Editing Hyundai Motor Company (section)

==== United States ====
Hyundai Motor America began selling cars in the United States on 20 February 1986, with a single model, the [[Hyundai Excel]]. That year, Hyundai set a record of selling the most automobiles in its first year of business in the United States compared to any other car brand; total sales in 1986 were 168,882.<ref>{{Cite web |title=A Look Back – Hyundai Enters the U.S. Market – Hyundai Motor Manufacturing Alabama, LLC (HMMA) |url=https://www.hmmausa.com/a-look-back-hyundai-enters-the-u-s-market/ |access-date=5 July 2023 |language=en-US |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002172223/https://www.hmmausa.com/a-look-back-hyundai-enters-the-u-s-market/ |url-status=live }}</ref>

Initially well received, the Excel's faults soon became apparent; cost-cutting measures caused reliability to suffer. With an increasingly poor reputation for quality, Hyundai sales plummeted, and many dealerships either earned their profits on repairs or abandoned the product. At one point, Hyundai became the butt of many jokes (i.e. Hyundai stands for "Hope you understand nothing's driveable and inexpensive").<ref>{{cite web|author=TBD |url=http://www.cbs.com/latenight/lateshow/top_ten/index/php/19981030.phtml |title=Letterman Top Ten jokes about Hyundai |publisher=CBS |access-date=17 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20081210110134/http://www.cbs.com/latenight/lateshow/top_ten/index/php/19981030.phtml |archive-date=10 December 2008 }}</ref>

In response, Hyundai began investing heavily in the quality, design, manufacturing, and long-term research of its vehicles. The company added free maintenance for the first 2 years or 24,000 miles for all its new cars sold, starting with the 1992 model year. It also added a 10-year or {{convert|100000|mi|km|adj=on}} powertrain warranty (known as the Hyundai Advantage) to its vehicles sold in the United States, it is now known as the America Best Warranty.<ref>{{cite web |title=Hyundai Warranty Coverage {{!}} America's Best {{!}} Hyundai USA |url=https://www.hyundaiusa.com/us/en/assurance/america-best-warranty |website=www.hyundaiusa.com |access-date=9 November 2022 |archive-date=9 November 2022 |archive-url=https://web.archive.org/web/20221109113900/https://www.hyundaiusa.com/us/en/assurance/america-best-warranty |url-status=live }}</ref>

Hyundai incorporated a new manufacturing facility, [[Hyundai Motor Manufacturing Alabama]], in April 2002. The new plant in [[Montgomery, Alabama]], was completed during 2004, at a cost of $1.7&nbsp;billion. Production started in May 2005. It employed more than 3,000 workers in 2012.<ref>{{cite web |url=http://www.hmmausa.com/?page_id=79 |title=About HMMA |work=Hyundai Motor Manufacturing Alabama |publisher=Hyundai Motor Company |access-date=20 September 2012 |archive-date=10 September 2012 |archive-url=https://web.archive.org/web/20120910034611/http://www.hmmausa.com/?page_id=79 |url-status=dead }}</ref>

By 2004, sales had dramatically increased, and the reputation of Hyundai cars improved. In 2004, Hyundai tied with Honda for initial brand quality in a survey/study from [[J.D. Power and Associates]], for having 102 problems per 1000 vehicles. This made Hyundai second in the industry, only behind [[Toyota]], for initial vehicle quality. The company continued this tradition by placing third overall in [[J.D. Power]]'s 2006 Initial Quality Survey, behind only [[Porsche]] and [[Lexus]].<ref>{{cite web|date=6 August 2006|title=Porsche, Hyundai score big gains in J.D. Power quality survey|url=http://www.autoweek.com/apps/pbcs.dll/article?AID=/20060608/FREE/60607007/1041|url-status=dead|archive-url=https://web.archive.org/web/20110628183612/http://www.autoweek.com/apps/pbcs.dll/article?AID=%2F20060608%2FFREE%2F60607007%2F1041|archive-date=28 June 2011|access-date=17 December 2010|work=AutoWeek Magazine}}</ref>

