Editing Adresseavisen

{{Short description|Norwegian newspaper}}
{{Use dmy dates|date=March 2015}}
{{more citations needed|date=June 2011}}
{{Infobox newspaper
| name = {{Lang|no|Adresseavisen}}
| logo = Adresseavisen.svg
| image = [[File:Trondhjems Adresseavis 17. mai 1905 - framside.JPG|250px|border]]
| caption = The front page of {{Lang|no|Adresseavisen}} ("Trondhjems Adresseavis") dated 17 May 1905.
| type = Daily newspaper
| format = [[Tabloid (newspaper format)|Tabloid]]
| foundation = {{start date and age|df=yes|1767|7|3}}
| owners = Adresseavisen Media Group <br/>[[Polaris Media]]<br/>Schibsted ASA
| editor = [[Kirsti Husby]]
| political = 
| language = [[Norwegian language|Norwegian]]
| headquarters = [[Trondheim]], Norway
| circulation = 78,000 (2024)
| website = {{URL|http://adressa.no/}}|
}}
'''{{Lang|no|Adresseavisen}}''' ({{IPA|no-NO-03|ɑˈdrɛ̀sːəɑˌviːsn̩|lang}}; commonly known as '''''Adressa''''') is a regional newspaper published daily, except Sundays, in [[Trondheim]], [[Norway]].<ref name=sig/> The paper has been in circulation since 1767 and is one of the oldest newspapers in Norway after [[Norske Intelligenz-Seddeler]] which was launched in 1763.<ref>{{cite journal|author=Henrik G. Bastiansen|title=Rethinking Mass Communications in Norway|journal=Nordicom Review|date=2014 |volume=35|page=44|url=https://www.diva-portal.org/smash/get/diva2:938575/FULLTEXT01.pdf}}</ref>

{{Lang|no|Adresseavisen}} is owned by [[Polaris Media]], in which [[Schibsted]] controls 29% of the shares.

==History and profile==
[[File:Våbenskjold - Adresseavisen 1767.png|thumb|The [[Coat of arms of Norway|Royal Coat of Arms]] on the header of the first page of the first issue, published on 3 July 1767.]]
The newspaper was first published on 3 July 1767<ref name=sig>{{cite journal|author=Sigurd Allern|title=From Party Press to Independent Observers?|journal=Nordicom Review|date=2007|issue=Jubilee Issue|pages=63–79|url=https://www.nordicom.gu.se/en/tidskrifter/party-press-independent-observers-analysis-election-campaign-coverage-prior-general}}</ref><ref name=bbc6>{{cite news|title=The press in Norway|url=http://news.bbc.co.uk/2/hi/europe/4251111.stm|access-date=24 January 2015|work=BBC|date=20 February 2006}}</ref> as ''Kongelig allene privilegerede Trondheims Adresse-Contoirs Efterretninger'', making it the oldest Norwegian newspaper still being published. The paper was founded as a [[classified advertising]] publication.<ref name=cci>{{cite web|title=Norwegian media group uses innovative strategies to become a cross-media powerhouse |url=http://www.ccieurope.com/References/References/Customer_Cases/Adresseavisen.aspx|work=CCI Europe|access-date=24 January 2015|url-status=dead|archive-url=https://web.archive.org/web/20150128115021/http://www.ccieurope.com/References/References/Customer_Cases/Adresseavisen.aspx|archive-date=28 January 2015}}</ref> The name of the newspaper was changed several times before its present name began to be used in 1927.<ref>{{cite news|title=Printed history|url=http://www.thehindu.com/features/kids/adresseavisen-norways-oldest-newspaper/article7378325.ece|access-date=26 May 2016|work=The Hindu|date=2 July 2015}}</ref> Locally it is often referred to as ''Adressa''. The newspaper is based in Trondheim<ref name=bbc6/><ref>{{cite web|title=Norway|url=http://www.pressreference.com/No-Sa/Norway.html|publisher=Press Reference|access-date=7 March 2015}}</ref> and covers the areas of [[Trøndelag]] and [[Nordmøre]].

[[Martinus Lind Nissen]] (1744–1795) was the founder and first editor of {{Lang|no|Adresseavisen}}. At his death, Nissen was succeeded by [[Mathias Conrad Peterson]], a French-oriented revolutionary pioneering radical journalism in Norway. Later editors, however, have been more conservative. In Peterson's age the paper was renamed ''Trondhjemske Tidender'' (roughly ''Trondhjem Times'') and began to look more like a modern newspaper. Changing names, owners and profile several times during the 19th century, the paper was named ''Trondhjems Adresseavis'' in 1890. Its first press picture was published in 1893. During the 1920s, the paper was nearly bankrupted, but it was saved by the new editor, [[Harald Houge Torp]], who held the position from 1927 to 1941, and then from 1945 until 1969.

In 1941, during the [[German occupation of Norway]], the occupiers took control of the paper.<ref>https://lokalhistoriewiki.no/Aviser_under_andre_verdenskrig</ref> The editorial leadership was dismissed and some were arrested. Jacob Skylstad, a member of the Norwegian nazi party, [[Nasjonal Samling]], was appointed as chief editor. Under nazi leadership the paper was published until the liberation of Norway in May 1945. During this period the paper was considered "less bad" than [[Dagsposten]] which was the official Nasjonal Samling publication in Trondheim. At the end of the war the dismissed editorial leadership was reappointed.

