Editing Interactive voice response (section)

=== Community-based entertainment ===
Although radio is a very popular means of entertainment, IVR provides interactivity, which can help listeners engage in novel ways using their phones. ICTD research has used IVR entertainment as a mechanism to support communities and provide information to populations that are hard to reach by traditional methods.

* Sangeet Swara:<ref>{{Cite book|last1=Vashistha|first1=Aditya|last2=Cutrell|first2=Edward|last3=Borriello|first3=Gaetano|last4=Thies|first4=William|title=Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems |chapter=Sangeet Swara |date=2015|series=CHI '15|location=New York, NY, USA|publisher=ACM|pages=417–426|doi=10.1145/2702123.2702191|isbn=9781450331456|s2cid=15305511}}</ref> voice-based singing platform for low literate users in India. Although this platform was for a broader audience, it saw large participation from visually impaired people.
* Gurgaon Idol:<ref>{{Cite book|last1=Koradia|first1=Zahir|last2=Aggarwal|first2=Piyush|last3=Seth|first3=Aaditeshwar|last4=Luthra|first4=Gaurav|title=Proceedings of the 3rd ACM Symposium on Computing for Development |chapter=Gurgaon idol |date=2013|series=ACM DEV '13|location=New York, NY, USA|publisher=ACM|pages=6:1–6:10|doi=10.1145/2442882.2442890|isbn=9781450318563|s2cid=2594887}}</ref> was a singing competition used voice system, where users could vote and sing to a number presented on radio.
* Polly:<ref>{{Cite book|last1=Raza|first1=Agha Ali|last2=Pervaiz|first2=Mansoor|last3=Milo|first3=Christina|last4=Razaq|first4=Samia|last5=Alster|first5=Guy|last6=Sherwani|first6=Jahanzeb|last7=Saif|first7=Umar|last8=Rosenfeld|first8=Roni|title=Proceedings of the Fifth International Conference on Information and Communication Technologies and Development |chapter=Viral entertainment as a vehicle for disseminating speech-based services to low-literate users |date=2012|series=ICTD '12|location=New York, NY, USA|publisher=ACM|pages=350–359|doi=10.1145/2160673.2160715|isbn=9781450310451|s2cid=8264210}}</ref> A voiced based viral entertainment system that allowed users to modify their voice and share it with their contacts. The authors used the virality to play relevant job advertisements for  literate population. Polly's model for entertainment has been adapted to spread information about maternal health for fathers, agriculture and community generated content.<ref>{{Cite web|url=http://aghaaliraza.com/research.html|title=Agha Ali Raza|website=aghaaliraza.com|access-date=2019-03-04}}</ref>