Editing General Mills (section)

==Brands==

===Breakfast cereals===
General Mills's breakfast cereals include:
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* Basic 4
* [[Monster Cereals|Boo-Berry]]
* Cascadian Farm
* [[Cheerios]] and its variants
* [[Chex]] and its variants
* [[Cinnamon Toast Crunch]]
* [[Cocoa Puffs]]
* [[Cookie Crisp]]
* [[Monster Cereals|Count Chocula]]
* [[Fiber One|Fiber One / Fibre One]]
* [[Monster Cereals|Franken-Berry]]
* [[French Toast Crunch]]<ref>{{cite web|url=https://money.cnn.com/2014/12/08/news/french-toast-crunch/index.html|title=French Toast Crunch cereal is back|author=Gregory Wallace|date=December 8, 2014|work=CNNMoney}}</ref>
* Gold Flakes
* Honey Nut Clusters
* [[Kix (cereal)|Kix]]
* [[Lucky Charms]]
* Morning Summit<ref>{{cite web|url=https://www.usatoday.com/story/money/2020/02/20/cereal-13-box-general-mills-offers-morning-summit-option/4817525002/|title=Is $13 too much for a box of cereal? General Mills doesn't think so|publisher=USA Today|author=Dalvin Brown|date=2020-02-20|access-date=2020-05-02}}</ref>
* [[Oatmeal Crisp]]
* Raisin Nut Bran
* [[Reese's Puffs]]
* Total
* [[Trix (cereal)|Trix]]
* [[Wheaties]]
{{div col end}}

Some brands are marketed outside the US and Canada by the [[Cereal Partners]] joint venture using the [[Nestlé]] brand.<ref name='cerealpartners' />

==== Cereal collaborations ====
General Mills' past and current cereal collaborations include:

{| class="wikitable"
|+
!Cereal name
!Collaboration with
!Date launched
|-
|Hershey Kisses Cereal<ref>{{Cite web |last=Zhang |first=Jenny G. |date=2020-01-06 |title=New Hershey's/General Mills Collaboration Is Cereal the '90s Way: Breakfast Candy |url=https://www.eater.com/2020/1/6/21051651/hersheys-general-mills-cereal-collaboration-reeses-jolly-ranchers-breakfast |access-date=2024-07-28 |website=Eater |language=en}}</ref>
|[[The Hershey Company|Hershey's]]
|January 2020
|-
|IHOP Blueberry and Syrup Mini Pancake Cereal<ref>{{Cite web |last=Ramsay |first=G. |date=2022-12-05 |title=IHOP Unveils New Blueberry & Syrup Mini Pancake Cereal |url=https://www.fastfoodpost.com/ihop-unveils-new-blueberry-syrup-mini-pancake-cereal/ |access-date=2024-07-28 |website=The Fast Food Post |language=en-US}}</ref>
|IHOP
|December 2022
|-
|Kelce Mix Cereal<ref>{{Cite web |last=Hauari |first=Gabe |title=Travis and Jason Kelce team up with General Mills to create Kelce Mix Cereal: Here's what it is |url=https://www.usatoday.com/story/money/food/2024/07/19/travis-jason-kelce-general-mills-cereal-mix/74468753007/ |access-date=2024-07-28 |website=USA TODAY |language=en-US}}</ref>
|[[Travis Kelce|Travis]] and [[Jason Kelce]]
|September 2024
|}

===Grain snacks===
The company's grain-snack brands include:

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* [[Bugles (snack)|Bugles]]
* Cascadian Farms
* [[Chex Mix]]
* [[Gardetto's]]
* [[Nature Valley]]
* [[Fiber One|Fiber One / Fibre One bars]]
{{div col end}}

===Baking goods===
The company's baking-goods brands include:

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* [[Betty Crocker]]
* [[Bisquick]] (now a Betty Crocker brand)
* Gold Medal Flour
* [[Jus-Rol]]
* Knack & Back
* La Salteña
* [[Pillsbury Company|Pillsbury]]
* V. Pearl
{{div col end}}

It also produces [[fruit snacks]], including [[Fruit by the Foot]], [[Fruit Gushers]], [[Fruit Roll-Ups]], and Fruit Shapes.

