves as chairman of the parent company [[supervisory board]], while Gerhard Schilling has been [[managing director]] since 2004.<ref>{{Cite news|last=Hoepke|first=Simone|date=2022-08-27|title=Almdudler-Eigentümer Thomas Klein: "Und jeder gibt zu allem seinen Senf dazu"|url=https://kurier.at/wirtschaft/almdudler-eigentuemer-thomas-klein-und-jeder-gibt-zu-allem-seinen-senf-dazu/402124769|access-date=2023-04-08|work=[[Kurier]]|language=de}}</ref>

==Marketing and distribution==
Almdudler is currently bottled in Austria, Germany, Croatia, Belgium, and Switzerland. It is further exported to the Czech Republic, Slovakia, Hungary, the Netherlands, Romania, Australia, and the United States.

In 2017, American [[figurative art|figurative]] painter [[Mel Ramos]] created a painting for the brand's 60th anniversary entitled "Almdudler's Fabulous Blonde", which was exhibited in the [[Kunsthistorisches Museum|Vienna Museum of Art History]].<ref>[https://www.ots.at/presseaussendung/OTS_20171017_OTS0020/almdudler-pop-art-zum-60-geburtstag-mel-ramos-gemaelde-im-kunsthistorischen-museum ''Almdudler Pop Art for the 60th birthday: Mel Ramos painting in the Vienna Museum of Art History''] {{Webarchive|url=https://web.archive.org/web/20171017114818/https://www.ots.at/presseaussendung/OTS_20171017_OTS0020/almdudler-pop-art-zum-60-geburtstag-mel-ramos-gemaelde-im-kunsthistorischen-museum |date=2017-10-17 }} Press release by Almdudler, 17th Oct. 2017 (in German)</ref><ref>''Mel Ramos: The Definitive Catalogue Raisonné of Original Prints'' (pp. 196-197), Verlag für moderne Kunst, Vienna, Austria, 2019, {{ISBN|978-3-8349-1082-0}}.</ref> The famous award winning advertising slogan for Almdudler "Wenn die kan Almdudler hab'n, geh i wieder ham." "If they don't have any Almdudler I'm going home". Was written by English Creative director Simon North.

== Popularity ==
Nearly 99 percent of all Austrians know the herbal soft drink. Almdudler was ranked 7th in Austria's largest brand study. The so-called Brand Asset Valuator by the [[VMLY&R|Young & Rubicam]] agency measures brand value from the consumer's point of view, and the 2000 respondents chose Almdudler as the only Austrian beverage brand among the top 10. Over 80 million liters of Almdudler are produced every year; 14 percent (as of 2010) and 20 percent (as of 2014) of total sales are bottled and sold in foreign markets.<ref>{{Cite web|date=2014-12-20|title=Almdudler &#124; Österreichs beliebteste Kräuterlimonade seit 1957|url=http://newsroom.almdudler.com/media/download/single/1258|access-date=2021-09-24|archive-url=https://web.archive.org/web/20141220230859/http://newsroom.almdudler.com/media/download/single/1258|archive-date=2014-12-20|url-status=dead}}</ref><ref>{{Cite web|title=Almdudler: Der Kräuterzwerg aus den Bergen|url=https://www.karriere.de/meine-inspiration/der-kraeuterzwerg-aus-den-bergen/|access-date=2021-09-24|website=www.karriere.de|language=de|archive-date=2021-09-24|archive-url=https://web.archive.org/web/20210924092019/https://www.karriere.de/almdudler-der-kraeuterzwerg-aus-den-bergen/23038566.html|url-status=live}}</ref>

== References ==
{{Reflist}}

== External links ==
* {{Official website|https://almdudler.com/}} {{in lang|de}}

[[Category:Austrian brands]]
[[Category:Austrian cuisine]]
[[Category:Fruit sodas]]
[[Category:Non-alcoholic drinks]]
[[Category:Soft drinks]]
[[Category:Drink brands]]
[[Category:Austrian drinks]]