Editing Seinfeld (section)

===Consumer products===
A recurring feature of ''Seinfeld'' was its inclusion of specific products, especially [[candy]], as plot points. These might be a central feature of a plot (e.g., [[Junior Mints]], [[Twix]], [[Chuckles]], [[Jujyfruits]], bite-size [[3 Musketeers (chocolate bar)|Three Musketeers]], [[Snickers]], [[Chunky (candy bar)|Chunky]], [[Oh Henry!]], [[Drake's Cakes|Drake's]] Coffee Cake and [[PEZ]]), or an association of candy with a guest character (e.g. Oh Henry! bars) or simply a conversational aside (e.g., Chuckles, [[Clark Bar]], [[Twinkies]]). A large number of non-candy products were also featured throughout the series.

The show's creators claim that they weren't engaging in a product placement strategy for commercial gain. One motivation for the use of real-world products, entirely unrelated to commercial considerations, is the comedy value of funny-sounding phrases and words. "I knew I wanted Kramer to think of watching the operation like going to see a movie," explained ''Seinfeld'' writer/producer Andy Robin in an interview published in ''The Hollywood Reporter''. "At first, I thought maybe a piece of popcorn falls into the patient. I ran that by my brother, and he said, 'No, Junior Mints are just funnier.'"<ref>{{cite news|title=A look at some of the biggest hits in movie and TV product placement|url=https://www.hollywoodreporter.com/thr/film/feature_display.jsp?vnu_content_id=1000901395|archive-url=https://web.archive.org/web/20071011140335/http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=1000901395 |archive-date=October 11, 2007 |work=[[The Hollywood Reporter]]|date=April 28, 2005|access-date=November 10, 2007|author=<!--Not stated-->}}</ref>

Many advertisers capitalized on the popularity of ''Seinfeld''. [[American Express]] created a [[webisode]] where Jerry Seinfeld and an animated [[Superman]] (voiced by [[Patrick Warburton]], who played the role of Puddy) starred in its commercial. The makers of the [[Contraceptive sponge|Today Sponge]] created the "Spongeworthy" game on their website, inspired by "[[The Sponge]]." An advertisement featured Jason Alexander in a [[Chrysler]] commercial. In this, Alexander acts much like his character George, and his relationship with [[Lee Iacocca]] plays on George's relationship with Steinbrenner. Similarly, Michael Richards was the focus of a series of advertisements for [[Vodafone]], which ran in [[Australia]], where he dressed and acted precisely like Kramer, including the trademark bumbling pratfalls. In addition, the show occasionally incorporated fictional products like a [[Scotch whisky|Scotch]] brand called "Hennigan's" (a blend of "[[Hennessy]]" and "[[Brannigans]]") and a [[canned meat]] product called "Beef-a-reeno" (a parody of "[[Chef Boyardee|Beef-a-roni]]").