Editing Toyota (section)

=== 2010s ===
In 2011, Toyota, along with large parts of the Japanese [[automotive industry]], suffered from a series of natural disasters. The [[2011 Tōhoku earthquake and tsunami]] led to a severe disruption of the supplier base and a drop in production and exports.<ref>{{Cite news |date=August 2, 2011 |title=Toyota's Financials Hit By Earthquake |work=Thetruthaboutcars.com |url=http://www.thetruthaboutcars.com/2011/08/toyotas-financials-hit-by-earthquake |url-status=live |access-date=May 11, 2013 |archive-url=https://web.archive.org/web/20131017120858/http://www.thetruthaboutcars.com/2011/08/toyotas-financials-hit-by-earthquake/ |archive-date=October 17, 2013}}</ref><ref>{{Cite news |date=July 29, 2011 |title=This Is A Tsunami Wave |work=Thetruthaboutcars.com |url=http://www.thetruthaboutcars.com/2011/07/this-is-a-tsunami-wave |url-status=live |access-date=May 11, 2013 |archive-url=https://web.archive.org/web/20131017120457/http://www.thetruthaboutcars.com/2011/07/this-is-a-tsunami-wave/ |archive-date=October 17, 2013}}</ref> Severe flooding during the 2011 [[monsoon]] season in Thailand affected Japanese automakers that had chosen Thailand as a production base. Toyota is estimated to have lost production of 150,000 units to the tsunami and production of 240,000 units to the floods.

On February 10, 2014, it was announced that Toyota would cease manufacturing vehicles and engines in Australia by the end of 2017.<ref name="toyota-exit">{{Cite news |last=Dunckley |first=Mathew |date=February 10, 2014 |title=Toyota confirms exit from Australian manufacturing in 2017 |work=Port Macquarie News |url=http://www.portnews.com.au/story/2078487/toyota-confirms-exit-from-australian-manufacturing-in-2017/?cs=2452 |url-status=dead |access-date=February 10, 2014 |archive-url=https://web.archive.org/web/20140221175235/http://www.portnews.com.au/story/2078487/toyota-confirms-exit-from-australian-manufacturing-in-2017/?cs=2452 |archive-date=February 21, 2014}}</ref><ref name="ToyotaExitsAustralianManufacturing">{{Cite press release |title=Toyota Australia Announces Future Plan For Local Manufacturing |date=February 10, 2014 |publisher=Toyota |location=Australia |url=http://www.toyota.com.au/news/toyota-australia-announces-future-plan-for-local-manufacturing |access-date=February 10, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140222153203/http://www.toyota.com.au/news/toyota-australia-announces-future-plan-for-local-manufacturing |archive-date=February 22, 2014}}</ref> The decision was based on the unfavourable Australian dollar making exports not viable, the high cost of local manufacture, and the high amount of competition in a relatively small local market.<ref name="ToyotaExitsAustralianManufacturing" />{{primary source inline|date=December 2023}} The company planned to consolidate its corporate functions in Melbourne by the end of 2017, and retain its Altona plant for other functions. The workforce was expected to be reduced from 3,900 to 1,300.<ref>{{Cite press release |title=Toyota Australia announces its future plans |date=December 3, 2014 |publisher=Toyota |location=Australia |url=http://www.toyota.com.au/news/toyota-australia-announces-its-future-plans |access-date=March 18, 2016 |url-status=dead |archive-url=https://web.archive.org/web/20160324100021/http://www.toyota.com.au/news/toyota-australia-announces-its-future-plans |archive-date=March 24, 2016}}</ref>{{primary source inline|date=December 2023}} Both [[Ford Motor Company]] and [[General Motors]] ([[Holden]]) followed suit, ending Australian production in 2016 and 2017 respectively.

