Editing Mattel (section)

== Mattel Digital Gaming ==
Mattel has expanded its presence in digital gaming, including video games, mobile games, NFTs, and Web3.<ref name=":0">{{Cite web |date=2022-07-21 |title=Mattel names Scopely exec as global head of digital gaming |url=https://venturebeat.com/games/mattel-names-scopely-exec-as-global-head-of-digital-gaming/ |access-date=2023-06-23 |website=VentureBeat |language=en-US}}</ref><ref>{{Cite web |last=Whitten |first=Sarah |date=2022-02-18 |title=Mattel looks to movies, digital gaming and NFTs for its next leg of growth |url=https://www.cnbc.com/2022/02/18/mattel-unveils-its-strategy-for-its-next-leg-of-growth.html |access-date=2023-06-23 |website=CNBC |language=en}}</ref>

In 2017, Mattel and tech startup Osmo launched ''MindRacer'', a Hot Wheels racing game for the [[iPad]].<ref>{{Cite web |last=Heater |first=Brian |date=2017-09-28 |title=Mattel's MindRacers set brings Hot Wheels to life on the iPad |url=https://techcrunch.com/2017/09/28/mattels-mindracers-set-brings-hot-wheels-to-life-on-the-ipad/ |access-date=2023-06-23 |website=TechCrunch |language=en-US}}</ref><ref>{{Cite web |date=2017-09-28 |title=Osmo combines iPad app and toy cars with Hot Wheels MindRacers game |url=https://venturebeat.com/games/osmo-combines-ipad-app-and-toy-cars-with-hot-wheels-mindracers-game/ |access-date=2023-06-23 |website=VentureBeat |language=en-US}}</ref>

The first game to be released, ''UNO!'', originally launched for [[Facebook Gaming|Facebook Instant Games]] and was later available for [[iOS]] and [[Android (operating system)|Android]].<ref>{{Cite web |last=Handrahan |first=Matthew |date=2018-01-30 |title=NetEase and Mattel launch new game studio |url=https://www.gamesindustry.biz/netease-and-mattel-launch-new-game-studio |access-date=2023-06-23 |website=GamesIndustry.biz |language=en}}</ref><ref>{{Cite web |title=Mattel doubles down on Uno with a new card game called Dos |url=https://www.jacksonville.com/story/news/2018/02/13/mattel-doubles-down-on-uno-with-new-card-game-called-dos/14809367007/ |access-date=2023-06-23 |website=The Florida Times-Union |language=en-US}}</ref>

Other mobile and video games include:
* ''Phase 10: World Tour'' (2019)<ref>{{Cite web |last=Hargrave |first=Christian |title=Phase10 now available |url=https://appdevelopermagazine.com/Phase10-now-available/ |access-date=2023-06-23 |website=App Developer Magazine |language=en-US}}</ref>
* ''Hot Wheels Infinite Loop'' (2019)<ref>{{Cite web |date=2019-11-21 |title=Relive Your Childhood With Hot Wheels Infinite Loop |url=https://www.thegamer.com/relive-childhood-hot-wheels-infinite-loop/ |access-date=2023-06-23 |website=TheGamer |language=en}}</ref><ref>{{Cite web |last=Mayhew |first=Ash |date=2019-11-19 |title=Hot Wheels Infinite Loop is Out Right Now on Android |url=https://www.droidgamers.com/news/game-news/hot-wheels-infinite-loop-is-out-right-now-on-android/ |access-date=2023-06-23 |website=Droid Gamers |language=en-GB}}</ref>
* ''Hot Wheels Open World'' (2020)<ref>{{Cite web |last=Gregson-Wood |first=Stephen |date=2020-11-20 |title=Hot Wheels Open World is a racing game heading for iOS and Android soon through Roblox |url=https://www.pocketgamer.com/hot-wheels-open-world/hot-wheels-open-world-is-a-racing-game-heading-for-ios-and-android-soon-through-/ |access-date=2023-06-23 |website=www.pocketgamer.com |language=en}}</ref>
* ''Skip-Bo'' (2021)<ref name=":0" />
* ''[[Hot Wheels Unleashed]]'' (2021)<ref>{{Cite web |title=Hot Wheels Unleashed Is What You Imagined Hot Wheels Were As A Kid |url=https://www.gamespot.com/articles/hot-wheels-unleashed-is-what-you-imagined-hot-wheels-were-as-a-kid/1100-6489990/ |access-date=2023-06-23 |website=GameSpot |language=en-US}}</ref><ref>{{Cite web |title=New Hot Wheels Unleashed Racing Game Launches This September From MotoGP Devs |url=https://www.gamespot.com/articles/new-hot-wheels-unleashed-racing-game-launches-this-september-from-motogp-devs/1100-6488035/ |access-date=2023-06-23 |website=GameSpot |language=en-US}}</ref>
* ''He-Man and the Masters of the Universe: You have the Power'' (2022)<ref>{{Cite web |date=2022-04-26 |title=Mattel launches He-Man game on Roblox |url=https://venturebeat.com/games/mattel-launches-he-man-game-on-roblox/ |access-date=2023-06-23 |website=VentureBeat |language=en-US}}</ref>

