Editing Kid A (section)

=== Videos ===
Instead of releasing traditional music videos for ''Kid A'', Radiohead commissioned dozens of 10-second videos featuring Donwood artwork they called "blips", which were aired on music channels and distributed online.<ref>{{Cite journal |last=Sherburne |first=Philip |date=May 2003 |title=Sound and vision: Radiohead reinvents the music video |url=https://citizeninsane.eu/media/usa/etc/06/pt_2003-05_res.htm |journal=[[RES (magazine)|RES]] |publisher=RES Media Group |pages=53 |archive-date=11 September 2021 |access-date=11 September 2021 |archive-url=https://web.archive.org/web/20210911124450/https://citizeninsane.eu/media/usa/etc/06/pt_2003-05_res.htm |url-status=dead }}</ref> ''Pitchfork'' described them as "context-free animated nightmares that radiated mystery", with "arch hints of surveillance".<ref>{{Cite web |date=2020-01-22 |title=7 Things From the New Radiohead Online Archive That Excite Us |url=https://pitchfork.com/thepitch/7-things-from-the-new-radiohead-online-archive-that-excite-us/ |access-date=2021-09-11 |website=Pitchfork |language=en-US |archive-date=11 September 2021 |archive-url=https://web.archive.org/web/20210911134056/https://pitchfork.com/thepitch/7-things-from-the-new-radiohead-online-archive-that-excite-us/ |url-status=live }}</ref> Five of the videos were serviced as exclusives to MTV, and "helped play into the arty mystique that endeared Radiohead to its core audience", according to ''[[Billboard (magazine)|Billboard]]''.<ref name="Billboard">{{Cite magazine |last=Lynch |first=Joe |date=2 October 2020 |title=20 years ago, Radiohead's ''Kid A'' changed the way albums were marketed |url=https://www.billboard.com/articles/columns/rock/9459335/radiohead-kid-a-album-strategy |access-date=2021-09-11 |magazine=[[Billboard (magazine)|Billboard]] |language=en |archive-date=11 September 2021 |archive-url=https://web.archive.org/web/20210911140502/https://www.billboard.com/articles/columns/rock/9459335/radiohead-kid-a-album-strategy |url-status=live }}</ref> Much of the promotional material featured pointy-toothed bear characters created by Donwood. The bears originated in stories Donwood made for his young children about teddy bears who came to life and ate the "grown-ups" who had abandoned them.<ref name="Donwood-2019" />