Editing Errol Morris (section)

=== Commercials ===
Although Morris has achieved fame as a documentary filmmaker, he is also an accomplished director of [[television commercial]]s. In 2002, Morris directed a series of television ads for [[Apple Computer]] as part of a popular "Switch" campaign. The commercials featured ex-[[Microsoft Windows|Windows]] users discussing their various bad experiences that motivated their own personal switches to Macintosh. One commercial in the series, starring Ellen Feiss, a high-schooler friend of his son [[Hamilton Morris]], became an Internet meme. Morris has directed hundreds of commercials for various companies and products, including [[Adidas]], [[American International Group|AIG]], [[Cisco Systems]], [[Citibank]], [[Kimberly-Clark]]'s [[Depend (undergarment)|Depend brand]], [[Levi's]], [[Miller High Life]], [[Nike, Inc.|Nike]], [[PBS]], [[The Quaker Oats Company]], [[Southern Comfort]], [[EA Sports]], [[Toyota]] and [[Volkswagen]]. Many of these commercials are available on his website.<ref>{{cite web|url=http://www.errolmorris.com/commercials.html|title=Errol Morris: Commercials}}</ref>

In July 2004, Morris directed another series of commercials in the style of the "Switch" ads. This campaign featured [[Republican Party (United States)|Republicans]] who voted for [[George W. Bush|Bush]] in the [[2000 United States presidential election|2000 election]] giving their personal reasons for voting for [[John Kerry|Kerry]] in 2004. Upon completing more than 50 commercials, Morris had difficulty getting them on the air. Eventually, the liberal advocacy group [[MoveOn]] [[Political action committee|PAC]] paid to air a few of the commercials. Morris also wrote an editorial<ref>{{cite web|url=http://www.errolmorris.com/content/editorial/nytimes105.html|title=Errol Morris: Editorial}}</ref> for ''[[The New York Times]]'' discussing the commercials and Kerry's losing campaign.

In late 2004, Morris directed a series of noteworthy commercials for [[Sharp Electronics]]. The commercials enigmatically depicted various scenes from what appeared to be a short narrative that climaxed with a car crashing into a swimming pool. Each commercial showed a slightly different perspective on the events, and each ended with a cryptic weblink. The weblink was to a fake webpage advertising a prize offered to anyone who could discover the secret location of some valuable urns. It was in fact an [[alternate reality game]]. The original commercials can be found on Morris's website.<ref>{{cite web|url=http://www.errolmorris.com/commercials/sharp.html|title=Errol Morris: Commercials}}</ref>

Morris directed a series of commercials for [[Reebok]] that featured six prominent National Football League (NFL) players. The 30-second promotional videos were aired during the 2006 NFL season.<ref>{{cite news|title=Football Calls, and Reebok Responds|url=https://www.nytimes.com/2006/07/24/business/media/24adco.html|access-date=28 September 2013|newspaper=[[The New York Times]]|date=24 July 2006|author=Jane Levere}}</ref>

In 2013, Morris stated that he has made around 1,000 commercials during his career.<ref name="Fast" /> Since then he has continued in the field, including a 2019 campaign for Chipotle.<ref>{{Cite web |last=Oster |first=Erik |date=February 13, 2019 |title=Errol Morris Takes Viewers 'Behind the Foil' at Chipotle |url=https://www.adweek.com/brand-marketing/errol-morris-takes-viewers-behind-the-foil-at-chipotle/ |access-date=2022-01-02 |language=en-US}}</ref>

In 2015, Morris made commercials for medical technology firm [[Theranos]], and interviewed its founder, [[Elizabeth Holmes]]. After the company fell in disgrace, Morris was criticized by ''The Telegraph'' for seeming "captivated" by Holmes, and for contributing to Holmes' mythical persona as a visionary.<ref>{{Cite news |last=Goldsbrough |first=Susannah |date=2022-01-04 |title=How an Oscar-winning documentary-maker helped create the Elizabeth Holmes myth |language=en-GB |work=The Telegraph |url=https://www.telegraph.co.uk/films/0/oscar-winning-documentary-maker-helped-create-elizabeth-holmes/ |access-date=2022-12-20 |issn=0307-1235}}</ref> In a 2019 ''New Yorker'' interview, Morris reflected, "To me, what really is interesting about Elizabeth [Holmes]&nbsp;... did she really see herself as a fraud? Was it calculation? I have a hard time squaring that with my own experience. Could I have been self-deceived, delusional? You betcha. I'm no different than the next guy. I'd like to think I'm a little different. But I'm still fascinated by her."<ref>{{Cite magazine |last=Gross |first=Daniel A. |title='The World Is, of Course, Insane': An Interview with Errol Morris |url=https://www.newyorker.com/culture/the-new-yorker-interview/the-world-is-of-course-insane-errol-morris-interview |magazine=The New Yorker |language=en |access-date=2020-02-01}}</ref>