Editing Māori language (section)

===Revival since 2015===

Beginning in about 2015, the Māori language underwent a revival as it became increasingly popular, as a common national heritage and shared cultural identity, even among New Zealanders without Māori roots. Surveys from 2018 indicated that "the Māori language currently enjoys a high status in Māori society and also positive acceptance by the majority of non-Māori New Zealanders".<ref name="The Guardian 28 July 2018">{{cite news | last1 = Roy | first1 = Eleanor Ainge | title = Google and Disney join rush to cash in as Māori goes mainstream | url = https://www.theguardian.com/world/2018/jul/28/google-disney-maori-new-zealand | access-date = 28 July 2018 | work =[[The Guardian]] | date = 28 July 2018 | quote = John McCaffery, a language expert at the University of Auckland school of education, says the language is thriving, with other indigenous peoples travelling to New Zealand to learn how Māori has made such a striking comeback. 'It has been really dramatic, the past three years in particular, Māori has gone mainstream,' he said. | archive-date = 28 July 2018 | archive-url = https://web.archive.org/web/20180728183511/https://www.theguardian.com/world/2018/jul/28/google-disney-maori-new-zealand | url-status = live }}</ref><ref name=":5">{{Cite news |last=Graham-McLay |first=Charlotte |date=16 September 2018 |title=Maori Language, Once Shunned, Is Having a Renaissance in New Zealand |language=en-US |work=The New York Times |url=https://www.nytimes.com/2018/09/16/world/asia/new-zealand-maori-language.html |access-date=7 November 2022 |issn=0362-4331 |archive-date=7 November 2022 |archive-url=https://web.archive.org/web/20221107212035/https://www.nytimes.com/2018/09/16/world/asia/new-zealand-maori-language.html |url-status=live }}</ref>

As the status and prestige of the language rose, so did the demand for language classes. Businesses, including Google, Microsoft, [[Vodafone New Zealand|Vodafone NZ]] and [[Fletcher Building]], were quick to adopt the trend as it became apparent that using {{lang|mi|te reo}} made customers think of a company as "committed to New Zealand". The language became increasingly heard in the media and in politics. Prime Minister [[Jacinda Ardern]]—who gave her daughter a Māori middle name, and said she would learn both Māori and English—made headlines when she toasted Commonwealth leaders in 2018 with a Māori proverb, and the success of Māori musical groups such as [[Alien Weaponry]] and [[Maimoa]] further increased the language's presence in social media.<ref name="The Guardian 28 July 2018" /><ref name=":5" /><ref>{{Cite magazine |title=In New Zealand, 'Hello' Has Become 'Kia Ora.' Will That Save the Māori Language? |url=https://time.com/5922833/new-zealand-maori-language/ |access-date=7 November 2022 |magazine=Time |language=en}}</ref> Since 2017, a selected number of [[The Walt Disney Company|Disney]] movies have received a [[dubbing]] in Māori,<ref>{{Cite web |title=Encanto Reo Māori hits cinemas as Te Wiki o te Reo Māori starts|url=https://www.stuff.co.nz/culture/350408690/encanto-reo-maori-hits-cinemas-te-wiki-o-te-reo-maori-starts |access-date=2024-10-01 |website=www.stuff.co.nz}}</ref><ref>{{Cite web |title=Matewa Media |url=https://www.matewamedia.nz/ |access-date=2024-10-01 |website=Matewa Media |language=en-NZ}}</ref> the first having been ''[[Moana (2016 film)|Moana]]''.<ref>{{Cite web |date=11 September 2017 |title=Moana in Māori hits the big screen |url=https://www.rnz.co.nz/news/te-manu-korihi/339186/moana-in-maori-hits-the-big-screen |access-date=29 May 2022 |website=[[RNZ]] |language=en-nz |archive-date=9 August 2020 |archive-url=https://web.archive.org/web/20200809031526/https://www.rnz.co.nz/news/te-manu-korihi/339186/moana-in-maori-hits-the-big-screen |url-status=live }}</ref>

In August 2017, [[Rotorua]] became the first city in New Zealand to declare itself as [[bilingual]] in the Māori and English languages, meaning that both languages would be promoted. In 2019, the New Zealand government launched the ''Maihi Karauna'' Māori language revitalisation strategy with a goal of 1 million people speaking {{Lang|Mi|te reo Māori}} by 2040.<ref>{{Cite web |date=21 February 2019 |title=Plan to have 1 million people speaking te reo Māori by 2040 |url=https://www.rnz.co.nz/news/te-manu-korihi/383063/plan-to-have-1-million-people-speaking-te-reo-maori-by-2040 |access-date=7 November 2022 |website=[[RNZ]] |language=en-nz |archive-date=7 November 2022 |archive-url=https://web.archive.org/web/20221107220144/https://www.rnz.co.nz/news/te-manu-korihi/383063/plan-to-have-1-million-people-speaking-te-reo-maori-by-2040 |url-status=live }}</ref><ref>{{Cite web |title=Maihi Karauna |url=http://www.tpk.govt.nz/en/a-matou-whakaarotau/te-ao-maori/maihi-karauna/ |access-date=7 November 2022 |website=www.tpk.govt.nz |language=en |archive-date=10 November 2022 |archive-url=https://web.archive.org/web/20221110195926/https://www.tpk.govt.nz/en/a-matou-whakaarotau/te-ao-maori/maihi-karauna |url-status=live }}</ref> Also in 2019, [[Kotahi Rau Pukapuka Trust]] and [[Auckland University Press]] began work on publishing a sizeable library of local and international literature in the language, including the [[Harry Potter]] books.<ref>{{cite news |title=Harry Potter to be translated into te reo Māori |url=https://www.stuff.co.nz/entertainment/books/116479795/harry-potter-to-be-translated-into-te-reo-mori |access-date=10 December 2019 |work=[[Stuff (website)|Stuff]] |language=en |archive-date=8 December 2019 |archive-url=https://web.archive.org/web/20191208154803/https://www.stuff.co.nz/entertainment/books/116479795/harry-potter-to-be-translated-into-te-reo-mori |url-status=live }}</ref>

Some New Zealanders have pushed against the revival, debating the replacement of English-language place names with original Māori names, criticising a police car having Māori language and graphics, and complaining about {{Lang|Mi|te reo Māori}} being used by broadcasters.<ref name=":5" /> In March 2021, the [[Broadcasting Standards Authority]] (BSA) said it would no longer entertain complaints regarding the use of the Māori language in broadcasts. This followed a fivefold increase in complaints to the BSA. The use of Māori in itself does not breach any broadcasting standards.<ref>{{Cite web|date=9 March 2021|title=BSA signals end to te reo Māori complaints|url=https://www.rnz.co.nz/news/te-manu-korihi/437991/bsa-signals-end-to-te-reo-maori-complaints|access-date=25 March 2021|website=[[RNZ]] |language=en-nz|archive-date=15 March 2021|archive-url=https://web.archive.org/web/20210315204527/https://www.rnz.co.nz/news/te-manu-korihi/437991/bsa-signals-end-to-te-reo-maori-complaints|url-status=live}}</ref>