Editing George Martin (section)

====Rivalry with Norrie Paramor====
During Martin's tenure at Parlophone, he also maintained a rivalry with fellow A&R director [[Norrie Paramor]], head of EMI's prominent [[Columbia Graphophone Company|Columbia]] label. Before Martin became one of Britain's most in-demand producers thanks to his work with the Beatles, he was envious that Paramor had produced highly successful pop acts, such as [[Cliff Richard]]. He admitted to looking with "something close to desperation" for similar success.{{sfn|Womack|2017|p=52}} Martin also believed that Paramor's habit of forcing Columbia artists to record his own songs as B-sides (thus giving Paramor, who used more than 30 pseudonyms in this practice, a royalty on the single) was unethical.{{sfn|Lewisohn|2013|p=272}} In March 1962, Martin met with a young [[David Frost]] to share insider information on the shady business practices of A&R men such as Paramor; this scoop aired in an episode of London AR-TV's ''This Week'' public affairs programme in November, causing Paramor great embarrassment.{{sfn|Lewisohn|2013|p=628, 785}}