===Meal products===
The company's meal products brands include:
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* [[Betty Crocker]]
* [[William Underwood Company|Diablitos Underwood]]
* [[Old El Paso]]
* [[Wanchai Ferry (brand)|Wanchai Ferry]]

{{div col end}}

===Organic food===
It also produces [[organic food]]s, via [[Cascadian Farm]], which they took over when they bought Small Planet Foods, and Muir Glen. More recently, as of 2014, it has purchased [[Annie's Homegrown]].

=== Other brands ===
Other company brands include Annie's, Blue Buffalo, Frescarini, Latina, Tiki Pets,<ref>{{Cite news |date=November 14, 2024 |title=General Mills to acquire Whitebridge Pet Brands for $1.45 bln |url=https://www.reuters.com/markets/deals/general-mills-acquire-whitebridge-pet-brands-145-bln-2024-11-14/ |work=Reuters}}</ref> [[Totino's]], [[Totino's|Jeno's]], [[Progresso]], [[Colombo Yogurt|Colombo]] and [[Lärabar]]. It also produces [[Häagen-Dazs]] ice cream outside of the U.S. and Canada. General Mills acquired the meat-based brand Epic Provisions in 2016.<ref>{{cite web|url=http://www.thestreet.com/story/13415667/1/general-mills-hankering-for-organic-meat-snacks-buys-epic-provisions.html|title=General Mills, craving organic meat snacks, buys Epic Provisions|date=January 7, 2016 |publisher=The Street|access-date=March 5, 2016}}</ref>

=== Discontinued brands ===
General Mills brands no longer manufactured include:

