Editing Telstra (section)

==== Retail store network ====
[[File:Telstra in Chadstone Mall 2017.JPG|thumb|Telstra Store in [[Chadstone Shopping Centre]], Melbourne]]
[[File:Telstra Store in the Sturt Mall (1).jpg|thumb|Telstra Store in the Sturt Mall in Wagga Wagga]]
Telstra owns and operates a series of retail stores known as Telstra Stores. Some are directly owned and operated by Telstra and some are operated by licensees.<ref>[http://www.seekcommercial.com.au/Business/Profile.aspx?ClientId=2620&t=0 Telstra – License For Sale] {{webarchive|url=https://web.archive.org/web/20140305140039/http://www.seekcommercial.com.au/Business/Profile.aspx?ClientId=2620&t=0 |date=5 March 2014 }}. SEEK Commercial (1 January 2013). Retrieved 29 October 2013.</ref>

As of May 2016, Telstra has a total of 360 retail stores across Australia.<ref>{{cite web|url=https://careers.telstra.com/Career-Paths/Retail|title=Telstra Retail Careers|access-date=18 May 2016|url-status=live|archive-url=https://web.archive.org/web/20160531224554/https://careers.telstra.com/Career-Paths/Retail|archive-date=31 May 2016}}</ref> This includes several new 'Discovery' stores, where Telstra has invested millions in redesigning key stores based on local requirements. These designs include new displays, accessory shops, digital tickets and free baristas.<ref>{{cite web |url=http://ausdroid.net/2015/11/30/telstra-today-launches-its-innovative-new-melbourne-discovery-store/ |title=Telstra Retail Careers |author=Alex Dennis |date=10 November 2015 |access-date=18 May 2016 |url-status=live |archive-url=https://web.archive.org/web/20160605052820/http://ausdroid.net/2015/11/30/telstra-today-launches-its-innovative-new-melbourne-discovery-store/ |archive-date=5 June 2016 }}</ref>

109 of Telstra's stores are owned and operated by [[Vita Group]], a publicly listed company with a market capitalisation of approximately $600m (June 2016).

In February 2011, Telstra announced the creation of an additional 100 retail stores within three years.<ref name="=tmedia-expand"/><ref>{{cite web|url=http://www.crn.com.au/news/how-vita-cracked-100-telstra-stores-while-mac-sales-sunk-401253|title=How Vita cracked 100 Telstra Stores while Mac sales sunk|website=CRN Australia|url-status=live|archive-url=https://web.archive.org/web/20160917120024/http://www.crn.com.au/news/how-vita-cracked-100-telstra-stores-while-mac-sales-sunk-401253|archive-date=17 September 2016}}</ref>

The carrier opened the world's first [[Android (operating system)|Android]] store, called "[[Androidland]]", on [[Bourke Street]], Melbourne, Australia, in December 2011.<ref>{{cite web |url=http://apcmag.com/meet-androidland-australia-opens-world-first-android-store-in-melbourne.htm |title=Meet Androidland: Australia opens "world-first" Android store in Melbourne |access-date=10 December 2011 |url-status=live |archive-url=http://archive.wikiwix.com/cache/20111210221904/http://apcmag.com/meet-androidland-australia-opens-world-first-android-store-in-melbourne.htm |archive-date=10 December 2011 }}</ref>

These developments built on Telstra's T[life] concept stores it had launched in the early 2000s.<ref>{{cite web|url=http://www.cnet.com.au/telstra-unveils-tlife-melbourne-339290139.htm|title=Telstra unveils T Life Melbourne|publisher=cnet.com.au|access-date=15 May 2011|url-status=live|archive-url=https://web.archive.org/web/20120405132427/http://www.cnet.com.au/telstra-unveils-tlife-melbourne-339290139.htm|archive-date=5 April 2012}}</ref>