=== Hot Wheels ===
In September 2021, Mattel and Milestone released ''Hot Wheels Unleashed'' on PC, PS4, PS5, Xbox One, Xbox Series X|S, and Nintendo Switch.<ref>{{Cite web |title=Hot Wheels Unleashed Is What You Imagined Hot Wheels Were As A Kid |url=https://www.gamespot.com/articles/hot-wheels-unleashed-is-what-you-imagined-hot-wheels-were-as-a-kid/1100-6489990/ |access-date=2023-08-16 |website=GameSpot |language=en-US}}</ref> In the arcade-style racing game, based on the ''Hot Wheels'' toyline, players race customizable Hot Wheels cars in everyday settings like kitchens and bedrooms.<ref>{{Cite web |title=New Hot Wheels Unleashed Racing Game Launches This September From MotoGP Devs |url=https://www.gamespot.com/articles/new-hot-wheels-unleashed-racing-game-launches-this-september-from-motogp-devs/1100-6488035/ |access-date=2023-08-16 |website=GameSpot |language=en-US}}</ref> Players had the opportunity to submit their car designs in the “Hot Wheels Unleashed Design Battle,” and the winning design was used to create a Hot Wheels toy available for purchase in December 2022.<ref>{{Cite web |last=rawmeatcowboy |date=2022-12-15 |title=Winning Design of the Hot Wheels Unleashed Design Battle Will be Available as a Real Toy |url=https://gonintendo.com/contents/13847-winning-design-of-the-hot-wheels-unleashed-design-battle-will-be-available-as-a-real |access-date=2023-08-16 |website=GoNintendo |language=en}}</ref><ref>{{Cite web |title='Hot Wheels Unleashed' Design Battle Contest Winner Becomes Real Toy |url=http://worthplaying.com/article/2022/12/15/news/135181-hot-wheels-unleashed-design-battle-contest-winner-becomes-real-toy/ |access-date=2023-09-07 |website=WorthPlaying |language=en}}</ref> The contest ran between January, 2022 and February 2022, and more than 10,000 livery designs for the Hot Wheels Rodger Dodger die-cast model were submitted using the in-game Livery Editor. The winning Rodger Dodger was transformed into a real Hot Wheels toy made available for purchase globally December 2022.<ref>{{Cite web |date=2022-03-18 |title=The Hot Wheels Unleashed Design Battle Crosses the Finish Line |url=https://www.impulsegamer.com/the-hot-wheels-unleashed-design-battle-crosses-the-finish-line/ |access-date=2023-08-23 |website=www.impulsegamer.com |language=en-US}}</ref><ref>{{Cite web |last=Pelletier |first=Ashley |date=2022-12-19 |title=Hot Wheels Design Battle Winner Hits Shelves |url=https://toybook.com/hot-wheels-design-battle-winner-die-cast/ |access-date=2023-08-30 |website=The Toy Book |language=en-US}}</ref>

In June 2022, Hot Wheels partnered with the Forza Horizon 5 video game to reveal a Hot Wheels expansion pack in-game.<ref>{{Cite web |title=MSN |url=https://www.msn.com/ |access-date=2023-08-30 |website=www.msn.com}}</ref><ref>{{Cite web |last=Nichols |first=Derek |date=2022-06-12 |title=Forza Horizon 5 Officially Reveals Hot Wheels Expansion |url=https://gamerant.com/forza-horizon-5-officially-reveals-hot-wheels-expansion/ |access-date=2023-09-07 |website=Game Rant |language=en}}</ref>