The automaker narrowly topped global sales for the first half of 2014, selling 5.1 million vehicles in the six months ending June 30, 2014, an increase of 3.8% on the same period the previous year. [[Volkswagen AG]], which recorded sales of 5.07 million vehicles, was close behind.<ref name="AutoSales">{{Cite news |title=World biggest carmaker tag retained by Toyota |publisher=The Japan News.Net |url=http://www.thejapannews.net/index.php/sid/224277905/scat/3a8a80d6f705f8cc/ht/World-biggest-carmaker-tag-retained-by-Toyota |url-status=dead |access-date=July 31, 2014 |archive-url=https://web.archive.org/web/20140808053950/http://www.thejapannews.net/index.php/sid/224277905/scat/3a8a80d6f705f8cc/ht/World-biggest-carmaker-tag-retained-by-Toyota |archive-date=August 8, 2014}}</ref>

In August 2014, Toyota announced it would be cutting its spare-parts prices in China by up to 35%. The company admitted the move was in response to a probe foreshadowed earlier in the month by China's [[National Development and Reform Commission]] of Toyota's Lexus spare-parts policies, as part of an industry-wide investigation into what the Chinese regulator considers exorbitantly high prices being charged by automakers for spare parts and after-sales servicing.<ref name="ToyotaChina">{{Cite news |date=August 21, 2014 |title=Anti-trust probe forces Toyota to cut auto spare parts prices in China |publisher=Asia Pacific Star |url=http://www.asiapacificstar.com/index.php/sid/224972433 |url-status=dead |access-date=August 22, 2014 |archive-url=https://web.archive.org/web/20140826120735/http://www.asiapacificstar.com/index.php/sid/224972433 |archive-date=August 26, 2014}}</ref>

In November 2015, the company announced that it would invest {{USD|1 billion}} over the next five years into [[artificial intelligence]] and robotics research.<ref>{{Cite news |last=Kelly |first=Heather |date=November 5, 2015 |title=Toyota to invest $1 billion into artificial intelligence |publisher=[[CNNMoney]] |url=https://money.cnn.com/2015/11/05/technology/toyota-ai-research/index.html |url-status=live |access-date=November 10, 2015 |archive-url=https://web.archive.org/web/20151109083239/http://money.cnn.com/2015/11/05/technology/toyota-ai-research/index.html |archive-date=November 9, 2015}}</ref> In 2016, Toyota invested in [[Uber]].<ref>{{Cite news |last=Hawkins |first=Andrew J. |date=May 24, 2016 |title=Toyota is establishing a 'strategic partnership' with Uber, which is a really big deal |work=[[The Verge]] |publisher=[[Vox Media]] |url=https://www.theverge.com/2016/5/24/11762420/oyota-uber-partnership-investment-announced |url-status=live |access-date=May 25, 2016 |archive-url=https://web.archive.org/web/20170805061225/https://www.theverge.com/2016/5/24/11762420/oyota-uber-partnership-investment-announced |archive-date=August 5, 2017}}</ref> In 2020, a corporate governance report showed that Toyota owns 10.25 million shares of Uber, which was valued at $292.46 million as of March 30, 2020. According to Reuters, this was roughly 0.6 percent of Uber's outstanding shares.<ref>{{Cite news |date=June 24, 2020 |title=Toyota holds $293 million stake in Uber, governance report shows |publisher=[[Reuters]]|location=US |url=https://www.reuters.com/article/us-toyota-shareholdings-idUSKBN23V1PN |access-date=November 8, 2020}}</ref>

In March 2016, Toyota partnered with [[Yanmar]] to create a fiberglass pleasure boat using Yanmar outboard marine diesel engines or Toyota inboard engines.<ref>{{Cite news |date=March 10, 2016 |title='ガリバー'ヤマハの牙城を崩せるか!? トヨタとヤンマーがプレジャーボートでタッグ |language=ja |trans-title='Gulliver' Can you break down the stronghold of Yamaha? Toyota and Yanmar join to make a pleasure boat |work=My Navi |url=http://news.mynavi.jp/articles/2016/03/10/marin/ |url-status=live |access-date=August 26, 2017 |archive-url=https://web.archive.org/web/20170809213837/http://news.mynavi.jp/articles/2016/03/10/marin/ |archive-date=August 9, 2017}}</ref>

