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=== Swatch Internet Time === In 1998, Swatch invented "[[Swatch Internet Time]]", intended as a global time system, which divides the day into 1000 "beats" in a single worldwide [[time zone]].<ref>{{Cite book|url=https://books.google.com/books?id=ePUYmdfF13gC&q=Swatch+invented+Swatch+internet+times+in+1998&pg=PA24|title=Internet Research Annual|last=Consalvo|first=Mia|date=2005|publisher=Peter Lang|isbn=9780820468419|language=en}}</ref> In October 2004, Swatch introduced its first smart watch, the Paparazzi, based on [[Microsoft]] Corporation's SPOT (Smart Personal Objects Technology.)
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