In 2009, the [[Hyundai Genesis]] luxury sedan was named 2009 [[North American Car of the Year]], the first for Hyundai.<ref>{{cite web|url=http://www.northamericancaroftheyear.org/2009.html |title=2009 North American Car of the Year |publisher=NACOTY |date=11 January 2009 |url-status=dead |archive-url=https://web.archive.org/web/20140203204718/http://www.northamericancaroftheyear.org/2009.html |archive-date=3 February 2014 }}</ref> The model has received a number of well-recognized automobile awards worldwide. It also won the 2009 [[Canadian Car of the Year]] after winning its category of Best New Luxury Car under $50,000.<ref>{{cite web | url = http://www.ajac.ca/files/ccoty/CCOTY_Category_EN.pdf | title = 2009 Canadian Car of the Year | publisher = Automobile Journalists Association of Canada | date = 24 October 2008 | access-date = 13 May 2009 | archive-url = https://web.archive.org/web/20090410200437/http://www.ajac.ca/files/ccoty/CCOTY_Category_EN.pdf | archive-date = 10 April 2009 | url-status = dead }}</ref> The Hyundai's V8 Tau engine in the Genesis received 2009 [[Ward's 10 Best Engines]] award.<ref>{{cite web | url = http://wardsauto.com/reports/2009/tenbest/best_engines_2009_081205/ | title = Ward's 2009 10 Best Engines Winners | publisher = WARD'S | date = 5 December 2008 | access-date = 9 August 2010 | archive-url = https://web.archive.org/web/20110926234238/http://wardsauto.com/reports/2009/tenbest/best_engines_2009_081205/ | archive-date = 26 September 2011 | url-status = dead }}</ref>

In January 2012, the [[Hyundai Elantra]] was named the North American Car of the Year at the [[North American International Auto Show]], selling more than 200,000 cars since the model's redesigned debut.<ref>{{cite news | url=https://www.usatoday.com/money/autos/story/2012-01-09/hyundai-elantra-wins/52463788/1 | work=USA Today | title=Most Popular E-mail Newsletter | date=9 January 2012 | access-date=31 August 2017 | archive-date=25 June 2012 | archive-url=https://web.archive.org/web/20120625145641/http://www.usatoday.com/money/autos/story/2012-01-09/hyundai-elantra-wins/52463788/1 | url-status=live }}</ref>

