Editing Social norm (section)

== Focus theory of normative conduct ==
[[Robert Cialdini|Cialdini]], Reno, and Kallgren developed the focus theory of normative conduct to describe how individuals implicitly juggle multiple behavioral expectations at once. Expanding on conflicting prior beliefs about whether cultural, situational or personal norms motivate action, the researchers suggested the focus of an individual's attention will dictate what behavioral expectation they follow.<ref name="cialdini 1990">{{cite journal | last1 = Cialdini | first1 = R.B. | last2 = Reno | first2 = R.R. | last3 = Kallgren | first3 = C.A. | year = 1990 | title = A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places | journal = Journal of Personality and Social Psychology | volume = 58 | issue = 6| pages = 1015–1026 | doi=10.1037/0022-3514.58.6.1015| s2cid = 7867498 }}</ref>