=== He-Man and the Masters of the Universe ===
In April 2022, Mattel launched a new game on Roblox inspired by the ''He-Man and the Masters of the Universe'' toy line and Netflix Series.<ref name=":1">{{Cite web |date=2022-04-26 |title=Mattel launches He-Man game on Roblox |url=https://venturebeat.com/games/mattel-launches-he-man-game-on-roblox/ |access-date=2023-07-14 |website=VentureBeat |language=en-US}}</ref><ref name=":2">{{Cite web |last=Irorita |first=Franz Christian |date=2022-04-27 |title=He-Man goes Roblox to promote Season 2 of He-Man Reboot Series |url=https://clutchpoints.com/he-man-roblox-season-2-reboot-series |access-date=2023-07-21 |website=ClutchPoints |language=en}}</ref> Developed by Gamefan, ''He-Man and the Masters of the Universe: You have the Power'' is a player-versus-player (PvP) battle-style game available through Roblox on Xbox One, PC and mobile devices.<ref name=":1" /><ref>{{Cite web |date=2022-04-26 |title=Roblox Launches He-Man and the Masters of the Universe RPG With Netflix |url=https://screenrant.com/roblox-he-man-masters-universe-rpg-netflix/ |access-date=2023-07-14 |website=ScreenRant |language=en}}</ref><ref name=":2" /><ref>{{Cite web |date=2022-04-27 |title=Hey! What's going on? Skeletor returns in the He-Man Roblox crossover |url=https://www.pockettactics.com/he-man-roblox |access-date=2023-09-07 |website=Pocket Tactics |language=en-US}}</ref> In December 2022, Mattel made three ''Masters of the Universe'' characters available for purchase on Rec Room, a virtual reality multiplayer online game.<ref>{{Cite web |date=2022-12-13 |title=Rec Room has the power with new He-Man and Skeletor avatars |url=https://venturebeat.com/games/rec-room-has-the-power-with-new-he-man-and-skeletor-avatars/ |access-date=2023-07-14 |website=VentureBeat |language=en-US}}</ref><ref>{{Cite web |last=Gregson-Wood |first=Stephen |date=2022-12-13 |title=Rec Room teams up with Mattel for a Masters of the Universe collaboration |url=https://www.pocketgamer.com/rec-room/masters-of-the-universe-collaboration/ |access-date=2023-09-13 |website=www.pocketgamer.com |language=en}}</ref> For a limited time in November 2022, ''Masters of the Universe'' characters joined ''Fall Guys'' a free battle royale-style game on Nintendo Switch, PlayStation, Xbox, and PC.<ref>{{Cite web |title=MSN |url=https://www.msn.com/ |access-date=2023-07-21 |website=www.msn.com}}</ref><ref name="auto">{{Cite web |title=MSN |url=https://www.msn.com/ |access-date=2023-07-25 |website=www.msn.com}}</ref><ref>{{Cite web |date=2022-11-04 |title=Fall Guys: The Power Of Beanskull Event Guide |url=https://www.thegamer.com/fall-guys-power-of-beanskull-event-guide/ |access-date=2023-07-25 |website=TheGamer |language=en}}</ref><ref>{{Cite web |date=2022-07-18 |title=Fall Guys is adding Netflix's Masters of the Universe to the game |url=https://www.pcgamesn.com/fall-guys-ultimate-knockout/masters-of-the-universe-crossover-he-man |access-date=2023-09-13 |website=PCGamesN |language=en-US}}</ref> Mattel and video game developer [[Mediatonic]] later released Masters of the Universe figurines in the style of ''Fall Guys.''<ref>{{Cite web |date=2022-07-19 |title=Mattel and Mediatonic Come Together for 'Masters of the Universe' x 'Fall Guys' Figures |url=https://hypebeast.com/2022/7/mattel-mediatonic-masters-of-the-universe-fall-guys-figures-collaboration |access-date=2023-07-25 |website=Hypebeast}}</ref><ref>{{Cite web |last=rawmeatcowboy |date=2022-07-18 |title=Mattel Reveals He-Man: Masters Of The Universe and Fall Guys Mash-Up |url=https://gonintendo.com/contents/6563-mattel-reveals-he-man-masters-of-the-universe-and-fall-guys-mash-up |access-date=2023-07-25 |website=GoNintendo |language=en}}</ref><ref>{{Cite web |last=rawmeatcowboy |date=2022-07-18 |title=Mattel Reveals He-Man: Masters Of The Universe and Fall Guys Mash-Up |url=https://gonintendo.com/contents/6563-mattel-reveals-he-man-masters-of-the-universe-and-fall-guys-mash-up |access-date=2023-09-20 |website=GoNintendo |language=en}}</ref>