In August 2016, the company purchased all remaining assets of Daihatsu, making the manufacturer of small cars a wholly owned subsidiary of Toyota.<ref>{{Cite web |title=Toyota completes full takeover of Daihatsu |url=http://www.japantimes.co.jp/news/2016/08/01/business/corporate-business/toyota-completes-full-takeover-daihatsu/ |access-date=August 1, 2016 |work=[[The Japan Times]] |archive-date=August 3, 2016 |archive-url=https://web.archive.org/web/20160803002949/http://www.japantimes.co.jp/news/2016/08/01/business/corporate-business/toyota-completes-full-takeover-daihatsu/ |url-status=dead }}</ref>

On August 27, 2018, Toyota announced an investment of {{USD|500 million}} in [[Uber]]'s [[autonomous car]]s.<ref>{{Cite news |date=August 27, 2018 |title=Toyota To Invest $500 Mln Uber To Develop Driverless Car: WSJ |work=[[Business Insider]] |url=https://markets.businessinsider.com/news/stocks/toyota-to-invest-500-mln-uber-to-develop-driverless-car-wsj-1027487944 |url-status=live |access-date=August 28, 2018 |archive-url=https://web.archive.org/web/20180828134445/https://markets.businessinsider.com/news/stocks/toyota-to-invest-500-mln-uber-to-develop-driverless-car-wsj-1027487944 |archive-date=August 28, 2018}}</ref>

In October 2019, Toyota backed the Trump Administration's proposal that federal authority should override California's ability to set its own emissions standards for automobiles. The proposal would reduce California's 2025 fuel efficiency standard from about 54.5 to 37 MPG.<ref>{{Cite news |last=Hsu |first=Tiffany |date=October 29, 2019 |title=Toyota's Support of Trump Emissions Rules Shocks Californians |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2019/10/29/business/toyota-california-emissions-honda-gm-chrysler.html |url-status=live |access-date=November 2, 2019 |archive-url=https://web.archive.org/web/20191102175427/https://www.nytimes.com/2019/10/29/business/toyota-california-emissions-honda-gm-chrysler.html |archive-date=November 2, 2019 |issn=0362-4331}}</ref> This shift by Toyota away from fuel efficiency damaged the company's reputation as a [[green brand]].<ref name="Grandoni 2020">{{Cite news |last=Grandoni |first=Dino |date=July 17, 2020 |title=Analysis – The Energy 202: Toyota faces revolt from eco-conscious customers after siding with Trump |url=https://www.washingtonpost.com/news/powerpost/paloma/the-energy-202/2019/11/06/the-energy-202-toyota-faces-revolt-from-eco-conscious-customers-after-siding-with-trump/5dc1bc52602ff1184c3161f5/ |archive-url=https://web.archive.org/web/20191106173432/https://www.washingtonpost.com/news/powerpost/paloma/the-energy-202/2019/11/06/the-energy-202-toyota-faces-revolt-from-eco-conscious-customers-after-siding-with-trump/5dc1bc52602ff1184c3161f5/ |archive-date=November 6, 2019 |access-date=January 15, 2021 |newspaper=[[The Washington Post]] |quote=[Toyota] is not the only car company taking the Trump administration's side in the high-stakes legal fight. But Toyota's position may be particularly risky since it has spent decades cultivating an environmentally conscious reputation for pioneering the Prius, the first mass-market hybrid in the United States, along with other hybrid cars. Some Toyota owners, drawn to what they thought was a green brand, are in open revolt against the automaker. They're sending complaints to the company, taking to social media to call for boycotts and promising to buy cars that sided with California in its fight with President Trump.}}</ref><ref name="The New York Times 2021" />