===== Supernal =====
{{Infobox company
| name = Supernal
| logo = {{none}}
| industry = [[Urban air mobility]]
| founded = 2020
| hq_location_city = [[Washington, D.C.]]
| parent = Hyundai Motor Company
| website = {{URL|https://supernal.aero}}
}}
The Hyundai Motor Company established Supernal, an [[urban air mobility]] (UAM) subsidiary, in the United States in 2020.<ref>{{Cite news|title=Hyundai Names Flying Car Business 'Supernal'|work=《The Chosunilbo》|url=http://english.chosun.com/site/data/html_dir/2021/11/10/2021111001190.html|access-date=10 November 2021|archive-date=2 October 2024|archive-url=https://web.archive.org/web/20241002172222/https://www.chosun.com/site/data/html_dir/2021/11/10/2021111001190.html|url-status=live}}</ref><ref>{{Cite news|title=Hyundai Motor Group Names U.S. UAM Subsidiary 'Supernal'|work=《Business Korea》|url=http://www.businesskorea.co.kr/news/articleView.html?idxno=80842|access-date=10 November 2021|archive-date=2 October 2024|archive-url=https://web.archive.org/web/20241002172234/https://www.businesskorea.co.kr/news/articleView.html?idxno=80842|url-status=live}}</ref> The name means "Best Quality" and "Heavenly".<ref>{{Cite news|title=Hyundai's flying car company in U.S. dubbed Supernal|work=《Korea JoongAng Daily》|url=https://koreajoongangdaily.joins.com/2021/11/09/business/industry/hyundai-motor-uam-supernal/20211109180009150.html|access-date=9 November 2021}}</ref> On 8 November 2023, Hyundai announced plans to build a plant in the US to produce flying taxis.<ref>{{Cite news |date=8 November 2023 |title=Hyundai Motor Group air taxi unit plans US manufacturing facility |language=en |work=Reuters |url=https://www.reuters.com/technology/hyundai-motor-group-air-taxi-unit-plans-us-manufacturing-facility-2023-11-08/ |access-date=16 November 2023}}</ref> As of February 2025, a full-scale technology demonstrator was undergoing ground testing.<ref>{{Cite web |last=Warwick |first=Graham |date=February 12, 2025 |title=Supernal's eVTOL Prototype Breaks Cover At Mojave {{!}} Aviation Week Network |url=https://aviationweek.com/aerospace/advanced-air-mobility/supernals-evtol-prototype-breaks-cover-mojave?elq2=d65617b9cad945ff80e2cc658308ae26&elq2=d65617b9cad945ff80e2cc658308ae26&sp_eh=8cc27749f183b99591f0c95a2858b11407066243cbe756e8e296e10fe7a5278f&sp_eh=8cc27749f183b99591f0c95a2858b11407066243cbe756e8e296e10fe7a5278f&elq2=d65617b9cad945ff80e2cc658308ae26&elq2=d65617b9cad945ff80e2cc658308ae26&sp_eh=8cc27749f183b99591f0c95a2858b11407066243cbe756e8e296e10fe7a5278f&sp_eh=8cc27749f183b99591f0c95a2858b11407066243cbe756e8e296e10fe7a5278f&utm_emailname=AW_News_AerospaceDigest_NL_02132025&utm_rid=CPEN1000001583767 |access-date=2025-02-18 |website=aviationweek.com}}</ref>

The prototype uses wingtip tilting rotors and four propellers fixed on booms that connect the wing to a "Bronco tail"—named after the [[North American Rockwell OV-10 Bronco|Rockwell OV-10 Bronco]] tail. In 2023, Supernal established its headquarters in [[Washington, D.C.|Washington D.C.]],<ref>{{Cite press release |last=Supernal |title=Supernal Opens Policy and Commercial Office in Washington, D.C. |url=https://www.prnewswire.com/news-releases/supernal-opens-policy-and-commercial-office-in-washington-dc-301900912.html |access-date=2024-10-02 |website=www.prnewswire.com |language=en |archive-date=16 August 2023 |archive-url=https://web.archive.org/web/20230816125311/https://www.prnewswire.com/news-releases/supernal-opens-policy-and-commercial-office-in-washington-dc-301900912.html |url-status=live }}</ref> its research and development facility is in [[Fremont, California]],<ref>{{Cite web |last= |first= |date=2023-09-21 |title=Supernal Opens R&D Facility in Fremont |url=https://newsroom.supernal.aero/supernal-opens-r-d-facility-in-fremont-dd623532d729 |access-date=2024-10-02 |website=Supernal Newsroom |language=en}}</ref> and its engineering headquarters is in [[Irvine, California]].<ref>{{Cite web |title=About us |url=https://www.supernal.aero/aboutus/#locations |access-date=2024-10-02 |website=www.supernal.aero |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002171239/https://www.supernal.aero/aboutus/#locations |url-status=live }}</ref><ref>{{Cite web |last= |first= |date=2023-09-06 |title=Supernal Opens Engineering Headquarters in Irvine |url=https://newsroom.supernal.aero/supernal-showcases-future-of-work-mobility-with-irvine-office-335843f20e30 |access-date=2024-10-02 |website=Supernal Newsroom |language=en |archive-date=24 October 2023 |archive-url=https://web.archive.org/web/20231024015508/https://newsroom.supernal.aero/supernal-showcases-future-of-work-mobility-with-irvine-office-335843f20e30 |url-status=live }}</ref>