Editing Holden (section)

=== 2000s ===
In the 1990s, Holden's share of the Australian market surged and peaked at 27.5&nbsp;percent in 2000 before declining to 15.2&nbsp;percent in 2006.<ref name = "Sales and Share of Australian Market Archive (1991-2002)"/><ref>{{cite web |url=http://media.gm.com/aus/holden/en/company/finance/fin_sales_share.html |title=Sales and Share of Australian Market (2003–present) |publisher=[[General Motors]] |archive-url=https://archive.today/20070807233256/http://media.gm.com/aus/holden/en/company/finance/fin_sales_share.html |archive-date=7 August 2007 |access-date=23 August 2008}}</ref> From March 2003, Holden no longer held the number one sales position in Australia, losing ground to Toyota.<ref>[[#"Number Crunching" (2003)|"Number Crunching" (2003)]], p. 181.</ref> Commodore sales had peaked in 1998 at 94,642 vehicles and were relatively stable up to 2004 before going into a steady decline. Total Holden sales peaked in 2002 at 178,392 vehicles and were stable up to 2005 before declining for the rest of the decade and the next.

This downturn affected Holden's profits; the company recorded a combined gain of A$842.9&nbsp;million from 2002 to 2004, and a combined loss of A$290&nbsp;million from 2005 to 2006.<ref>{{cite web |date=18 June 2007 |url=http://www.caradvice.com.au/3250/holden-posts-146-million-loss/ |title=Holden Posts $146&nbsp;Million Loss |publisher=CarAdvice |access-date=23 August 2008}}</ref> Factors contributing to the loss included the development of an all-new model, the strong Australian dollar and the cost of reducing the workforce at the Elizabeth plant, including the loss of 1,400&nbsp;jobs after the closure of the third-shift assembly line in 2005, after two years in operation.<ref>{{cite news |date=20 January 2006 |url=http://www.theage.com.au/news/Business/Mitsubishi-to-cut-250-jobs-says-union/2006/01/20/1137553752787.html |title=Mitsubishi to cut more jobs |work=[[The Age]] |access-date=23 August 2008 |location=Melbourne}}</ref> Holden fared better in 2007, posting an A$6&nbsp;million loss.<ref>{{cite web |last=Pettendy |first=Marton |date=30 July 2008 |url=http://www.goauto.com.au/mellor/mellor.nsf/story2/D0F21ACCD85E4C94CA25749500261F3B |title=GM Holden posts a $6&nbsp;million loss for 2007 as domestic and export sales slow |work=GoAuto |access-date=30 July 2008 |archive-date=5 September 2008 |archive-url=https://web.archive.org/web/20080905144603/http://www.goauto.com.au/mellor/mellor.nsf/story2/D0F21ACCD85E4C94CA25749500261F3B |url-status=dead }}</ref> This was followed by an A$70.2&nbsp;million loss in the 2008,<ref>{{cite web |last=McDonald |first=Neil |date=26 June 2009 |url=http://www.carsguide.com.au/site/news-and-reviews/car-news/holden_posts_70m_loss_in_australia |title=Holden posts $70m loss in Australia |work=[[The Sun-Herald]] |access-date=26 June 2009}}</ref> an A$210.6&nbsp;million loss in 2009, and a profit of A$112&nbsp;million in 2010.<ref>{{cite web |last=Hammerton |first=Ron |date=13 April 2011 |url=http://www.goauto.com.au/mellor/mellor.nsf/story2/18E4D6AA2E88214ECA257870000F2CB0 |title=Red team back in black |work=GoAuto |access-date=13 April 2011 |archive-date=25 January 2012 |archive-url=https://web.archive.org/web/20120125075756/http://www.goauto.com.au/mellor/mellor.nsf/story2/18E4D6AA2E88214ECA257870000F2CB0 |url-status=dead }}</ref> On 18 May 2005, "Holden Ltd" became "GM Holden Ltd", coinciding with the resettling to the new Holden headquarters on 191 Salmon Street, Port Melbourne, Victoria.<ref>{{cite web |url=http://www.nextcar.com.au/n.holden.2005.office.05may.html |title=Holden Unveils New Headquarters in Port Melbourne |publisher=Next Car |date=19 May 2005 |access-date=28 September 2010}}</ref>

[[File:2001-2002 Holden Monaro (V2) CV8 coupe (2010-09-19) 01.jpg|thumb|left|The [[Holden Monaro|Monaro]] coupé was resurrected in 2001 as a low-volume niche model. Unanticipated overseas demand proved otherwise, with the Monaro selling in the UK as a Vauxhall Monaro and throughout the United States as the [[Pontiac GTO]].<ref>[[#Dowling (2003)|Dowling (2003)]], p. 151. "[Holden] planned to build about 7,500 coupes in total for the Australian market [per year] and we were looking at building another 18,000 to 20,000 a year."</ref>]]