=== Minecraft ===
In January 2023, Mattel, [[Minecraft]], and Cyclone Designs released the ''Minecraft Creator Series Camp Enderwood'' DLC map, in addition to the new ''Minecraft'' toy line released the previous year.<ref name="auto"/><ref>{{Cite web |date=2023-01-31 |title=Mattel and Minecraft release Camp Enderwood toys and DLC map |url=https://venturebeat.com/games/mattel-and-minecraft-release-camp-enderwood-toys-and-dlc-map/ |access-date=2023-07-27 |website=VentureBeat |language=en-US}}</ref><ref>{{Cite web |title=Minecraft fans, today's brand-new release brings the game to the next level! |url=https://www.usatoday.com/story/money/reviewed/2023/01/31/new-minecraft-dlc-camp-enderwood-here/11153685002/ |access-date=2023-07-27 |website=USA TODAY |language=en-US}}</ref><ref>{{Cite web |title=Minecraft And Mattel Launch Minecraft Map Ahead Of New Toy Line |url=https://www.gamespot.com/articles/minecraft-and-mattel-launch-minecraft-map-ahead-of-new-toy-line/1100-6510997/?ftag=CAD-01-10abi2f |access-date=2023-09-20 |website=GameSpot |language=en-US}}</ref> In ''Camp Enderwood'', a free download from the Minecraft Marketplace, players engage in a summer camp experience with activities like fishing and hiking.<ref>{{Cite web |title=Minecraft And Mattel Launch Minecraft Map Ahead Of New Toy Line |url=https://www.gamespot.com/articles/minecraft-and-mattel-launch-minecraft-map-ahead-of-new-toy-line/1100-6510997/?ftag=CAD-01-10abi2f |access-date=2023-07-27 |website=GameSpot |language=en-US}}</ref><ref>{{Cite web |last=Switzer |first=Eric |date=2023-01-31 |title=Minecraft's New DLC Camp Enderwood Is A Toy Ad First, Video Game Second |url=https://www.thegamer.com/minecraft-camp-enderwood-creator-series-preview/ |access-date=2023-09-07 |website=TheGamer |language=en}}</ref>

=== Barbie and Polly Pocket ===
In September 2022, Mattel's Barbie and Polly Pocket characters became available on Roblox's ''Livetopia'', an open-ended, role play-style game.<ref>{{Cite web |date=2022-09-15 |title=Barbie & Polly Pocket Are Coming To Roblox |url=https://screenrant.com/roblox-barbie-polly-pocket-livetopia-crossover-mattel/ |access-date=2023-08-09 |website=ScreenRant |language=en}}</ref><ref name=":3" /><ref name=":4">{{Cite web |date=2023-08-09 |title=Roblox welcome Barbie and Polly Pocket – Game News 24 |url=https://game-news24.com/2022/09/15/roblox-welcome-barbie-and-polly-pocket/ |access-date=2023-08-09 |language=en-US}}</ref> Players also had the chance to explore Barbie's Dreamhouse, in honor of the toy's 60th anniversary.<ref>{{Cite web |last=McClure |first=Deven |date=2022-09-15 |title=Barbie & Polly Pocket Are Coming To Roblox |url=https://screenrant.com/roblox-barbie-polly-pocket-livetopia-crossover-mattel/ |access-date=2023-10-20 |website=ScreenRant |language=en}}</ref><ref name=":3">{{Cite web |last=Dellosa |first=Catherine |date=2022-09-19 |title=Roblox welcomes Barbie and Polly Pocket into Livetopia this month |url=https://www.pocketgamer.com/roblox/polly-pocket/ |access-date=2023-08-09 |website=www.pocketgamer.com |language=en}}</ref><ref name=":4" /> It was announced that a Barbie-themed game called Barbie DreamHouse Tycoon will be coming to Roblox. Players can customize their characters and houses, and they can play career-themed games.<ref>{{Cite web |last=Lockhart |first=Cameron |date=2023-10-03 |title=Barbie Is Officially Coming to Roblox |url=https://gamerant.com/roblox-barbie-game/ |access-date=2023-11-01 |website=Game Rant |language=en}}</ref>