Editing Morrisons (section)

==Current operations==
[[File:Morrisons, Woodhouse Lane, Leeds (14th November 2015) 002.JPG|thumb|A Morrisons branch at the [[Merrion Centre, Leeds|Merrion Centre]], Leeds showing new branding introduced in 2015]]
In July 2020, Morrisons had 497 [[Big-box store|superstores]]<ref>{{cite web|title=Company History – Morrisons Corporate|url=https://www.morrisons-corporate.com/about-us/company-history/|access-date=10 July 2021|website=Morrisons}}</ref> in the United Kingdom, including those it retained following its purchase of Safeway plc. Until 2004, Morrisons superstores were largely concentrated in the [[English Midlands]] and the [[North of England]], but had expanded southwards, beginning with a store at [[Erith]], Greater London, which opened in 1998.<ref>{{cite web|url=http://findarticles.com/p/articles/mi_qn4158/is_19981005/ai_n14194822|title=Morrisons sail into Southern supermarket battle}}</ref>

In April 2021, Morrisons said that it would replace plastic bags with paper bags to cut plastic use.<ref>{{cite news|date=8 April 2021|title=Morrisons to stop selling plastic carrier bags|work=BBC News|url=https://www.bbc.com/news/business-56673900|access-date=9 April 2021}}</ref>

===Store formats===
Most Morrisons superstores have produce in ''Market Street''. Packaged meat is near or next to a butcher's counter, a [[delicatessen]] with cheese fridge is nearby, and there is a rotisserie counter named ''Oven Fresh''.<ref>{{cite web|url=http://tcs-plc.co.uk/news_items/view/73/merrion-centre-morrisons-gets-bigger-and-bigger|title=Merrion Centre Morrisons Gets Bigger and Bigger|publisher=Town Centre Securities|access-date=21 March 2015|archive-url=https://web.archive.org/web/20150402112702/http://tcs-plc.co.uk/news_items/view/73/merrion-centre-morrisons-gets-bigger-and-bigger|archive-date=2 April 2015|url-status=dead}}</ref>

=== Convenience stores ===
[[File:Morrisons Daily, Wetherby (31st May 2018).jpg|thumb|A Morrisons Daily forecourt store, [[Wetherby]]]]
[[File:Morrisons Daily Aberdeen IMG 6745 (rotate crop adjust).jpg|alt=A Morrisons Daily store in Aberdeen, Scotland|thumb|A Morrisons Daily store in [[Aberdeen]]]]
Following the failure of the supermarket's M&nbsp;Local stores, Morrisons returned to the convenience market in 2016 with a new chain of five trial forecourt stores under the Morrisons Daily brand in partnership with [[Motor Fuel Group]].<ref>{{cite news|last=Ruddick|first=Graham|date=14 December 2015|title=Morrisons again turns to convenience stores with new brand launch|work=The Guardian|url=https://www.theguardian.com/business/2015/dec/14/morrisons-daily-convenience-stores-launched-trial-crewe|access-date=15 July 2021}}</ref> Soon after in 2017, this trial ended with the stores closed and a new partnership was formed with [[Rontec]] to open 40 stores across the company's forecourts.<ref>{{cite news|title=Morrisons and Rontec to open a further 40 c-stores|work=erpecnews|url=https://www.erpecnewslive.com/article/995/morrisons-and-rontec-to-open-a-further-40-c-stores|access-date=15 July 2021}}</ref> In 2019, Morrisons Daily stores operated by MPK Garages and [[Essar Group|Essar]] began to trade under a similar deal.<ref>{{cite web|year=2019|title=NEW ROADSIDE DEVELOPMENT FOR ESSAR AS MPK SITE OPENS WITH MORRISONS DAILY|url=http://www.essaroil.co.uk/news/new-roadside-development-for-essar-as-mpk-site-opens-with-morrisons-daily/|access-date=15 July 2021|website=Essar Oil UK}}</ref> 

