Editing Maurice Richard (section)

==Personal life==
Upon his retirement as a player, Selke offered Richard a job as a team ambassador and promised to pay him his full playing salary in the first year.<ref>{{harvnb|Foran|2011|p=129}}</ref> After serving in the position for three years, Richard was named a vice-president of the Canadiens in 1964. He became disgruntled with a role he felt was powerless and only honorary, and resigned one year later.<ref>{{citation |url=https://news.google.com/newspapers?nid=1946&dat=19650830&id=cIY1AAAAIBAJ&pg=7398,5603225 |title=Maurice Richard resigning as Canadiens' vice-president |work=The Gazette|location=Montreal |date=August 30, 1965 |access-date=April 2, 2014 |page=21}}</ref> Richard grew estranged from the organization as his desire to be involved in the team's operations was ignored, and the split deepened when the Canadiens forced Frank Selke to retire in 1965.<ref>{{harvnb|Foran|2011|p=134}}</ref> He eventually refused to allow his name to be associated with the team.<ref name="Foran135">{{harvnb|Foran|2011|p=135}}</ref>

As Richard struggled both with the need to find a purpose to his post-retirement life and the fear of being forgotten,<ref>{{harvnb|Foran|2011|p=133}}</ref> he attached his name to numerous endeavours. He acted as a consulting editor for a magazine titled ''Maurice Richard's Hockey Illustrated'',<ref>{{citation |url=https://news.google.com/newspapers?nid=1955&dat=19621107&id=GSIrAAAAIBAJ&pg=3583,3482946 |title=Richard branches out |work=Reading Eagle |date=November 7, 1962 |access-date=April 2, 2014 |page=36}}</ref> owned the "544&nbsp;/&nbsp;9 Tavern" (named for his career goal total and sweater number) in Montreal, and was a pitchman for dozens of products, including beer, hair dye, car batteries, fishing tackle and children's toys. He continued to use his name as a promotional vehicle for over 30 years after his retirement.<ref>{{harvnb|Melançon|2009|p=52}}</ref> Richard briefly returned to hockey in 1972 as head coach for the [[Quebec Nordiques]] of the [[World Hockey Association]].<ref>{{citation |last=Bauch |first=Hubert |url=https://news.google.com/newspapers?id=Gh4rAAAAIBAJ&pg=807%2C6192499 |title=Rocket returns – as Quebec WHA pilot |work=The Gazette|location=Montreal |date=July 28, 1972 |access-date=April 2, 2014 |page=15}}</ref> He lasted only two games, a win and a loss, before finding himself unable to handle the strain of coaching.<ref>{{citation |url=https://news.google.com/newspapers?nid=1946&dat=19721028&id=H34xAAAAIBAJ&pg=2415,3736905 |title=Filion follows Richard as Nordiques' coach |work=The Gazette|location=Montreal |date=October 28, 1972 |access-date=April 2, 2014 |page=33}}</ref> Richard reconciled with the Canadiens in 1981 and resumed his team ambassador role.<ref name="Dictionary-Canadian-Biographies">{{citation |last=Vigneault |first=Michel |url=http://www.biographi.ca/en/bio/richard_maurice_22E.html |title=Richard, Maurice, known as the Rocket |work=Dictionary of Canadian Biography |publisher=University of Toronto |year=2005 |access-date=August 3, 2016}}</ref>

Richard and his wife, Lucille, lived in Montreal where they raised seven children: Huguette, Maurice Jr., Norman, André, Suzanne, Paulo and Jean.<ref>{{harvnb|Foran|2011|p=164}}</ref> They had 14 grandchildren.<ref name="death">{{citation |url=http://www.canoe.ca/HockeyRocketRichard/may27_dead.html |archive-url=https://archive.today/20140403022512/http://www.canoe.ca/HockeyRocketRichard/may27_dead.html |url-status=usurped |archive-date=April 3, 2014 |title=Maurice Richard dead at 78 |publisher=Slam! Hockey |date=May 27, 2000 |access-date=April 2, 2014 }}</ref> Lucille died of cancer in 1994,<ref>{{harvnb|Foran|2011|p=166}}</ref> two years after the Richards celebrated their 50th wedding anniversary.<ref>{{citation |url=https://news.google.com/newspapers?nid=1346&dat=19920915&id=G69NAAAAIBAJ&pg=5602,3562282 |title=Richard: 50 goals, 50 years of marriage |work=Lakeland Ledger |date=September 15, 1992 |access-date=April 2, 2014 |page=2D}}</ref> Richard's companion late in his life was Sonia Raymond.<ref>{{harvnb|Melançon|2009|p=13}}</ref>