Editing Lego (section)

=== Official website ===
First launched in 1996, the Lego website has developed over the years, and provides many extra services beyond an online store and a product catalogue. There are also moderated message boards that were founded in 2001.<ref>{{cite web |title=Lego Website |url=http://www.lego.com/en-us/default.aspx |website=Lego |access-date=6 September 2015 |url-status=live |archive-url=https://web.archive.org/web/20150905114711/http://www.lego.com/en-us/default.aspx |archive-date=5 September 2015}}</ref> The site also includes instruction booklets for all Lego sets dating back to 2002.<ref>{{cite web |title=Lego instruction manuals |url=http://service.lego.com/en-us/buildinginstructions?ignorereferer=true |website=Lego |access-date=6 September 2015 |url-status=live |archive-url=https://web.archive.org/web/20150914144459/http://service.lego.com/en-us/buildinginstructions?ignorereferer=true |archive-date=14 September 2015}}</ref>

The Lego website features a social media app named [[Lego Life]],<ref>{{cite web |url=https://www.lego.com/en-my/aboutus/news/2019/october/lego-life |title=LEGO Group Launches LEGO Life, a Safe Social Network for Children Under 13 |author=Lego Group |date=31 January 2017 |website=Lego.com |publisher=Lego |access-date=8 January 2021 |archive-date=10 January 2021 |archive-url=https://web.archive.org/web/20210110131046/https://www.lego.com/en-my/aboutus/news/2019/october/lego-life |url-status=live}}</ref><ref>{{cite web |url=https://www.lego.com/en-my/aboutus/news/2019/october/safer-internet-day |title=LEGO Life launches quiz challenges to promote online safety for children |author=Lego Group |date=7 February 2017 |website=Lego.com |publisher=Lego |access-date=8 January 2021 |archive-date=10 January 2021 |archive-url=https://web.archive.org/web/20210110131108/https://www.lego.com/en-my/aboutus/news/2019/october/safer-internet-day |url-status=live}}</ref> which is designed for children under 13 years of age. The app is available as a free download and only features Lego-related content. It was designed to be a social network for children to be inspired, create and share their Lego builds, photos and videos with a like-minded community, whilst also providing Lego content in the form of product advertising, images, videos, campaigns and competitions. The app incorporates a variety of child safety features to provide a safe digital environment for children, including the protection of personal information and the heavy moderation of all uploaded [[user-generated content]] and communication.<ref>{{Cite web |last=Larson |first=Selena |date=31 January 2017 |title=Lego's new social network wants to keep bullies out |url=https://money.cnn.com/2017/01/31/technology/lego-life-social-network/index.html |access-date=17 November 2020 |website=CNN Business |archive-date=11 November 2020 |archive-url=https://web.archive.org/web/20201111224700/https://money.cnn.com/2017/01/31/technology/lego-life-social-network/index.html |url-status=live}}</ref><ref>{{cite web |url=https://www.lego.com/en-my/aboutus/news/2020/november/build-talk-cyberbullying |title=The LEGO Group launches new range of activities to help the whole family feel empowered to act against cyberbullying |author=Lego Group |date=16 November 2020 |website=Lego.com |publisher=Lego |access-date=2 December 2020 |archive-date=10 January 2021 |archive-url=https://web.archive.org/web/20210110131117/https://www.lego.com/en-my/aboutus/news/2020/november/build-talk-cyberbullying |url-status=live}}</ref>

''My Lego Network'' was a social networking site that involved items, blueprints, ranks, badges which were earned for completing certain tasks, trading and trophies called masterpieces which allowed users to progress to go to the next rank. The website had a built-in inbox which allowed users to send pre-written messages to one another. The Lego Network included automated [[non-player character]]s within called "Networkers", who were able to do things which normal users could not do, sending custom messages, and selling masterpieces and blueprints. The site also had modules which were set up on the user's page that gave the user items, or that displayed picture compositions. My Lego network closed in 2015.

Before My Lego Network, there were Lego Club Pages, which essentially held the same purpose, although the design lacked complex interaction.<ref>{{cite web |title=My Lego Network |url=http://mln.lego.com/en-us/network/status.aspx |website=Lego |access-date=6 September 2015 |url-status=live |archive-url=https://web.archive.org/web/20150914134748/http://mln.lego.com/en-us/network/status.aspx |archive-date=14 September 2015}}</ref>