Editing Olympia (Paris) (section)

===Rebirth of the music hall===
[[File:Olympia salle.jpg|thumb|The famous red neon facade]]
On 5 February 1954, Coquatrix revived it as a 2,000-seat music hall with a grand re-opening organized by [[Lucienne Delyle]] and [[Aimé Barelli]], who presented that evening a singer unknown at the time, [[Gilbert Bécaud]], who sang three songs.<ref>{{cite magazine |last1=Stavridès |first1=Yves |last2=Bernard |first2=René |author-link2=René Bernard |date=21 September 2018 |orig-date=First published 28 October 1983 |title=1983: Les trente printemps de l'Olympia |trans-title=1983: The thirty spring of Olympia |url=https://www.lexpress.fr/culture/musique/1983-les-trente-printemps-de-l-olympia_2031853.html |url-status=live |language=fr |magazine=[[L'Express]] |issue=1686 |pages=18–19 |archive-url=https://archive.today/20210522223716/https://www.lexpress.fr/culture/musique/1983-les-trente-printemps-de-l-olympia_2031853.html |archive-date=22 May 2021 |access-date=22 May 2021 }}</ref><ref name=":3"/> During the summer of 1954, Coquatrix convinced [[Jean-Michel Boris]], aged twenty-one, to join his new team as a [[machinist]] and [[electrician]].<ref name=":20">{{cite news |last=Grasset |first=Alain |date=7 November 2020 |title=Les artistes... |trans-title=The artists mourn Jean-Michel Boris, the ex-director of the Olympia |url=https://www.leparisien.fr/culture-loisirs/musique/les-artistes-pleurent-jean-michel-boris-l-ex-directeur-de-l-olympia-07-11-2020-8407175.php |url-status=live |language=fr |work=[[Le Parisien]] |archive-url=https://archive.today/20210528215209/https://www.leparisien.fr/culture-loisirs/musique/les-artistes-pleurent-jean-michel-boris-l-ex-directeur-de-l-olympia-07-11-2020-8407175.php |archive-date=28 May 2021 |access-date=28 May 2021 }}</ref>

In 1955, renowned [[jazz]] musicians as [[Billie Holiday]], [[Sidney Bechet]], [[Louis Armstrong]], and [[Ella Fitzgerald]] were received every Wednesday and Saturday at the Olympia.<ref name=":22">{{cite news |author=<!--Staff writer(s)/no by-line.--> |date=9 February 2004 |title=L'Olympia fête ses 50 ans |trans-title=Olympia celebrates its 50 years |url=https://www.nouvelobs.com/culture/20040204.OBS3656/l-olympia-fete-ses-50-ans.html |url-status=live |language=fr |work=[[L'Obs]] |archive-url=https://web.archive.org/web/20210529213131/https://www.nouvelobs.com/culture/20040204.OBS3656/l-olympia-fete-ses-50-ans.html |archive-date=29 May 2021 |access-date=29 May 2021 }}</ref> Bécaud returned at the Olympia, where he caused the first scenes of "collective hysteria".<ref name=":22"/> By then, the music hall mixed musical genres where tradition and innovation converged. A single music hall show encompassed, attractions, beginner singers, confirmed singers, and highest-ranked entertainers.<ref name=":22"/> Coquatrix partnered with Lucien Morisse and [[Eddie Barclay]] to hold regular [[audition]]s in the original [[billiard room]] (emptied of its [[billiard table]]s), scrolling through fifteen to fifty unknown artists whose careers "were played out in thirty seconds".<ref name="Hotel2017"/>

In 1959, Boris was appointed [[Artistic director (music)|artistic director]] of the Olympia.<ref name=":20"/>

In 1961, the Olympia was close to filing for bankruptcy, but Piaf came to help Coquatrix with the assistance of actor [[Jacques Tati]].<ref name="Hotel2017"/> The music hall was saved by the performance of Piaf heading the bill for three months in a row—including some offered for free to Coquatrix—accompanied with live shows by Tati provided at the entrance of the venue and on stage.<ref name="Hotel2017"/>

In 1972, [[Alan Stivell]] popularized the style of [[Celtic music]] in France by playing at the Olympia, paving the way for [[Glenmor]], [[Dan Ar Braz]], and [[Tri Yann]].<ref name=":22"/> The venue also initiated the first steps of [[Francis Cabrel]], [[Alain Souchon]], [[Paul Anka]], and [[Louis Chedid]].

