Editing King City, California (section)

==Media==
{{See also|Media in Monterey County, California}}

===Radio and television===
Local radio stations include [[KEXA]]-FM – 93.9, [[KRKC (AM)|KRKC-AM – 1490]], [[KRKC-FM|102 KRKC-FM]], and [[KDON-FM]] 102.5. Television service for the community comes from the Monterey–Salinas–Santa Cruz designated market area (DMA).

===Newspapers===
Local newspapers include the Gannett-owned ''[[Salinas Californian]]'' and the town's own weekly, ''The King City Rustler'', which is owned by the Weeklys media group.

''The Rustler'' was founded in 1901 by Fred Vivian, who reportedly went into a local barber shop, sold subscriptions to all the customers and then passed around a hat for them to suggest names for the newspaper. "The Rustler" was the one he drew out.

Vivian was later succeeded as publisher by his grandson Harry Casey, who was called home to King City in 1952 to take over management of the newspaper by his aunt Ruth Steglich after the death of her husband, then-publisher Bill Steglich. He served as co-publisher until Ruth Steglich's death and publisher until declining health forced him to sell ''The Rustler'' and three other regional weeklies to [[News Media Corporation|News Media]], Inc. in 1995. 

Casey died in 1998. Both he and Vivian are members of the California Newspaper Hall of Fame. Their sons Rich and Bill operated Casey Printing in King City until 2023.

Weeklys Media Group affiliate New SV Media purchased the Rustler in July 2019, returning it to California ownership after 24 years of ownership by the Illinois-based firm.<ref>{{Cite web |last=Lyon |first=Mike |date=2019-07-03 |title=California publisher buys South County newspapers |url=https://greenfieldnews.com/california-publisher-buys-south-county-newspapers/ |access-date=2024-11-10 |website=Greenfield News |language=en-US}}</ref>