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==Greg Norman Company== {{see also|List of golf courses designed by Greg Norman}} [[File:Norman designing The Eastern Golf Club in Yering, Australia.jpg|thumb|Norman designing The Eastern Golf Club in Yering, Australia.]] Norman founded the Greg Norman Company [originally known as Great White Shark Enterprises (GWSE)] in 1993 after leaving his previous management group, [[IMG (company)|IMG]]. The now multi-national corporation is headquartered in [[West Palm Beach, Florida]]. He initially used the [[Reebok]]-licensed shark logo for his line of apparel; it now represents over a dozen different businesses. The company reports hundreds of millions of dollars in revenue annually.<ref name="SBD">{{cite journal |last=Madkour |first=Abraham D. |title =The beliefs, business and brand of Greg Norman |journal=[[Sports Business Daily]] |date=25 May 2015 |url=http://www.sportsbusinessdaily.com/Journal/Issues/2015/05/25/Opinion/From-The-Executive-Editor.aspx |access-date=4 June 2016}}</ref><ref name="Golf">{{cite magazine |last=Morfit |first=Cameron |title=Greg Norman Means Business |magazine=[[Golf Magazine]] |date=24 January 2012 |url=http://www.golf.com/special-features/greg-norman-means-business |access-date=4 June 2016}}</ref> In 2016, the company changed its branding to become the "Greg Norman Company."<ref>{{cite magazine |last=Weinman |first=Sam |title=Why Greg Norman is transforming his business |url=https://www.golfdigest.com/story/why-greg-norman-is-transforming-his-business |access-date=28 November 2017 |magazine=Golf Digest |date=13 October 2016}}</ref> Norman owns a number of business properties wholly owned by Great White Shark Enterprises. First established in 1987, Greg Norman Golf Course Design (GNGCD) has been responsible for the creation of over 100 golf courses across the world.<ref name="Golf"/><ref name="BI">{{cite news |last=Chang |first=Olivia |title =Greg Norman is planning to build a golf course at the bottom of Uluru |newspaper =[[Business Insider]] |date=24 April 2016 |url=http://www.businessinsider.com.au/greg-norman-is-planning-to-build-a-golf-course-at-the-bottom-of-uluru-2016-4 |archive-url=https://web.archive.org/web/20160429232844/http://www.businessinsider.com.au/greg-norman-is-planning-to-build-a-golf-course-at-the-bottom-of-uluru-2016-4 |url-status=dead |archive-date=29 April 2016 |access-date=4 June 2016}}</ref> The Greg Norman Collection began in 1992 after [[Reebok]] gave Norman his own line of clothing. It reached $100 million in annual sales in 2005. The collection is composed largely of golf-inspired activewear for men and women.<ref name="SBD"/><ref name="Golf"/> Greg Norman Estates is a wine company that produces 14 different varietals from Australia, California, and [[Argentina]]. The brand is known for attracting attention from ''[[Wine Spectator]]'', having earned the number 8 spot in the world with a 1998 Reserve Shiraz. The real estate division of the company is responsible for a variety of developments and projects including the Medalist Village in [[Hobe Sound, Florida]]. The Greg Norman Design Group is a separate wing of the real estate division that deals in interior design.<ref name="Golf"/><ref name="West">{{cite magazine |last=Donelson |first=Dave |title =Golf Great Greg Norman Discusses Wine and Great White Shark Enterprises |magazine=[[Westchester Magazine]] |date=July 2015 |url=http://www.westchestermagazine.com/Westchester-Magazine/Tee-to-Green/July-2015/Talking-Golf-Business-Greg-Norman/ |access-date=4 June 2016}}</ref><ref name="UT">{{cite web |title=UT Dedicates Day Golf Practice Facility |publisher=[[University of Tennessee]] |date=12 November 2010 |url=http://www.utsports.com/sports/m-golf/spec-rel/111210aab.html |access-date=4 June 2016}}</ref> The Great White Shark Opportunity Fund is an asset-based, debt-lending fund that invests in public and private small- to mid-cap growth companies throughout the world. The platform offers alternative lending and flex capital.<ref name="CNBC"/><ref name="Bloom">{{cite news | last=Buteau| first=Michael| title =Greg Norman Starts $75 Million Great White Shark Investment Fund| publisher = [[Bloomberg L.P.|Bloomberg]]| date =25 March 2015 | url =https://www.bloomberg.com/news/articles/2015-03-25/greg-norman-starts-75-million-great-white-shark-investment-fund| access-date =1 June 2016}}</ref> A joint venture between Norman and his son, Greg Norman Jr., Shark Wake Park is a brand of [[wakeboarding]] complexes. The first park opened in [[Myrtle Beach, South Carolina]] in June 2016, and a second, larger park opened in June 2019 in [[West Palm Beach, Florida]].