{{div col|colwidth=22.5em}}
* Banana Wackies / Wackies (introduced 1965; discontinued 1968)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=C5VmrlrcfsA| archive-url=https://web.archive.org/web/20150527045055/https://www.youtube.com/watch?v=C5VmrlrcfsA| archive-date=2015-05-27 | url-status=dead|title=1965 General Mills Banana Wackies cereal TV commercial (15 seconds)|date=March 19, 2013|via=YouTube}}</ref>
* [[Baron von Redberry]] and [[Sir Grapefellow]] (introduced 1972, discontinued 1975)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=gra0xgRK_O8| archive-url=https://web.archive.org/web/20131021054302/http://www.youtube.com/watch?v=gra0xgRK_O8&gl=US&hl=en| archive-date=2013-10-21 | url-status=dead|title=1972 Baron Von Redberry cereal w/iron-on patches promotion TV commercial|date=April 8, 2012|via=YouTube}}</ref>
* Benefit (which contained [[psyllium]], an Indian-grown grain used as a laxative and cholesterol-reducer)<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=1156|title=Benefit Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* Body Buddies (introduced 1979; two flavors, Brown Sugar & Honey and Natural Fruit Flavor)<ref name="grub.gunaxin.com">{{cite web|url=http://grub.gunaxin.com/a-tribute-to-discontinued-cereals/11570|title=A Tribute to Discontinued Cereals|work=Gunaxin Grub|date=March 5, 2009|access-date=March 30, 2014|archive-date=August 23, 2018|archive-url=https://web.archive.org/web/20180823114334/https://grub.gunaxin.com/a-tribute-to-discontinued-cereals/11570|url-status=dead}}</ref>
* [[Buc Wheats cereal|Buc Wheats]]<ref name="grub.gunaxin.com"/>
* Buñuelitos ("Sweetened [[corn puffs]] with cinnamon and a touch of honey... Traditional south of the border flavor made right here in the U.S.A.")<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=1521|title=Bunuelitos Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* Chocolate Flavor Donutz (introduced 1982; discontinued 1984)
* Circus Fun (introduced 1986; discontinued 1989)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=tv2f9pBeCMY| archive-url=https://ghostarchive.org/varchive/youtube/20211107/tv2f9pBeCMY| archive-date=2021-11-07 | url-status=live|title=1986 General Mills Circus Fun cereal commercial.|date=July 2, 2011|via=YouTube}}{{cbignore}}</ref>
* [[Clackers cereal|Clackers]] (introduced 1968; discontinued 1973)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=kAqqvpPUdoo| archive-url=https://ghostarchive.org/varchive/youtube/20211107/kAqqvpPUdoo| archive-date=2021-11-07 | url-status=live|title=VINTAGE TV COMMERCIAL - CLACKERS CEREAL - MAN TRYING TO KARATE CHOP A CLACKERS BOX|date=November 30, 2011|via=YouTube}}{{cbignore}}</ref> - graham cracker-flavored
* Clusters (introduced 1987)<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=1162|title=Clusters Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* Country Corn Flakes (introduced 1961)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=OKSmj2g8shs| archive-url=https://ghostarchive.org/varchive/youtube/20211107/OKSmj2g8shs| archive-date=2021-11-07 | url-status=live|title=Country Corn Flakes Commercial (1963)|date=September 12, 2008|via=YouTube}}{{cbignore}}</ref>
* Crazy Cow - A chocolate corn cereal which resembles cocoa puffs (introduced 1978, discontinued, 1980)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=v5HouTGVmFk| archive-url=https://web.archive.org/web/20121105040518/http://www.youtube.com/watch?v=v5HouTGVmFk&gl=US&hl=en| archive-date=2012-11-05 | url-status=dead|title=1978 Crazy Cow Cereal TV commercial|date=November 8, 2011|via=YouTube}}</ref>
* Crispy Wheats 'n Raisins (introduced 1980)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=6O7Lgi1IhNw| archive-url=https://ghostarchive.org/varchive/youtube/20211107/6O7Lgi1IhNw| archive-date=2021-11-07 | url-status=live|title=1986 General Mills Crispy Wheats 'n Raisins cereal commercial.|date=July 2, 2011|via=YouTube}}{{cbignore}}</ref>
* [[E.T.]] Cereal (introduced 1984, discontinued 1986)<ref name="urlesque.com">{{cite web|url=http://www.urlesque.com/2011/03/02/54-vintage-cereals/|archive-url=https://web.archive.org/web/20120302124917/http://www.urlesque.com/2011/03/02/54-vintage-cereals/|title=54 Cereals We Loved and Lost - A Tribute|archive-date=March 2, 2012|work=Urlesque}}</ref>
* [[Fingos]] ("The Cereal Made to Eat with Your Fingers")<ref name="urlesque.com"/>
* Frosty O's (introduced 1959; discontinued 1979)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=rNnIIqTxjZE| archive-url=https://web.archive.org/web/20150529012025/https://www.youtube.com/watch?v=rNnIIqTxjZE| archive-date=2015-05-29 | url-status=dead|title=FROSTY O'S CEREAL COMMERCIAL 1966|date=March 15, 2010|via=YouTube}}</ref>
* [[General Mills monster-themed breakfast cereals|Fruit Brute]] (introduced 1974; discontinued 1982)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=aR3vQbuqej4| archive-url=https://ghostarchive.org/varchive/youtube/20211107/aR3vQbuqej4| archive-date=2021-11-07 | url-status=live|title=FRUIT BRUTE! The First one!|date=July 19, 2009|via=YouTube}}{{cbignore}}</ref>
