Editing New Zealand electricity market (section)

=== Retail companies ===
The retailers are:<ref>{{cite web| title=The providers| url=https://www.powerswitch.org.nz/powerswitch/site-info/providers| work=Consumer Powerswitch| publisher=Consumer NZ| access-date=20 January 2016}}</ref> [[Contact Energy]], Ecotricity, Electra Energy, [[Electric Kiwi]], [[Energy Direct]], [[Genesis Energy Limited|Energy Online]], Flick Electric, [[Genesis Energy Limited|Genesis Energy]], Giving Energy, [[Mercury Energy|GLOBUG]], [[King Country Energy]], {{Proper name|megaEnergy}}, [[Mercury Energy]], [[Meridian Energy]], [[Todd Corporation|Nova Energy]], Opunake Hydro, Paua to the People, Payless Energy, [[Powershop]], Pulse Energy, [[Mercury Energy|Tiny Mighty Power]] and [[Trustpower]].

Many of the retailers are owned by generating companies. For example, [[Mercury Energy]] owns GLOBUG and Tiny Mighty Power.<ref>{{cite web |url= http://www.auroraenergy.co.nz/content/electricitysupplyindustry.php |title= Electricity Supply Industry Aurora Energy |accessdate= 2011-10-19 |url-status= dead |archiveurl= https://web.archive.org/web/20111203072736/http://www.auroraenergy.co.nz/content/electricitysupplyindustry.php |archivedate= 3 December 2011}}</ref> Some retailers are restricted to certain geographical locations, such as [[King Country Energy]] which supplies to the King Country region of the Waikato.

{| class="wikitable sortable" style="text-align:right;"
|-
|+ Market share of electricity retailers as at 30 June 2021<ref name="EAmarket">{{cite web | url= https://www.emi.ea.govt.nz/Retail/Reports/R_MSS_C | title=Market share snapshot | publisher=[[Electricity Authority (New Zealand)]] | accessdate=21 January 2022}}</ref>
|-
! rowspan=2| Company !! colspan=2| New Zealand !! colspan=2| North Island !! colspan=2| South Island
|-
! ICP count !! ICP share !! ICP count !! ICP share !! ICP count !! ICP share
|-
| style="text-align:left;"| [[Genesis Energy Limited|Genesis Energy]] || 488,416 || 22.07% || 411,547 || 25.22% || 76,844 || 13.22%
|-
| style="text-align:left;"| [[Contact Energy]] || 419,992 || 18.98% || 269,998 || 16.55% || 149,966 || 25.80%
|-
| style="text-align:left;" | [[Meridian Energy]]|| 349,677 || 15.80% || 196,262 || 12.03% || 153,368 || 26.38%
|-
| style="text-align:left;" | [[Mercury Energy]]|| 330,955 || 14.95% || 293,279 || 17.97% || 37,647 || 6.48%
|-
| style="text-align:left;"| [[Trustpower]] || 266,349 || 12.03% || 196,262 || 12.04% || 69,832 || 12.01%
|-
| style="text-align:left;"| [[Nova Energy]] || 112,640 || 5.09% || 98,090 || 6.01% || 14,534 || 2.50%
|-
| style="text-align:left;"| [[Pulse Energy]] || 84,472 || 3.82% || 52,487 || 3.22% || 31,984 || 5.50%
|-
| style="text-align:left;"| [[Electric Kiwi]] || 78,349 || 3.54% || 55,353 || 3.39% || 22,996 || 3.96%
|-
| style="text-align:left;" | [[Vocus Group|Vocus]]|| 39,163 || 1.77% || 30,147 || 1.85% || 9,011 || 1.55%
|-
| style="text-align:left;" | [[Flick Electric]]|| 26,672 || 1.21% || 16,784 || 1.03% || 9,888 || 1.70%
|-
| style="text-align:left;"| Other retailers || 16,626 || 0.75% || || || ||
|}