<ref name="Palm">{{cite news |last=Webb |first=Kristina |title=Greg Norman company to open finished Shark Wake Park, first of its kind in South Florida |newspaper=[[The Palm Beach Post]] |date=31 May 2019 |url=https://www.palmbeachpost.com/news/20190531/greg-norman-company-to-open-finished-shark-wake-park-first-of-its-kind-in-south-florida |access-date=5 August 2019}}</ref> Norman launched a connected golf cart in 2017 with partners Verizon, GPSi and [[Club Car]]. The cart is equipped with touchscreen display for music and GPS while playing a course.<ref>{{cite news|last1=Korosec|first1=Kirsten|title=How Greg Norman Is Changing Golf for the Next Generation|url=http://fortune.com/2017/12/08/greg-norman-shark-experience/|access-date=17 January 2018|publisher=Fortune|date=8 December 2017}}</ref>[[File:Norman surfing in Jupiter, FL.jpg|thumb|Norman surfing in Jupiter, Florida, wearing clothing from the Greg Norman Collection.]] Debuting in 2011, Greg Norman Eyewear provides sunglasses that are designed for use on the golf course. The brand has a partnership with Aspex Eyewear and is distributed in the United States by Aspex.<ref name="Eye">{{cite web |last=Deegan |first=Jason Scott |title=Greg Norman sunglasses take cool to a new level |publisher=TravelGolf |date=6 March 2012 |url=http://www.travelgolf.com/blogs/jason.scott/2012/03/06/greg-norman-sunglasses-take-cool |access-date=4 June 2016}}</ref> Greg Norman Australian Prime is a branded line of premium [[Wagyu]] steaks and other beef products.<ref name="West"/> Located in Barefoot Landing in North Myrtle Beach, South Carolina, [https://gregnormanaustraliangrille.com/ Greg Norman Australian Grille] offers fine dining with an Australian theme.<ref name="Golf"/> ===Non-GWSE properties and partnerships=== In addition to the wholly owned companies under the company umbrella, there are also numerous partially owned companies and partnerships. For instance, Norman invested in and became the ambassador for Vancouver-based GPS Industries in 2004.<ref name="Golf"/> GWSE partnered with [[Kohlberg & Company]] to acquire Troon Golf, one of the world's largest golf management companies with over 250 golf courses in its portfolio.<ref name="West"/> Norman is also a leading investment partner in [[Alchemy Global]], a firm that seeks investors for sports startups.<ref name="SBDAlchemy">{{cite journal |last=Kaplan |first=Daniel |title=Alchemy Global has new take on crowdfunding |journal=[[Sports Business Daily]] |date=5 May 2014 |url=http://www.sportsbusinessdaily.com/Journal/Issues/2014/05/05/Finance/Alchemy-Global.aspx |access-date=4 June 2016}}</ref> Norman is also the brand ambassador and partner to numerous companies including [[Qantas]] (a partnership he's been in since 1976),<ref name="GolfInterview">{{cite magazine |last=Asselta |first=Ryan |title=Golf Live Q&A: Greg Norman on Fox Firing, His New Business Ventures and His Future in Television |magazine=[[Golf Magazine]] |date=15 March 2016 |url=http://www.golf.com/tour-and-news/golf-live-qa-greg-norman-day-fox-fired-him-his-new-business-ventures-and-his-future-tv |access-date=4 June 2016}}</ref> [[Cobra Golf]],<ref name="Forbes"/> [[Omega SA|OMEGA]],<ref name="SCMP">{{cite news |last=Scott |first=Mathew |title =I teed off in my street shoes: Greg Norman recalls 1979 Fanling victory |newspaper =[[South China Morning Post]] |date=18 October 2015 |url=http://www.scmp.com/sport/golf/article/1867403/i-teed-my-street-shoes-greg-norman-recalls-1979-fanling-victory |access-date=4 June 2016}}</ref> and others. In 2017, [[Authentic Brands Group]] become a controlling partner for the consumer products division of The Greg Norman Company.<ref name="ESPN">{{cite news|last1=Rovell|first1=Darren|title=Greg Norman signs with brand development and licensing company Authentic Brands Group|url=http://www.espn.com/golf/story/_/id/18965709/greg-norman-sells-licensing-rights-global-marketing-company|access-date=8 January 2018|work=ESPN|date=21 March 2017}}</ref><ref>{{cite news|last1=Miller|first1=Mark J.|title=Golfer Greg Norman Grows His Consumer Brands With ABG Deal|url=http://brandchannel.com/2017/03/22/greg-norman-032217/|publisher=Brand Channel|date=22 March 2017}}</ref>
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