In 2018, Morrisons agreed on a franchise and wholesale supply deal with [[Sandpiper CI|SandpiperCI]] to operate 43 Morrisons Daily convenience stores in the Channel Islands,<ref>{{cite web|date=13 February 2018|title=Morrisons to become wholesale supply partner for Channel Islands retailer|url=https://www.morrisons-corporate.com/media-centre/corporate-news/morrisons-announces-new-agreement-with-sandpiper/|access-date=15 July 2021|website=Morrisons Corporate}}</ref> which were previously operated under the [[Nisa (retailer)|Nisa]] brand.<ref>{{cite news|last=Wells|first=Liz|date=14 February 2018|title=Morrisons agrees franchise and wholesale deal with Sandpiper CI|work=Talking Retail|url=https://www.talkingretail.com/news/industry-news/morrisons-signs-franchise-wholesale-deal-sandpiper-ci-14-02-2018/|access-date=15 July 2021}}</ref> By 2022, SandpiperCI had converted 19 of their stores in the Channel Islands<ref>{{cite web|url=https://www.sandpiperci.com/morrisons-daily|title=Morrisons Daily|website=SandpiperCI|accessdate=2 January 2022}}</ref> to the Morrisons Daily format, including the former Benest's of Millbrook store at Lisbon House.<ref>{{cite news|url=http://news.bbc.co.uk/2/hi/europe/3058811.stm|title=Family-run supermarkets sold|date=11 July 2003|work=BBC News|accessdate=2 January 2022}}</ref><ref>{{cite web|url=https://boingboing.net/2020/02/25/chipsteaks-are-unique-and-deli.html|title=Chipsteaks are unique and delicious, with tremendous protein value|first=Rob|last=Beschizza|date=25 February 2020|website=Boing Boing|accessdate=2 January 2022}}</ref><ref>{{cite web|url=https://www.sandpiperci.com/benest|title=BENEST|website=SandpiperCI|accessdate=2 January 2022}}</ref>

A partnership agreement in 2021 saw Morrisons and [[McColl's]] committing to the conversion of 300 existing McColl's convenience stores into Morrisons Daily stores over the next three years, following a successful trial of 30 conversions in the months prior. This extension is of a deal, first struck in 2017, which saw Morrisons acting as McColl's sole supplier until at least 2027, with the supermarket supplying over 1,200 of their stores.<ref>{{cite web|title=Morrisons and McColl's wholesale supply partnership extended|url=https://www.morrisons-corporate.com/globalassets/corporatesite/investor-centre/financialreports/2021-03-01---mccolls-final.pdf|access-date=15 July 2021|website=Morrisons Corporate}}</ref> Morrisons converted all McColl's stores to the Morrisons Daily fascia by September 2024.<ref>{{Cite web |last=PLC |first=Morrisons |title=Morrisons to acquire McColl’s |url=https://www.morrisons-corporate.com/media-centre/corporate-news/morrisons-to-acquire-mccolls/ |access-date=2024-09-29 |website=Morrisons}}</ref>

Morrisons revived the Safeway brand in 2016 for use in stores of its wholesale customers and in Morrisons Daily stores,<ref>{{cite news|title=Morrisons to revive Safeway brand name|work=BBC News|url=https://www.bbc.co.uk/news/business-38066990|access-date=15 July 2021}}</ref> along with two MPK Garages forecourt stores which operate with Safeway Daily branding.<ref>{{cite news|last=Lyons|first=Ben|date=5 March 2019|title=The UK's first Safeway Daily store is opening in Derby tomorrow|work=Derbyshire Live|url=https://www.derbytelegraph.co.uk/news/derby-news/uks-first-safeway-daily-store-2569253|access-date=15 July 2021}}</ref><ref>{{cite web|date=3 February 2019|title=PRELIMINARY RESULTS FOR THE 52 WEEKS ENDED 3 FEBRUARY 2019|url=https://www.morrisons-corporate.com/globalassets/corporatesite/2019-03-13---prelims-announcement-final-web.pdf|access-date=15 July 2021|website=Morrisons Corporate}}</ref>

