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===2004β2010: Signing with Sirius and terrestrial radio departure=== The [[Super Bowl XXXVIII halftime-show controversy|controversy]] surrounding the [[Super Bowl XXXVIII]] halftime show, aired live on February 1, 2004, led to the government's crackdown on indecency in radio and television following a surge in audience complaints. The situation prompted tighter control over content by station managers which made Stern feel "dead" creatively.<ref name=Kurtz>{{cite news |first= Howard |last= Kurtz |author-link= Howard Kurtz |title= Stern On Satellite: A Bruised Flower, Blossoming Anew |url= https://www.washingtonpost.com/wp-dyn/content/article/2005/12/10/AR2005121001432.html |newspaper=[[The Washington Post]] |date= December 11, 2005 |access-date= February 4, 2022 }}</ref> After [[Clear Channel Communications]] and [[Viacom (2005βpresent)|Viacom]] were fined for content the FCC deemed indecent, the situation culminated on October 6, 2004, when Stern announced the signing of a five-year deal with [[Sirius Satellite Radio]], a subscription-based [[satellite radio]] service exempt from the FCC's broadcast regulations, starting in 2006. It was a move that has been regarded as the start of "a new era of radio". Stern's final live show on terrestrial airwaves aired on December 16, 2005. Stern's first contract with Sirius was worth $500 million; a budget of $100 million a year for production, staff, and programming costs. In 2005, he formed two channels, [[Howard 100 and Howard 101]], which launched in September, and formed [[Howard 100 News]], a team of news reporters hired to report daily stories surrounding the radio show and those associated with it. Stern ended his eleven-year association with E! and secured a deal with the [[iN DEMAND]] network to launch [[Howard Stern On Demand]], a digital cable video-on-demand service, to broadcast uncensored tapings of the Sirius radio show.<ref>{{cite news |title= 'On Demand' will bare more of Stern footage |first= Richard |last= Huff |date= November 17, 2005 |url= http://www.nydailynews.com/archives/entertainment/demand-bare-stern-footage-article-1.606830 |work= [[New York Daily News]] |access-date= July 29, 2010 |archive-date= August 23, 2016 |archive-url= https://web.archive.org/web/20160823003012/http://www.nydailynews.com/archives/entertainment/demand-bare-stern-footage-article-1.606830 |url-status= dead }}</ref> The service was relaunched as [[HowardTV]] in March 2006 and lasted until it was discontinued in December 2013.<ref>{{cite magazine |title= Hanging with Howard in his studio |first= Josh |last= Wolk |date= March 31, 2006 |url= https://www.ew.com/article/2006/03/31/hanging-howard-his-studio |magazine=[[Entertainment Weekly]] |access-date= July 29, 2010 }}</ref> A new, state-of-the-art studio and office space were constructed for the show at Sirius' headquarters in New York City.<ref name=8k>{{cite web |url= http://www.secinfo.com/dsvRa.13ej.htm |title= Sirius Satellite Radio Inc. 8-K For 10/1/04 |work= SECInfo.com |date= October 1, 2004 |access-date= March 25, 2010 |archive-date= December 4, 2008 |archive-url= https://web.archive.org/web/20081204062730/http://www.secinfo.com/dsvRa.13ej.htm |url-status= dead }}</ref> On January 9, 2006, the day of his first broadcast on Sirius, Stern and Buchwald received a total of 34.3 million shares of Sirius stock worth $218 million for exceeding agreed subscriber number targets set when the contract was signed.<ref>{{cite news |url= https://money.cnn.com/2006/01/05/news/newsmakers/stern/index.htm |title= Howard Stern & Co. Score $200M Payout |work=[[CNN Money]] |date= January 5, 2006 |access-date= July 26, 2006 }}</ref> A second subscriber bonus was met in January 2007, and Stern received 22 million shares of stock worth $82.9 million.