{{Lang|no|Adresseavisen}} describes itself as conservative<ref name=bbc6/> and is part of the Adresseavisen Media Group which owns several smaller local newspapers in the Trøndelag region.<ref name=cci/> It also owns and operates a local radio station, Radio-Adressa, and a local TV station, TV-Adressa (prior to 30 January 2006: TVTrøndelag). In addition, the company owns the local newspapers ''[[Fosna-Folket]]'', ''[[Hitra-Frøya]]'', ''[[Levanger-Avisa]]'', ''[[Sør-Trøndelag (newspaper)|Sør-Trøndelag]]'', ''[[Trønderbladet]]'' and ''[[Verdalingen]]''.<ref name=cci/> As of 2006 [[Schibsted]] had a share of the paper (31.7%).<ref name=bbc6/> Stocks in {{Lang|no|Adresseavisen}} are traded on the [[Oslo Stock Exchange]].

''Adressavisen'' became the first Norwegian newspaper to use computer technology in 1967. Its website was launched in 1996. [[Gunnar Flikke]] was editor-in-chief from 1989 to 2006. {{Lang|no|Adresseavisen}} switched from [[broadsheet]] to [[tabloid format]] on 16 September 2006.<ref>{{cite web|title=A Small World – Role Models In Scandinavia|url=http://www.jmg.gu.se/digitalAssets/1294/1294092_englishpaper--tabloidization-js2.pdf|publisher=Göteborgs University|access-date=6 February 2015|date=2007|archive-date=6 February 2015|archive-url=https://web.archive.org/web/20150206175031/http://www.jmg.gu.se/digitalAssets/1294/1294092_englishpaper--tabloidization-js2.pdf|url-status=dead}}</ref>

==Circulation==
{{Lang|no|Adresseavisen}} sold 87,000 copies in 2003,<ref name=wan3>{{cite web|title=World Press Trends|url=http://www.wan-press.org/ecrire/upload/wpt2004.pdf|work=World Association of Newspapers|access-date=15 February 2015|location=Paris|date=2004|archive-date=8 February 2015|archive-url=https://web.archive.org/web/20150208082604/http://www.wan-press.org/ecrire/upload/wpt2004.pdf|url-status=dead}}</ref> 79,789 in 2007<ref>{{cite web|author=Eva Harrie|title=The Nordic Media Market|url=http://www.nordicom.gu.se/sites/default/files/publikationer-hela-pdf/nmt09_001-194.pdf|work=Nordicom, University of Gothenburg|access-date=23 April 2015|location=Göteborg|date=2009}}</ref> and 61,086 in 2014.<ref>{{cite web|title=Opplagstall norske aviser|trans-title=Circulation of Norwegian newspapers. 2014|language=no|url=http://medienorge.uib.no/?cat=statistikk&page=avis&queryID=190|publisher=Media Norway|access-date=16 October 2016}}</ref> In the first half of 2024 Addresseavisen had an average circulation of 78,000 (rounded to the closest thousand).<ref>https://www.medietall.no/opplag/files/MBL_Opplagstall_f%C3%B8rstehalv%C3%A5r_2024.pdf</ref> Note that from 2020 the ciculation numbers includes both paper copies and digital subscriptions.<ref>https://snl.no/Adresseavisen</ref>

The online newspaper ''Adressa.no'' had an average of 155,000 daily readers in 2015.<ref> [http://medienorge.uib.no/statistikk/medium/avis Statistics from TNG Gallup via MedieNorge]</ref> In October 2024 ''Adressa.no'' had a weekly average of 148,838 unique visitors.<ref>https://www.medietall.no/index.php?liste=trafikktall&r=TRAFIKKTALL</ref> The paper had across its paper and digital editions during the second quarter of 2024 an estimated total of 191,796 daily readers.<ref>https://www.medietall.no/index.php?liste=persontall&r=PERSONTALL&pid=99100&p=2406&gs=1</ref>

==See also==
*[[List of oldest companies]]

==Notable chief editors==
{{unreferenced section|date=June 2020}}
{{expand list|date=March 2016}}
*[[Martinus Nissen]] (1767–1795)
*[[Matthias Conrad Peterson]] (1795–1800)
*[[Harald Torp]] (1927 – 1941, 1945 – 1969)
*Jacob Skylstad (1941–1945)
*[[Andreas Norland]] (1975–1977)
*Kjell Einar Amdahl (1977–1996)
*[[Gunnar Flikke]] (1989–2006)
*[[Arne Blix]] (2007–2015)
*[[Tor Olav Mørseth]] (2015–2017)
*[[Kirsti Husby]] (2017 – incumbent)<ref>{{Cite web|last=Bergesen|first=Pål Solberg, Norunn|date=2017-06-09|title=Kirsti Husby ansatt som ny sjefredaktør i Adresseavisen|url=https://www.adressa.no/nyheter/trondheim/2017/06/09/Kirsti-Husby-ansatt-som-ny-sjefredakt%C3%B8r-i-Adresseavisen-14846599.ece|access-date=2022-02-05|website=adressa.no|language=nb}}</ref>

==References==
{{Reflist|colwidth=30em}}

==External links==
* [http://www.adressa.no/ ''Adresseavisen''{{'}}s online edition]
* [https://web.archive.org/web/20060718130258/http://www.nb.no/avis/programvare/vis_sider.php?publisert=&modus=sok&tittel=URN:NBN:no-nb_digavishefte_4 Historical issues from 1767 onwards] at the [[National Library of Norway]]

{{Schibsted}}
{{Authority control}}
{{Commons}}
{{DEFAULTSORT:Adresseavisen}}
[[Category:1767 establishments in Norway]]
[[Category:Daily newspapers published in Norway]]
[[Category:Mass media in Trondheim]]
[[Category:Norwegian-language newspapers]]
[[Category:Polaris Media]]
[[Category:Publications established in 1767]]