===Online retail===
In 2012, the group launched its first retail website called "Morrisons Cellar" selling wine from around the world.<ref>{{cite web|last=Bamford |first=Vince |url=http://www.thegrocer.co.uk/morrisons-to-take-wine-online-with-cellar-site/233424.article |title=Morrisons to take wine online with Cellar site |work=The Grocer |access-date=17 March 2013}}</ref>

Unlike its competitors, Morrisons did not offer online shopping for many years. In May 2013 Morrisons announced a partnership with [[Ocado]] to use its technology systems and distribution infrastructure to help launch its own online service.<ref>{{cite news|url=https://www.bbc.co.uk/news/business-22564676|title= Morrisons to offer online shopping in Ocado deal |date=17 May 2013|work=BBC News|access-date=20 March 2015}}</ref> Morrisons also signed a deal with [[Amazon (company)|Amazon]] to supply products for their [[Amazon Prime Pantry|Prime Pantry]].<ref>{{cite web|url=https://www.theguardian.com/business/2016/feb/29/amazon-is-to-start-selling-fresh-and-frozen-morrisons-food|title=Amazon to start selling fresh and frozen Morrisons food|last=Ruddick|first=Graham|date=29 February 2016|website=The Guardian|access-date=28 April 2018}}</ref>

===Market share===
[[File:Morrisons Market Share.jpg|thumb|right|240px|Morrisons market share decreased after its purchase of Safeway, but it eventually grew again after the store disposals and conversions.]]
Morrisons' UK market share declined steadily since 2019;<ref name=butler/> in January 2025 it was 8.6% – behind [[Tesco]] (28.5%), [[Sainsbury's]] (15.9%), [[Asda]] (12.6%) and [[Aldi]] (10.2%), and ahead of [[Lidl]] (7.2%).<ref name=":0" />

According to [[CACI]], as of 2006, Morrisons had market dominance in 10 postcode areas, half of which were in its home county of Yorkshire; [[SY postcode area|SY]] ([[Shrewsbury]]), [[LD postcode area|LD]] ([[Llandrindod Wells]]), [[WS postcode area|WS]] ([[Walsall]]),
[[TS postcode area|TS]] ([[Teesside]]), [[TD postcode area|TD]] ([[Hawick]]), [[BD postcode area|BD]] ([[Bradford]]), [[HG postcode area|HG]] ([[Harrogate]]), [[LS postcode area|LS]] ([[Leeds]]), [[WF postcode area|WF]] ([[Wakefield]]) and [[HD postcode area|HD]] ([[Huddersfield]]).<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/6040552.stm|title=Tesco 'top' in more parts of the UK|work=BBC News|access-date=22 May 2008 | date=11 October 2006}}</ref>

===Vertical integration===
Morrisons produce more than half of its products in-house.<ref>{{cite web|first=John |last=Wood |url=http://www.foodmanufacture.co.uk/Manufacturing/Morrisons-food-manufacturing-splits-analysts |title=Morrisons' food manufacturing splits analysts |publisher=Foodmanufacture.co.uk |date=14 March 2016 |access-date=4 April 2017}}</ref>

=== Home-delivery service ===

Morrisons now offer a home delivery service, as do most UK supermarkets.<ref>{{cite web | last=Team | first=Which? | title=Morrisons review: are Morrisons' supermarkets and online delivery service any good? | publisher=[[Which?]] | date=17 February 2023 | url=https://www.which.co.uk/reviews/supermarkets/article/best-and-worst-supermarkets/morrisons-review-a8p0Y1m6Pe0G}}</ref>

