Editing Etiquette (section)

===Business===
In commerce, the purpose of etiquette is to facilitate the social relations necessary for realising business transactions; in particular, social interactions among workers, and between labour and management. Business etiquette varies by culture, such as the Chinese and Australian approaches to conflict resolution. The Chinese business philosophy is based upon {{transliteration|zh|[[guanxi]]}} (personal connections), whereby person-to-person negotiation resolves difficult matters, whereas Australian business philosophy relies upon attorneys-at-law to resolve business conflicts through legal mediation;<ref>{{Cite web |author=Ho-Ching Wei |title=Chinese-style Conflict Resolution: A Case of Taiwanese Business Immigrants in Australia |publisher=University of Western Sydney |url=http://www.uri.edu/iaics/content/2000v9n2/5%20Ho-Ching%20Wei.pdf |archive-url=https://web.archive.org/web/20091123080428/http://www.uri.edu/iaics/content/2000v9n2/5%20Ho-Ching%20Wei.pdf |url-status=dead |archive-date=23 November 2009 |access-date=2 June 2012 }}</ref> thus, adjusting to the etiquette and professional [[ethics]] of another culture is an element of [[culture shock]] for businesspeople.<ref>{{cite book |last=De Mente |first=Boyd |title=Chinese Etiquette & Ethics in Business |publisher= NTC Business Books |location=Lincolnwood |year=1994 |isbn=0-8442-8524-2}}</ref>

In 2011, etiquette trainers formed the Institute of Image Training and Testing International (IITTI) a non-profit organisation to train personnel departments in measuring and developing and teaching social skills to employees, by way of education in the rules of personal and business etiquette, in order to produce business workers who possess standardised manners for successfully conducting business with people from other cultures.<ref>{{cite web|url=https://iitti.org/about/aboutUs_en.htm|title=IITTI website "About Us"|access-date=13 September 2014|url-status=live|archive-url=https://web.archive.org/web/20140913174240/http://www.iitti.org/about/about.htm|archive-date=13 September 2014}}</ref>

In the [[retail]] branch of commerce, the saying "the customer is always right" summarises the profit-orientation of good manners, between the buyer and the seller of goods and services:

{{blockquote|There are always two sides to the case, of course, and it is a credit to good manners that there is scarcely ever any friction in stores and shops of the first class. Salesmen and women are usually persons who are both patient and polite, and their customers are most often ladies in fact as well as "by courtesy." Between those before and those behind the counters, there has sprung up in many instances a relationship of mutual goodwill and friendliness. It is, in fact, only the woman who is afraid that someone may encroach upon her exceedingly insecure dignity, who shows neither courtesy nor consideration to any except those whom she considers it to her advantage to please.|
[[Emily Post]] ''Etiquette'' 1922}}