<ref>{{cite news |title= Shocking: Howard Stern Nets $83 Million Bonus from Sirius Satellite Radio |url=https://www.foxnews.com/story/shocking-howard-stern-nets-83-million-bonus-from-sirius-satellite-radio |work=[[Fox News]] |date= January 9, 2007 |access-date= February 4, 2022}}</ref> In 2006, ''[[Time (magazine)|Time]]'' magazine included Stern in its [[Time 100|''Time'' 100]] list,<ref>{{cite magazine |last= Spade |first= David |url= https://content.time.com/time/specials/packages/article/0,28804,1975813_1975838_1976257,00.html |title= The 2006 TIME 100 β Howard Stern |magazine=[[Time (magazine)|Time]] |date= May 8, 2006 |access-date= August 25, 2010 }}</ref> and he also ranked seventh on ''[[Forbes]]''{{'}} [[Celebrity 100]] list in June 2006.<ref>{{cite news |title= Top 100 Most Powerful Celebrities - Howard Stern |work=[[Forbes]] |url= https://www.forbes.com/lists/2006/53/5S85.html |date= June 2006 |access-date= August 25, 2010 }}</ref> When Sirius merged with rival service [[XM Satellite Radio]] in 2008 to form SiriusXM, the company paid Stern $25 million as per a clause in his contract.<ref name=smokinggun/> In 2006, Stern filed a trademark for the name "King of All Media".<ref>{{cite web |url= https://trademarks.justia.com/789/70/king-of-all-78970100.html |work=[[Justia Trademarks]] |title=King of All Media - Trademark Details |date= September 8, 2006 |access-date= February 10, 2015 }}</ref> On February 28, 2006, [[CBS Radio]], formerly Infinity Broadcasting, filed a lawsuit against Stern, Buchwald, and Sirius, claiming that Stern misused CBS broadcast time to promote Sirius for [[unjust enrichment]] during his last fourteen months on terrestrial radio.<ref>{{cite news |url= https://www.cbc.ca/news/entertainment/cbs-radio-files-lawsuit-against-stern-sirius-1.576703 |title= CBS Radio files lawsuit against Stern, Sirius |date= March 1, 2006 |work=[[CBC.ca]] |access-date= May 13, 2010 |url-status= live |archive-url= https://web.archive.org/web/20070207070456/http://www.cbc.ca/arts/story/2006/03/01/stern-lawsuit-cbs.html |archive-date= February 7, 2007 }}</ref><ref>{{cite news |title= CBS Radio Files Lawsuit Against Howard Stern |url= http://www.fmqb.com/article.asp?id=180322 |work=[[FMQB]] |date= February 28, 2006 |access-date= August 25, 2010 |url-status= dead |archive-url= https://web.archive.org/web/20091220090956/http://www.fmqb.com/Article.asp?id=180322 |archive-date= December 20, 2009 }}</ref> Stern held a press conference hours before the suit was filed; he stressed to the media that the suit was nothing more than a "personal vendetta" against him by CBS president [[Leslie Moonves]], and a distraction to the failure of the company's radio division in the aftermath of his departure from terrestrial radio as it struggled to attain ratings as strong as Stern's.<ref>{{cite news |title= Radio star Howard Stern in 'Sirius' legal trouble |url=https://www.nbcnews.com/id/wbna11617416 |first= Anne |last= Thompson |work=[[NBC News]] |date= March 1, 2006 |access-date= February 4, 2022 }}</ref> Suit was filed in the [[New York Supreme Court]], and was before Judge [[Ira Gammerman (judge)|Ira Gammerman]].<ref>{{Cite news |last= |first= |date=2006-05-25 |title=CBS and Stern Said to Have Settled Lawsuit, Bloomberg News |url=https://www.nytimes.com/2006/05/25/business/media/25cbs.html |access-date=2024-08-11 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> A settlement was reached out of court in May 2006 which involved Sirius paying CBS $2 million for the rights to Stern's radio shows since 1985, which CBS had until then prohibited Stern from playing on Sirius.<ref>{{cite news |title= Stern Gets Old Tapes, CBS Gets $2M |url= https://www.cbsnews.com/news/stern-gets-old-tapes-cbs-gets-2m/ |work=[[CBS News]] |first= Brian |last= Dakss |date= May 25, 2006 |access-date= August 25, 2010 }}</ref>
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