Editing Niki Lauda (section)

==Roles beyond Formula One==
[[File:Andreas Nikolaus Lauda 2011.jpg|thumb|left|Lauda in 2011]]
Lauda returned to running his airline, [[Lauda Air]], on his second Formula One retirement in 1985. During his time as airline manager, he was appointed consultant at Ferrari as part of an effort by Montezemolo to rejuvenate the team.{{sfn|Zapelloni|Comte|2004|p=17}} After selling his Lauda Air shares to majority partner [[Austrian Airlines]] in 1999, he managed the [[Jaguar Racing|Jaguar]] Formula One racing team from 2001 to 2002. In late 2003, he started a new airline, [[Niki (airline)|Niki]]. Similar to Lauda Air, Niki was merged with its major partner [[Air Berlin]] in 2011. In early 2016, Lauda took over chartered airline Amira Air and renamed the company [[LaudaMotion]].<ref>{{cite web|url=https://www.austrianwings.info/2016/02/niki-lauda-hat-amira-air-in-laudamotion-umbenannt/|title=Niki Lauda has renamed Amira Air LaudaMotion|date=10 February 2016|website=austrianwings.info|access-date=17 March 2018|archive-date=24 January 2018|archive-url=https://web.archive.org/web/20180124005759/https://www.austrianwings.info/2016/02/niki-lauda-hat-amira-air-in-laudamotion-umbenannt/|url-status=live}}</ref> As a result of Air Berlin's insolvency in 2017, LaudaMotion took over the Niki brand and asset after an unsuccessful bid by [[Lufthansa]] and IAG.<ref>{{cite web|url=http://www.dw.com/en/niki-assets-go-back-to-former-founder-niki-lauda/a-42265612|date=23 January 2018|title=Airline Niki goes to founder Niki Lauda|website=dw.com|access-date=17 March 2018|archive-date=15 March 2018|archive-url=https://web.archive.org/web/20180315220652/http://www.dw.com/en/niki-assets-go-back-to-former-founder-niki-lauda/a-42265612|url-status=live}}</ref> Lauda held an airline transport pilot's licence and from time to time acted as a captain on the flights of his airline.<ref>{{cite news |last1=Clark |first1=Andrew |title=Interview: Niki Lauda, aviation chief |url=https://www.theguardian.com/business/2004/nov/06/formulaone.theairlineindustry |access-date=4 September 2018 |work=the Guardian |date=6 November 2004 |archive-date=4 September 2018 |archive-url=https://web.archive.org/web/20180904153944/https://www.theguardian.com/business/2004/nov/06/formulaone.theairlineindustry |url-status=live }}</ref>

He was inducted into the [[International Motorsports Hall of Fame]] in 1993 and from 1996 provided commentary on Grands Prix for Austrian and German television on [[RTL Television|RTL]]. He was, however, criticized for calling [[Robert Kubica]] a "polack" (an ethnic slur for Polish people) on air in May 2010 at the [[2010 Monaco Grand Prix|Monaco Grand Prix]].<ref name="shortnews">{{cite web|url=http://www.shortnews.de/id/831923/Formel-1-Experte-Niki-Lauda-nennt-Robert-Kubica-Polacke|title=Formel-1-Experte Niki Lauda nennt Robert Kubica "Polacke"|work=www.shortnews.de|date=16 May 2010|access-date=16 May 2010|language=de|archive-date=17 July 2011|archive-url=https://web.archive.org/web/20110717040020/http://www.shortnews.de/id/831923/Formel-1-Experte-Niki-Lauda-nennt-Robert-Kubica-Polacke|url-status=dead}}</ref><ref name="sport.wp.pl">{{cite web|url=http://sport.wp.pl/kat,1715,title,Lauda-obrazil-Roberta-Kubice,wid,12271283,wiadomosc.html?ticaid=1a2cc|title=Lauda obraził Roberta Kubicę!|work=sport.wp.pl|date=16 May 2010|access-date=16 May 2010|language=pl}}</ref>

Lauda is sometimes known by the [[nickname]] "the Rat", "SuperRat" or "King Rat" because of his prominent [[Malocclusion|buck teeth]].<ref>{{Cite news|url=https://www.reuters.com/article/us-people-lauda-obituary-idUSKCN1SR0F4|title=Austrian motor racing great Niki Lauda, who survived fiery crash, dies|newspaper=Reuters|date=21 May 2019|via=www.reuters.com|access-date=23 May 2019|archive-date=23 May 2019|archive-url=https://web.archive.org/web/20190523221908/https://www.reuters.com/article/us-people-lauda-obituary-idUSKCN1SR0F4|url-status=live}}</ref> He was associated with both [[Parmalat]] and [[Viessmann]], sponsoring the ever-present cap he wore from 1976 to hide the severe burns he sustained in his Nürburgring accident. Lauda said in a 2009 interview with the German newspaper ''[[Die Zeit]]'' that an advertiser was paying €1.2&nbsp;million for the space on his red cap.<ref>{{cite news|url=http://www.zeit.de/2009/25/Lebenswert-Lauda?page=5|title=Es ist ein Glück, dass ich schon so viel Unglück erlebt habe|first=Bruno|last=Kammertöns|work=[[Die Zeit]]|date=10 June 2009|language=de|access-date=10 June 2009|archive-date=12 June 2009|archive-url=https://web.archive.org/web/20090612224653/http://www.zeit.de/2009/25/Lebenswert-Lauda?page=5|url-status=live}}</ref>

In 2005, the Austrian post office issued a stamp honouring him.<ref name="stampnews">{{cite web|url=http://www.stampnews.com/stamps/stamps_2005/stamp_1136297240_220589.html|title=Austria Post honors Niki Lauda|work=www.stampnews.com|date=20 September 2005|access-date=16 May 2010|archive-url=https://web.archive.org/web/20121022061455/http://www.stampnews.com/stamps/stamps_2005/stamp_1136297240_220589.html|archive-date=22 October 2012|url-status=dead}}</ref> In 2008, American sports television network [[ESPN]] ranked him 22nd on their "top drivers of all-time" list.<ref>{{cite web|url=https://www.espn.com/racing/racing/columns/story?columnist=blount_terry&id=3400774|title=Kinser, Mansell, Garlits, Lauda, and Muldowney set high standards|work=[[ESPN]]|date=17 May 2008|access-date=19 May 2008|archive-date=5 January 2016|archive-url=https://web.archive.org/web/20160105070524/http://sports.espn.go.com/rpm/racing/columns/story?columnist=blount_terry&id=3400774|url-status=live}}</ref>

Niki Lauda wrote five books: ''The Art and Science of Grand Prix Driving'' (titled ''Formula 1: The Art and Technicalities of Grand Prix Driving'' in some markets) (1975); ''My Years With Ferrari'' (1978); ''The New Formula One: A Turbo Age'' (1984); ''Meine Story'' (titled ''To Hell and Back'' in some markets) (1986); ''Das dritte Leben'' (en. ''The third life'') (1996).{{sfn|Lauda|Völker|1986|p={{page needed|date=December 2024}}}} Lauda credited Austrian journalist Herbert Volker with editing the books.