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=== Models === {{Main|The Price Is Right models}} To help display its many prizes, the show has featured several models who were known, during Barker's time on the show, as "Barker's Beauties”. Some longer-tenured Barker's Beauties included [[Kathleen Bradley]] (1990–2000), [[Holly Hallstrom]] (1977–1995), [[Dian Parkinson]] (1975–1993), [[Janice Pennington]] (1972–2000), and Rachel Reynolds (2003-present). Hallstrom and Parkinson both filed suits against Barker for a hostile work environment; Parkinson withdrew her suit, but Hallstrom's was successful.<ref name="courttv">{{cite news|url=http://www.courttv.com/people/2004/0917/barker_ctv.html|publisher=[[Court TV]]|date=September 23, 2004|title=Bob Barker to face courtroom battle after model's suit ruled valid|author=Jessica Su|archive-url=https://web.archive.org/web/20090305082736/http://www.courttv.com/people/2004/0917/barker_ctv.html|archive-date=March 5, 2009 |access-date=June 24, 2011}}</ref><ref>[https://web.archive.org/web/20070629015915/http://www.cnnstudentnews.cnn.com/TRANSCRIPTS/0511/01/sbt.01.html Royal Couple Visits America; Former "Price is Right" Model Wins Lawsuit; Secret Pasts of Celebs on Soaps]. ''Showbiz Tonight''. November 1, 2005. Retrieved March 27, 2025.</ref> Pennington, in contrast, had mostly positive experiences with Barker.<ref>{{Cite web |last=Seemayer |first=Zach |date=August 28, 2023 |title='Price Is Right' Model Janice Pennington Talks Working With Bob Barker |url=https://www.etonline.com/price-is-right-model-janice-pennington-reflects-on-working-with-bob-barker-shows-popularity-210468 |access-date=2023-08-30 |website=[[Entertainment Tonight]] |language=en-US}}</ref> Following the departures of [[Nikki Ziering]], [[Heather Kozar]], and [[Claudia Jordan]] in the 2000s, producers decided to use a rotating cast of models (up to ten) until the middle of season 37, after which the show reverted to a cast of five regular models, increasing to six in 2021. Current models include Rachel Reynolds, [[Amber Lancaster]], [[Manuela Arbeláez]], James O'Halloran, [[Devin Goda]],<ref>{{cite news |last1=Gollayan |first1=Christian |title=Newest male model on 'The Price is Right' is a former NFL player |date=October 26, 2018 |url=https://nypost.com/2018/10/26/newest-male-model-on-the-price-is-right-is-a-former-nfl-player/#:~:text=On%20Monday%2C%20former%20NFL%20player,2013%20after%20a%20hamstring%20injury. |access-date=17 December 2020 |work=[[New York Post]] }}</ref> and Alexis Gaube. Rachel began her tenure with Barker, and is the second-longest running model in show history, trailing only Pennington. Carey does not use a collective name for the models, but refers to them by name, hoping that the models will be able to use the show as a "springboard" to further their careers.<ref name="model">{{cite news|url=http://usatoday30.usatoday.com/life/television/news/2007-10-07-carey-price_N.htm|author=Keck, William|location=Hollywood, California|title=Drew Carey's the big wheel at 'The Price Is Right'|work=USA Today|date=October 7, 2007|access-date=July 19, 2014}}</ref> In a change from previous policy, the models appearing on a given episode are named individually in the show's credits and are formally referred as "''The Price Is Right'' models" when collectively grouped at events. Since season 37, the show often uses a guest model for certain prizes, often crossing over from another CBS property or come courtesy of the company providing the prize. Some such models have been male, especially for musical instruments, tools, trucks and motorcycles, and used in guest appearances during the Showcase. Owing to the traditionally female demographic of daytime television shows, along with the pregnancies of Rachel and then-model Gwendolyn Osborne, CBS announced that the game show would add a male model for a week during season 41, fitting with other countries with the franchise that have used an occasional male model. The show held an internet search for the man in an online competition that featured [[Michael G. Richards|Mike Richards]], the show's executive producer, Reynolds, Lancaster, Osborne and Arbeláez serving as judges and mentors during the web series, narrated by Gray. Viewers selected the winner in October 2012.<ref>{{cite news|title='Price Is Right' Looking For the Right Male Model|url=http://bigstory.ap.org/article/price-right-looking-right-male-model|agency=Associated Press|date=August 15, 2012|access-date=August 15, 2012|archive-url=https://web.archive.org/web/20120815192209/http://bigstory.ap.org/article/price-right-looking-right-male-model|archive-date=August 15, 2012}}</ref> On October 5, 2012, CBS announced that the winner of the male model online competition was [[Robert Scott Wilson|Rob Wilson]] of [[Boston, Massachusetts]].<ref>{{cite web|title=Male Model Winner Announced|url=http://www.cbs.com/shows/the_price_is_right/this_just_in/64011/|publisher=CBS|access-date=October 5, 2012|archive-url=https://web.archive.org/web/20121019104427/http://www.cbs.com/shows/the_price_is_right/this_just_in/64011/|archive-date=October 19, 2012}}</ref> Wilson appeared as a model on episodes through April 15, 2014.<ref>{{Cite episode |series=The Price Is Right |network=CBS |date=April 15, 2014 |season=42 |number=6702}}</ref> A second male model search was conducted in 2014, with auditions taking place during the FIFA World Cup break between May and July 2014. On December 8, 2014, CBS announced that the winner of the second male model online competition was James O'Halloran. A third male model, Devin Goda, debuted on the show in 2018.
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