Editing Lilo & Stitch (section)

===Marketing===
Wanting Stitch to be a central part of the film's marketing campaign, Sanders pitched a subversive idea: "what if Stitch invaded other Disney properties?" [[Dick Cook]], then chairman of Walt Disney Studios, loved the idea and allowed for four parody teaser trailers to be made (nicknamed "Inter-stitch-als"), in which Stitch crashes memorable moments of four films from the [[Disney Renaissance]] (three of which Sanders had worked on): ''[[The Little Mermaid (1989 film)|The Little Mermaid]]'' (1989), ''[[Beauty and the Beast (1991 film)|Beauty and the Beast]]'' (1991), ''[[Aladdin (1992 Disney film)|Aladdin]]'' (1992), and ''[[The Lion King]]'' (1994).<ref name="SyFy" /> Most of the original actors reprised their roles in the trailers, but they were shocked when asked to act negatively toward Stitch.{{citation needed|date=March 2023}} The trailers also include the [[AC/DC]] song "[[Back in Black (song)|Back in Black]]."

The marketing campaign also included several tie-in promotions, like ''Lilo & Stitch'' toys being offered as part of [[McDonald's]] Happy Meals.<ref name="Harada">{{Cite web |url=http://the.honoluluadvertiser.com/article/2002/May/10/en/en04a.html |title=Commercial flood due for 'Lilo & Stitch' |date=May 10, 2002 |access-date=September 7, 2023 |website=[[The Honolulu Advertiser]] |last=Harada |first=Wayne |archive-url=https://web.archive.org/web/20040507065359/http://the.honoluluadvertiser.com/article/2002/May/10/en/en04a.html |archive-date=May 7, 2004}}</ref> In the United Kingdom, ''Lilo & Stitch'' trailers and television ads featured a cover of Elvis's song "[[Suspicious Minds#Gareth Gates version|Suspicious Minds]]", performed by [[Gareth Gates]], who became famous on the UK TV program ''[[Pop Idol]]''. In the U.S., "[[Hound Dog (song)#Elvis Presley's version (1956)|Hound Dog]]" was used for both theatrical and television trailers. The marketing campaign presented Stitch as the sort of "Disney Family [[Black sheep|Black Sheep]]". As a promotional campaign, comics of ''Lilo & Stitch'' ran in ''[[Disney Adventures]] ''before the film's release. The comics detailed events leading up to the film for both title characters, including Stitch's creation and escape. These events were later contradicted by the sequel ''[[Lilo & Stitch 2: Stitch Has a Glitch]]'', rendering the comics non-canonical, but the comics are notable for introducing Experiment 625, [[Reuben (Lilo & Stitch)|Reuben]], who was a main character in the subsequent movies and TV series.{{citation needed|date=September 2023}} Most of the comic series have been released as a collective volume, ''Comic Zone Volume 1: Lilo & Stitch''.