* [[General Mills monster-themed breakfast cereals|Fruity Yummy Mummy]]<ref>{{cite AV media|url=https://www.youtube.com/watch?v=rIuZDftRFvg| archive-url=https://ghostarchive.org/varchive/youtube/20211107/rIuZDftRFvg| archive-date=2021-11-07 | url-status=live|title=First Yummy Mummy!|date=May 23, 2009|via=YouTube}}{{cbignore}}</ref>
* Goodness Pack, an assortment of eight single-serving boxes of different cereals,<ref>{{cite AV media|url=https://www.youtube.com/watch?v=OTg2TQ0C8Wk| archive-url=https://ghostarchive.org/varchive/youtube/20211107/OTg2TQ0C8Wk| archive-date=2021-11-07 | url-status=live|title=1959 General Mills Cereal Commercials Rocky and Bullwinkle 2|date=January 14, 2014|via=YouTube}}{{cbignore}}</ref> designed to compete with [[Kellogg's]] and [[Post Cereals]] assortments
* Harmony<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=182|title=Harmony Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* Hi-Pro (introduced 1958; discontinued 1964)
* [[Hidden Treasures (cereal)|Hidden Treasures]]<ref name="urlesque.com"/>
* Ice Cream Cones (vanilla, chocolate, chocolate chip flavors; introduced 1987, discontinued same year; briefly reintroduced in 2003)<ref name="urlesque.com"/>
* Jets (formerly Sugar Jets; discontinued 1974)
* [[Jurassic Park (franchise)|Jurassic Park]] Crunch<ref name="buzzfeed.com">{{cite web|url=https://www.buzzfeed.com/briangalindo/26-cereals-from-the-90s-you-will-never-eat-again|title=26 Cereals From The '90s You'll Never Be Able To Eat Again|work=BuzzFeed|date=May 4, 2013 }}</ref>
* [[Kaboom (breakfast cereal)|Kaboom]] (introduced 1969)
* [[Cheerios|Millenios]] from Cheerios<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=534|title=Millenios Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* Mr. Wonderful's Surprise ("Only Cereal with a Creamy Chocolate Filling")<ref>{{Cite web|url=https://www.syfy.com/syfy-wire/topic/horror|title=Horror &#124; SYFY WIRE|website=SYFY Official Site|date=December 2023 }}</ref>
* [[Monopoly (game)|Monopoly]] Cereal<ref name="grub.gunaxin.com"/>
* Neopets Islandberry Crunch (based on the [[Neopets]] online virtual pet community)<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=698|title=Neopets Islandberry Crunch Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* [[Pac-Man]] Cereal<ref>{{cite AV media|url=https://www.youtube.com/watch?v=7jQkBiU_2rg| archive-url=https://ghostarchive.org/varchive/youtube/20211107/7jQkBiU_2rg| archive-date=2021-11-07 | url-status=live|title=Pac-Man cereal commercial (early 80's)|date=December 14, 2006|via=YouTube}}{{cbignore}}</ref>
* Peanut Butter Toast Crunch<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=276|title=Peanut Butter Toast Crunch Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* Powdered Donutz (introduced 1981; discontinued 1984)<ref name="urlesque.com"/>
* Princess Fairytale Flakes<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=743|title=Princess Fairytale Flakes Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* [[Ripple Crisp]]<ref name="buzzfeed.com"/>
* Rocky Road<ref name="urlesque.com"/>
* S'Mores Grahams / S'Mores Crunch<ref name="urlesque.com"/>
* [[Sprinkle Spangles]]<ref name="urlesque.com"/>
* Star Wars Episode II (based on the 2002 film ''[[Star Wars: Episode II – Attack of the Clones]]'')<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=345|title=Star Wars Episode II Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* Strawberry Shortcake<ref name="urlesque.com"/>
* Sugar Jets (introduced 1954)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=ktSzNtxcDXY| archive-url=https://web.archive.org/web/20160118065150/https://www.youtube.com/watch?v=ktSzNtxcDXY| archive-date=2016-01-18 | url-status=dead|title=1964 Sugar Jets cereal TV commercial (15 seconds)|date=January 22, 2013|via=YouTube}}</ref>
* Sunrise Organic<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=1277|title=Sunrise Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* [[Triples (cereal)|Triples]] (introduced 1991)<ref name="buzzfeed.com"/>
* Twinkles (introduced 1960; discontinued 1973)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=TAAul-1vQAc| archive-url=https://ghostarchive.org/varchive/youtube/20211107/TAAul-1vQAc| archive-date=2021-11-07 | url-status=live|title=1960's General Mills Twinkles Cereal and Cartoon Commercial|date=May 13, 2013|via=YouTube}}{{cbignore}}</ref>
* USA Olympic Crunch (a tie-in with the [[1998 Winter Olympics]] in [[Nagano, Nagano|Nagano, Japan]])<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=1214|title=USA Olympic Crunch Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* Wheat Hearts
* Wheat Stax (introduced 1966; discontinued 1971) ("Now there's a cereal you can stack")<ref>{{Cite web|url=https://www.mrbreakfast.com/cereal_detail.asp?id=1155|title=Wheat Stax Cereal &#124; MrBreakfast.com|website=www.mrbreakfast.com}}</ref>
* Wheaties Dunk-a-Balls<ref name="buzzfeed.com"/>
{{div col end}}