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==Association with the North East== Like many British breweries, Newcastle Brown is strongly associated with its local area, in this case [[North East England|north east England]]. While the name provides a lot of this, the sponsorship of [[Newcastle United F.C.|Newcastle United]] and the depiction of the [[River Tyne]] in the blue star has helped ensure its association. Its local provenance gave the brand an association with "hardy, working class traditions and values".<ref name="ncl"/> Under European Union [[Protected Geographical Status]] laws introduced in 1992, the name Newcastle Brown Ale was registered as a [[Protected Geographical Indication]] in 2000.<ref name=BBC656925/> In 2007, this was removed when brewing of the beer moved away from its place of origin to Tadcaster in Yorkshire. The company was not obliged to make a formal application to cancel it, but not move its production outside the area designated in its PGI application years before.<ref name=EU9Aug07/> The closure of S&N's Dunston brewery in 2010 left [[Camerons Brewery]] in [[Hartlepool]] as the only remaining significant volume brewery in the [[North East of England]].<ref name=BBCTVNews13Oct09/>
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