Editing Evil Dead II (section)

===Pre-release===
Like the original film, ''Evil Dead II'' had censorship difficulties due to its high level of violence. Because DEG was a member of the [[Motion Picture Association of America]] (MPAA), Raimi was contractually obliged to shoot the film with the intention of it earning an [[Motion Picture Association of America film rating system#R rating|R rating]]. Upon reviewing the completed film, DEG's executives felt that ''Evil Dead II'' would almost certainly receive an [[X rating]], which would limit its commercial prospects.<ref name="BookDead" /> Lawrence Gleason, the company's president of marketing and distribution, felt that if it were to be cut for an R, the film "would have been about 62 minutes long" and that both Raimi's vision and the audience's enjoyment would have been sabotaged as a result.<ref name="Los Angeles Times">{{cite web| url = https://www.latimes.com/archives/la-xpm-1987-03-13-ca-5536-story.html| title = How 'Evil Dead 2' doged the Kiss of Death--an X| author = Jack Mathews| work = [[Los Angeles Times]]| date = March 13, 1987| access-date = March 26, 2020| archive-date = March 26, 2020| archive-url = https://web.archive.org/web/20200326143944/https://www.latimes.com/archives/la-xpm-1987-03-13-ca-5536-story.html| url-status = live}}</ref>

Ultimately, DEG decided not to submit ''Evil Dead II'' to the MPAA for review or be credited onscreen for their involvement in it. Instead, Rosebud Releasing Corporation, a [[shell company]] run by De Laurentiis' son-in-law Alex De Benedetti, was set up to handle the film's US release, allowing it to be shown unrated. Although Rosebud technically did not have a distribution network, DEG had already booked the film in 340 cinemas across the country, and had created and paid for the film's advertising campaign.<ref name="Los Angeles Times" /> Rosebud's logo, a rose blooming in [[time-lapse]] photography against a painted sky backdrop, was designed and shot by Raimi himself.<ref name="BookDead" />