In June 2020, at an early stage of the [[COVID-19 pandemic in the United Kingdom]] Morrisons, introduced a home delivery program with telephone ordering for elderly and vulnerable people, limited to those residing within 10 miles of a Morrisons shop.<ref>{{cite web|date=6 June 2020|title=Morrisons launches new 'doorstep delivery' service for the vulnerable and elderly|url=https://www.kentlive.news/whats-on/shopping/morrisons-launches-new-doorstep-delivery-4199580|website=Kentlive}}</ref> Morrison's Doorstep Delivery continued to be available, with some changes (in particular, a limit of three items per order to prevent stockpiling was dropped), after pandemic restrictions were removed.<ref>{{Cite report|url=https://ageingwellbh.org/wp-content/uploads/2022/11/Food-Access-Support-Directory-18.11.22.pdf|pages=3–4|publisher=Impact Initiatives - Ageing Well Service |title=Shopping and Help Accessing Food Directory|date=18 November 2022}}</ref>

=== Petrol stations ===
Morrisons operate 339 [[Filling station|petrol stations]] across the UK (as of 2022), offering [[Petrol]] & [[Diesel fuel|Diesel]] at all sites and [[Autogas|LPG Autogas]] at selected sites. Most petrol stations are located in the car park area within selected stores, but there are also a number of standalone petrol stations operated by either Morrisons Daily or Morrisons Select.<ref>{{cite web |title=Petrol Stations – Morrisons Help Hub |url=https://www.morrisons.com/help/in-store-experience/petrol-stations/ |access-date=2 May 2023 |website=morrisons.com}}</ref>

Over the years, Morrisons petrol stations underwent several different re-brands and colour schemes. These were:
{| class="wikitable"
|+
!Petrol station branding
!Colour scheme
!Example image(s)
!Years introduced
!Notes/Comments
|-
| rowspan="5" |Miles Better Value
|Black text on yellow
|[[File:Morrisons Petrol Filling Station - off Regent Street - geograph.org.uk - 705824.jpg|thumb]]
| rowspan="2" |Pre-circa 1998
| rowspan="3" |These colour schemes remained on some petrol stations until 2008.
|-
|Yellow text on black v1
|[[File:Service station, Silksworth - geograph.org.uk - 405627.jpg|thumb]]
|-
|Yellow text on black v2
|[[File:Bache Petrol Station - geograph.org.uk - 44024.jpg|thumb]]
|circa 1998 — 2007
|-
|Yellow with green text on white
|[[File:Morrisons Petrol Station - Keighley Road - geograph.org.uk - 3861636.jpg|thumb]]
| rowspan="2" |2007–2011
| rowspan="3" |These colour schemes remained on some petrol stations until 2020.
|-
|Grey with green text on white
|[[File:Morrisons petrol station, Totnes - geograph.org.uk - 4313065.jpg|thumb]]
|-
|M Refuel
|White text on green
|[[File:Morrisons petrol station, Elland - geograph.org.uk - 3711200.jpg|thumb]]
|2011–2016
|-
|Morrisons Daily / Select
|White and yellow text on green
|[[File:Morrisons Petrol Station, Wetherby (8th March 2017).jpg|thumb]]
|2016 — present
|
|}

==== Fuel cards ====
For many years until 2014, Morrisons petrol stations provided a loyalty card scheme known as the Miles card. Each member earned 10 points whenever they purchased a litre of fuel, along with a £5 shopping voucher if they bought a total of 500 litres or more. This was replaced by the Match & More card in 2014, followed by the More card in 2016 and My Morrisons in 2021, later rebranded as Morrisons More with deals such as Fiver, where purchases give customers points, 5000 points being worth £5 in 2023.<ref>{{cite web |title=Morrisons More card is now My Morrisons – here's everything you need to know |url=https://www.yours.co.uk/life/money/everything-you-need-to-know-about-the-morrisons-more-card/ |access-date=2 May 2023 |website=Yours|date=20 June 2022 }}</ref>

Morrisons also offer the fuelGenie fuel card scheme.<ref>{{cite web |title=fuelGenie Morrisons Fuel Cards {{!}} fuelGenie |url=https://www.fuelgenie.co.uk/morrisons-fuel-card/ |access-date=2 May 2023 |website=www.fuelgenie.co.uk}}</ref>