Holden caused controversy in 2005 with their Holden Employee Pricing television advertisement, which ran from October to December 2005. The campaign publicised, "for the first time ever, all Australians can enjoy the financial benefit of Holden Employee Pricing". However, this did not include a discounted dealer delivery fee and savings on factory fitted options and accessories that employees received. At the same time, employees were given a further discount of 25 to 29&nbsp;percent on selected models.<ref>{{cite web |date=19 April 2006 |url=http://www.accc.gov.au/media-release/holden-employee-pricing-backfires |title=Holden employee pricing backfires |publisher=[[Australian Competition & Consumer Commission]] |access-date=28 January 2008}}</ref>

Holden revived the Monaro coupe in 2001. Based on the [[Holden Commodore VX|Commodore VX]] architecture, the coupe attracted worldwide attention after being shown as a concept car at Australian auto shows.<ref>{{cite web |date=21 July 2005 |url=http://www.webwombat.com.au/motoring/news_reports/holden-monaro-cv8-z.htm |title=Holden Waves Goodbye to Monaro |publisher=WebWombat |access-date=23 August 2008}}</ref> The VX Commodore received its first major update in 2002 with the VY series. A mildly facelifted [[Holden Commodore (VZ)|VZ]] model launched in 2004, introducing the ''[[GM High Feature engine|High Feature]]'' engine.<ref>[[#McCarthy, McKay, Newton, Robinson (2006)|McCarthy, McKay, Newton, Robinson (2006)]], p. 159.</ref> This was built at the Fishermans Bend facility completed in 2003, with a maximum output of 900 engines per day. This has reportedly added A$5.2&nbsp;billion to the Australian economy; exports account for about A$450&nbsp;million alone.<ref>{{cite web |url=http://www.premier.vic.gov.au/newsroom/news_item_archive.asp?id=323 |title=Premier Opens New Holden Engine Plant |publisher=[[Government of Victoria (Australia)|State of Victoria]] |date=5 November 2003 |archive-url=https://web.archive.org/web/20040531141259/http://www.premier.vic.gov.au/newsroom/news_item_archive.asp?id=323 |archive-date=31 May 2004}}</ref> After the VZ, the ''High Feature'' engine powered the all-new [[Holden Commodore (VE)]]. In contrast to previous models, the VE no longer used an Opel-sourced [[Automobile platform|platform]] adapted both mechanically and in size,<ref>[[#Robinson (2006)|Robinson (2006)]], p. 34–35, 55–56.</ref> but was based on the Holden developed [[GM Zeta platform]], that was earmarked to become a "Global RWD Architecture", until plans were cancelled due to the [[2008 financial crisis]].

[[File:2009-2010 Holden VE Commodore SS V sedan 01.jpg|thumb|Holden updated the [[Holden Commodore|Commodore]] with the [[Holden Commodore (VE)|VE]] series in 2006, Holden's first "clean-sheet" design since 1971.]]

Throughout the 1990s, Opel had also been the source of many Holden models. To increase profitability, Holden looked to the South Korean [[GM Daewoo|Daewoo]] brand for replacements after acquiring a 44.6&nbsp;percent stake—worth US$251&nbsp;million—in the company in 2002 as a representative of GM.<ref>{{cite web |date=1 February 2005 |url=http://news.drive.com.au/drive/motor-news/spanner-in-the-works-20100824-13kzd.html |title=Spanner in the works |work=Drive |access-date=23 August 2008 |url-status=dead |archive-url=https://web.archive.org/web/20110722055005/http://news.drive.com.au/drive/motor-news/spanner-in-the-works-20100824-13kzd.html |archive-date=22 July 2011 }}</ref><ref name="GM to take larger stake in Daewoo">{{cite web |last=Gratton |first=Ken |date=2 November 2009 |url=http://www.carsales.com.au/news/2009/daewoo/gm-to-take-larger-stake-in-daewoo-17241 |title=GM to take larger stake in Daewoo |publisher=Carsales |access-date=20 October 2010 |archive-url=https://web.archive.org/web/20110927144743/http://www.carsales.com.au/news/2009/daewoo/gm-to-take-larger-stake-in-daewoo-17241 |archive-date=27 September 2011 |url-status=dead }}</ref> This was increased to 50.9&nbsp;percent in 2005,<ref>{{cite web |last=Hassal |first=David |date=7 April 2009 |url=http://www.goauto.com.au/mellor/mellor.nsf/story2/D2691139F3368A53CA257612000B82F4 |title=GM Daewoo seeks vital cash |work=GoAuto |access-date=20 October 2010 |archive-date=25 January 2012 |archive-url=https://web.archive.org/web/20120125082439/http://www.goauto.com.au/mellor/mellor.nsf/story2/D2691139F3368A53CA257612000B82F4 |url-status=dead }}</ref> but when GM further increased its stake to 70.1&nbsp;percent around the time of its 2009 [[General Motors Chapter 11 reorganization|Chapter 11 reorganisation]], Holden's interest was relinquished and transferred to another (undisclosed) part of GM.<ref name = "GM to take larger stake in Daewoo"/><ref>{{cite news |date=23 October 2009 |url=http://uk.reuters.com/article/idUKHKG29812220091023 |archive-url=https://web.archive.org/web/20201204215213/https://uk.reuters.com/article/idUKHKG29812220091023 |url-status=dead |archive-date=4 December 2020 |title=Update 1-GM buys all new shares in S. Korea unit |work=Reuters |access-date=20 October 2010}}</ref>

