Editing Greenpeace (section)

=== Digital transformation ===
International Executive Director [[Kumi Naidoo]] declared the 2009 [[2009 United Nations Climate Change Conference|Copenhagen Climate Change Conference]] a "colossal failure" and indicated the organization faced a "burning platform" moment. Naidoo encouraged Greenpeace's international executive directors to embrace new strategies and tactics or risk becoming irrelevant.<ref name="Joslyn">{{Cite web|last=Joslyn|first=Heather|date=14 June 2018|title=A Group Born at Greenpeace Spreads Ideas About Grass-Roots Advocacy|url=https://www.philanthropy.com/article/a-group-born-at-greenpeace-spreads-ideas-about-grass-roots-advocacy/|access-date=17 November 2020|website=www.philanthropy.com}}</ref>

To implement a new strategy approved in 2010, Greenpeace hired Michael Silberman to build a "Digital Mobilisation Centre of Excellence" in 2011,<ref name="Joslyn"/> which turned into the Mobilisation Lab ("MobLab").<ref>{{Cite web |last=Mobilisation Lab |date=2022 |title=Key Resources from Mobilisation Lab |url=https://commonslibrary.org/key-resources-from-mobilisation-lab/ |access-date=20 June 2022 |website=Commons Social Change Library}}</ref> Designed as a source of best practices, testing, and strategy development, the MobLab also focused on increasing digital capacity and promoting community-based campaigning<ref>{{Cite web|title=Our Roots|url=https://mobilisationlab.org/about/our-roots/|access-date=17 November 2020|website=MobLab|language=en-US|archive-date=1 December 2020|archive-url=https://web.archive.org/web/20201201202958/https://mobilisationlab.org/about/our-roots/|url-status=live}}</ref> in 42 countries.<ref>{{Cite web|last1=Radford|first1=Philip |date=20 July 2011|title=Greenpeace to Launch Global Digital Innovation Lab; Hires Michael Silberman, Online Pioneer, To Lead Initiative|url=https://www.huffpost.com/entry/greenpeace-to-launch-glob_b_904378|access-date=17 November 2020|website=HuffPost|language=en}}</ref> In March 2017, the MobLab spun out of Greenpeace through a joint investment by Greenpeace and [[Civicus|CIVICUS World Alliance for Citizen Participation]]."<ref>{{Cite web|title=Announcing a MobLab for your movement|url=https://mobilisationlab.org/stories/announcing-a-moblab-for-your-movement/|access-date=17 November 2020|website=MobLab|date=March 2017 |language=en-US|archive-date=3 December 2020|archive-url=https://web.archive.org/web/20201203071615/https://mobilisationlab.org/stories/announcing-a-moblab-for-your-movement/|url-status=live}}</ref>