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== Cultural significance == [[File:2015 New Year Fireworks, London SE1 - geograph.org.uk - 4298548.jpg|thumb|Thousands of fireworks are launched from the wheel to mark New Year]] The London Eye has become widely regarded as a symbol of London.<ref>{{Cite news |last=Rose |first=Steve |date=2007-08-31 |title=Love at first sight |url=https://www.theguardian.com/travel/2007/aug/30/uk.london |access-date=2025-04-17 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref><ref>{{Cite web |date=2025-03-10 |title=25 years on, how the London Eye became a symbol of the UK's capital |url=https://www.scmp.com/lifestyle/travel-leisure/article/3301731/how-london-eye-became-symbol-uks-capital |access-date=2025-04-17 |website=South China Morning Post |language=en}}</ref><ref>{{Cite news |date=2010-03-10 |title=London Eye marks 10 th anniversary |url=https://timesofmalta.com/article/london-eye-marks-10-th-anniversary.297582 |access-date=2025-04-17 |website=Times of Malta |language=en-gb |agency=PA Media}}</ref><ref>{{Cite web |last=Harris |first=Rob |date=2025-03-14 |title=I've lived in London for three years without seeing this – how foolish I have been |url=https://www.smh.com.au/world/europe/riding-high-on-the-london-eye-with-the-architect-of-an-icon-20250313-p5lj7r.html |access-date=2025-04-17 |website=The Sydney Morning Herald |language=en |quote=It feels almost surreal that this structure, initially intended as temporary, has become as integral to London’s identity as Big Ben and Buckingham Palace. The passing of time has solidified its status as a global icon}}</ref> In a 2006 government-commissioned survey, it was also named an icon of modern England.<ref>{{Cite news |date=2006-01-09 |title=London Eye tops England icon poll |url=http://news.bbc.co.uk/2/hi/uk_news/england/london/4593786.stm |access-date=2025-04-17 |work=[[BBC News]] |language=en-GB}}</ref> Its image has been depicted inside [[British passport|British passports]],<ref>{{Cite web |date=2015-11-03 |title=New passport designed to reflect "Creative United Kingdom" |url=https://www.designweek.co.uk/issues/2-8-november-2015/new-passport-designed-to-reflect-creative-united-kingdom/ |access-date=2025-04-17 |website=[[Design Week]] |language=en-GB}}</ref> in the [[moquette]] design on the seats of some London Underground trains,<ref>{{Cite web |title=Moquette sample; 'Barman' or 'Landmark', designed by Wallace Sewell, 2010 {{!}} London Transport Museum |url=https://www.ltmuseum.co.uk/collections/collections-online/vehicle-parts/item/2010-7676 |access-date=2025-04-17 |website=[[London Transport Museum]] |language=en}}</ref> and in the [[2012 Summer Olympics closing ceremony|closing ceremony]] of the 2012 Summer Olympics.<ref>{{Cite web |last=Rayner |first=Gordon |date=2012-08-13 |title=London 2012 Closing Ceremony: Del Boy and Darcey give Rio a unique act to follow |url=https://www.telegraph.co.uk/sport/olympics/london-2012/9471474/London-2012-Closing-Ceremony-Del-Boy-and-Darcey-give-Rio-a-unique-act-to-follow.html |access-date=2025-04-17 |website=The Telegraph |language=en |quote=With the London Eye at its centre, the show opened with models of the capital’s best-known landmarks}}</ref> The structure serves as the focal point for [[New Year's Eve in London|London’s New Year’s Eve celebrations]];<ref>{{Cite web |date=2025-03-06 |title=London Eye at 25: The wheel that nearly wasn't |url=https://www.bbc.co.uk/news/articles/c62x8x8r49eo |access-date=2025-04-17 |website=BBC News |language=en-GB}}</ref> each year more than 2,000 fireworks are launched from the wheel itself during the televised display.<ref>{{Cite web |last=Dams |first=Tim |date=2014-12-19 |title=Behind the scenes: London New Year's Eve fireworks |url=https://www.televisual.com/news/behind-the-scenes-london-new-year-s-eve-fireworks_bid-700/ |access-date=2025-04-17 |website=Televisual}}</ref> By 2013, reports indicated that at least 5,000 [[Marriage proposal|wedding proposals]] had taken place on the attraction.<ref>{{Cite web |last=Veselinovic |first=Milena |date=2013-02-13 |title=Marylebone lovers become 5,000th couple to get engaged on London Eye |url=https://www.hamhigh.co.uk/news/21382392.marylebone-lovers-become-5-000th-couple-get-engaged-london-eye/ |access-date=2025-04-17 |website=Ham & High |language=en}}</ref> At the start of the [[COVID-19 pandemic]] in 2020, the London Eye joined other landmarks in illuminating in blue as part of the [[Clap for our Carers]] campaign in support of [[National Health Service]] staff.<ref>{{cite news |last=Penna |first=Dominic |date=23 April 2020 |title=Clap For Our Carers: what time is the NHS applause tonight? |url=https://www.telegraph.co.uk/news/0/nhs-clap-for-carers-time-tonight-thursday/ |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/news/0/nhs-clap-for-carers-time-tonight-thursday/ |archive-date=11 January 2022 |access-date=24 April 2020 |work=The Telegraph |issn=0307-1235}}{{cbignore}}</ref>
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