The commencement of the Holden-branded Daewoo models began with the 2005 Holden Barina, which based on the [[Daewoo Kalos]], replaced the Opel Corsa as the source of the Barina.<ref>[[#Carey (2005) 2|Carey (2005)]], p. 131.</ref> In the same year, the Viva, based on the [[Daewoo Lacetti]], replaced the entry-level Holden Astra Classic, although the new-generation Astra introduced in 2004 continued on.<ref>[[#Carey (2005) 3|Carey (2005)]], p. 128–129.</ref> The [[Daewoo Winstorm|Captiva]] [[crossover SUV]] came next in 2006. After discontinuing the [[Holden Frontera|Frontera]] and Jackaroo models in 2003, Holden was only left with one [[all-wheel drive]] model: the [[Holden Adventra|Adventra]], a Commodore-based station wagon.<ref>[[#Ponchard (2006)|Ponchard (2006)]], p. 106–112.</ref> The fourth model to be replaced with a South Korean alternative was the Vectra by the mid-size [[Daewoo Tosca|Epica]] in 2007.<ref>[[#Newton (2007)|Newton (2007)]], p. 104–108.</ref> As a result of the split between GM and Isuzu, Holden lost the rights to use the "Rodeo" nameplate. Consequently, the Holden Rodeo was facelifted and relaunched as the [[Isuzu D-Max|Colorado]] in 2008.<ref>{{cite web |last=Stanford |first=James |date=1 July 2008 |url=http://www.goauto.com.au/mellor/mellor.nsf/story2/FEF201F0B47FC07FCA2574790020E81C |title=Colorado cuts loose |work=GoAuto |access-date=4 July 2008 |archive-date=2 July 2008 |archive-url=https://web.archive.org/web/20080702223257/http://goauto.com.au/mellor/mellor.nsf/story2/FEF201F0B47FC07FCA2574790020E81C |url-status=dead }}</ref>

Following Holden's successful application for a A$149&nbsp;million government grant to build a localised version of the [[Chevrolet Cruze]] in Australia from 2011, Holden in 2009 announced that it would initially import the small car unchanged from South Korea as the Holden Cruze.<ref>{{cite web |last=Toby |first=Hagon |date=27 February 2009 |url=http://news.drive.com.au/drive/motor-news/holden-cruze-missiles-to-australia-20090227-146q7.html |title=Holden Cruze missiles to Australia |access-date=27 February 2009 |url-status=dead |archive-url=https://web.archive.org/web/20110722054721/http://news.drive.com.au/drive/motor-news/holden-cruze-missiles-to-australia-20090227-146q7.html |archive-date=22 July 2011 }}</ref><ref>{{cite web |last=Stanford |first=James |date=12 January 2010 |url=http://www.goauto.com.au/mellor/mellor.nsf/story2/B24A8B7C7E8AD176CA2576A9002BA12A |title=Holden confirms Cruze delay |work=GoAuto |access-date=16 April 2010 |archive-date=15 January 2010 |archive-url=https://web.archive.org/web/20100115180935/http://www.goauto.com.au/mellor/mellor.nsf/story2/B24A8B7C7E8AD176CA2576A9002BA12A |url-status=dead }}</ref> Following the government grant announcement, [[Kevin Rudd]], Australia's Prime Minister at the time, stated that production would support 600 new jobs at the Elizabeth facility; however, this failed to take into account Holden's previous announcement, whereby 600 jobs would be shed when production of the ''Family II'' engine ceased in late 2009.<ref>{{cite news |last=Kerin |first=Paul |date=17 March 2009 |url=http://www.theaustralian.com.au/business/opinion/too-easy-for-gm/story-e6frg9if-1111119152290 |title=Rudd has made it too easy |work=[[The Australian]] |access-date=17 March 2009}}</ref>

[[File:2016 Holden Commodore (VF II MY16) SV6 Black Edition Sportwagon (2018-04-16) 01.jpg|thumb|The [[VF Commodore]]; the last locally produced model in Holden's lineup]]