On 1 April 1979, Coquatrix died, and consequently "Olympia–Bruno Coquatrix" became a registered trademark, although he was never the owner of the venue.<ref name=":3"/> Following his death, [[Paulette Coquatrix]], and Patricia, their daughter, began to control at equal shares the business operations of the Olympia.<ref name=":19">{{cite news |last=Grasset |first=Alain |date=17 October 2001 |title=Rachat de l'Olympia: cette fois, c'est signé |trans-title=Acquisition of the Olympia: this time, it's signed |url=https://www.leparisien.fr/culture-loisirs/rachat-de-l-olympia-cette-fois-c-est-signe-17-10-2001-2002516990.php |url-status=live |language=fr |work=[[Le Parisien]] |archive-url=https://archive.today/20210528205652/https://www.leparisien.fr/culture-loisirs/rachat-de-l-olympia-cette-fois-c-est-signe-17-10-2001-2002516990.php |archive-date=28 May 2021 |access-date=28 May 2021 }}</ref> That same year, Boris was named executive director of the Olympia.<ref>{{cite news |author=M.R. |date=6 November 2020 |title=Mort de Jean-Michel Boris... |trans-title=Death of Jean-Michel Boris, emblematic figure of the Olympia |url=https://www.bfmtv.com/people/musique/mort-de-jean-michel-boris-figure-emblematique-de-l-olympia_AD-202011060211.html |url-status=live |language=fr |work=[[BFM TV]] |agency=[[Agence France-Presse]] |archive-url=https://archive.today/20210528221156/https://www.bfmtv.com/people/musique/mort-de-jean-michel-boris-figure-emblematique-de-l-olympia_AD-202011060211.html |archive-date=28 May 2021 |access-date=28 May 2021 }}</ref>

By 1990, ''[[Société Générale]]'' took [[Commercial property|ownership of the building]] of the Olympia.<ref name="Préhu2018"/> Subsequently, it went into another slow decline and was in danger of being torn down and turned into a parking lot.<ref name=":21">{{cite news |last=De Santis |first=Sophie |date=23 April 2019 |title=L'Olympia... |trans-title=Olympia unveils its billiard room |url=https://www.lefigaro.fr/sortir-paris/l-olympia-devoile-sa-salle-de-billard-20190423 |url-status=live |language=fr |work=[[Le Figaro]] |archive-url=https://web.archive.org/web/20210411205700/https://www.lefigaro.fr/sortir-paris/l-olympia-devoile-sa-salle-de-billard-20190423 |archive-date=11 April 2021 |access-date=29 May 2021 }}</ref> Another project was also mentioned to rebuild a scaled-down version of the Olympia after demolition, but Boris, who was at the head of a support committee, went to negotiate with the ''Société Générale''{{'}}s CEO.<ref name=":22"/> In 1991, France's then [[culture minister]], [[Jack Lang (French politician)|Jack Lang]], issued a [[Memory space (social science)|preservation order]] for the Olympia to interrupt the pre-established plan of the ''Société Générale''.<ref name=":13">{{cite news |last=Guerrin |first=Michel |date=4 March 1995 |title=L'Olympia garde sa salle mais risque de perdre son âme |trans-title=The Olympia keeps its hall but risks losing its soul |url=https://www.lemonde.fr/archives/article/1995/03/04/l-olympia-garde-sa-salle-mais-risque-de-perdre-son-ame_3834490_1819218.html |url-status=live |language=fr |work=[[Le Monde]] |archive-url=https://archive.today/20210522202158/https://www.lemonde.fr/archives/article/1995/03/04/l-olympia-garde-sa-salle-mais-risque-de-perdre-son-ame_3834490_1819218.html |archive-date=22 May 2021 |access-date=22 May 2021 }}</ref> After that, politician [[Jacques Toubon]] had objected to the procedure, which canceled Olympia's protection.<ref name =":13"/> A contestation and continued support from French artists and Lang ensued to maintain the building's historic integrity, which led to Olympia's sustainability through a preservation order established on 7 January 1993.<ref>{{cite news |last=Mortaigne |first=Veronique |date=14 November 1997 |title=La communauté... |trans-title=The artistic community celebrates with Bécaud the reopening of the Olympia |url=https://www.lemonde.fr/archives/article/1997/11/14/la-communaute-artistique-fete-avec-becaud-la-reouverture-de-l-olympia_3809579_1819218.html |url-status=live |language=fr |work=[[Le Monde]] |archive-url=https://web.archive.org/web/20210410191418/https://www.lemonde.fr/archives/article/1997/11/14/la-communaute-artistique-fete-avec-becaud-la-reouverture-de-l-olympia_3809579_1819218.html |archive-date=10 April 2021 |access-date=29 May 2021 }}</ref>