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===Economy=== [[File:Neopets_Stock_Market_webpage.png|right|210px|thumb|The Neopets Stock Market]] The [[economy]] is based on Neopoints. Users can also exchange real money for Neocash, used exclusively for the NC Mall.<ref>{{cite web |url=http://www.neopets.com/ntimes/index.phtml?section=editorial&week=303 |title=Editorial |access-date = 2007-09-10 |date=2007-08-03 |work=[[Neopian Times]] |publisher=[[Neopets, Inc.]]}}</ref> Users can earn Neopoints through playing games, selling items, and other transactions.<ref name="Ito"/> Once earned, they can be saved in the bank, used to buy items from other users or [[non-player character]] (NPC) shops, used to buy and sell stocks in the Neopian [[stock market]] called the NEODAQ (a parody of the [[NASDAQ]]), or used to buy various other things.<ref name="Myers"/> Items can be bought from shops found throughout the world of Neopia that are run by NPCs who may allow [[bargaining]]. Users can open their own shops to sell items, sometimes after obtaining those items at a lower price from sources such as other shops or charities. Items may also be exchanged through trading or auctions.{{fact|date=March 2025}} ==== Black market ==== In 2021, it was reported that a black market had arisen on the site, mainly driven around unconverted Neopets that had become unavailable for new users after the art style for default Neopets changed in 2007. As not all Neopets were converted during the art style change, unconverted Neopets had become valuable. A number of these unconverted Neopets were stolen from users by others who used them in both on and offsite transactions and sold for real money.<ref>{{Cite web |last=Carpenter |first=Nicole |date=2021-03-16 |title=Inside the Neopets ‘black market’ |url=https://www.polygon.com/22334511/neopets-still-exists-black-market-cheating |access-date=2024-07-01 |website=Polygon |language=en-US}}</ref><ref>{{Cite web |last=Carpenter |first=Nicole |date=2021-03-08 |title=Neopets is reckoning with black market pet trading |url=https://www.polygon.com/22319750/neopets-uc-pets-trading-black-market |access-date=2024-07-01 |website=Polygon |language=en-US}}</ref> This black market had reportedly existed for years without intervention until 2024. In January 2024, ''Neopets'' announced the launch of the Styling Studio and Style Tokens. By using NeoCash, users can purchase Styling Studio Supplies which can then be used to obtain Style Tokens. These tokens allow for the toggling and use of old and alternative pet art.<ref>{{Cite web |last=Carpenter |first=Nicole |date=2024-01-18 |title=Neopets community in delight and discord over the return of original pet art |url=https://www.polygon.com/gaming/24043212/neopets-uncoverted-pets-uc-nc-pet-styles |access-date=2024-07-01 |website=Polygon |language=en-US}}</ref>
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