Editing Grand National (section)

===Seagram's sponsorship (1984–1991)===
From 1984 to 1991, [[Seagram]] sponsored the Grand National. The Canadian distiller provided a solid foundation on which the race's revival could be built, firstly enabling the course to be bought from Davies and to be run and managed by the [[Jockey Club]]. It is said that Ivan Straker, Seagram's UK chairman, became interested in the potential opportunity after reading a passionate newspaper article written by journalist Lord Oaksey, who, in his riding days, had come within three-quarters of a length of winning the [[1963 Grand National|1963 National]].<ref name=aintreehistory/>  The last Seagram-sponsored Grand National was in 1991. Coincidentally, [[1991 Grand National|the race]] was won by a horse named Seagram. [[Martell (cognac)|Martell]], then a Seagram subsidiary, took over sponsorship of the Aintree meeting for an initial seven years from 1992, in a £4 million deal.<ref name=aintreehistory/>